What Holiday Strategies Will Grow Your Brand This Season?

Ese wifuza ko ikirango cyawe kigaragara muri iki gihe cy'iminsi mikuru? Kuva kuwa gatanu w'umukara kugeza ku mwaka mushya, igihe cy'iminsi mikuru ni amahirwe meza ku bigo bito yo kongera kumenyekana, guhuza abakiriya no kongera ibicuruzwa. Nubwo haba hari ingengo y'imari nto, ingamba zoroshye zo kwamamaza mu minsi mikuru zishobora gukora neza.

At Gupakira muri Tuobo, twafashije ibigo byinshi kunoza poromosiyo zabyo z'igihembwe dukoresheje uburyo bwihariye bwo gupakira no kwamamaza. Dore inama z'ingirakamaro ku bigo bito.

Tangiza ubukangurambaga ku mbuga nkoranyambaga mu biruhuko

Ongeraho ingingo z'iminsi mikuru ku nyandiko zawe zo kuri interineti. Ibi bifasha gukurura abantu no gukurura ababakurikira. Ibitekerezo bimwe na bimwe:

Sangiza ibicuruzwa 12 bitandukanye cyangwa ibiciro mu minsi 12 mbere ya Noheli.
Shyira amashusho yo kubara ibikorwa byo kugurisha.
Garagaza ibikubiye mu bipfunyika cyangwa mu gutegura iminsi mikuru inyuma y'urumuri.
Shishikariza abayoboke gusangiza ibicuruzwa byawe amafoto cyangwa imigenzo y'iminsi mikuru.

Tegura Hakiri kare

Ibiruhuko bikunze kuza vuba, cyane cyane iyo akazi ka buri munsi gahugiye. Gutegura hakiri kare bigufasha kugira gahunda no kugabanya imihangayiko. Binatuma ukoresha amahirwe yose.

Inama zo gutegura hakiri kare:

Shyira akamenyetso kuri kalendari yawe:Garagaza amatariki y'ingenzi nka Black Friday, Cyber Monday, n'ibyumweru bibanziriza Noheli n'Ubunani. Teganya kwamamaza n'ibirimo muri aya matariki.
Rangiriza imbere:Tegura ibikoresho byo kwamamaza no kwamamaza ibyumweru 4-6 mbere y'igihembwe cy'ubushyuhe.
Kora urutonde rw'ibikubiye muri iyi nyandiko:Shyiramo ama-imeyili, inyandiko zo ku mbuga nkoranyambaga, ibyapa byanditse ku mbuga nkoranyambaga, n'ibitabo byanditse.
Shyiraho inyibutsa:Koresha kalendari cyangwa ibikoresho by'umushinga kugira ngo ukurikirane igihe ntarengwa n'imirimo.
Siga igihe cyo gufunga:Teganya igihe cy'inyongera mu gihe habayeho impinduka cyangwa gutinda ku munota wa nyuma.

Tanga Amasezerano yihariye ku biruhuko

Ibicuruzwa by'igihe gito bitera abantu kugura vuba. Bituma kandi ikirango cyawe kigaragara nk'icy'ibirori kandi gishimishije. Ushobora gushyira ibicuruzwa byawe byiza mu mpano zidasanzwe. Cyangwa ugashyiraho uruvange rw'ibiruhuko ku matsinda atandukanye y'abakiriya. Utuntu duto, nkaUdusanduku tw'imigati ya Noheli or Ibikombe bya ice cream bya Noheli, bishobora gutuma gusohora inyandiko mu isanduku birushaho kwibukwa.

Ibitekerezo ku biciro by'ibihe:

Huriza hamwe ibicuruzwa bizwi ku giciro gito.
Kora impano zifite insanganyamatsiko, nka "Ku bw'umukunzi wa kawa" cyangwa "Ibiryo by'ibiruhuko bya mama."
Kora kugurisha mu buryo bwihuse amasaha 24-48 ku mbuga nkoranyambaga cyangwa kuri imeri.
Tanga igabanyirizwa ry'ibiciro hakiri kare cyangwa ibiciro by'ingeri zose ku bicuruzwa binini.

Fatanya n'abantu bakomeye bo mu gace utuyemo

Ntukeneye abayoboke benshi kugira ngo ugire icyo ukora. Gukorana n'abantu bakomeye bo mu gace utuyemo cyangwa ubucuruzi bwo hafi yawe bihendutse kandi bigira ingaruka nziza. Ushobora gusangira ubutumwa ku mbuga nkoranyambaga, gukora poromosiyo hamwe, cyangwa gutangiza ibicuruzwa bifitanye isano n'ibicuruzwa byo mu biruhuko. Urugero, cafe nto ishobora gukoreshaibikoresho byo ku meza byihariye ku minsi mikurumu bukangurambaga hamwe n'ikigo cy'imigati kiri hafi aho.

Tegura iduka ryawe ryo kuri interineti

Urubuga rwawe ni ingenzi kimwe n'ububiko bwawe busanzwe. Ruvugurure ukoresheje ibyapa by'iminsi mikuru, amabara y'ibihe, n'amapaji y'ibicuruzwa afite insanganyamatsiko. Ongeraho amagambo yo gushakisha nka "impano za Noheli zihariye" cyangwa "amasezerano y'iminsi mikuru ya nyuma" kugira ngo unoze SEO. Ohereza amabaruwa agenewe abakiriya atandukanye. Shyira ahagaragara poromosiyo z'ibihe ku rupapuro rwawe rwa mbere n'amapaji y'ibicuruzwa kugira ngo wongere ibicuruzwa.

