What Holiday Strategies Will Grow Your Brand This Season?

Ingabe ufuna umkhiqizo wakho uvelele kulesi sikhathi samaholide? Kusukela ngoLwesihlanu Olumnyama kuya kuNyaka Omusha, isikhathi samaholide siyithuba elihle lamabhizinisi amancane lokwandisa ukubonakala, ukuxhumana namakhasimende, nokukhulisa ukuthengisa. Ngisho noma kunesabelomali esincane, amasu alula okumaketha amaholide angasebenza kahle.

At Ukupakisha kweTuobo, sisize imikhiqizo eminingi ukuthuthukisa ukukhushulwa kwayo kwesizini ngezixazululo zokupakisha nezentengiso ezenziwe ngokwezifiso. Nanka amathiphu awusizo amabhizinisi amancane.

Qalisa Imikhankaso Yezokuxhumana Yamaholide

Engeza izingqikithi zeholide kokuthunyelwe kwakho okuku-inthanethi. Lokhu kusiza ukuheha ukunaka nokubandakanya abalandeli. Eminye imibono:

Yabelana ngemikhiqizo noma izipesheli eziyi-12 ezahlukene ezinsukwini eziyi-12 eziholela kuKhisimusi.
Thumela izithombe zokubala phansi emicimbini yokuthengisa.
Bonisa okuqukethwe okusemuva kwezithombe okuphathelene nokupakishwa noma amalungiselelo eholide.
Khuthaza abalandeli ukuthi babelane ngezithombe noma ngamasiko eholide nemikhiqizo yakho.

Hlela Kusenesikhathi

Amaholide avame ukufika ngokushesha, ikakhulukazi lapho umsebenzi wansuku zonke umatasa. Ukuhlela kusenesikhathi kukusiza ukuthi uhlale uhlelekile futhi kunciphisa ukucindezeleka. Kuphinde kuqinisekise ukuthi usebenzisa wonke amathuba.

Amathiphu okuhlela kusenesikhathi:

Maka ikhalenda lakho:Gqamisa izinsuku ezibalulekile njenge-Black Friday, i-Cyber Monday, kanye namaviki angaphambi kukaKhisimusi noNyaka Omusha. Hlela ukukhushulwa nokuqukethwe ngalezi zinsuku.
Qedela phambili:Lungisa izinto zokumaketha kanye nokukhushulwa kwamabhizinisi amasonto angu-4-6 ngaphambi kwesizini ephezulu.
Yenza uhlu lokuqukethwe:Faka ama-imeyili, okuthunyelwe ezinkundleni zokuxhumana, amabhanela ewebhusayithi, kanye nezinto eziphrintiwe.
Setha izikhumbuzi:Sebenzisa amakhalenda noma amathuluzi ephrojekthi ukuze ulandelele izinsuku zokugcina nemisebenzi.
Shiya isikhathi se-buffer:Vumela isikhathi esengeziwe uma kwenzeka izinguquko noma ukubambezeleka ngomzuzu wokugcina.

Nikeza Amadili Akhethekile Eholide

Izipesheli zesikhathi esilinganiselwe zikhuthaza abantu ukuthi bathenge ngokushesha. Zenza futhi umkhiqizo wakho uzizwe ujabule futhi ujabulisa. Ungahlanganisa imikhiqizo yakho emihle kakhulu ibe yisethi yezipho ezikhethekile. Noma udale ama-combos eholide amaqembu amakhasimende ahlukene. Imininingwane emincane, njengokuthiAmabhokisi ebhikawozi kaKhisimusi or Izinkomishi ze-ayisikhilimu zephepha likaKhisimusi, kungenza ukuvula ibhokisi kukhumbuleke kakhudlwana.

Imibono yamadili esizini:

Hlanganisa imikhiqizo ethandwayo ngesaphulelo esincane.
Dala amasethi ezipho anetimu, njengokuthi “Othanda Ikhofi” noma “Ama-Mom's Holiday Treats.”
Sebenzisa ukuthengisa okufushane kwama-flash amahora angama-24-48 ezinkundleni zokuxhumana noma nge-imeyili.
Nikeza izaphulelo zangaphambi kwesikhathi noma amanani ahlukene ngama-oda amakhulu.

Bambisana nabantu abathonya indawo

Awudingi abalandeli abaningi ukuze wenze umthelela. Ukusebenza nabantu abathonya bendawo noma amabhizinisi aseduze kushibhile futhi kuyasebenza. Ungabelana ngokuthunyelwe ezinkundleni zokuxhumana, udale ukukhushulwa okuhlanganyelwe, noma uqalise imikhiqizo yamaholide enophawu olufanayo. Isibonelo, ikhefi elincane lingasebenzisaamasethi etafula eholide ngokwezifisoemkhankasweni nesitolo sokubhaka esiseduze.

Lungiselela Isitolo Sakho Esiku-inthanethi

Iwebhusayithi yakho ibaluleke njengesitolo sakho sangempela. Yibuyekeze ngamabhanela eholide, imibala yesizini, namakhasi omkhiqizo anetimu. Engeza amagama okusesha afana nokuthi “izipho zikaKhisimusi ezenzelwe wena” noma “amadili eholide omzuzu wokugcina” ukuze uthuthukise i-SEO. Thumela ama-imeyili aqondisiwe kumaqembu amakhasimende ahlukene. Gqamisa ukukhushulwa kwesizini ekhasini lakho eliyisiqalo kanye namakhasi omkhiqizo ukuze wandise ukuthengisa.

