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Iphepha
Ukupakisha
Umenzi
ETshayina

Ukupakisha kweTuobo kuzimisele ukubonelela ngazo zonke izinto zokupakisha ezingasetyenziswayo kwiivenkile zekofu, iivenkile zepizza, zonke iindawo zokutyela kunye nendlu yokubhaka, njl.njl., kubandakanya iikomityi zephepha lekofu, iikomityi zesiselo, iibhokisi zehamburger, iibhokisi zepizza, iingxowa zephepha, iistraw zephepha kunye nezinye iimveliso.

Zonke iimveliso zokupakisha zisekelwe kwingcamango yokhuseleko oluluhlaza nolwendalo. Izinto ezikumgangatho wokutya ziyakhethwa, nto leyo engayi kuchaphazela incasa yezinto zokutya. Azinamanzi kwaye azinawo amafutha, kwaye kuyathuthuzela ngakumbi ukuzibeka.

  • SEHR VIEL<br> I-MEHR

Iindlela zoPhuhliso lweMarike yeeNdebe ze-Ice Cream

I. Intshayelelo

Iikomityi zephepha le-ayisikhrim ziikomityi ezisetyenziselwa ukugcina i-ayisikhrim, ezidla ngokwenziwa ngezinto zephepha. Umsebenzi weekomityi zephepha le-ayisikhrim kukwenza kube lula ukuthenga nokusetyenziswa kwabathengi. Kwaye ikwakhusela ucoceko lokutya.

Njengoko imfuno yomgangatho wobomi isanda, imakethi yekomityi yephepha le-ayisikhrim nayo iyakhula kwaye ikhula. Eli nqaku liza kugxila ekuphononongeni iindlela zophuhliso lwemarike yeekomityi zephepha le-ayisikhrim. Liquka iindlela zophuhliso lwemarike yamazwe ngamazwe kunye nendlela yophuhliso lweshishini lokuvelisa iikomityi zephepha le-ayisikhrim. Kwaye likwabandakanya neendlela zophuhliso zexesha elizayo, kunye namathuba emarike ehlukanisiweyo yeekomityi zephepha le-ayisikhrim. Eli nqaku lijolise ekunikeni isalathiso kubavelisi kunye nabathengi beekomityi zephepha le-ayisikhrim.

II. Iindlela zoPhuhliso lweMarike yaMazwe ngaMazwe

A. Imeko yangoku yemarike yehlabathi yekomityi yephepha le-ayisikhrim

Imakethi yekomityi yephepha le-ayisikhrim yimakethi enkulu nekhula ngokukhawuleza. Kwimakethi yehlabathi, imakethi yekomityi yephepha le-ayisikhrim yimakethi ebanzi. KuMntla Melika, eYurophu naseAsia, iikomityi zephepha le-ayisikhrim ziimveliso ezidumileyo.

Imakethi yephepha le-ayisikhrim igcina umkhwa wokukhula okunamandla kwihlabathi liphela. Izinto eziphambili kule marike ziquka amanqaku amathathu. 1. Ukukhula okuqhubekayo kwemfuno yabathengi. 2. Ukwanda kwenani leevenkile ze-ayisikhrim. 3. Uphuhliso oluqhubekayo lwamathuba amatsha emarike.

B. Ubungakanani bemarike, ukukhula, kunye nohlalutyo lwemikhwa yeekomityi zephepha le-ayisikhrim

Imakethi yephepha le-ayisikhrim yehlabathi iyanda. Kulindeleke ukuba ukuthengiswa kwephepha le-ayisikhrim kuya kuqhubeka nokugcina ukukhula okuqinileyo. Ngo-2019, imakethi yephepha le-ayisikhrim yehlabathi kulindeleke ukuba idlule kwi-4 yeebhiliyoni zeerandi. Linani elikhulu.

Kwixesha elizayo, imakethi yephepha le-ayisikhrim kulindeleke ukuba iqhubeke nokugcina umkhwa wokukhula ngokukhawuleza. Oku kungenxa yokwanda kwemfuno yokutya okunempilo kunye nokukhuselwa kwendalo evela kubathengi. Kwaye kungenxa yophuhliso oluqhubekayo lweekomityi ze-ayisikhrim ezinobuhlobo nokusingqongileyo ezinemisebenzi emitsha ngamashishini.

