Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Anny Coffee paakatanga kuronga shopu yayo itsva yekofi, muvambi wayo, Anny, haana kunyanya kufunga nezvekurongedza. Chinangwa chake chaive pabhinzi, kubika, uye kuvaka nzvimbo inodziya uye chaiyo. Asi payakagadziriswa dhizaini yemukati uye menyu yekutanga yadhindwa, akaona kuti pane chimwe chinhu chaive chisipo - kurongedza kwacho kwaisamiririra kambani iyi.

Aida kuti kapu yega yega yekutora, bhegi repepa, nebhokisi remakeke zvinzwe sezviri munyaya imwe chete. "Takanga tisiri kutsvaga chero chinhu chinodhura," akadaro gare gare. "Taingoda chimwe chinhu chakavimbika, chimwe chinhu chaitaridzika uye chainzwa sesu."

Ndipo paakataura naTuobo Packaging kuti amubatsire kuvakakurongedza chikafu chakagadzirwa nemazita akasiyanamutsetse unogona kukura nebhizinesi rake.

Dambudziko: Brand isina kurongedza

Anny Coffee yaive cafe diki yakazvimirira ine zvinangwa zvikuru - bhinzi dzemhando yepamusoro, dhizaini yakachena, uye nzvimbo yakashama uko zvese zvaikosha. Asi, kurongedza kwaiitwa kwainzwa sekunge kwave kufunga nezvekupedzisira. Makapu acho aive matete zvakanyanya. Mabhegi epepa akabvaruka nyore nyore. Hapana kana chimwe chazvo chakafanana neruvara rwechisikigo rwechitoro kana ruvara rwacho.

“Vatengi vaizoda kofi yedu, asi vobva vaenda vakabata kapu isiri yedu,” Anny akayeuka kudaro. “Zvaisanyatsonzwika zvakanaka.”

Aida kurongedza zvinhu zvine chivimbo chakafanana nechechitoro chake.

Zvaifanira kutaridzika zvakanaka, kushanda zvakanaka, uye kuratidza kutarisirwa kwekambani yacho kune nharaunda. Asi akanga asati ambotenga mapurasitiki akagadzirwa nekambani. Akanga asingazivi kuti ndezvipi zvinhu kana saizi dzekusarudza, kana kuti angaita sei kuti mavara adhindwe nemazvo.

Kutumira zvinhu kubva kunze kwenyika kwaityisa. "Ndaisada kushanda nevanhu vakawanda vaitengesa zvinhu," akadaro. "Ndaida mumwe munhu anogona kutarisira zvese."

Maitiro acho: Danho nedanho, chinhu chimwe panguva

Anny paakataura naTuobo, haana kuuya nepepa rakazara rekugadzira - mifananidzo yekafe yake chete, pendi yemavara, uye mazano mashoma akanyorwa mubhuku rake.

Pane kungoisa katalogu, timu yaTuobo yakatanga nekuteerera. Vakamubvunza nezvemaitiro ake ezuva nezuva — kuti aipa zvinwiwa zvingani, kuti vatengi vaitakura sei chikafu, uye kuti aida kuti zita racho rinzwe sei muruoko rwemumwe munhu.

Kubva ipapo, vakagadzira hurongwa huri nyore hwakazoshanduka kuita hurongwa hwakazarakurongedza kofi yakagadzirwamutsetse.

Iyomakapu ekofi anoraswandiye akatanga. Tuobo akapa zano rekuvaka chivakwa chine madziro maviri kuti zvinwiwa zvirambe zvichidziya zvisina maoko. Magadzirirwo acho aive asina kusimba, chiratidzo chegrey chakapfava. "Zvainzwa kugadzikana," akadaro Anny. "Zvaitaridzika sekunaka kwekofi yedu."

Kwakatevera kwakauyamabhegi epepa akadhindwa nelogo yetsika, yakagadzirwa nepepa gobvu rekugadzira uye mibato yakasimbiswa. Vaitakura makeke nemasangweji zviri nyore.

Ipapo kwakauyamabhokisi epepa emhando yepamusoro, zviri nyore asi zvakanaka, zvemadhizeti madiki nezvipo. Chimwe nechimwe chakavhurwa zvakanaka, nemativi airamba akasimba panguva yekutumira.

Zvidimbu zvepakati pazvakangogadzirwa, Tuobo akashandisaseti yakazara yekurongedza yakadhindwa yakagadzirwapurogiramu yekuona kuti mavara ese anoenderana zvakakwana pazvigadzirwa.

Kuti Anny anzwe aine chivimbo asati aisa odha hombe, Tuobo akatumira masampuli chaiwo — zvinhu chaizvo, kwete mamockup edhijitari. "Zvakaita mutsauko mukuru," akadaro. "Ndaigona kuzvibata, kuzvipeta, kuzvizadza nechikafu chedu, uye kuona kuti zvinoshanda sei."

Akasarudzawo kuisa boka remakapu emapepa akakora ane madziro mavirinekuda kwelatte yake yakasarudzika nedoro rinotonhora. "Zvakava zvinofarirwa nevatengi vedu," akawedzera.

Mhedzisiro: Nyaya inoenderera mberi, kubva mukapu kuenda kune imwe

Pakasvika zvinhu zvekutanga, timu yakazviburitsa pamwe chete muchitoro. Chinhu chese chakafanana. Mavara acho aive akachena. Magadzirirwo acho ainzwika zvakanaka.

