What Holiday Strategies Will Grow Your Brand This Season?

Ngaba ufuna uphawu lwakho lubonakale ngeli xesha leeholide? Ukususela ngoLwesihlanu oluMnyama ukuya kuNyaka oMtsha, ixesha leeholide lithuba elihle lokuba amashishini amancinci andise ukubonakala, aqhagamshelane nabathengi, kwaye anyuse intengiso. Nokuba uhlahlo lwabiwo-mali luncinci, amaqhinga okuthengisa ngeeholide alula anokusebenza kakuhle.

At Ukupakisha iTuobo, sincede iimveliso ezininzi ukuphucula ukukhushulwa kwazo kwexesha elithile ngezisombululo zokupakisha nezentengiso ezenziwe ngokwezifiso. Nazi iingcebiso ezisebenzayo kumashishini amancinci.

Qalisa iiPhulo zeMidiya yeNtlalo zeHolide

Yongeza imixholo yeeholide kwizithuba zakho ezikwi-intanethi. Oku kunceda ukutsala ingqalelo kunye nokubandakanya abalandeli. Ezinye iingcinga:

Yabelana ngeemveliso okanye iziphakamiso ezili-12 ezahlukeneyo kwiintsuku ezili-12 ezikhokelela kwiKrisimesi.
Imifanekiso yokubala emva kweziganeko zokuthengisa.
Bonisa umxholo ongasemva kweqonga wokupakisha okanye wokulungiselela iiholide.
Khuthaza abalandeli ukuba babelane ngeefoto okanye amasiko eeholide kunye neemveliso zakho.

Cwangcisa Kwangethuba

Iiholide zihlala zifika ngokukhawuleza, ingakumbi xa umsebenzi wemihla ngemihla uxakekile. Ukuceba kwangethuba kukunceda uhlale ucwangcisiwe kwaye kunciphisa uxinzelelo. Kukwaqinisekisa ukuba usebenzisa onke amathuba.

Iingcebiso zokucwangcisa kwangethuba:

Phawula ikhalenda yakho:Gqamisa imihla ephambili efana neBlack Friday, iCyber Monday, kunye neeveki ezingaphambi kweKrisimesi kunye noNyaka oMtsha. Cwangcisa iintengiso kunye nomxholo malunga nale mihla.
Gqibezela phambili:Lungisa izixhobo zokuthengisa kunye neentengiso kwiiveki ezi-4-6 ngaphambi kwexesha lonyaka elixakekileyo.
Yenza uluhlu lomxholo:Faka ii-imeyile, izithuba zeendaba zoluntu, iibhena zewebhusayithi, kunye nezinto eziprintiweyo.
Seta izikhumbuzo:Sebenzisa iikhalenda okanye izixhobo zeprojekthi ukuze ulandelele imihla yokugqibela kunye nemisebenzi.
Shiya ixesha le-buffer:Vumela ixesha elongezelelweyo xa kukho utshintsho okanye ukulibaziseka ngomzuzu wokugqibela.

Nikeza ngezivumelwano zeeholide ezikhethekileyo

Izibonelelo zexesha elifutshane zikhuthaza abantu ukuba bathenge ngokukhawuleza. Zikwabangela uphawu lwakho lubonakale lumnandi kwaye lunomdla. Ungadibanisa iimveliso zakho ezilungileyo kwiseti yesipho ekhethekileyo. Okanye wenze ii-combos zeholide zamaqela abathengi ahlukeneyo. Iinkcukacha ezincinci, ezifanaIibhokisi zebhakari zeKrisimesi or Iikomityi ze-ayisikhrim zephepha leKrisimesi, kunokwenza ukuba ukuvula ibhokisi kukhumbuleke ngakumbi.

Iingcamango zezivumelwano zexesha lonyaka:

Hlanganisa iimveliso ezidumileyo ngexabiso eliphantsi.
Yenza iiseti zezipho ezinemixholo ethile, ezinje nge-“For the Coffee Lover” okanye “Mom’s Holiday Treats.”
Yenza intengiso emfutshane ye-flash iiyure ezingama-24–48 kwimidiya yoluntu okanye kwi-imeyile.
Nika izaphulelo kwangethuba okanye amaxabiso ahlukeneyo kwiiodolo ezinkulu.

Sebenzisana nabantu abaphembelela abantu basekuhlaleni

Awudingi balandeli abaninzi ukuze wenze impembelelo. Ukusebenza nabantu abanefuthe lendawo okanye amashishini akufutshane kubiza kancinci kwaye kuyasebenza. Ungabelana ngezithuba zeendaba zoluntu, wenze iintengiso ezidibeneyo, okanye uqalise iimveliso zeholide ezihambelanayo. Umzekelo, ikhefi encinci ingasebenzisaiiseti zetafile zeholide ezenziwe ngokwezifisokwiphulo kunye nevenkile yokubhaka ekufutshane.