Imfuno yokutya okunempilo nokusingqongileyo evela kubathengi iyanda. Kulindeleke ukuba imakethi yephepha le-ayisikhrim iqhubeke nokukhula ngamandla.

I-Tuobao isebenzisa iphepha elisemgangathweni ophezulu ukwenza iimveliso zephepha ezikumgangatho ophezulu.

Siziingcali ekuboneleleni ngeenkonzo zemveliso yokuprinta eyenzelwe wena kubathengi. Ukuprinta okwenzelwe wena kunye neemveliso zokukhetha izinto ezisemgangathweni kwenza imveliso yakho ibonakale kwimarike kwaye kube lula ukutsala abathengi. Cofa apha ukuze ufunde ngeekomityi zethu ze-ayisikhrim ezenziwe ngokwezifiso！

Thetha ngeemfuno zakho ezenziwe ngokwezifiso!
Bhala umyalezo wakho apha uze uwuthumele kuthi

III. Indlela yoPhuhliso lweShishini lokuVelisa iiNdebe zePhepha ze-Ace Cream

A. Imeko yangoku yoshishino lokuvelisa iikomityi zephepha le-ayisikhrim

Ishishini lokuvelisa iikomityi zephepha le-ayisikhrim lishishini elibalulekileyo leempahla zabathengi elihamba ngokukhawuleza elinezicelo ezininzi kunye nethuba elibanzi kakhulu lemarike. Okwangoku, ubungakanani bemarike kunye nomthamo wentengiso yale shishini uyaqhubeka nokukhula. Kwaye libe lelinye lamashishini akhula ngokukhawuleza.

Kwiminyaka yakutshanje, iimfuno zabathengi zokutya nokhuseleko olungenabungozi kokusingqongileyo ziye zanda. Abavelisi beekomityi ze-ayisikhrim bakwaqalisa uthotho lweemveliso ezinobuhlobo kokusingqongileyo nezikhuselekileyo. Oku kuqinisekisa umgangatho wemveliso kunye nokhuseleko lwemveliso, kwaye kuyahlangabezana neemfuno zabathengi.

B. Ukhuphiswano lwemarike kushishino lokuvelisa iikomityi zephepha le-ayisikhrim

Okwangoku, ishishini lokuvelisa iikomityi zephepha le-ayisikhrim likwimeko yokhuphiswano olukhulu kwimarike. Ezinye iinkampani zikhetha ukugxila kuphawu kunye nomgangatho wemveliso. Ngelixa ezinye zigxila kwiindleko zemveliso kunye nolawulo lwekhonkco lokubonelela.

C. Ubuchule bobuchwephesha kunye neendlela zophando kunye nophuhliso kwishishini lokuvelisa iikomityi zephepha le-ayisikhrim

Ukuze kuhlangatyezwane neemfuno zabathengi ngcono, ishishini lokuvelisa iikomityi zephepha le-ayisikhrim liphonononga kwaye lisebenzisa ubuchule bobuchwepheshe kunye nophando kunye nophuhliso.

Kwelinye icala, amashishini ahlala engenisa ubuchwepheshe obuphambili. (Njengobukrelekrele, ukuzenzekela, kunye nokukhuselwa kwendalo). Oku kunokuphucula ukusebenza kakuhle kwemveliso kunye nokunciphisa iindleko zemveliso. Kwelinye icala, iinkampani zikwaphuhlisa iimveliso ezintsha rhoqo. (Njengoko iikomityi zephepha ezinokubola.) Oku kunokuphucula ukhuseleko lwendalo kunye nokhuseleko lwemveliso.

Lilonke, ishishini lokuvelisa iikomityi zephepha le-ayisikhrim liphuhla ngokukhawuleza lijolise kubukrelekrele, ukukhuselwa kwendalo kunye nokuphuhliswa kobuntu ngokubhekiselele kwimveliso entsha yetekhnoloji kunye nophando kunye nophuhliso. Oku kuya kunceda ukuphucula inqanaba lophuhliso kunye nokukhuphisana kweli shishini.

