How Do Custom Paper Cups Win Hearts?

Cabanga ngalokhu: Izivakashi emcimbini wakho ziphethe izinkomishi ezikhanyayo nezikhangayo eziphrintiwe ngelogo yakho. Lezi zinkomishi azigcini nje ngokuba wusizo—zinobungani nemvelo futhi zenza umkhiqizo wakho ungalibaleki. izinkomishi zephathi zephepha elenziwe ngokwezifisoIngabe kungaba yisihluthulelo sokuhlangenwe nakho okungcono kwamakhasimende? Ake sihlole ukuthi kungani amabhizinisi emhlabeni wonke ekhetha wona.

Umkhiqizo Abantu Abawukhumbulayo

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Izinkomishi ezijwayelekile ziyanyamalala zingene emgqonyeni kadoti. Kodwaizinkomishi zephathi ezinemiklamo eyenziwe ngokwezifisozenza njengezikhangiso ezincane. Ucwaningo olwenziwe yi-Izibalobathole ukuthi abathengi abangu-62% bakhumbula imikhiqizo kangcono ngemva kokubona ukupakishwa okwenziwe ngokwezifiso. Cabanga ngelogo yesitolo sekhofi endebeni ebolayo noma i-hashtag yomshado ezinkomishini ezilahlwayo—le mininingwane emincane inamathela ezingqondweni zabantu isikhathi eside ngemva komcimbi.

Okwethuizinkomishi zephepha ezenziwe ngokwezifiso zamabhizinisiikuvumela ukuthi uphrinte amalogo, ubuciko, noma imiyalezo yokuphromotha ngemibala efinyelela kwengu-9 egqamile. Kungakhathaliseki ukuthi umhlangano wenkampani noma ikhefi lomakhelwane, lezi zinkomishi ziguqula yonke isiphuzo sibe yithuba lokukhulisa umkhiqizo wakho.

Izinketho Ezinobungani Nemvelo Ziheha Amakhasimende Anamuhla

Ama-78% abantu baseMillennials bakhetha ukuthenga kumabhrendi asebenzisa ukupakishwa okuhambisana nemvelo. Abathengi banamuhla bakhathalela kakhulu imvelo kunanini ngaphambili, futhi abahleli bemicimbi bakhetha kakhulu izinkomishi zephathi zephepha ezibolayo kunezinye izindlela zepulasitiki. Izinzuzo zidlula umthwalo wemfanelo wemvelo. Ukunikeza izinkomishi zephepha ezibolayo kubonisa ukuzibophezela kwakho ekusimeni, okuthinta izilaleli zakho futhi kuthuthukisa idumela lenkampani yakho.Izinkomishi zephathi zephepha ezibolayo ziyaphuka ngezinyanga, hhayi amakhulu eminyaka, okwenza zilungele imikhiqizo enakekela imvelo.

I-FreshBites, uchungechunge lwekhefi olunezindawo ezi-5, yabhekana nobunzima ngezinkomishi ezilahlwayo ezivamile ezazihlanganiswa nomncintiswano. Ngemva kokushintshela ezinkomishini zethu zephepha ezenziwe ngokwezifiso ezinama-liner abola kalula ane-mascot yazo kanye nemiklamo yesizini, babona:

Ukwanda okungu-22% kokukhulunywa ngezindaba zokuxhumana okuvela kumakhasimende abelana ngezinkomishi zawo eziveza izithombe.
Ukwenyuka ngo-15% kokuvakasha okuphindaphindiwe zingakapheli izinyanga ezi-3, njengoba abathengi behlobanise izinkomishi namanani e-FreshBites anobungani nemvelo.
Ukuncipha okungu-40% kwemfucuza yepulasitiki ngokushintsha izinkomishi ezindala ngezinye izindlela ezingasetshenziswa njengomquba.
“Izinkomishi zaba yingxenye yobuntu bethu,” kusho uMqondisi wabo Wokumaketha. “Izivakashi ziyawathanda amadizayini, futhi siyaziqhenya ngokunciphisa ukuthinteka kwethu kwemvelo.”

Ukwenza Ngokwezifiso: Ukushintsha Umdlalo Kwamabhizinisi

Izinkomishi zephepha ezenziwe ngokwezifisoakuzona nje izinto ezisetshenziswa ephathini—ziyithuluzi lebhizinisi elinobuhlakani. Kungakhathaliseki ukuthi ubamba ukwethulwa komkhiqizo noma uphakela ikhofi embukisweni wezohwebo, izinkomishi zephepha ezenziwe ngokwezifiso zamabhizinisi zingaba umthombo wegolide wokumaketha. Eqinisweni, izinkampani ezitshala imali ezintweni zemicimbi enophawu, njengezinkomishi ezenziwe ngokwezifiso, zibona ukwanda okuqondile kokuqashelwa kophawu.