Lungiselela iVenkile yakho ekwi-Intanethi

Iwebhusayithi yakho ibaluleke njengevenkile yakho ebonakalayo. Yihlaziye ngeebhena zeholide, imibala yexesha, kunye namaphepha emveliso aneemxholo. Yongeza amagama okukhangela afana "nezipho zeKrismesi ezenzelwe wena" okanye "izivumelwano zeholide zomzuzu wokugqibela" ukuphucula i-SEO. Thumela ii-imeyile ezijoliswe kumaqela abathengi ahlukeneyo. Gqamisa ukukhushulwa kwexesha kwiphepha lakho lasekhaya kunye namaphepha emveliso ukuze unyuse intengiso.

Lungiselela Imicimbi Yoluntu

Imicimbi yasekuhlaleni ikunceda uqhagamshelane nabathengi ubuso ngobuso. Nemicimbi emincinci ingashiya umbono omkhulu. Iingcamango ziquka iivenkile zeholide, ii-charity drives, ii-workshops, okanye ukunambitha.

Ivenkile yokubhaka inokubamba iklasi yokuhombisa iibhisikithi kwaye ivumele abathathi-nxaxheba ukuba bathathe izimuncumuncu bagoduke nazoiibhokisi zekhukhi ezibomvu ezisongekayoIvenkile yekofu ingabamba iseshoni yobugcisa be-latte yeeholide kunye neekomityi ezinophawu. Ezi ziganeko zidala iinkumbulo kwaye zikhuthaza abantu ukuba babelane ngazo kwi-intanethi.

Balisa Amabali Aneemvakalelo

Iiholide zimalunga nokunxibelelana nabantu. Yabelana ngamabali abathengi, izinto ezibalulekileyo kubasebenzi, okanye amava obuqu. Bonisa indlela uphawu lwakho oluzisa ngayo uvuyo ngexesha lonyaka. Ikhefi inokuba nomthengi oqhelekileyo onandipha isiselo sonyaka. Ivenkile yokubhaka inokubalaselisa iresiphi yeholide eyintandokazi yelungu leqela. Ukwabelana ngamabali okwenyani kwenza uphawu lwakho lubonakale lulolwakho kwaye luhambelana.

Sebenzisa ukupakisha kweFestive

Ukupakisha kubaluleke kakhulu ngexesha leeholide. Izinto ezilula ezifana nezitikha zeholide, amanqaku okubulela, okanye ukusonga okungasetyenziswa kwakhona kwenza umahluko omkhulu. Ukongeza izinto zeholide kuyo yonke iodolo kuyayomeleza intengiso yakho. Sebenzisa izinto ezinobuhlobo nendalo okanye uyilo oluyonwabisayo ukuze uchukumise abathengi. Ungabandakanya nezinto ezifanaIipleyiti zedizethi zikaSanta ezinemibala or Iikomityi zephepha leKrisimesiukuphucula amava.

Isiphelo

Cwangcisa kwangethuba, nikezela ngezivumelwano ezikhethekileyo, sebenzisana namaqabane asekuhlaleni, bamba imisitho, uqhube amaphulo oluntu, ubalise amabali, kwaye usebenzise ukupakisha kweholide. La manyathelo anokunceda amashishini amancinci aphumelele ngexesha leeholide. I-Tuobo Packaging ibonelela ngezixhobo kunye nobuchule bokunceda uphawu lwakho ludale amava eeholide akhumbulekayo kwaye lukhulise ukuthembeka kunye nokuthengisa.

Ukususela ngo-2015, besisoloko singabantu abathetha izinto ezingaphaya kwama-500 kwihlabathi liphela, siguqula ukupakisha kube yimisebenzi yenzuzo. Njengomvelisi waseTshayina odityaniswe ngokuthe nkqo, sigxile kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho ukuba afikelele kwinqanaba lokunyusa intengiso ukuya kuthi ga kwi-30% ngokwahlulahlula ukupakisha ngobuchule.

Ukususelaizisombululo zokupakisha ukutya ezisisigxinaezikhulisa ukuthandwa kweshelufuiinkqubo zokuthatha ezilungelelanisiweyoYenzelwe isantya, ipotifoliyo yethu igubungela ii-SKU ezingaphezu kwe-1,200 eziqinisekisiweyo ukuba ziphucula amava abathengi. Yiba nomfanekiso-ngqondweni weedizethi zakho zikwi-intanethi.iikomityi ze-ayisikhrim eziprintiweyo ngokwezifisoezonyusa izabelo ze-Instagram, i-barista-gradeimikhono yekofu engatshisiyoezinciphisa izikhalazo zokuchitheka kwamanzi, okanyeiikhaphethi zephepha ezinophawu lwe-luxeeziguqula abathengi babe ziibhodi zentengiso ezihambayo.

Zethuamaqokobhe ee-clamshells zefayibha yomobabancede abathengi abangama-72 ukuba bafezekise iinjongo ze-ESG ngelixa benciphisa iindleko, kwayeiikomityi ezibandayo zePLA ezisekwe kwizityaloSiqhuba ukuthengwa okuphindaphindiweyo kweekhefi ezingenankunkuma. Sixhaswa ngamaqela oyilo angaphakathi kunye nemveliso eqinisekisiweyo yi-ISO, sidibanisa izinto ezibalulekileyo zokupakisha—ukusuka kwiilayini ezingangeni mafutha ukuya kwizitikha ezinophawu—zibe yiodolo enye, i-invoyisi enye, iintloko zokusebenza zinciphe ngama-30%.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.