II. Indawo yokubeka uphawu kunye nokuhambelana kwesitayile seekomityi zephepha le-ayisikhrim
A. Iingcamango ezisisiseko kunye neendima zokubeka uphawu
Ukubekwa kwebhrendi kubhekisa ekubekweni nasekucwangcisweni okucacileyo kwebhrendi yenkampani ngokusekelwe kwimfuno yemarike, imeko yomncintisani, kunye neenzuzo zayo, iimpawu zayo, kunye nezinye izinto. Injongo yokubekwa kwebhrendi kukubonelela abathengi ngolwazi olwaneleyo kunye nokuthemba ibhrendi. Kwaye ke inokwenza ibhrendi ibonakale kukhuphiswano olukhulu lwemarike. Ukubekwa kwebhrendi kufuneka kuqwalasele izinto ezinje ngabaphulaphuli ekujoliswe kubo, ukhuphiswano oluphambili, kunye nexabiso lebhrendi.
Ukubekwa kwindawo efanelekileyo kwebhrendi kunokunceda amashishini ukuba aseke umfanekiso ochanekileyo. Kwaye kunokuphucula ulwazi kunye nodumo lwebhrendi, ukuthembeka kwabathengi kunye nokwaziwa kwebhrendi.
B. Indlela yokuchonga isitayile kunye nexabiso leekomityi zephepha le-ayisikhrim
Ukubekwa kwebhrendi kunokubonelela ngesikhokelo sesitayile kunye nexabiso leekomityi ze-ayisikhrim. Amashishini anokudibanisa umfanekiso webhrendi yawo kunye nesiphakamiso sexabiso kuyilo lweekomityi ze-ayisikhrim. Ngaloo ndlela inokuphucula umfanekiso webhrendi yawo kwaye inike abathengi amava amahle okuthenga.
Xa kumiselwa isitayile seekomityi zephepha le-ayisikhrim, kuyimfuneko ukuqwalasela indawo ebekwe kuyo uphawu kunye nabathengi ekujoliswe kubo. Iimpawu ezahlukeneyo zeekomityi zephepha le-ayisikhrim kufuneka zibe neendlela ezahlukeneyo zoyilo ukuze zihambelane nobunjani bophawu kunye nesitayile salo. Ngokuphathelele isitayile, umntu unokukhetha phakathi kweendlela ezilula nezanamhlanje, kunye neendlela ezintle nezinomdla. Ezo zixhomekeke kwindawo ebekwe kuyo uphawu kunye nabaphulaphuli ekujoliswe kubo.
Amashishini anokuyila isitayile sophawu lwawo kunye nexabiso ngokusebenzisa izinto zokuprinta iikomityi zephepha. Iilogo zophawu, imifanekiso, umbhalo, kunye nemibala zinokunxulunyaniswa neempawu zemveliso, iincasa, amaxesha onyaka, okanye imibhiyozo yenkcubeko. Umzekelo, ngeKrisimesi, izinto ezifana nomthi weKrisimesi kunye nezipho zingongezwa ukwenza iikomityi zeayisikhrim zibe nemvakalelo ngakumbi.
C. Uthelekiso lweesitayile zekomityi zephepha le-ayisikhrim ezivela kwiimpawu ezahlukeneyo
Iindidi zeekomityi zephepha le-ayisikhrim ezivela kwiimpawu ezahlukeneyo zinokubonakalisa umfanekiso kunye nesitayile sophawu. Umzekelo, iikomityi ze-ayisikhrim zeHäagen-Dazs zisebenzisa isitayile soyilo esilula nesanamhlanje. Zisebenzisa umbala omhlophe kunye neefonti ezimnyama, kwaye zigxininisa ubumnandi kunye nokuthungwa. Iikomityi zephepha le-ayisikhrim zeSprite zisebenzisa isitayile soyilo esihle, kunye nabalinganiswa bekhathuni njengezinto zoyilo. Zidala umfanekiso wophawu ophilayo nonomdla.
Ezinye iimpawu ezifana neDilmo kunye neBaskin Robbins nazo zisebenzise izinto zokuprinta iikomityi ezinomtsalane nezivuyisayo. Ezi zinto zinokuhambelana neencasa kunye nobuhle bamaqela ahlukeneyo abathengi.
Ukufanisa indawo yophawu kunye nesitayile seekomityi ze-ayisikhrim kunokuqinisa umfanekiso wophawu. Kwaye kunokuphucula ixabiso lophawu kunye nokubonakala kwalo. Kwakhona, kunokuzisa amava angcono kubathengi nakubasebenzisi kubathengi.