Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Pamene Anny Coffee anayamba kukonzekera shopu yake yatsopano ya khofi, woyambitsa, Anny, sanaganizire kwambiri za kulongedza. Cholinga chake chinali pa nyemba, kupanga mowa, ndi kumanga malo ofunda komanso enieni. Koma atangomaliza kukonza mkati ndi kusindikiza menyu yoyamba, anazindikira kuti panalibe kanthu - kulongedzako sikunali koyenera kwa kampaniyi.

Iye ankafuna kuti chikho chilichonse chotengera, thumba la pepala, ndi bokosi la makeke zimveke ngati nkhani yomweyi. “Sitinkafuna chilichonse chapamwamba,” iye anatero pambuyo pake. “Tinkangofuna chinthu choona mtima, chinthu chomwe chimawoneka ngati ife.”

Pamenepo ndi pomwe adalumikizana ndi Tuobo Packaging kuti amuthandize pakupangama CD a chakudya opangidwa mwapaderamzere womwe ungakule ndi bizinesi yake.

Vuto: Kampani yopanda phukusi

Anny Coffee inali cafe yaying'ono yodziyimira payokha yokhala ndi zolinga zazikulu — nyemba zabwino, kapangidwe koyera, komanso malo otseguka pomwe chilichonse chinali chofunikira. Komabe, phukusi lotengera zinthu linamveka ngati lingaliro lapitalo. Makapu anali opyapyala kwambiri. Matumba a mapepala ankang'ambika mosavuta. Palibe chilichonse chomwe chinali chofanana ndi mtundu wachilengedwe wa shopuyo kapena mtundu wake.

“Makasitomala angakonde khofi wathu, koma kenako amachoka atanyamula kapu yomwe si yathu,” anakumbukira Anny. “Sizinali bwino kwenikweni.”

Iye ankafuna maphukusi omwe anali ndi chidaliro chofanana ndi sitolo yake.

Inkafunika kuoneka yogwirizana, yothandiza, komanso yosonyeza chisamaliro cha kampaniyi pa chilengedwe. Koma anali asanayitanitsepo ma phukusi apadera. Sanadziwe zipangizo kapena kukula koti asankhe, kapena momwe angatsimikizire kuti mitundu yasindikizidwa bwino.

Kutumiza katundu kuchokera kumayiko ena kunali koopsa. “Sindinkafuna kugwira ntchito ndi ogulitsa ambiri,” iye anatero. “Ndinkafuna mnzanga mmodzi amene akanatha kusamalira chilichonse.”

Njira: Gawo ndi Gawo, chinthu chimodzi panthawi

Pamene Anny adalumikizana ndi Tuobo, sanabweretse chikalata chokwanira cha kapangidwe kake — zithunzi za cafe yake, utoto wamitundu, ndi malingaliro angapo olembedwa mu notebook yake.

M'malo mongolemba kabukhu, gulu la Tuobo linayamba kumvetsera. Anamufunsa za zochita zake za tsiku ndi tsiku — kuchuluka kwa zakumwa zomwe ankapereka, momwe makasitomala ankanyamulira chakudya, momwe ankafunira kuti chizindikirocho chimvekere m'manja mwa winawake.

Kuchokera pamenepo, adapanga dongosolo losavuta lomwe linasanduka dongosolo lathunthuma CD a khofi wapaderamzere.

Themakapu a khofi otayidwaAnayamba ndi izi. Tuobo adapereka lingaliro lomanga nyumba yokhala ndi makoma awiri kuti zakumwa zikhale zofunda popanda manja. Kapangidwe kake kanali kofiirira, ndipo chizindikiro chake chinali cha imvi yofewa. "Zinkamveka bata," adatero Anny. "Zinkaoneka ngati momwe khofi wathu amakondera."

Kenako panabweramatumba osindikizidwa a pepala losindikizidwa ndi logo, yopangidwa ndi pepala lolimba la kraft ndi zogwirira zolimba. Ankanyamula makeke ndi masangweji mosavuta.

Kenako panabweramabokosi a mapepala apadera, yosavuta koma yokongola, yopangira makeke ang'onoang'ono ndi mphatso. Chilichonse chinatsegulidwa bwino, ndi m'mbali mwake zomwe zinkagwira ntchito bwino panthawi yobereka.

Zidutswa zapakati zikangokhazikitsidwa, Tuobo adagwiritsa ntchito zawoseti yonse yosindikizidwa yosindikizidwa mwamakondapulogalamu yowonetsetsa kuti mitundu yonse ikugwirizana bwino ndi zinthu zosiyanasiyana.

Pofuna kuthandiza Anny kukhala ndi chidaliro asanayike oda yayikulu, Tuobo anatumiza zitsanzo zakuthupi — zinthu zenizeni, osati zojambula za digito. "Zinapanga kusiyana kwakukulu," adatero. "Ndinkatha kuzikhudza, kuzipinda, kuzidzaza ndi chakudya chathu, ndikuwona momwe zimagwirira ntchito."

Anaganizanso zophatikiza gulu lamakapu a mapepala okhala ndi khoma lolimba awirichifukwa cha latte yake yapadera komanso mowa wozizira. "Zinakhala zomwe makasitomala athu amakonda kwambiri," adatero.

Zotsatira zake: Nkhani yokhazikika, kuyambira chikho mpaka chotsutsana

Pamene katundu woyamba anafika, gululo linatsegula zinthu zonse pamodzi m'sitolo. Chilichonse chinali chofanana. Mitundu inali yoyera. Kapangidwe kake kanali koyenera.

