What Holiday Strategies Will Grow Your Brand This Season?

Kei te hiahia koe kia tū motuhake tō waitohu i tēnei wā hararei? Mai i te Paraire Pango ki te Tau Hou, he wā pai te wā hararei mō ngā pakihi iti ki te whakanui ake i te tirohanga, te hono atu ki ngā kiritaki, me te whakapiki ake i ngā hoko. Ahakoa he iti te tahua, ka pai tonu ngā rautaki hokohoko hararei.

At Tākai Tuobo, kua āwhina mātou i ngā waitohu maha ki te whakapai ake i ā rātou whakatairanga ā-wā mā te takai ritenga me ngā otinga hokohoko. Anei ngā tohutohu whai hua mō ngā pakihi iti.

Whakarewahia ngā Kaupapa Pāpāho Hapori mō ngā Hararei

Tāpirihia ngā kaupapa hararei ki ō pou ipurangi. Mā tēnei ka kukume i te aro me te kukume i ngā kaiwhaiwhai. Ētahi whakaaro:

Tohaina kia 12 ngā hua, ngā tuku rānei i roto i ngā rā 12 e anga atu ana ki te Kirihimete.
Whakaatuhia ngā tirohanga o muri i te tatau whakamuri ki ngā huihuinga hoko.
Whakaaturia ngā kōrero kei muri i te whakaaturanga o ngā takai, ngā whakaritenga rānei mō te hararei.
Whakatenatenahia ngā akonga ki te tohatoha i ngā whakaahua, i ngā tikanga hararei rānei ki ō hua.

Whakamahere wawe

He tere tonu te taenga mai o ngā hararei, inā koa he pukumahi ngā mahi o ia rā. Mā te whakamahere wawe ka noho rite tonu koe, ā, ka whakaiti i te ahotea. Mā tēnei hoki ka whai hua koe i ngā whai wāhitanga katoa.

Ngā tohutohu mō te whakamahere wawe:

Tohua tō maramataka:Whakamāramahia ngā rā matua pēnei i te Paraire Pango, te Mane Ipurangi, me ngā wiki i mua i te Kirihimete me te Tau Hou. Whakamaherehia ngā whakatairanga me ngā ihirangi huri noa i ēnei rā.
Whakaotihia i mua:Whakaritea ngā rauemi hokohoko me ngā whakatairanga 4–6 wiki i mua i te wā tino pīkari.
Waihangahia he rārangi ihirangi:Whakaurua ngā īmēra, ngā pou pāpāho pāpori, ngā haki paetukutuku, me ngā rauemi kua tāia.
Whakatakotoria ngā whakamaharatanga:Whakamahia ngā maramataka, ngā taputapu kaupapa rānei hei aroturuki i ngā rā kati me ngā mahi.
Waiho i te wā pūtāhui:Tukua he wā tāpiri mēnā ka puta he huringa, he whakaroa rānei i te meneti whakamutunga.

Tukuna ngā Tuku Hararei Motuhake

Mā ngā tuku wā-iti ka akiaki i te tangata ki te hoko tere. Ka meinga hoki tō waitohu kia ahua harikoa, kia whakahihiri hoki. Ka taea e koe te whakakotahi i ō hua pai rawa atu ki roto i tētahi huinga koha motuhake. Ka taea rānei te waihanga i ngā huinga hararei mō ngā rōpū kiritaki rerekē. Ngā taipitopito iti, pērā iNgā pouaka tunu kai Kirihimete or Ngā kapu aihikirīmi pepa Kirihimete, ka taea te whakanui ake i te maumaharatanga o te wetewete pouaka.

Ngā whakaaro mō ngā utu ā-wā:

Hokona ngā hua rongonui mō te utu iti.
Waihangahia he huinga koha kaupapa, pērā i te "Mō te Kai Kawhe" me te "Ngā Kai Hararei a Māmā".
Whakahaerehia ngā hokohoko tere poto mō ngā haora 24–48 i runga i ngā pāpāho pāpori, i te īmēra rānei.
Tukuna he hekenga mō te manu wawe, he utu taumata rānei mō ngā ota nunui.

