What Holiday Strategies Will Grow Your Brand This Season?

Kodi mukufuna kuti kampani yanu iwonekere bwino nthawi ino ya tchuthi? Kuyambira Lachisanu Lakuda mpaka Chaka Chatsopano, nthawi ya tchuthi ndi mwayi wabwino kwa mabizinesi ang'onoang'ono kuti awonjezere kuonekera, kulumikizana ndi makasitomala, ndikukweza malonda. Ngakhale ndi bajeti yochepa, njira zosavuta zotsatsira malonda pa tchuthi zitha kugwira ntchito bwino.

At Kupaka Tuobo, tathandiza makampani ambiri kukonza zotsatsa zawo zanyengo ndi njira zopangira ma phukusi ndi malonda. Nazi malangizo othandiza kwa mabizinesi ang'onoang'ono.

Yambitsani Ma kampeni a pa Intaneti pa Tchuthi

Onjezani mitu ya tchuthi ku zolemba zanu za pa intaneti. Izi zimathandiza kukopa chidwi ndikukopa otsatira. Malingaliro ena:

Gawani zinthu 12 zosiyanasiyana kapena zotsatsa mkati mwa masiku 12 otsogolera ku Khirisimasi.
Tumizani zithunzi zowerengera nthawi mpaka zochitika zogulitsa.
Onetsani zomwe zili mkati mwa malo osungiramo zinthu kapena zokonzekera za tchuthi.
Limbikitsani otsatira kuti agawane zithunzi kapena miyambo ya tchuthi ndi zinthu zanu.

Konzani Mosakhalitsa

Matchuthi nthawi zambiri amabwera mwachangu, makamaka ntchito za tsiku ndi tsiku zikamatanganidwa. Kukonzekera msanga kumakuthandizani kukhala okonzekera bwino komanso kuchepetsa nkhawa. Kumathandizanso kuti mugwiritse ntchito mwayi uliwonse.

Malangizo okonzekera msanga:

Ikani chizindikiro pa kalendala yanu:Onetsani masiku ofunikira monga Black Friday, Cyber Monday, ndi milungu isanafike Khirisimasi ndi Chaka Chatsopano. Konzani zotsatsa ndi zomwe zili mkati mwa masiku amenewa.
Malizitsani patsogolo:Konzani zinthu zotsatsa malonda ndi zotsatsa masabata 4-6 nyengo isanafike pachimake.
Pangani mndandanda wa zomwe zili mkati:Phatikizani maimelo, zolemba pa malo ochezera a pa Intaneti, zikwangwani za pa webusaiti, ndi zinthu zosindikizidwa.
Konzani zikumbutso:Gwiritsani ntchito makalendala kapena zida za polojekiti kuti muzitha kutsata nthawi yomaliza ndi ntchito.
Siyani nthawi yosungira:Lolani nthawi yowonjezera ngati pakhala kusintha kapena kuchedwa kwa mphindi yomaliza.

Perekani Zotsatsa Zapadera za Tchuthi

Zopereka za nthawi yochepa zimalimbikitsa anthu kugula mwachangu. Zimathandizanso kuti mtundu wanu ukhale wosangalatsa komanso wosangalatsa. Mutha kuphatikiza zinthu zanu zabwino kwambiri mu seti yapadera ya mphatso. Kapena kupanga maphatikizo a tchuthi a magulu osiyanasiyana a makasitomala. Zinthu zazing'ono, mongaMabokosi ophikira buledi a Khirisimasi or Makapu a ayisikilimu a pepala la Khirisimasi, kungapangitse kuti kutsegula bokosi kukhale kosaiwalika.

Malingaliro a zotsatsa zanyengo:

Sakanizani zinthu zodziwika bwino pamtengo wotsika.
Pangani magulu a mphatso okhala ndi mitu yosiyanasiyana, monga "Kwa Wokonda Khofi" kapena "Zokoma za Amayi pa Tchuthi."
Yendetsani malonda afupiafupi kwa maola 24-48 pa malo ochezera a pa Intaneti kapena imelo.
Perekani kuchotsera koyambirira kapena mitengo yokhazikika pa maoda akuluakulu.

Gwirizanani ndi Anthu Omwe Amakhudza Anthu Am'deralo

Simukusowa otsatira ambiri kuti mupange phindu. Kugwira ntchito ndi anthu otchuka m'deralo kapena mabizinesi apafupi ndi kotsika mtengo komanso kothandiza. Mutha kugawana zolemba pa malo ochezera a pa Intaneti, kupanga zotsatsa zogwirizana, kapena kuyambitsa zinthu za tchuthi zomwe zimagulitsidwa ndi makampani ena. Mwachitsanzo, cafe yaying'ono ingagwiritse ntchitoma seti a tebulo la tchuthi lapaderamu kampeni ndi buledi wapafupi.

Konzani Sitolo Yanu Yapaintaneti

Webusaiti yanu ndi yofunika mofanana ndi sitolo yanu yeniyeni. Sinthani ndi zikwangwani za tchuthi, mitundu ya nyengo, ndi masamba azinthu zomwe zili ndi mutu. Onjezani mawu osakira monga "mphatso za Khirisimasi zomwe zasankhidwa" kapena "zotsatsa za tchuthi cha mphindi yomaliza" kuti mukonze SEO. Tumizani maimelo olunjika kumagulu osiyanasiyana a makasitomala. Onetsani zotsatsa za nyengo patsamba lanu loyamba ndi masamba azinthu kuti muwonjezere malonda.