Anny anaonanso chinthu china — gulu lake linayamba kusamala kwambiri za kuonetsa zinthu. Baristas anaika makapu mosamala. Ogwira ntchito analongedza mabokosi bwino. "Mapaketi abwino amasintha khalidwe," adatero. "Zimapangitsa aliyense kunyada ndi zomwe akutumikira."

Makasitomala anayamba kujambula zithunzi zambiri za maoda awo otengera katundu. Ena anatchulanso za matumba atsopano a mapepala mu ndemanga. Patangopita milungu ingapo, phukusili linakhala gawo la chizindikiro cha kampaniyi.

Kwa Anny, njira imeneyi inasintha momwe amaonera phukusi: “Si chidebe chokha,” iye anatero. “Ndi gawo la zomwe zinachitika. Zimauza anthu kuti ndife ndani — mwakachetechete, koma momveka bwino.”

Chomwe chinapangitsa kuti mgwirizanowu ugwire ntchito

Kupambana kunabwera chifukwa cha mgwirizano, osati ulamuliro. Anny anabweretsa masomphenya ake. Tuobo anabweretsa kapangidwe ndi ukatswiri. Pamodzi, anamanga chinthu chomwe chimawoneka chachilengedwe komanso chogwira ntchito m'moyo watsiku ndi tsiku.

Tuobo sanangogulitsa mabokosi kapena makapu okha. Anamutsogolera mwatsatanetsatane — kukula, utoto, kayendedwe ka zinthu, nthawi — kuti athe kupanga zisankho molimba mtima. Njirayi inakhala yowonekera bwino, ndipo chisankho chilichonse chinapangidwa pamodzi.

Tsopano, Anny Coffee ikupitiliza kukula, ndi mapangidwe atsopano a nyengo ndi mitundu yosiyanasiyana ya ma phukusi. Kusintha kulikonse kumayambira pa maziko omwewo, zomwe zimapangitsa kuti chilankhulo chowoneka chikhale cholimba.

Mtengo wa kasitomala

"Tuobo Packaging inatitsogolera pa sitepe iliyonse. Anasintha lingaliro lathu kukhala zinthu zenizeni zomwe zimawoneka bwino. Sitingathe kupempha thandizo labwino kuposa limeneli." — Anny Coffee Project Leader

Bweretsani Mtundu Wanu Pamoyo

Kwa Anny Coffee, kulongedza zinthu sikunali ngati chidebe chokha — kunakhala njira yogawana nkhani ya kampaniyi, makhalidwe ake, komanso chisamaliro cha makasitomala. Chikho chilichonse, thumba, ndi bokosi tsopano zikuwonetsa chidwi chawo pa tsatanetsatane ndi kudzipereka kwawo ku khalidwe labwino.

Ngati mukufuna kupanga ma phukusi okhazikika, aukadaulo, komanso osamalira chilengedwe a kampani yanu, Tuobo Packaging ingakuthandizeni kusintha masomphenya anu kukhala enieni. Yang'anani mayankho athu onse ndikuwona momwe mzere wopangidwira bwino ungakwezere mtundu wanu.

Kuyambira mu 2015, takhala tikulimbikitsa makampani opitilira 500 padziko lonse lapansi, kusintha ma CD kukhala zinthu zomwe zimapangitsa kuti pakhale phindu. Monga opanga ochokera ku China, timadziwa bwino njira zogwirira ntchito za OEM/ODM zomwe zimathandiza mabizinesi ngati anu kukwaniritsa malonda okwana 30% kudzera mu njira zosiyanasiyana zogwirira ma CD.

Kuchokeramayankho odziwika bwino a maphukusi a chakudyazomwe zimawonjezera kukongola kwa mashelufumachitidwe osavuta otengeraZapangidwa kuti zigwirizane ndi liwiro, portfolio yathu ili ndi ma SKU opitilira 1,200 omwe atsimikiziridwa kuti amalimbikitsa makasitomala. Yerekezerani makeke anu mumakapu a ayisikilimu osindikizidwa mwapaderazomwe zimawonjezera magawo a Instagram, barista-grademanja a khofi osatenthazomwe zimachepetsa madandaulo okhudza kutaya madzi, kapenazonyamulira mapepala zopangidwa ndi mtundu wapamwambazomwe zimapangitsa makasitomala kukhala zikwangwani zoyendera.

Zathuzipolopolo za ulusi wa nzimbeathandiza makasitomala 72 kukwaniritsa zolinga za ESG komanso kuchepetsa ndalama, ndipomakapu ozizira a PLA ochokera ku zomeraTikulimbikitsa kugula mobwerezabwereza kwa malo odyera opanda zinyalala. Mothandizidwa ndi magulu opanga mapulani omwe ali mkati mwa kampani komanso opanga omwe ali ndi satifiketi ya ISO, timaphatikiza zinthu zofunika pakulongedza—kuyambira pamakina osapaka mafuta mpaka zomata zodziwika bwino—mu oda imodzi, invoice imodzi, mavuto ogwirira ntchito achepa ndi 30%.

Nthawi zonse timatsatira zomwe makasitomala amafuna monga chitsogozo, kukupatsani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa bwino ntchito omwe angakupatseni mayankho okonzedwa mwamakonda komanso malingaliro opangidwa mwamakonda. Kuyambira kapangidwe mpaka kupanga, tidzagwira ntchito limodzi nanu kuti tiwonetsetse kuti makapu anu opanda kanthu a mapepala okonzedwa mwamakonda akukwaniritsa zomwe mukufuna ndikupitirira zomwe mukufuna.