IV. Indlela yoPhuhliso lweMarike yoKwahlulwahlulwa kweNdebe yePhepha le-Ice Cream

A. Ukwahlulahlulwa kweMarike yeNdebe ye-Ice Cream

Imakethi yekomityi yephepha le-ayisikhrim ingahlulwahlulwa ngokusekelwe kwizinto ezifana nohlobo lwekomityi, izinto ezisetyenziswayo, ubungakanani, kunye nokusetyenziswa kwayo.

(1) Ukwahlulwahlulwa kohlobo lwekomityi: kubandakanya uhlobo lwesushi, uhlobo lwesitya, uhlobo lwekhowuni, uhlobo lwekomityi yeenyawo, uhlobo lwekomityi yesikwere, njl.njl.

(2) Ukwahlulahlula izinto: kuquka iphepha, iplastiki, izinto ezibolayo, izinto ezinobuhlobo nokusingqongileyo, njl.

(3) Uhlalutyo lobungakanani: kuquka iikomityi ezincinci (3-10oz), iikomityi eziphakathi (12-28oz), iikomityi ezinkulu (32-34oz), njl.

(Singakunika iikomityi zephepha le-ayisikhrim ezinobukhulu obahlukeneyo onokukhetha kuzo, ukuhlangabezana neemfuno zakho ezahlukeneyo zomthamo. Nokuba uthengisela abathengi ngabanye, iintsapho okanye iindibano, okanye ukusetyenziswa kwiindawo zokutyela okanye kwiivenkile ezinkulu, singahlangabezana neemfuno zakho ezahlukeneyo. Ukuprintwa kwelogo elungiselelwe wena ngendlela ekhethekileyo kunokukunceda uphumelele ukuthembeka kwabathengi.Cofa apha ngoku ukuze ufunde ngeekomityi ze-ayisikhrim ezenziwe ngokwezifiso ngobukhulu obahlukeneyo!)

(4) Uhlalutyo lokusetyenziswa: kubandakanya iikomityi zephepha le-ayisikhrim ezikumgangatho ophezulu, iikomityi zephepha ezisetyenziswa kwiivenkile zokutya okukhawulezayo, kunye neekomityi zephepha ezisetyenziswa kushishino lokupheka.

B. Ubungakanani bemarike, ukukhula, kunye nohlalutyo lweendlela ezahlukeneyo zeemarike ezihlukeneyo zeekomityi zephepha le-ayisikhrim

(1) Imakethi yekomityi yephepha emile okwesitya.

Ngowama-2018, imakethi ye-ayisikhrim yehlabathi ifikelele ngaphezulu kweebhiliyoni ezingama-65 zeerandi zaseMelika. Iikomityi zephepha ze-ayisikhrim ezimile okwesitsha zazinesabelo esikhulu semarike. Kulindeleke ukuba ngo-2025, ubungakanani bemakethi ye-ayisikhrim yehlabathi buqhubeke bukhula. Kwaye isabelo semakethi seekomityi ze-ayisikhrim ezimile okwesitsha siya kuqhubeka sikhula. Oku kuya kuzisa amathuba amaninzi oshishino kwimakethi. Kwangaxeshanye, ukunyuka kwezinto eziluhlaza kunye neendleko zokuvelisa nako kuye kwachaphazela ixabiso kunye nokukhuphisana kwemakethi kweekomityi ze-ayisikhrim ezimile okwesitsha. Ke ngoko, abavelisi kufuneka bagxile kumaxabiso kunye nokusebenza kakuhle kweendleko ukuze bagcine ubunkokeli bemakethi. Ugxininiso kukhuseleko lwempilo kunye nokusingqongileyo kwimakethi luyanda. Amashishini anoxanduva lokuphuhlisa iimveliso ezinempilo nezinobuhlobo nokusingqongileyo. Ukuhlangabezana neemfuno zabathengi kunye nokukhuthaza uphuhliso lwemakethi oluqhubekayo.

(2) Imakethi yekomityi yephepha yezinto ezibolayo.

