Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

When Anny Coffee first started planning its new coffee shop, the founder, Anny, didn’t think much about packaging. Her focus was on beans, brewing, and building a place that felt warm and real. But once the interior design was done and the first menu printed, she realized something was missing — the packaging didn’t speak for the brand.

She wanted every takeaway cup, paper bag, and pastry box to feel like part of the same story. “We weren’t looking for anything fancy,” she said later. “We just wanted something honest, something that looked and felt like us.”

That’s when she reached out to Tuobo Packaging for help building a custom-branded food packaging line that could grow with her business.

The challenge: A brand without packaging

Anny Coffee was a small independent café with big ambitions — quality beans, clean design, and an open space where every detail mattered. Yet, the takeaway packaging felt like an afterthought. The cups were too thin. The paper bags tore easily. None of it matched the shop’s natural tone or color palette.

“Customers would love our coffee, but then walk away holding a cup that didn’t belong to us,” Anny recalled. “It just didn’t feel right.”

She wanted packaging that carried the same quiet confidence as her store.

It needed to look consistent, be practical, and reflect the brand’s care for the environment. But she had never ordered custom packaging before. She didn’t know what materials or sizes to choose, or how to make sure colors printed correctly.

Shipping from overseas felt intimidating. “I didn’t want to deal with dozens of suppliers,” she said. “I needed one partner who could take care of everything.”

The process: Step by step, one item at a time

When Anny contacted Tuobo, she didn’t bring a full design brief — just photos of her café, a color palette, and a few ideas scribbled in her notebook.

Instead of pushing a catalog, Tuobo’s team started by listening. They asked about her daily routine — how many drinks she served, how customers carried food, how she wanted the brand to feel in someone’s hand.

From there, they built a simple plan that turned into a full custom coffee packaging line.

The disposable coffee cups came first. Tuobo suggested a double-wall structure to keep drinks warm without sleeves. The texture was matte, the logo soft gray. “It felt calm,” Anny said. “It looked like how our coffee tastes.”

Next came the custom logo printed paper bags, made with thick kraft paper and reinforced handles. They carried pastries and sandwiches with ease.

Then came the custom paper boxes, simple but elegant, for small desserts and gifts. Each one opened smoothly, with edges that held firm during delivery.

Once the core pieces were set, Tuobo used their custom printed full packaging set program to ensure all colors matched perfectly across products.

To help Anny feel confident before placing a large order, Tuobo sent physical samples — real items, not digital mockups. “It made a huge difference,” she said. “I could touch them, fold them, fill them with our food, and see how they worked.”

She also decided to include a batch of double-wall thickened paper cups for her signature latte and cold brew. “They became our customers’ favorite,” she added.

The result: A consistent story, from cup to counter

When the first shipment arrived, the team unpacked it together in the shop. Every item matched. The colors were clean. The texture felt right.

Anny noticed something else, too — her team started to care more about presentation. Baristas placed cups carefully. Staff packed boxes neatly. “Good packaging changes behavior,” she said. “It makes everyone more proud of what they serve.”

Customers began taking more photos of their takeout orders. Some even mentioned the new paper bags in reviews. Within a few weeks, the packaging became part of the brand’s identity.

For Anny, the process changed how she saw packaging: “It’s not just a container,” she said. “It’s part of the experience. It tells people who we are — quietly, but clearly.”

What made the partnership work

The success came from collaboration, not control. Anny brought her vision. Tuobo brought structure and expertise. Together, they built something that looked natural and worked in daily life.

Tuobo didn’t just sell boxes or cups. They guided her through the details — sizing, coating, logistics, timing — so she could make decisions with confidence. The process stayed transparent, and every decision was made together.

Now, Anny Coffee continues to expand, with new seasonal designs and packaging variations. Each update starts from the same base, keeping the visual language strong.

Client quote

“Tuobo Packaging guided us through every step. They turned our idea into real products that look and feel right. We could not ask for better support.” — Anny Coffee Project Lead

Bring Your Brand to Life

For Anny Coffee, packaging became more than a container — it became a way to share the brand’s story, values, and care for customers. Every cup, bag, and box now reflects their attention to detail and commitment to quality.

If you are looking to create a consistent, professional, and eco-friendly packaging experience for your own brand, Tuobo Packaging can help turn your vision into reality. Explore our full range of solutions and see how a thoughtfully designed packaging line can elevate your brand.

Since 2015, we’ve been the silent force behind 500+ global brands, transforming packaging into profit drivers. As a vertically integrated manufacturer from China, we specialize in OEM/ODM solutions that help businesses like yours achieve up to 30% sales uplift through strategic packaging differentiation.

From signature food packaging solutions that amplify shelf appeal to streamlined takeout systems engineered for speed, our portfolio spans 1,200+ SKUs proven to enhance customer experience. Picture your desserts in custom-printed ice cream cups that boost Instagram shares, barista-grade heat-resistant coffee sleeves that reduce spill complaints, or luxe-branded paper carriers that turn customers into walking billboards.

Our sugarcane fiber clamshells have helped 72 clients meet ESG goals while cutting costs, and plant-based PLA cold cups are driving repeat purchases for zero-waste cafes. Backed by in-house design teams and ISO-certified production, we consolidate packaging essentials—from greaseproof liners to branded stickers—into one order, one invoice, 30% fewer operational headaches.

We always adhere to customer demand as the guide, providing you with high-quality products and thoughtful service. Our team is composed of experienced professionals who can provide you with customized solutions and design suggestions. From design to production, we will work closely with you to ensure that your customized hollow paper cups perfectly meet your expectations and exceed them.