Anny akaonawo chimwe chinhu — timu yake yakatanga kufarira zvikuru kuratidzwa kwezviratidzwa. Baristas vakaisa makapu nokungwarira. Vashandi vakarongedza mabhokisi zvakanaka. "Kurongedza kwakanaka kunochinja maitiro," akadaro. "Zvinoita kuti munhu wese adade nezvavanopa."

Vatengi vakatanga kutora mifananidzo yakawanda yezvavaitenga. Vamwe vakatotaura nezvemabhegi matsva epepa muongororo. Mukati memavhiki mashoma, kurongedza kwacho kwakava chikamu chekuzivikanwa kwekambani iyi.

Kuna Anny, maitiro acho akachinja maonero aaiita kurongedza: "Haisi tangi chete," akadaro. "Iri chikamu chechiitiko. Rinoudza vanhu kuti tiri vanaani - chinyararire, asi zvakajeka."

Chii chakaita kuti kubatana kushande?

Kubudirira kwacho kwakabva pakushanda pamwe chete, kwete kutonga. Anny akaunza chiono chake. Tuobo akaunza chimiro nehunyanzvi. Pamwe chete, vakavaka chimwe chinhu chaitaridzika sechisikigo uye chinoshanda muhupenyu hwezuva nezuva.

Tuobo haana kungotengesa mabhokisi kana makapu chete. Vakamutungamirira kuburikidza neruzivo rwakadzama — saizi, pendi, zvinhu, nguva — kuitira kuti agone kuita sarudzo nechivimbo. Maitiro acho akaramba akajeka, uye sarudzo dzese dzaiitwa pamwe chete.

Iye zvino, Anny Coffee iri kuramba ichikura, nemagadzirirwo matsva emwaka uye kurongedza kwakasiyana-siyana. Kugadziridzwa kwega kwega kunotanga kubva pahwaro humwe chete, zvichiita kuti mutauro wekuona uve wakasimba.

Mutengo wemutengi

"Tuobo Packaging yakatitungamirira mumatanho ese. Vakashandura pfungwa yedu kuita zvigadzirwa chaizvo zvinotaridzika zvakanaka. Hatina kukwanisa kukumbira rutsigiro rwuri nani." — Anny Coffee Project Leader

Ita kuti Brand Yako Ive Mupenyu

Kuna Anny Coffee, kurongedza kwakava chinhu chinopfuura kungoisa mugaba chete — kwakava nzira yekugovana nyaya yekambani, tsika, uye kutarisira vatengi. Kapu yega yega, bhegi, nebhokisi zvino zvinoratidza kutarisisa kwavo kune zvakadzama uye kuzvipira kwavo kune mhando.

Kana uchitsvaga kugadzira ruzivo rwekurongedza rwakafanana, rwehunyanzvi, uye rwusingakuvadzi nharaunda yekambani yako, Tuobo Packaging inogona kukubatsira kushandura chiono chako kuita chokwadi. Ongorora mhinduro dzedu dzese uye ona kuti mutsetse wekurongedza wakagadzirwa zvakanaka ungasimudzira sei kambani yako.

Kubva mugore ra2015, tanga tiri vanhu vanodarika mazana mashanu pasi rose, tichishandura mapurasitiki kuita zvinhu zvinoita kuti pave nepurofiti. Semugadziri wezvinhu anobva kuChina, tinonyanya kugadzira mhinduro dzeOEM/ODM dzinobatsira mabhizinesi akaita seenyu kuwana kusimudzira kwekutengesa kusvika ku30% kuburikidza nekusiyanisa mapurasitiki nemazvo.

Kubvamhinduro dzekugadzira chikafu dzakasimbaizvo zvinowedzera kukwezva kwesherufumasisitimu ekutora akarongekaYakagadzirwa kuti ikurumidze, portfolio yedu inodarika maSKU chiuru nemazana maviri (1,200+ SKUs) yakaratidzwa kuti inovandudza ruzivo rwevatengi. Fungidzira madhizeti ako ari mumakapu e ice cream akadhindwa nemaitiroizvo zvinosimudzira kugovana pa Instagram, barista-grademaoko ekofi asingapisizvinoderedza zvichemo zvekudururwa kwemvura, kanakutakura mapepa ane zita repamusoroizvo zvinoshandura vatengi kuita zvikwangwani zvekufamba.

Yedumagoko e clamshells e nzimbevakabatsira vatengi makumi manomwe nevaviri kuzadzisa zvinangwa zveESG uku vachideredza mari, uyemakapu anotonhora ePLA akavakirwa pazvirimwatiri kukurudzira kutengazve kwemakafe asina marara. Tichitsigirwa nemapoka ekugadzira ari mukati mekambani uye vagadziri vane chitupa cheISO, tinosanganisa zvinhu zvakakosha pakurongedza—kubva pamapurasitiki asingapindi mafuta kusvika kumastika ane mazita—kuita odha imwe chete, invoice imwe chete, misoro yekushanda yakaderera ne30%.

Tinogara tichitevedzera zvinodiwa nevatengi semutungamiri, tichikupai zvigadzirwa zvemhando yepamusoro uye sevhisi ine hanya. Chikwata chedu chine nyanzvi dzine ruzivo dzinogona kukupai mhinduro dzakagadzirirwa iwe uye mazano ekugadzira. Kubva pakugadzira kusvika pakugadzira, tichashanda pamwe chete nemi kuti tive nechokwadi chekuti makapu enyu epepa asina chinhu akakodzera anosangana zvakakwana nezvamunotarisira uye anodarika.