Ukufumana izixhobo ezinobuhlobo nokusingqongileyo nezizinzileyo kuye kwaba yimeko enzima. Ngoko ke, ubungakanani bemarike yeekomityi zephepha ezinokubola bukhula ngokukhawuleza. Imarike yehlabathi yeekomityi zephepha ezinokubola iya kukhula ngesantya sokukhula sonyaka esimalunga ne-17.6% kwiminyaka emihlanu ezayo.

(3) Imakethi yekomityi yephepha kwishishini lokupheka.

Imakethi yephepha kwishishini lokupheka yeyona inkulu. Kwaye kulindeleke ukuba ihlale ikhula ngokukhawuleza. Kwangaxeshanye, imakethi ifuna iikomityi zephepha ezinobuhlobo nokusingqongileyo nezisebenzayo ukuze zihlangabezane neemfuno zabathengi.

C. Isimo Sokhuphiswano kunye Nokuqikelelwa Kwethemba Lemarike Yokwahlulwahlulwa KweeNdebe Zephepha Le-Ice Cream

Okwangoku, ukhuphiswano kwimarike yekomityi yephepha le-ayisikhrim lunamandla kakhulu. Kwimarike yecandelo lekomityi, abavelisi bagcina ubuchule kuyilo nophuhliso. Kwimarike yokwahlulahlula izinto, iikomityi ezinokubola ziya zithandwa kakhulu. Kwaye izinto ezinobuhlobo nokusingqongileyo zithatha indawo yezixhobo zemveli kancinci kancinci. Kusekho indawo yokukhula kwimarike yokwahlulahlula ngobukhulu. Ngokuphathelele kwimarike yokwahlulahlula ukusetyenziswa, imakethi yehlabathi yekomityi yephepha le-ayisikhrim igxile kakhulu eMntla Melika naseYurophu.

Lilonke, imfuno yeemveliso ezinobuhlobo nokusingqongileyo kunye nokhuseleko oluvela kubathengi luyanda. Ishishini lokuvelisa iikomityi zephepha le-ayisikhrim liza kuqhubeka nokuphuhlisa ukuya kwicala elinobuhlobo nokusingqongileyo nelizinzileyo. Kwangaxeshanye, amashishini kufuneka agxile ekwakheni uphawu, ekuveliseni izinto ezintsha kwi-R&D. Kwaye kufuneka ahlole iimarike ezintsha ukuze afumane iindawo ezintsha zokukhula kunye namathuba.

6月2

V. Iindlela zophuhliso lwexesha elizayo kunye namathuba eekomityi zephepha le-ayisikhrim

A. Indlela yophuhliso lweshishini leekomityi zephepha le-ayisikhrim

Ulwazi lwabantu ngokhuseleko lokusingqongileyo kunye nempilo luyaqhubeka lukhula. Ishishini leekomityi zephepha le-ayisikhrim nalo lihlala liphuhla kwaye liphucuka. Kwixesha elizayo, indlela yophuhliso lweshishini leekomityi zephepha le-ayisikhrim ibandakanya ikakhulu ezi zinto zilandelayo:

(1) Uluhlaza kwaye lunobuhlobo nokusingqongileyo. Ulwazi lwabathengi ngendalo luyaqina. Ngoko ke, iimfuno zokusebenzisa iikomityi zephepha ezinokuphinda zisetyenziswe nezibolayo nazo ziyanda. Iinkampani zeekomityi zephepha kufuneka zenze iimveliso ezinobuhlobo nokusingqongileyo.

(2) Ukwahlukahlukana. Imfuno yabathengi itshintsha rhoqo. Ngoko ke, iinkampani ze-ayisikhrim cup kufuneka ziphuhlise iimveliso ezahlukeneyo ngexesha elifanelekileyo. Kufuneka zilandele imfuno yemarike kwaye zihlangabezane neemfuno zabathengi.

(3) Ukwenziwa ngokwezifiso. Uyilo lwembonakalo yeekomityi zephepha le-ayisikhrim luya lubaluleka ngakumbi. Kwaye iimpawu ezahlukeneyo zifuna uyilo lwembonakalo eyahlukileyo. Iinkampani zeekomityi ze-ayisikhrim zingasebenzisa itekhnoloji yedijithali ukwenza uyilo olulungiselelwe wena nolunefashoni.