Hlela Imicimbi Yomphakathi

Imicimbi yasendaweni ikusiza ukuthi uxhumane namakhasimende mathupha. Ngisho nemicimbi emincane ingashiya umbono omkhulu. Imibono ifaka phakathi izitolo zamaholide, izindiza zosizo, ama-workshop, noma ukunambitha.

Isitolo sokubhaka singabamba ikilasi lokuhlobisa amakhukhi bese sivumela abahlanganyeli ukuthi bathathe ukudla okumnandi baye nakho ekhaya.amabhokisi amakhukhi abomvu agoqekayoIsitolo sekhofi singabamba iseshini yobuciko be-latte yamaholide ngezinkomishi ezinophawu. Le micimbi idala izinkumbulo futhi ikhuthaza abantu ukuthi babelane ngazo ku-inthanethi.

Xoxa Izindaba Ezithinta Imizwa

Amaholide amayelana nokuxhumana nabantu. Yabelana ngezindaba zamakhasimende, izinto ezivelele zabasebenzi, noma okuhlangenwe nakho komuntu siqu. Bonisa ukuthi umkhiqizo wakho uletha kanjani injabulo phakathi nesizini. Ikhefi lingaba nekhasimende elivamile elijabulela isiphuzo sesizini. Ibhikawozi lingaqokomisa iresiphi yamaholide eyintandokazi yelungu leqembu. Ukwabelana ngezindaba zangempela kwenza umkhiqizo wakho uzizwe ungumuntu siqu futhi uhlobene.

Sebenzisa Ukupakisha Kwemikhosi

Ukupakisha kubaluleke kakhulu ngesikhathi samaholide. Ukuthinta okulula njengezitikha zeholide, amanothi okubonga, noma ukugoqa okungasetshenziswa kabusha kwenza umehluko omkhulu. Ukwengeza izinto zemikhosi ku-oda ngalinye kuqinisa ukumaketha kwakho. Sebenzisa izinto ezinobungani nemvelo noma imiklamo ejabulisayo ukuze uhlabe umxhwele amakhasimende. Ungafaka nezinto ezifanaamapuleti e-dessert kaSanta anemibala or Izinkomishi zephepha likaKhisimusiukuthuthukisa ulwazi.

Isiphetho

Hlela kusenesikhathi, nikeza amadili akhethekile, sebenzisana nabalingani bendawo, ubambe imicimbi, uqhube imikhankaso yokuxhumana nabantu, uxoxe izindaba, futhi usebenzise amaphakheji emikhosi. Lezi zinyathelo zingasiza amabhizinisi amancane ukuba aphumelele ngesikhathi samaholide. I-Tuobo Packaging inikeza amathuluzi kanye nobuchwepheshe bokusiza umkhiqizo wakho ukuthi wakhe okuhlangenwe nakho kwamaholide okukhumbulekayo futhi uthuthukise ukwethembeka kanye nokuthengisa.

Kusukela ngo-2015, besilokhu singumthombo othule ngemuva kwemikhiqizo engaphezu kuka-500 emhlabeni jikelele, siguqula ukupakisha kube yizinto ezibangela inzuzo. Njengomkhiqizi waseShayina ohlanganiswe ngokuqondile, sigxile kwizixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukufeza ukukhushulwa kokuthengisa okufika ku-30% ngokuhlukanisa amaphakheji ngamasu.

Kusukelaizixazululo zokupakisha ukudla eziyisigineshaezikhulisa ukukhanga kweshelufuizinhlelo zokuthatha ezilungiselelweYakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angaphezu kuka-1,200 afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Cabanga ngama-dessert akho ku-izinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisookuthuthukisa ukwabelana nge-Instagram, i-barista-gradeimikhono yekhofi engashisiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu oluphezulueziguqula amakhasimende abe amabhodi okuhamba ngezinyawo.

Okwethuamagobolondo e-clamshell e-fiber kamobabasize amakhasimende angu-72 ukufeza imigomo ye-ESG ngenkathi benciphisa izindleko, futhiizinkomishi ezibandayo ze-PLA ezisekelwe ezitshalweniSiqhuba ukuthengwa okuphindaphindiwe kwama-cafe angenalo imfucuza. Sisekelwa amaqembu okuklama angaphakathi kanye nokukhiqizwa okuqinisekiswe yi-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusukela kuma-liners angangenisi amafutha kuya kuma-sticker anophawu—kube yi-oda elilodwa, i-invoyisi eyodwa, izinkinga zokusebenza zinciphe ngo-30%.

Sihlala sinamathela ezidingweni zamakhasimende njengesiqondiso, sikunikeza imikhiqizo esezingeni eliphezulu kanye nensizakalo ecatshangelwe kahle. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekuklanyweni kuya ekukhiqizweni, sizosebenzisana nawe eduze ukuqinisekisa ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nokulindelekile kwakho futhi zidlula lokho okulindelwe.