How Do Custom Paper Cups Win Hearts?

Khawuthelekelele oku: Iindwendwe kumsitho wakho ziphethe iikomityi ezikhazimlayo nezinomtsalane eziprintiweyo ngelogo yakho. Ezi komityi azipheleli nje ekubeni zezobuchule—zinobuhlobo nokusingqongileyo kwaye zenza uphawu lwakho lungalibaleki. iikomityi zepati zephepha ezenziwe ngokwezifisoingaba sisitshixo sokufumana amava angcono kubathengi? Makhe sihlolisise ukuba kutheni amashishini kwihlabathi liphela ekhetha bona.

Uphawu Abantu Abalukhumbulayo

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Iikomityi eziqhelekileyo ziyanyamalala zingene emgqomeni.iikomityi zepati ezineedizayini ezenziwe ngokwezifisoziphathe njengeebhodi ezincinci. Uphando olwenziwe nguI-Statistabafumanise ukuba ama-62% abathengi bakhumbula iimpawu zabo ngcono emva kokubona upakisho olucwangcisiweyo. Yiba nomfanekiso-ngqondweni welogo yevenkile yekofu kwikomityi ebolayo okanye i-hashtag yomtshato kwiikomityi ezilahlwayo—ezi nkcukacha zincinci zihlala ezingqondweni zabantu ixesha elide emva kwesi siganeko.

Zethuiikomityi zephepha ezenziwe ngokwezifiso zamashishiniikuvumela ukuba uprinte iilogo, imisebenzi yobugcisa, okanye imiyalezo yokukhuthaza ngemibala eqaqambileyo ukuya kuthi ga kwi-9. Nokuba yintlanganiso yenkampani okanye ikhefi yasekuhlaleni, ezi zindebe ziguqula yonke into oyiselayo ibe lithuba lokukhulisa uphawu lwakho.

Iinketho Ezinobuhlobo Nokusingqongileyo Zitsala Abathengi Banamhlanje

Ama-78% abantu abaphila iminyaka eyi-1900 bakhetha ukuthenga kwiimveliso ezisebenzisa ukupakisha okulungele indalo. Abathengi banamhlanje banomdla kakhulu kwindalo kunangaphambili, kwaye abacwangcisi bemicimbi bakhetha ngakumbi iikomityi zepati zephepha ezinokubola kunezinye iindlela zeplastiki. Iingenelo zidlula uxanduva lokusingqongileyo. Ukunikezela ngeekomityi zephepha ezinokubola kubonisa ukuzinikela kwakho ekuzinzeni, okuvakala kubaphulaphuli bakho kwaye kuphucula udumo lwenkampani yakho.Iikomityi zepati zephepha ezibolayo ziyaqhekeka ngeenyanga, kungekhona ngeenkulungwane, nto leyo eyenza ukuba zilungele iimpawu ezikhathalele indalo.

I-FreshBites, ivenkile yekhefi eneendawo ezi-5, yayisokola ngeekomityi ezilahlwayo eziqhelekileyo ezazidibene nokhuphiswano. Emva kokutshintshela kwiikomityi zethu zephepha ezenziwe ngokwezifiso ezinee-liner ezinokubola ezibonisa imascot yazo kunye noyilo lwazo lwexesha lonyaka, babona:

Ukwanda ngama-22% kwimikhankaso yeendaba zoluntu evela kubathengi ababelana ngeekomityi zabo zefoto.
Ukunyuka kwe-15% kutyelelo oluphindaphindwayo kwiinyanga ezi-3, njengoko abathengi bedibanise iikomityi nexabiso leFreshBites elinobuhlobo nokusingqongileyo.
Ukunciphisa inkunkuma yeplastiki ngama-40% ngokutshintsha iikomityi ezindala ngezinye iindlela ezinokugquma.
“Iikomityi zaba yinxalenye yobuntu bethu,” utshilo uMlawuli wabo weNtengiso. “Iindwendwe ziyazithanda ezi zakhiwo, kwaye siyaziqhenya ngokunciphisa umngcipheko wethu kwindalo esingqongileyo.”

Ukwenziwa ngokwezifiso: Utshintsho kumashishini

Iikomityi zephepha ezenziwe ngokwezifisoazikho nje izinto ezithandwayo—zisisixhobo seshishini esinobuchule. Nokuba ubamba ukuqaliswa kwemveliso okanye uphakela ikofu kumboniso worhwebo, iikomityi zephepha ezenziwe ngokwezifiso zamashishini zinokuba yimali yegolide yokuthengisa. Enyanisweni, iinkampani ezityala imali kwizinto zeminyhadala enophawu, njengeekomityi ezenziwe ngokwezifiso, zibona ukwanda ngokuthe ngqo kokuqatshelwa kophawu.

Iikomityi zepati ezenziwe ngokwezifiso ezineemizobo ezenzelwe imibala kunye nelogo yophawu lwakho ziyindlela elula kodwa esebenzayo yokudala amava akhethekileyo kwiindwendwe zakho ngelixa uthengisa ishishini lakho ngobuchule. Ungenza umxholo odibeneyo kuyo nayiphi na isiganeko, nokuba ngamatheko eenkampani okanye imitshato, uqinisekise ukuba uphawu lwakho luyabonakala ngalo lonke ixesha umntu esela isiselo.