(4) Ubukrelekrele. Indlela yokuphuhlisa ngobukrelekrele iikomityi zephepha le-ayisikhrim ifumana ingqalelo. (Njengokongeza iikhowudi ze-QR ukuze abathengi baziskene). Banokubonelela ngeenkonzo zokuhlawula ngeselula kunye namanqaku.

B. Isikhokelo sophuhliso lwexesha elizayo kunye neemarike ezisakhulayo zeekomityi zephepha le-ayisikhrim

Ulwazi lwabathengi ngempilo nokhuseleko lokusingqongileyo luyaqina. Indlela yophuhliso lwexesha elizayo kunye neemarike ezisakhulayo zeekomityi zephepha le-ayisikhrim ziquka ezi zinto zilandelayo:

(1) Ukusetyenziswa kwezinto ezibolayo. Ukungeniswa kwezinto ezibolayo kunokusombulula ingxaki yongcoliseko olubangelwa ziikomityi zeplastiki zemveli kwindalo esingqongileyo. Iikomityi zezinto ezibolayo zinokubola zibe ziikhompawundi zendalo eziphilayo ngexesha elifutshane. Azinakwenzakalisa okusingqongileyo, kwaye ziya kusetyenziswa kwixesha elizayo.

(2) Imakethi ye-ayisikhrim ekumgangatho ophezulu. Imfuno yeemveliso ezikumgangatho ophezulu iyanda. Imakethi ye-ayisikhrim ekumgangatho ophezulu nayo ikhula rhoqo. Imakethi yekomityi yephepha ye-ayisikhrim ekumgangatho ophezulu iya kuba yimakethi esakhulayo.

C. Amanqaku kunye namaqhinga ophuhliso lwamashishini eekomityi zephepha le-ayisikhrim

(1) Uphuhliso lweR&D. Amashishini anokungenisa izimvo ezintsha aze aphuhlise iimveliso ezinobuhlobo nokusingqongileyo. Ngaphandle koko, angasebenzisa iikomityi ezisebenzayo, ezenzelwe wena, nezikrelekrele ukuze athathe indawo yemarike.

(2) Ukwakha uphawu. Ukuze umntu azenzele umfanekiso wophawu lwakhe, aphucule ulwazi ngemveliso kunye nodumo. Kwiinkampani ezithengisa kwi-intanethi, kubaluleke ngakumbi ukugxila ekwakheni uphawu.

(3) Ukuhlanganiswa kwekhonkco lemizi-mveliso. Amashishini anokusebenzisana nababoneleli bezinto eziphathekayo, abavelisi, abathengisi. Angasebenza namanye amashishini asezantsi naphezulu. Oko kunokunceda ukuba bafumane izixhobo kunye neenzuzo ezingaphezulu, ukunciphisa iindleko kunye nemingcipheko.

(4) Ukwandiswa kweemarike ezahlukeneyo. Ukongeza ekuphononongeni iimarike ezisakhulayo, kunokwenzeka ukuphuhlisa iimveliso ezahlukeneyo, ezenzelwe wena, kunye neekomityi zephepha ze-ayisikhrim ezikumgangatho ophezulu kwiimarike ezikhoyo. Ngaloo ndlela, inokunceda ukuphucula ixabiso elongezelelweyo lemveliso kunye nexabiso lophawu.

(5) Nika ingqalelo kumava enkonzo. Nika abathengi amava angcono enkonzo. (Njengokubonelela ngengcebiso kwi-intanethi, iinkonzo ezenzelwe wena, iinkonzo zokuhambisa ngokukhawuleza, njl.njl.). Kuphela ngokuphucula amava enkonzo apho sinokufumana ithuba kukhuphiswano lwemarike.

