Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

I te tīmatanga o te whakamahere a Anny Coffee i tana toa kawhe hou, kāore te kaiwhakaū, a Anny, i aro nui ki te takai. Ko tana arotahi ko ngā pīni, te hanga pia, me te hanga i tētahi wāhi e mahana ana, e tūturu ana. Engari i te otinga o te hoahoa o roto, me te tānga o te tahua tuatahi, ka kite ia kei te ngaro tetahi mea - kāore te takai i kōrero mō te waitohu.

I hiahia ia kia rite ngā kapu kai katoa, ngā putea pepa, me ngā pouaka keke ki te wāhanga kotahi o te kōrero. "Kāore mātou i te rapu i tētahi mea whakapaipai," tana kī i muri mai. "Ko tā mātou i hiahia ai he mea pono, he mea e rite ana ki a mātou."

Koira te wā i whakapā atu ai ia ki a Tuobo Packaging mō te āwhina ki te hanga i tētahingā takai kai waitohu ritengate raina ka taea te tipu tahi me tana pakihi.

Te wero: He waitohu kāore he takai

He wharekai iti motuhake a Anny Coffee, he nui ōna wawata — he pīni kounga teitei, he hoahoa ma, me te wāhi tuwhera e whai tikanga ana ngā taipitopito katoa. Heoi, i rite te ahua o ngā takai tango ki tētahi whakaaro hou. He angiangi rawa ngā kapu. He ngāwari te haehae o ngā putea pepa. Kāore tētahi i rite ki te tae tūturu o te toa, ki te tae rānei o te toa.

"Ka tino pai ki ngā kaihoko tā mātou kawhe, engari kātahi ka haere atu me te pupuri i tētahi kapu ehara i a mātou," te mahara o Anny. "Kāore i te pai te āhua."

I hiahia ia ki ngā takai e mau ana te māia me te maia o tana toa.

Me ātaahua te āhua, me whai hua, me whakaata hoki i te manaaki a te waitohu mō te taiao. Engari kāore anō ia kia tono i ngā takai ritenga i mua. Kāore ia i te mōhio he aha ngā rauemi, he aha ngā rahi rānei hei whiriwhiri, me pēhea rānei te whakarite kia tika te tānga o ngā tae.

I tino whakamataku te tuku taonga mai i tāwāhi. "Kāore au i pai ki te mahi tahi me ngā tini kaiwhakarato," tana kī. "I hiahia ahau ki tētahi hoa mahi hei tiaki i ngā mea katoa."

Te tukanga: Hipanga i te taahiraa, kotahi te tūemi i ia wā

I te whakapā atu a Anny ki a Tuobo, kāore i mauria mai e ia he whakarāpopototanga hoahoa katoa — ko ngā whakaahua anake o tana wharekai, he papatae tae, me ētahi whakaaro i tuhia ki tana pukatuhi.

Engari i te tuku i tētahi rārangi ingoa, i tīmata te tīma a Tuobo mā te whakarongo. I pātai rātou mō āna mahi o ia rā — e hia ngā inu i tukuna e ia, me pēhea te kawe kai a ngā kaihoko, me pēhea tana hiahia kia rongo te waitohu i roto i te ringa o te tangata.

Mai i reira, i hangaia e rātou tētahi mahere māmā noa iho, ā, i huri hei mahere whānuitakai kawhe ritengarārangi

Tekapu kawhe whakakorekorei puta tuatahi mai. I whakaaro a Tuobo kia hangaia he hanganga pakitara-rua hei pupuri i ngā inu kia mahana, kāore he ringaringa. He matte te kakano, he hina ngawari te waitohu. "I ahua marino," te kī a Anny. "I rite ki te reka o tā mātou kawhe."

I muri mai ka tae mai teputea pepa tānga waitohu ritenga, he mea hanga ki te pepa kraft matotoru me ngā kakau whakakaha. He māmā noa iho tā rātou kawe i ngā keke me ngā hanawiti.

Kātahi ka tae mai tengā pouaka pepa ritenga, he māmā engari he huatau, mō ngā kai reka me ngā koha iti. He maeneene te whakatuwheratanga o ia mea, ā, he pūmau ngā taha i te wā e tukuna ana.