Mahi tahi me ngā Kaiwhakatairanga ā-Rohe

Kāore e hiahiatia he tokomaha hei whai pānga. He iti te utu, he whai hua hoki te mahi tahi me ngā kaiwhakatairanga ā-rohe, ngā pakihi tata rānei. Ka taea e koe te tohatoha i ngā pou pāpāho pāpori, te hanga whakatairanga tahi, te whakarewa rānei i ngā hua hararei waitohu tahi. Hei tauira, ka taea e tētahi wharekai iti te whakamahingā huinga taputapu tēpu hararei ritengai roto i tētahi kaupapa me tētahi toa tunu taro e tata ana.

Arotauhia tō Toa Ipurangi

He rite tonu te hiranga o tō paetukutuku ki tō toa tūturu. Whakahoutia ki ngā haki hararei, ngā tae o te wā, me ngā whārangi hua kaupapa. Tāpirihia ngā kupu rapu pēnei i te "koha Kirihimete whaiaro" me ngā "utu hararei whakamutunga" hei whakapai ake i te SEO. Tukuna he īmēra kua tohua ki ngā rōpū kiritaki rerekē. Whakamāramahia ngā whakatairanga o te wā ki tō whārangi kāinga me ngā whārangi hua hei whakapiki ake i ngā hoko.

Whakaritea ngā Huihuinga Hapori

Mā ngā huihuinga ā-rohe koe e āwhina ki te hono atu ki ngā kiritaki. Ahakoa ngā huihuinga iti, ka waiho he whakaaro nui. Kei roto i ngā whakaaro ko ngā toa hokohoko hararei, ngā kohi moni aroha, ngā awheawhe, ngā whakamātautau rānei.

Ka taea e te toa tunu keke te whakahaere i tētahi akomanga whakapaipai pihikete, ā, ka taea e ngā kaiuru te kawe mai i ngā kai reka ki te kāinga.ngā pouaka pihikete whero e taea te takaiKa taea e tētahi whare kawhe te whakahaere i tētahi wānanga toi latte hararei me ngā kapu waitohu. Ka hangaia e ēnei huihuinga ngā maharatanga, ā, ka akiaki i te tangata ki te whakapuaki i aua maharatanga ki te ipurangi.

Kōrerohia ngā Kōrero Ā-hinengaro

Ko ngā hararei he hononga ki te tangata. Tuhia ngā kōrero a ngā kiritaki, ngā mea nui o ngā kaimahi, ngā wheako whaiaro rānei. Whakaaturia te harikoa e kawea mai ana e tō waitohu i te wā o te tau. Tērā pea he kaihoko tūturu e inu ana i tētahi inu o te wā i roto i tētahi wharekai. Tērā pea he toa tunu kai e whakaatu ana i te tunu kai hararei tino pai a tētahi mema o te tīma. Mā te tuwha i ngā kōrero pono ka āhua whaiaro, ka pārekareka hoki tō waitohu ki a koe.

Whakamahia ngā Tākai Hakari

He mea tino nui te takai i ngā wā hararei. He rerekētanga nui ngā mea ngāwari pēnei i ngā whakapiripiri Kirihimete, ngā reta whakawhetai, ngā takai anō rānei ka taea te whakamahi anō. Mā te tāpiri i ngā āhuatanga whakanui ki ia ota ka whakapakari ake i tō hokohoko. Whakamahia ngā rauemi e pai ana ki te taiao, ngā hoahoa ngahau rānei hei miharo i ngā kaihoko. Ka taea hoki e koe te tāpiri i ngā taonga pēnei ingā pereti kai reka a Hāta Hāta tae kanapa or Ngā kapu pepa Kirihimetehei whakarei ake i te wheako.

Whakamutunga

Whakamahere wawe, tuku utu motuhake, mahi tahi me ngā hoa mahi ā-rohe, whakahaere huihuinga, whakahaere kaupapa pāpori, kōrero pakiwaitara, me te whakamahi i ngā takai whakanui. Ka taea e ēnei mahi te āwhina i ngā pakihi iti kia angitu i ngā wā hararei. Ka whakaratohia e Tuobo Packaging ngā taputapu me ngā tohungatanga hei āwhina i tō waitohu ki te waihanga i ngā wheako hararei e kore e warewaretia, me te whakanui ake i te pono me ngā hoko.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.