VI. Isishwankathelo

Eli nqaku lixoxa ngeendlela zophuhliso kunye nezikhokelo zexesha elizayo zoshishino lwendebe yephepha le-ayisikhrim. Kwaye lithetha ngamanyathelo okhuseleko kunye namaqhinga ophuhliso ekufuneka amashishini endebe yephepha le-ayisikhrim awazithathele ingqalelo. Iindebe zephepha le-ayisikhrim zineengenelo ezahlukeneyo kwimarike. Ezi ziquka ukhuseleko lokusingqongileyo, ucoceko, ukulula, ukwenziwa ngokwezifiso, njl.njl.). Ezi nzuzo zinokuhlangabezana neemfuno zabathengi zokhuseleko lwempilo kunye nokusingqongileyo. Kwaye zikwanyusa ixabiso elongezelelweyo kunye nexabiso lophawu lwemveliso. Kwaye zinokwenza amashishini akhuphisane ngakumbi kwimarike.

Kukho iingcebiso ezininzi zokuthenga iikomityi zephepha le-ayisikhrim. Into yokuqala ekufuneka uyikhethe zizinto ezinobuhlobo nokusingqongileyo. Izinto ezibolayo kunye nezinye izinto ezinobuhlobo nokusingqongileyo zinokunciphisa ngempumelelo ungcoliseko lokusingqongileyo. Okwesibini, nikela ingqalelo kuyilo lwezantsi lekomityi. Uyilo lwezantsi lekomityi lunokuchaphazela ubushushu kunye nozinzo lwe-ayisikhrim. Ngaphandle koko, amashishini kufuneka akhethe iinkcukacha ezifanelekileyo. Khetha iikomityi zephepha ezineenkcazo ezahlukeneyo ngokweemfuno ezahlukeneyo. Oko kunokunceda ukunqanda inkunkuma yezixhobo. Kwaye kufuneka kunikwe ingqalelo kumgangatho kunye nococeko. Khetha iimveliso zekomityi yephepha le-ayisikhrim ezikumgangatho ophezulu, ezicocekileyo nezikhuselekileyo ukuqinisekisa impilo kunye nokhuseleko lwabathengi. Amashishini kufuneka anikele ingqalelo kwiimpawu kunye neenkonzo. Khetha uphawu lwekomityi yephepha le-ayisikhrim eyaziwayo neyaziwayo. Amashishini kufuneka anikele ingqalelo kwinkonzo yasemva kokuthengisa kunye namava abathengi anikezelwa luphawu.

Inkampani iTuobo yinkampani evelisa iikomityi ze-ayisikhrim eTshayina.

Iikomityi ze-ayisikhrim ezenziwe ngokwezifiso ezinezivalo azincedi nje kuphela ukugcina ukutya kwakho kutsha, kodwa zikwatsala ingqalelo yabathengi. Ukuprinta okunemibala kunokushiya umbono omhle kubathengi kwaye kunyuse umnqweno wabo wokuthenga i-ayisikhrim yakho. Iikomityi zethu zephepha ezenziwe ngokwezifiso zisebenzisa umatshini kunye nezixhobo eziphambili, ukuqinisekisa ukuba iikomityi zakho zephepha ziprintiwe ngokucacileyo kwaye zinomtsalane ngakumbi. Yiza ucofe apha ukuze ufunde malunga ne-iikomityi zephepha le-ayisikhrim ezinezivalo zephephakwayeiikomityi zephepha le-ayisikhrim ezinezivalo ze-archWamkelekile ncokola nathi ~

Thetha ngeemfuno zakho ezenziwe ngokwezifiso!
Bhala umyalezo wakho apha uze uwuthumele kuthi

Cebisa Ukufunda

Ungazilungisa njani iikomityi zephepha le-Ice Cream ezihambelana nokubekwa kwebhrendi yakho?

Indlela yokukhetha iikomityi ze-ayisikhrim ezikumgangatho ophezulu

Zeziphi iinkcukacha ekufuneka ndiziqwalasele xa ndisenza ngokwezifiso indebe ye-ayisikhrim yephepha elilahlwayo

Ukulungele ukuqala iprojekthi yakho yeekomityi zephepha?

Thetha ngeemfuno zakho!
Bhala umyalezo wakho apha uze uwuthumele kuthi
Ixesha lokuthumela: Juni-07-2023
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