What Holiday Strategies Will Grow Your Brand This Season?

Na o batla hore lets'oao la hau le hlahelle sehleng sena sa matsatsi a phomolo? Ho tloha Labohlano le Letšo ho isa Selemong se Secha, nako ea matsatsi a phomolo ke monyetla o moholo bakeng sa likhoebo tse nyane ho eketsa ponahalo, ho hokahana le bareki le ho eketsa thekiso. Esita le ka tekanyetso e nyane, maano a bonolo a ho bapatsa ka matsatsi a phomolo a ka sebetsa hantle.

At Sephutheloana sa Tuobo, re thusitse lihlahisoa tse ngata ho ntlafatsa lipapatso tsa tsona tsa sehla ka litharollo tsa ho paka le tsa ho bapatsa tse ikhethileng. Malebela a sebetsang bakeng sa likhoebo tse nyane ke ana.

Qala Matšolo a Mecha ea Litaba tsa Sechaba a Matsatsi a Phomolo

Kenya lihlooho tsa matsatsi a phomolo lingoliloeng tsa hau tsa inthanete. Sena se thusa ho hohela tlhokomelo le ho hohela balateli. Mehopolo e meng:

Abelana lihlahisoa kapa litlhahiso tse 12 tse fapaneng matsatsing a 12 a lebisang Keresemese.
Litšoantšo tsa ho bala nako ho ea liketsahalong tsa thekiso.
Bontša litaba tse ka morao ho liketsahalo tsa sephutheloana kapa litokisetso tsa matsatsi a phomolo.
Khothaletsa balateli ho arolelana linepe kapa meetlo ea matsatsi a phomolo le lihlahisoa tsa hau.

Rera esale pele

Matsatsi a phomolo hangata a tla kapele, haholo-holo ha mosebetsi oa letsatsi le letsatsi o le maphathaphathe. Ho rera esale pele ho u thusa ho lula u hlophisehile le ho fokotsa khatello ea maikutlo. Ho boetse ho netefatsa hore u sebelisa monyetla o mong le o mong.

Malebela a ho rera esale pele:

Tšoaea almanaka ea hau:Totobatsa matsatsi a bohlokoa a kang Black Friday, Cyber Monday, le libeke tse tlang pele ho Keresemese le Selemo se Secha. Rera lipapatso le litaba tse mabapi le matsatsi ana.
Qetella pele:Lokisetsa thepa ea papatso le lipapatso libeke tse 4-6 pele ho nako ea tlhoro.
Etsa lethathamo la dikahare:Kenyelletsa di-imeile, dingolwa tsa metswedi ya ditaba tsa kahisano, difolaga tsa webosaete le dintho tse hatisitsweng.
Beha likhopotso:Sebelisa lik'halendara kapa lisebelisoa tsa projeke ho boloka tlaleho ea linako tsa ho qetela le mesebetsi.
Tlohela nako ea buffer:Lumella nako e eketsehileng haeba ho ka ba le liphetoho kapa tieho motsotsong oa ho qetela.

Fana ka Litheko tse Ikhethang tsa Matsatsi a Phomolo

Linyehelo tsa nako e lekanyelitsoeng li khothalletsa batho ho reka kapele. Li boetse li etsa hore lets'oao la hau le ikutloe le le monate ebile le le monate. U ka kopanya lihlahisoa tsa hau tse ntle ka ho fetisisa sete e khethehileng ea limpho. Kapa u thehe metsoako ea matsatsi a phomolo bakeng sa lihlopha tse fapaneng tsa bareki. Lintlha tse nyane, joalo kaMabokose a bohobe ba Keresemese or Likopi tsa ice cream tsa pampiri ea Keresemese, e ka etsa hore ho ntša lebokose ho hopolehe haholoanyane.

Mehopolo ea litheko tsa linako tsa selemo:

Kopanya lihlahisoa tse tsebahalang ka theko e tlase.
Etsa disete tsa dimpho tse nang le sehlooho, tse kang “Bakeng sa Morati wa Kofi” kapa “Dijo tsa Matsatsi a Phomolo tsa Mme.”
Matha thekiso e khutšoanyane ea flash bakeng sa lihora tse 24-48 mecheng ea litaba tsa sechaba kapa imeile.
Fana ka litheolelo tsa pele ho nako kapa litheko tse arotsoeng ka mekhahlelo bakeng sa liodara tse kholoanyane.

Sebelisana le Batho ba Tšusumetsoang ke Batho ba Sebakeng

Ha o hloke balateli ba bangata ho etsa tšusumetso. Ho sebetsa le batho ba susumetsang ba lehae kapa likhoebo tse haufi ho theko e tlase ebile hoa sebetsa. O ka arolelana lingoliloeng tsa mecha ea litaba ea sechaba, oa etsa lipapatso tse kopanetsoeng, kapa oa qala lihlahisoa tsa matsatsi a phomolo tse nang le mabitso a tšoanang. Mohlala, cafe e nyane e ka sebelisalisete tsa litafole tsa matsatsi a phomolo tse ikhethilengletšolong le lebenkele la bohobe le haufi.

Ntlafatsa Lebenkele la Hao la Inthanete

Webosaete ea hau e bohlokoa joalo ka lebenkele la hau la 'mele. E ntlafatse ka lifolakha tsa matsatsi a phomolo, mebala ea linako tsa selemo le maqephe a lihlahisoa tse nang le sehlooho. Kenya mantsoe a ho batla a kang "limpho tsa Keresemese tse ikhethileng" kapa "litheko tsa matsatsi a phomolo tsa motsotso oa ho qetela" ho ntlafatsa SEO. Romella li-imeile tse reretsoeng lihlopha tse fapaneng tsa bareki. Totobatsa lipapatso tsa linako tsa selemo leqepheng la hau la lapeng le maqepheng a lihlahisoa ho eketsa thekiso.

