What Holiday Strategies Will Grow Your Brand This Season?

Do you want your brand to stand out this holiday season? From Black Friday to New Year's, the holiday period is a great chance for small businesses to increase visibility, connect with customers, and boost sales. Even with a small budget, simple holiday marketing strategies can work well.

At Tuobo Packaging, we have helped many brands improve their seasonal promotions with custom packaging and marketing solutions. Here are practical tips for small businesses.

Launch Holiday Social Media Campaigns

Add holiday themes to your online posts. This helps attract attention and engage followers. Some ideas:

Share 12 different products or offers in 12 days leading to Christmas.
Post countdown visuals to sales events.
Show behind-the-scenes content of packaging or holiday preparations.
Encourage followers to share photos or holiday traditions with your products.

Plan Early

Holidays often come quickly, especially when daily work is busy. Planning early helps you stay organized and reduces stress. It also ensures you take advantage of every opportunity.

Tips for early planning:

Mark your calendar: Highlight key dates like Black Friday, Cyber Monday, and the weeks before Christmas and New Year. Plan promotions and content around these dates.
Finish ahead: Prepare marketing materials and promotions 4–6 weeks before the peak season.
Make a content list: Include emails, social media posts, website banners, and printed materials.
Set reminders: Use calendars or project tools to keep track of deadlines and tasks.
Leave buffer time: Allow extra time in case of last-minute changes or delays.

Offer Exclusive Holiday Deals

Limited-time offers encourage people to buy quickly. They also make your brand feel festive and exciting. You can bundle your best products into a special gift set. Or create holiday combos for different customer groups. Small details, like Christmas bakery boxes or Christmas paper ice cream cups, can make unboxing more memorable.

Ideas for seasonal deals:

Bundle popular products at a small discount.
Create themed gift sets, such as “For the Coffee Lover” or “Mom’s Holiday Treats.”
Run short flash sales for 24–48 hours on social media or email.
Offer early bird discounts or tiered pricing for bigger orders.

Collaborate with Local Influencers

You do not need a large following to make an impact. Working with local influencers or nearby businesses is cheap and effective. You can share social media posts, create joint promotions, or launch co-branded holiday products. For example, a small café could use custom holiday tableware sets in a campaign with a nearby bakery.

Optimize Your Online Store

Your website is just as important as your physical store. Update it with holiday banners, seasonal colors, and themed product pages. Add search terms like “personalized Christmas gifts” or “last-minute holiday deals” to improve SEO. Send targeted emails to different customer groups. Highlight seasonal promotions on your homepage and product pages to increase sales.

Organize Community Events

Local events help you connect with customers in person. Even small events can leave a big impression. Ideas include holiday pop-up shops, charity drives, workshops, or tastings.

A bakery could host a cookie-decorating class and let participants take treats home in red foldable cookie boxes. A coffee shop could hold a holiday latte art session with branded cups. These events create memories and encourage people to share them online.

Tell Emotional Stories

Holidays are about connecting with people. Share customer stories, employee highlights, or personal experiences. Show how your brand brings joy during the season. A café could feature a regular customer enjoying a seasonal drink. A bakery could highlight a team member’s favorite holiday recipe. Sharing real stories makes your brand feel personal and relatable.

Use Festive Packaging

Packaging is very important during the holidays. Simple touches like holiday stickers, thank-you notes, or reusable wrapping make a big difference. Adding festive elements to every order strengthens your marketing. Use eco-friendly materials or fun designs to impress customers. You can also include items like colorful Santa dessert plates or Christmas paper cups to enhance the experience.

Conclusion

Plan early, offer special deals, work with local partners, host events, run social campaigns, tell stories, and use festive packaging. These steps can help small businesses succeed during the holidays. Tuobo Packaging provides the tools and expertise to help your brand create memorable holiday experiences and boost loyalty and sales.

Since 2015, we’ve been the silent force behind 500+ global brands, transforming packaging into profit drivers. As a vertically integrated manufacturer from China, we specialize in OEM/ODM solutions that help businesses like yours achieve up to 30% sales uplift through strategic packaging differentiation.

From signature food packaging solutions that amplify shelf appeal to streamlined takeout systems engineered for speed, our portfolio spans 1,200+ SKUs proven to enhance customer experience. Picture your desserts in custom-printed ice cream cups that boost Instagram shares, barista-grade heat-resistant coffee sleeves that reduce spill complaints, or luxe-branded paper carriers that turn customers into walking billboards.

Our sugarcane fiber clamshells have helped 72 clients meet ESG goals while cutting costs, and plant-based PLA cold cups are driving repeat purchases for zero-waste cafes. Backed by in-house design teams and ISO-certified production, we consolidate packaging essentials—from greaseproof liners to branded stickers—into one order, one invoice, 30% fewer operational headaches.

We always adhere to customer demand as the guide, providing you with high-quality products and thoughtful service. Our team is composed of experienced professionals who can provide you with customized solutions and design suggestions. From design to production, we will work closely with you to ensure that your customized hollow paper cups perfectly meet your expectations and exceed them.