Izinkomishi zephathi ezenziwe ngokwezifiso ezinemiklamo eklanyelwe imibala nelogo yomkhiqizo wakho ziyindlela elula kodwa ephumelelayo yokudala isipiliyoni esiyingqayizivele sezivakashi zakho ngenkathi ukhangisa ibhizinisi lakho ngobuhlakani. Ungakha itimu ehlangene yanoma yimuphi umcimbi, kungaba ngamaphathi ezinkampani noma emishadweni, uqinisekise ukuthi umkhiqizo wakho uyabonakala njalo lapho othile ephuza.

Ukukhanga Kwama-Paper Cup Alahlwayo Kwamaqembu

Izinkomishi zephepha ezilahlwayo zamaphathi zinikeza ikhambi elilula elingadeli isitayela. Zingasetshenziswa kukho konke kusukela kuma-picnic avamile kuya emibuthanweni ephezulu, okuvumela ababungazi ukuthi banikeze umkhiqizo wekhwalithi ephezulu osebenzayo futhi onesitayela. Ngaphezu kwalokho, lezi zinkomishi zingenziwa ngezifiso ngemibala efinyelela ku-9 ehlukene, okwenza zifaneleke ezindikimbeni eziningi zemicimbi. Ukuguquguquka komklamo kusho ukuthi zingalungiswa kalula ukuze zihlangabezane nezidingo ezithile zanoma yimuphi umcimbi—kungakhathaliseki ukuthi uhlela umcimbi wenkampani omkhulu noma umbuthano oseduze.

Indlela Ama-oda Aningi Angasindisa Ngayo Imali Yebhizinisi Lakho

Kumabhizinisi afuna ukonga izindleko, uku-oda izinkomishi zephepha ezilahlwayo ngobuningi kuyisinyathelo esihlakaniphile. Ama-oda amaningi angaholela ekongeni okufika ku-25% uma kuqhathaniswa nentengo yeyunithi eyodwa. Njengoba ama-oda amancane eqala ngaphansi kwezinkomishi eziyi-10,000, le ndlela ilungele abahleli bemicimbi, abathengisi abancane, nanoma ubani obamba imihlangano emikhulu. Ukusebenza kahle kwezindleko zama-oda amaningi kusho ukuthi amabhizinisi angaphatha izindleko ngendlela ephumelelayo ngenkathi eqinisekisa izinkomishi zekhwalithi ephezulu, ezinophawu lwemicimbi yawo.

Yini Eyenza Ama-Custom Paper Cup Asebenziseke Kakhulu?

Izinkomishi zephepha ezenziwe ngokwezifiso azizona ezemicimbi kuphela—zinezinhlelo zokusebenza eziningi. Zitholakala ngobukhulu obusukela ku-3 oz kuya ku-20 oz, zingasetshenziswa kukho konke kusukela ekunikezeni iziphuzo ezincane emishadweni kuya ekuhlinzekeni ikhofi emicimbini yezinkampani. Ukuguquguquka kwazo kuzenza zilungele izilungiselelo ezahlukahlukene, okuqinisekisa ukuthi amabhizinisi angenza ngokwezifiso izinkomishi ukuze zivumelane nezidingo zamakhasimende awo nezivakashi.

Kusukela ngo-2015, besilokhu singumthombo othule ngemuva kwemikhiqizo engaphezu kuka-500 emhlabeni jikelele, siguqula ukupakisha kube yizinto ezibangela inzuzo. Njengomkhiqizi waseShayina ohlanganiswe ngokuqondile, sigxile kwizixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukufeza ukukhushulwa kokuthengisa okufika ku-30% ngokuhlukanisa amaphakheji ngamasu.

Kusukelaizixazululo zokupakisha ukudla eziyisigineshaezikhulisa ukukhanga kweshelufuizinhlelo zokuthatha ezilungiselelweYakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angaphezu kuka-1,200 afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Cabanga ngama-dessert akho ku-izinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisookuthuthukisa ukwabelana nge-Instagram, i-barista-gradeimikhono yekhofi engashisiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu oluphezulueziguqula amakhasimende abe amabhodi okuhamba ngezinyawo.

Okwethuamagobolondo e-clamshell e-fiber kamobabasize amakhasimende angu-72 ukufeza imigomo ye-ESG ngenkathi benciphisa izindleko, futhiizinkomishi ezibandayo ze-PLA ezisekelwe ezitshalweniSiqhuba ukuthengwa okuphindaphindiwe kwama-cafe angenalo imfucuza. Sisekelwa amaqembu okuklama angaphakathi kanye nokukhiqizwa okuqinisekiswe yi-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusukela kuma-liners angangenisi amafutha kuya kuma-sticker anophawu—kube yi-oda elilodwa, i-invoyisi eyodwa, izinkinga zokusebenza zinciphe ngo-30%.

Sihlala sinamathela ezidingweni zamakhasimende njengesiqondiso, sikunikeza imikhiqizo esezingeni eliphezulu kanye nensizakalo ecatshangelwe kahle. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekuklanyweni kuya ekukhiqizweni, sizosebenzisana nawe eduze ukuqinisekisa ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nokulindelekile kwakho futhi zidlula lokho okulindelwe.