Hlophisa Liketsahalo tsa Sechaba

Liketsahalo tsa lehae li u thusa ho hokahana le bareki ka seqo. Esita le liketsahalo tse nyane li ka siea maikutlo a maholo. Mehopolo e kenyelletsa mabenkele a phomolo a pop-up, maeto a liphallelo, lithupelo, kapa lijo tsa ho latsoa.

Bekery e ka tšoara tlelase ea ho khabisa likuku 'me ea lumella barupeluoa ho nka lintho tse monate haemabokose a dikuku a menwang a mafubedu. Lebenkele la kofi le ka tšoara kopano ea bonono ea latte ea matsatsi a phomolo ka likopi tse nang le mabitso a tsona. Liketsahalo tsena li baka mehopolo 'me li khothalletsa batho ho li arolelana inthaneteng.

Pheta Lipale tse Amang Maikutlo

Matsatsi a phomolo a mabapi le ho hokahana le batho. Abelana lipale tsa bareki, lintlha-khōlō tsa basebetsi, kapa liphihlelo tsa botho. Bontša kamoo lets'oao la hau le tlisang thabo nakong ea sehla. Cafe e ka bontša moreki ea tloaelehileng a natefeloa ke seno sa sehla. Bekeri e ka totobatsa risepe ea matsatsi a phomolo eo setho sa sehlopha se e ratang haholo. Ho arolelana lipale tsa 'nete ho etsa hore lets'oao la hau le ikutloe le le la botho ebile le amana le batho.

Sebelisa Sephutheloana sa Mekete

Ho paka ho bohlokoa haholo nakong ea matsatsi a phomolo. Ho ama lintho tse bonolo joalo ka li-sticker tsa matsatsi a phomolo, lintlha tsa teboho, kapa ho phuthela lintho tse ka sebelisoang hape ho etsa phapang e kholo. Ho eketsa likarolo tsa mekete ho odara e 'ngoe le e 'ngoe ho matlafatsa papatso ea hau. Sebelisa thepa e mosa tikolohong kapa meralo e monate ho khahla bareki. U ka boela ua kenyelletsa lintho tse kangLipoleiti tsa lijo tse monate tsa Santa tse mebala-bala or Likopi tsa pampiri ea Keresemeseho ntlafatsa phihlelo.

Qetello

Rera esale pele, fana ka ditheko tse ikgethang, sebetsa le balekane ba lehae, tshwara diketsahalo, tsamaisa matsholo a kahisano, pheta dipale, mme o sebedise diphuthelwana tsa mekete. Mehato ena e ka thusa dikgwebo tse nyane ho atleha nakong ya matsatsi a phomolo. Tuobo Packaging e fana ka disebediswa le boiphihlelo ho thusa letshwao la hao ho theha diphihlelo tse sa lebaleheng tsa matsatsi a phomolo le ho matlafatsa botshepehi le thekiso.

Ho tloha ka 2015, re bile matla a khutsitseng a tšehetsang lihlahisoa tse fetang 500 lefatšeng ka bophara, re fetola liphutheloana hore e be bakhanni ba phaello. Joaloka moetsi ea kopaneng ho tsoa Chaena, re ikhethile ka litharollo tsa OEM/ODM tse thusang likhoebo tse kang tsa hau ho fihlela keketseho ea thekiso ea ho fihlela ho 30% ka phapang ea liphutheloana tsa maano.

Ho tloha holitharollo tsa ho paka lijo tse ikhethangtse eketsang boipiletso ba shelefo holitsamaiso tse bonolo tsa ho nka thepaE entsoe bakeng sa lebelo, pokello ea rona ea li-SKU tse fetang 1,200 tse pakiloeng ho ntlafatsa boiphihlelo ba bareki. Nahana ka lijo tsa hau tse monate ka hare holikopi tsa ice cream tse hatisitsoeng ka mokhoa o ikhethilengtse matlafatsang likabelo tsa Instagram, barista-gradematsoho a kofi a hanelang mochesotse fokotsang litletlebo tsa ho tšoloha ha lintho, kapalijari tsa pampiri tse nang le lebitso la mabothobothotse fetolang bareki hore e be liboto tsa ho tsamaea.

Ea ronalikhetla tsa clamshell tsa faeba ea 'mobaba thusitse bareki ba 72 ho fihlela lipheo tsa ESG ha ba ntse ba fokotsa litšenyehelo, 'melikopi tse batang tsa PLA tse thehiloeng limelare khanna ho reka hape bakeng sa li-cafe tse se nang litšila. Re tšehelitsoe ke lihlopha tsa meralo ea ka hare le tlhahiso e netefalitsoeng ke ISO, re kopanya lintho tsa bohlokoa tsa ho paka—ho tloha ho li-liners tse sa keneng mafura ho ea ho li-stickers tse nang le mabitso—hore e be odara e le 'ngoe, invoice e le 'ngoe, mathata a ts'ebetso a fokotsehile ka 30%.

Kamehla re khomarela tlhoko ea bareki e le tataiso, re u fa lihlahisoa tsa boleng bo holimo le tšebeletso e nahanelang. Sehlopha sa rona se entsoe ka litsebi tse nang le boiphihlelo tse ka u fang litharollo tse ikhethileng le litlhahiso tsa moralo. Ho tloha moralong ho ea tlhahisong, re tla sebetsa haufi-ufi le uena ho netefatsa hore likopi tsa hau tsa pampiri tse se nang letho tse etselitsoeng uena li fihlela litebello tsa hau hantle 'me lia li feta.