I te whakatūnga o ngā wahi matua, ka whakamahia e Tuobo ā rātouhuinga tākai katoa kua tāia ritengahōtaka hei whakarite kia ōrite pai ngā tae katoa puta noa i ngā hua.

Hei āwhina i a Anny kia māia i mua i te tuku i tētahi ota nui, i tukuna e Tuobo ngā tauira tūturu — ngā taonga tūturu, ehara i te tauira matihiko. "He rerekētanga nui," tana kī. "Ka taea e au te pā atu ki a rātou, te whakapiko, te whakakī ki ā mātou kai, me te kite me pēhea te mahi."

I whakatau anō ia ki te whakauru i tētahi rōpū okapu pepa matotoru pakitara-ruamō tāna latte me tana inu matao. "Koinei te mea tino pai ki ā mātou kiritaki," tāna tāpiri.

Ko te hua: He kōrero pumau, mai i te kapu ki te kaute

I te taenga mai o te uta tuatahi, ka wetewetehia ngātahitia e te tīma i roto i te toa. He ōrite ngā taonga katoa. He ma ngā tae. He tika te āhua o te kakano.

I kite a Anny i tētahi atu mea anō hoki — ka tīmata tana tīma ki te aro nui ake ki te whakaaturanga. I āta whakatakotohia ngā kapu e ngā Barista. I tākai pai ngā pouaka e ngā kaimahi. "Ka huri te takai pai i ngā whanonga," tana kī. "Ka nui ake te whakahīhī o te katoa ki tā rātou e mahi ana."

I tīmata ngā kaihoko ki te tango whakaahua i ā rātou ota kai. I kōrero ētahi mō ngā putea pepa hou i roto i ngā arotake. I roto i ētahi wiki, kua noho te takai hei wāhanga o te tuakiri o te waitohu.

Mō Anny, i whakarerekē te tukanga i tana tirohanga ki te takai: "Ehara i te mea he ipu noa iho," tana kī. "He wāhanga o te wheako. Ka whakaatu i te tangata ko wai tātou - mā te ata noho, engari he mārama."

He aha i whai hua ai te mahi tahi

I ahu mai te angitu i te mahi tahi, ehara i te mana whakahaere. I kawea mai e Anny tana tirohanga. I kawea mai e Tuobo te hanganga me te tohungatanga. I hangaia ngātahitia e rāua tētahi mea e āhua tūturu ana, e whai hua ana hoki i roto i te oranga o ia rā.

Kāore a Tuobo i hoko noa i ngā pouaka, i ngā kapu rānei. I ārahi rātou i a ia i roto i ngā taipitopito — te rahi, te paninga, te whakaritenga, te wā — kia taea ai e ia te whakatau me te maia. I noho mārama te tukanga, ā, i mahia ngātahitia ia whakatau.

Ināianei, kei te haere tonu te whakawhānui ake a Anny Coffee, me ngā hoahoa hou o te wā me ngā momo takai. Ka tīmata ia whakahoutanga mai i te pūtake kotahi, me te pupuri i te reo tirohanga kia kaha.

Te utu a te kiritaki

"Nā Tuobo Packaging mātou i ārahi i roto i ia taahiraa. I hurihia e rātou tō mātou whakaaro hei hua tūturu e tika ana te āhua me te āhua. Kāore e taea e mātou te tono mō tētahi tautoko pai ake." — Kaiārahi Kaupapa Anny Coffee

Whakaorahia tō Waitohu

Ki a Anny Coffee, ehara i te ipu anake te takai – engari he huarahi hei whakapuaki i te kōrero, ngā uara, me te manaaki o te waitohu ki ngā kiritaki. Inaianei, e whakaata ana ia kapu, ia putea, ia pouaka i tō rātou aro ki ngā taipitopito me te whakapau kaha ki te kounga.

Mena kei te hiahia koe ki te waihanga i tētahi wheako tākai pumau, ngaio, me te taiao mō tō ake waitohu, ka taea e Tuobo Packaging te āwhina i a koe ki te whakatutuki i tō moemoeā. Tūhurahia ā mātou otinga katoa, tirohia me pēhea te whakatairanga i tō waitohu e tētahi raina tākai kua hoahoatia kia āta whakaarohia.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.