Ukubhenela kweeKomityi zePhepha eziLahlwayo kumaqela

Iikomityi zephepha ezilahlwayo zeepati zibonelela ngesisombululo esilula esingayi kulahla isitayile. Zingasetyenziselwa yonke into ukusuka kwiipikiniki eziqhelekileyo ukuya kwiindibano eziphezulu, okuvumela abaninimzi ukuba babonelele ngemveliso esemgangathweni ophezulu esebenzayo nenesitayile. Ukongeza, ezi komityi zinokwenziwa ngokwezifiso zibe nemibala eyahlukeneyo ukuya kuthi ga kwi-9, nto leyo ebenza bafaneleke kwiindidi ezahlukeneyo zeminyhadala. Ukuguquguquka koyilo kuthetha ukuba zinokulungiswa ngokulula ukuze zihlangabezane neemfuno ezithile zalo naliphi na isiganeko—nokuba uceba umsitho omkhulu wenkampani okanye indibano esondeleyo.

Indlela Ii-oda Ezininzi Ezinokonga Ngayo Imali Yeshishini Lakho

Kumashishini afuna ukonga iindleko, uku-odola iikomityi zephepha ezilahlwayo ngobuninzi linyathelo elilumkileyo. Ii-odolo ezininzi zinokukhokelela ekugcinweni kwemali ukuya kuthi ga kwi-25% xa kuthelekiswa namaxabiso eyunithi enye. Ngee-odolo ezincinci eziqala kwiikomityi ezili-10,000, olu khetho lufanelekile kubaququzeleli beminyhadala, abathengisi abancinci, kunye nabani na obamba iindibano ezinkulu. Ukusebenza kakuhle kweendleko zee-odolo ezininzi kuthetha ukuba amashishini anokulawula iindleko ngokufanelekileyo ngelixa eqinisekisa iikomityi ezisemgangathweni ophezulu, ezinegama kwiminyhadala yawo.

Yintoni Eyenza Iikomityi Zephepha Ezilungiselelwe Wena Zibe Nemisebenzi Ehlukahlukeneyo?

Iikomityi zephepha ezenziwe ngokwezifiso azizozamaqela kuphela—zinoluhlu olubanzi lwezicelo. Zifumaneka ngobukhulu ukusuka kwi-3 oz ukuya kwi-20 oz, zingasetyenziselwa yonke into ukusuka ekunikezeni iziselo ezincinci emitshatweni ukuya ekuboneleleni ngekofu kwiminyhadala yeenkampani. Ukuguquguquka kwazo kuzenza zilungele iimeko ezahlukeneyo, kuqinisekisa ukuba amashishini anokwenza iikomityi zilungele iimfuno zabathengi kunye neendwendwe zawo.

Ukususela ngo-2015, besisoloko singabantu abathetha izinto ezingaphaya kwama-500 kwihlabathi liphela, siguqula ukupakisha kube yimisebenzi yenzuzo. Njengomvelisi waseTshayina odityaniswe ngokuthe nkqo, sigxile kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho ukuba afikelele kwinqanaba lokunyusa intengiso ukuya kuthi ga kwi-30% ngokwahlulahlula ukupakisha ngobuchule.

Ukususelaizisombululo zokupakisha ukutya ezisisigxinaezikhulisa ukuthandwa kweshelufuiinkqubo zokuthatha ezilungelelanisiweyoYenzelwe isantya, ipotifoliyo yethu igubungela ii-SKU ezingaphezu kwe-1,200 eziqinisekisiweyo ukuba ziphucula amava abathengi. Yiba nomfanekiso-ngqondweni weedizethi zakho zikwi-intanethi.iikomityi ze-ayisikhrim eziprintiweyo ngokwezifisoezonyusa izabelo ze-Instagram, i-barista-gradeimikhono yekofu engatshisiyoezinciphisa izikhalazo zokuchitheka kwamanzi, okanyeiikhaphethi zephepha ezinophawu lwe-luxeeziguqula abathengi babe ziibhodi zentengiso ezihambayo.

Zethuamaqokobhe ee-clamshells zefayibha yomobabancede abathengi abangama-72 ukuba bafezekise iinjongo ze-ESG ngelixa benciphisa iindleko, kwayeiikomityi ezibandayo zePLA ezisekwe kwizityaloSiqhuba ukuthengwa okuphindaphindiweyo kweekhefi ezingenankunkuma. Sixhaswa ngamaqela oyilo angaphakathi kunye nemveliso eqinisekisiweyo yi-ISO, sidibanisa izinto ezibalulekileyo zokupakisha—ukusuka kwiilayini ezingangeni mafutha ukuya kwizitikha ezinophawu—zibe yiodolo enye, i-invoyisi enye, iintloko zokusebenza zinciphe ngama-30%.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.