How Can Branded Ice Cream Cups Boost Sales?

He mea whakamīharo te mātakitaki i tētahi e ringihia ana te tirikara tae kanapa ki runga i te maunga hukapapa kua waruhia. He maharahara pea, he harikoa noa iho rānei ki te kai i tētahi mea makariri, huka hoki i raro i te rangi raumati e mura ana. Ahakoa pēhea, ki te whakahaere koe i tētahi toa kai reka, i tētahi wharekai, i tētahi kāreti kai iti rānei, e mōhio ana koe ki tēnei: he mea nui te whakaaturanga. He nui. Koia te take i paku aro nui ai ahau kikapu aihikirīmi ritenga—ehara i te mea he ipu noa iho, he wāhanga hoki o te wheako.

Ehara i te Kapu anake. He Wairua.

Kei te maumahara koe ki aua kapu pepa mai i ngā whakaaturanga o tō tamarikitanga—ko ērā i tata kore e piri tahi i te wā i tae atu ai koe ki raro i tō kōne hukarere? Kua roa tātou e haere mai ana i taua wā. He pakari, he ātaahua te āhua, ā, he tino kaha ngā kapu aihikirīmi pepa o ēnei rā, he taputapu waitohu. I Tuobo Packaging, i tono tētahi o ā mātou kiritaki—he waitohu gelato pakupaku nō Itari—mō tētahi raina wairākau ka taea te whakahoro katoakapu aihikirīmi me te koko rakauI tukuna atu e mātou he raupapa tae pastel mātotoru me ngā tānga mangumangu pango iti. I pau katoa ā rātou reka raumati i roto i ngā wiki e rua.

Ngā tāngatapānuitēnei mea.

Ka kitea i roto i te āhua o te pupuri a ngā kaihoko i te kapu mō ā rātou whakaahua, te korenga o ngā tamariki e hiahia ki te whiu i te pūnu, te noho tonu rānei o taua tae harikoa i roto i te hinengaro o te tangata ahakoa kua pau te kai reka. Koinei te mana o tētahi kapu pepa kua ata whakaarohia.

Ngā Kapu Iti e Whai Pānga Nui Ana

Kāore e arohia ngā kapu iti, engari he pono, he patu huna rātou. Ko ērākapu aihikirīmi itiehara i te mea mō ngā tauira anake—he mea whakarite mō ngā wheako. Whakaarohia tēnei: he toa hokohoko i te taha o te takutai moana i Kariki e tuku ana i ngā koko iti o te māngo, te pistachio, me te karamere tote moana. He tae kei ia kapu, he koko rakau iti kei ia kapu, ā, ka taea e ngā kaihoko te whakaranu me te whakataurite. Ehara i te mea ko te aihikirīmi anake tā rātou e hoko ana—he mea ngahau tā rātou e hoko ana.

Nā Tuobo Packaging rātou i āwhina ki te huri i te kirihou hoha ki te whakaotinga kraft ritenga me ngā whakaahua iti rerekē. I taua wā tonu, ka rite te waitohu ki te "taonga hokohoko" tekau ngā wā.

Tō Kapu. Tō Tuakiri.

Ka mārama ahau—he uaua te waitohu. Engari, ki te mea kei te haumi koe ki ō kai me ō tohutao, he aha koe ka tuku atu ai i ō mahi ataahua ki roto i ngā takai whānui? Mekītetahi mea

I whakamahia e mātou tētahi toa miraka kawa tio i California, he tae māia, he kupu whakakatakata pēnei i te "Ka rewa ahau māu" me te "Ehara tēnei i te mahi wiri—he mea tauhiuhi noa iho." I whakamahia e rātou ā mātoukapu aihikirīmi kua tāiaratonga, ā, i tonohia e rātou ētahi hoahoa ā-wā e whā. Kāore i te mea i whakapiki ake i ā rātou haerenga mai, engari i toru hoki te pikinga o ā rātou tohu Instagram.

Āe, he mea nui te tānga. He mea nui ngā kupu. Ahakoa i runga i te peihana pepa.

He mea whakakorekore, engari kāore e taea te whakakorekore

Ka taea e koe te maka i te kapu, engari kaua e maka te whakaaro ka waiho e ia. E mōhio ana ahau he kino te ingoa o te "mea whakakorekore" i ēnei rā, ā, he tika hoki. Engarikapu ritenga tukuruaKāore ngā pepa Tuobo i rite ki ngā pepa ngoikore o mua. Kei te kōrero tātou mō te pepa matotoru, te paninga haumaru mō te kai, me te tānga e kore e memeha ina mātao.

I tāia ngā waehere QR ki runga i tā rātou pae inu huamata i tukuna e mātou i Berlin, e hono ana ki tā rātou kaupapa oranga tonutanga. He mohio, tika?

Āe, Ka taea e koe te noho pumau me te ātaahua

Kia pono tātou: ko te tikanga o te noho hoa-taiao i mua ko te takai parauri, mangu, e karanga ana "Ka taea te wairākau, engari he hoha." Kāore i te pērā i ēnei rā. Ko tā tātoungā peihana aihikirīmi taiaohe tohu tēnei ka taea e koe te noho matomato, ā, ka taea hoki e koe te ataahua.

I mahi tahi mātou me tētahi waitohu i Ahitereiria e tuku ana i ngā kai vegan ngohengohe i hangaia ki te kokonati. I hiahia rātou ki ngā tae taiao, kāore he kirihou. I hoatu e mātou ki a rātou he peihana kraft kāore i whakama, he mangumangu kakariki me te taupoki kakano. Ko tā rātou urupare ki ngā kiritaki? "He pai ki te ringaringa. He pai ake te āhua i roto i ngā whakaahua."

He oranga tonutanga e tino hokona ana. Koinā te moemoeā, tika?

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Ko te wā te mea nui

Ki te mea kei te whakarite koe mō te raumati, kaua e tatari. Ia wā ka kōrero ahau ki ngā kiritaki hou, ka miharo rātou ki te nui o te whakamahere e hiahiatia ana mō te "kapu noa iho." Engari, ki te hiahia koe kia tāia motuhaketia, me ngā tāpiringa pēnei i te pūnu, te taupoki, te ringaringa, me ngā waehere QR, me whai wā koe ki te arahi. Tīmata inaianei.

Ka taea e Tuobo Packaging te āwhina i a koe ki te whiriwhiri rauemi, ki te whakaoti i tō waitohu, me te whakaputa i ngā mea katoa i te wā tika. Kua mahia e mātou tēnei mō ngā rau waitohu—mai i ngā toa kai reka o te rohe ki ngā mekameka wharekai o te ao. Ā, whakapono mai ki ahau, ina tīmata te hanga o ngā rārangi, ka koa koe i whakamahere koe i mua.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.