Tegura Ibikorwa by'Umuryango

Ibirori byo mu gace utuyemo bigufasha kuvugana n'abakiriya imbonankubone. Ndetse n'ibirori bito bishobora gusiga ishusho ikomeye. Ibitekerezo birimo amaduka acuruza ibiruhuko, ingendo z'abagiraneza, amahugurwa, cyangwa ibyo kurya.

Iduka ry'imigati rishobora kwakira isomo ryo gushushanya ibisuguti no kureka abitabiriye bakajyana ibyo kurya mu rugo muriudusanduku tw'ibisuguti dutukura dushobora gupfunyika. Iduka ricuruza ikawa rishobora gukora imyitozo yo gushushanya latte y'ibiruhuko hamwe n'ibikombe byanditseho ikirango. Ibi birori birema urwibutso kandi bigashishikariza abantu kubisangira kuri interineti.

Barira inkuru z'amarangamutima

Ibiruhuko ni ukugira ngo umuntu ahuze n'abantu. Sangiza inkuru z'abakiriya, ibintu by'ingenzi ku bakozi, cyangwa ubunararibonye bwabo bwite. Garagaza uburyo ikirango cyawe gitanga ibyishimo muri iki gihembwe. Cafe ishobora kugaragaza umukiriya usanzwe yishimira ikinyobwa cy'igihembwe. Iduka ritegura imigati rishobora kugaragaza resept ikundwa n'umwe mu bagize itsinda mu biruhuko. Gusangiza inkuru nyazo bituma ikirango cyawe kigaragara nk'icy'umuntu ku giti cye kandi gifitanye isano.

Koresha ibipfunyika by'ibirori

Gupakira ni ingenzi cyane mu minsi mikuru. Gukoraho ibintu byoroshye nko gushushanya ku minsi mikuru, inyandiko zo gushimira, cyangwa gupfunyika bishobora kongera gukoreshwa bigira itandukaniro rikomeye. Kongeramo ibintu by'iminsi mikuru kuri buri gutumiza bikomeza kwamamaza kwawe. Koresha ibikoresho birengera ibidukikije cyangwa imiterere ishimishije kugira ngo ushimishe abakiriya. Ushobora kandi gushyiramo ibintu nkaamasahani y'amafunguro ya Santa Claus afite amabara menshi or Ibikombe by'impapuro bya Nohelikugira ngo bongere ubunararibonye.

Umwanzuro

Tegura hakiri kare, tanga amasezerano yihariye, korana n'abafatanyabikorwa bo mu gace utuyemo, tegura ibirori, kora ubukangurambaga, vuga inkuru, kandi ukoreshe amapaki y'ibirori. Izi ntambwe zishobora gufasha ubucuruzi buto kugira icyo bugeraho mu minsi mikuru. Tuobo Packaging itanga ibikoresho n'ubuhanga bwo gufasha ikirango cyawe gukora ibihe byiza bitazibagirana mu minsi mikuru no kongera ubudahemuka n'ubucuruzi.

Kuva mu 2015, twabaye imbaraga zitagira icyo zivuga inyuma y’ibirango birenga 500 ku isi, duhindura uburyo bwo gupakira ibicuruzwa mu buryo bw’inyungu. Nk’inganda zikora ibicuruzwa ziturutse mu Bushinwa, twibanda ku bisubizo bya OEM/ODM bifasha ibigo nkawe kugera ku kuzamura ibicuruzwa kugeza kuri 30% binyuze mu gutandukanya uburyo bwo gupakira ibicuruzwa.

Kuvaibisubizo by'ingenzi byo gupfunyika ibiryobikongera ubwiyongere bw'ibicuruzwasisitemu zoroshye zo gutwara ibintuByakozwe ku buryo bwihuse, portfolio yacu igizwe na SKU zirenga 1,200 zagaragaye ko zinoza ubunararibonye bw'abakiriya. Tekereza desert zawe muriibikombe bya ice cream byacapwe ku buryo bwihariyebikongera imigabane kuri Instagram, barista-gradeamaboko y'ikawa adashyuhabigabanya ibibazo by’isuka, cyangwaimodoka zitwara impapuro zifite ikirango cyiza cyanebihindura abakiriya ibyapa by'ubucuruzi.

Ibyacuibishyimbo by'ibishekebyafashije abakiriya 72 kugera ku ntego za ESG mu gihe bigabanya ikiguzi, kandiibikombe bikonje bya PLA bishingiye ku bimeraturimo gutuma abantu basubira kugura amakafe adapfa ubusa. Dushyigikiwe n'amatsinda y'abahanga mu gushushanya hamwe n'abakora ibikoresho byemejwe na ISO, duhuza ibintu by'ingenzi mu gupakira—kuva ku myenda idapfa gusigwa amavuta kugeza ku bitike by'ikirango—tukabishyira mu itumiza rimwe, fagitire imwe, ibibazo by'imikorere bigabanukaho 30%.

Buri gihe dukurikiza ibyo abakiriya bakeneye nk'umuyobozi, tubagezaho ibicuruzwa byiza na serivisi nziza. Itsinda ryacu rigizwe n'abahanga b'inararibonye bashobora kuguha ibisubizo byihariye n'ibitekerezo ku miterere. Kuva ku gishushanyo kugeza ku musaruro, tuzakorana nawe bya hafi kugira ngo turebe ko ibikombe byawe by'impapuro bifite ububobere bihuye neza n'ibyo witeze kandi bikarenga ibyo wifuza.