Konzani Zochitika za Pagulu

Zochitika zakomweko zimakuthandizani kulumikizana ndi makasitomala pamasom'pamaso. Ngakhale zochitika zazing'ono zingakupangitseni chidwi chachikulu. Malingaliro ndi monga masitolo ogulitsira zinthu zosangalatsa, malo ochitira misonkhano, kapena malo odyera.

Bungwe lophika buledi likhoza kuchititsa kalasi yokongoletsa makeke ndikulola ophunzira kutenga zakudya kunyumba kwawomabokosi ofiira opindika a makekeMalo ogulitsira khofi amatha kuchita chikondwerero cha latte cha tchuthi ndi makapu odziwika bwino. Zochitikazi zimapangitsa kuti anthu azikumbukira zinthu ndipo zimalimbikitsa anthu kuzigawana pa intaneti.

Fotokozani Nkhani Zokhudza Maganizo

Masiku a tchuthi ndi okhudza kulumikizana ndi anthu. Gawani nkhani za makasitomala, zochitika zazikulu za ogwira ntchito, kapena zokumana nazo zanu. Onetsani momwe mtundu wanu umabweretsera chisangalalo mkati mwa nyengo. Cafe ikhoza kukhala ndi kasitomala wokhazikika akusangalala ndi chakumwa cha nyengo. Malo ophikira buledi atha kuwonetsa njira yophikira tchuthi yomwe membala wa timu amakonda. Kugawana nkhani zenizeni kumapangitsa mtundu wanu kumveka ngati wachinsinsi komanso wogwirizana.

Gwiritsani Ntchito Maphukusi a Phwando

Kulongedza zinthu n'kofunika kwambiri pa nthawi ya tchuthi. Zinthu zosavuta monga zomata za tchuthi, zolemba zoyamikira, kapena kukulunga zinthu zomwe zingagwiritsiridwenso ntchito zimapangitsa kusiyana kwakukulu. Kuwonjezera zinthu zachikondwerero pa oda iliyonse kumalimbitsa malonda anu. Gwiritsani ntchito zipangizo zosawononga chilengedwe kapena mapangidwe osangalatsa kuti musangalatse makasitomala. Muthanso kuphatikiza zinthu mongambale zokongola za Santa zokometsera or Makapu a mapepala a Khirisimasikuti muwonjezere zomwe mukukumana nazo.

Mapeto

Konzani koyambirira, perekani zotsatsa zapadera, gwirani ntchito ndi anzanu am'deralo, chititsani zochitika, yendetsani ma campaign ochezera, fotokozani nkhani, ndikugwiritsa ntchito ma phukusi a chikondwerero. Njira izi zingathandize mabizinesi ang'onoang'ono kuchita bwino panthawi ya tchuthi. Tuobo Packaging imapereka zida ndi ukatswiri wothandiza kampani yanu kupanga zochitika zosaiwalika za tchuthi ndikulimbikitsa kukhulupirika ndi malonda.

Kuyambira mu 2015, takhala tikulimbikitsa makampani opitilira 500 padziko lonse lapansi, kusintha ma CD kukhala zinthu zomwe zimapangitsa kuti pakhale phindu. Monga opanga ochokera ku China, timadziwa bwino njira zogwirira ntchito za OEM/ODM zomwe zimathandiza mabizinesi ngati anu kukwaniritsa malonda okwana 30% kudzera mu njira zosiyanasiyana zogwirira ma CD.

Kuchokeramayankho odziwika bwino a maphukusi a chakudyazomwe zimawonjezera kukongola kwa mashelufumachitidwe osavuta otengeraZapangidwa kuti zigwirizane ndi liwiro, portfolio yathu ili ndi ma SKU opitilira 1,200 omwe atsimikiziridwa kuti amalimbikitsa makasitomala. Yerekezerani makeke anu mumakapu a ayisikilimu osindikizidwa mwapaderazomwe zimawonjezera magawo a Instagram, barista-grademanja a khofi osatenthazomwe zimachepetsa madandaulo okhudza kutaya madzi, kapenazonyamulira mapepala zopangidwa ndi mtundu wapamwambazomwe zimapangitsa makasitomala kukhala zikwangwani zoyendera.

Zathuzipolopolo za ulusi wa nzimbeathandiza makasitomala 72 kukwaniritsa zolinga za ESG komanso kuchepetsa ndalama, ndipomakapu ozizira a PLA ochokera ku zomeraTikulimbikitsa kugula mobwerezabwereza kwa malo odyera opanda zinyalala. Mothandizidwa ndi magulu opanga mapulani omwe ali mkati mwa kampani komanso opanga omwe ali ndi satifiketi ya ISO, timaphatikiza zinthu zofunika pakulongedza—kuyambira pamakina osapaka mafuta mpaka zomata zodziwika bwino—mu oda imodzi, invoice imodzi, mavuto ogwirira ntchito achepa ndi 30%.

Nthawi zonse timatsatira zomwe makasitomala amafuna monga chitsogozo, kukupatsani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa bwino ntchito omwe angakupatseni mayankho okonzedwa mwamakonda komanso malingaliro opangidwa mwamakonda. Kuyambira kapangidwe mpaka kupanga, tidzagwira ntchito limodzi nanu kuti tiwonetsetse kuti makapu anu opanda kanthu a mapepala okonzedwa mwamakonda akukwaniritsa zomwe mukufuna ndikupitirira zomwe mukufuna.