How Can Branded Ice Cream Cups Boost Sales?

Kukhona into eyanelisa ngendlela exakile ngokubuka umuntu ethela isiraphu enombala we-neon phezu kwentaba yeqhwa elicwengekile. Mhlawumbe kuwukukhumbula izinto ezidlule, noma mhlawumbe injabulo nje yokudla into ebandayo noshukela ngaphansi kwesibhakabhaka sasehlobo esivuthayo. Noma ngabe yikuphi, uma unesitolo sama-dessert, ikhefi, noma ngisho nenqola encane yokudla, uyazi lokhu: isethulo sibalulekile. Kuningi. Yingakho sengikhathazeke kakhuluizinkomishi ze-ayisikhilimu ezenziwe ngokwezifiso—akuzona nje izitsha, ziyingxenye yesipiliyoni.

Kungaphezu Kwendebe Nje. Kuyisimo Sengqondo.

Uyakhumbula lezo zinkomishi zephepha ezivela emibukisweni yobuntwana—lezo ezazingabambeki kahle ngesikhathi ufika phansi kwekhoni lakho leqhwa? Sesihambe ibanga elide kusukela ngaleso sikhathi. Izinkomishi ze-ayisikhilimu zephepha zanamuhla zingamathuluzi okuthengisa aqinile, amahle, futhi anamandla ngokumangazayo. Kwa-Tuobo Packaging, omunye wamakhasimende ethu—umkhiqizo we-gelato odumile wase-Italy—ucele umugqa ophelele we-compostizinkomishi ze-ayisikhilimu ezinesipuni sokhuni. Sibalethele uchungechunge lwe-pastel olu-matte oluneziprinti ze-inki emnyama ezincane. Bathengise konke ukunambitheka kwabo kwasehlobo emavikini amabili.

Abantuisazisolezi zinto.

Ungakuzwa ngendlela amakhasimende aphakamisa ngayo indebe ukuze athathe izithombe zawo, indlela izingane ezingafuni ngayo ukuphonsa isipuni, noma indlela lowo mbala ojabulisayo ohlala ngayo engqondweni yomuntu isikhathi eside ngemva kokuba isipho sesiphelile. Lawo amandla endebe yephepha ecatshangelwe kahle.

Izinkomishi Ezincane Ezenza Umthelela Omkhulu

Izinkomishi ezincane azinakwa, kodwa ngokweqiniso, ziyisikhali esiyimfihlo. Lezoizinkomishi ezincane ze-ayisikhilimuAkuzona nje amasampula—zingezokuhlangenwe nakho okuhleliwe. Cabanga ngalokhu: i-kiosk eseceleni kolwandle eGrisi ekhonza izipuni ezincane zemango, i-pistachio, kanye ne-caramel kasawoti wolwandle. Inkomishi ngayinye inemibala ehlukahlukene, ngayinye inesipuni esincane sokhuni, futhi amakhasimende angaxuba futhi afanise. Abagcini nje ngokuthenga i-ayisikhilimu—bathenga okujabulisayo.

I-Tuobo Packaging yabasiza ukuthi bashintshe kusuka epulasitikini eliyisicefe baye ekuqedeni okwenziwe ngokwezifiso ngemidwebo emincane engavamile. Lo mkhiqizo wavele wabukeka “njenge-boutique” ngokuphindwe kayishumi.

Indebe Yakho. Ubuwena Bakho.

Ngiyaqonda—ukwakha uphawu kunzima. Kodwa uma usuvele utshala imali ezithakweni zakho nasezindleleni zokupheka, kungani unikela ngezinto zakho ezinhle ezifakwe emaphaketheni ajwayelekile? Izinkomishi zakho kufanele zisetshenziswe.yithiokuthile.

Isitolo seyogathi esiqandisiwe esasisebenza naso eCalifornia sasinemibala egqamile kanye ne-one-liner ehlekisayo efana nokuthi “Ngiyancibilika ngenxa yakho” kanye nokuthi “Lokhu akusikho ukubhoboza—kumane nje kuyafafazwa.” Basebenzise i-izinkomishi ze-ayisikhilimu eziphrintiwefuthi ba-oda imiklamo emine yesizini. Abagcinanga nje ngokwandisa ukuvakasha kwabo okuphindaphindiwe, kodwa namathegi abo e-Instagram nawo aphindwe kathathu.

Ngakho-ke yebo, ukuphrinta kubalulekile. Amagama abalulekile. Ngisho nasesitsheni sephepha.

Iyalahlwa, Kodwa Ayilahlwa

Ungayiphonsa indebe, kodwa awuyilahli umbono ewushiyayo. Ngiyazi ukuthi “okulahlwayo” kunedumela elibi kulezi zinsuku, futhi kufanele. Kodwa-ke, akunjalo.izinkomishi ezenziwe ngokwezifiso ezilahlwayoEzivela eTuobo azifani nezezincane zesikhathi esidlule. Sikhuluma ngephepha elijiyile, ukugqoka okuphephile ekudleni, kanye nokunyathelisa okungabuni uma kubanda.

Ibha ye-smoothie entsha esiyinikeze eBerlin yaze yanyathelisa namakhodi e-QR kweyabo, exhumanisa nomsebenzi wabo wokuzinza. Uhlakaniphile, akunjalo?

Yebo, Ungaba Nesimo Esiqhubekayo Futhi Ube Nesitayela

Masibe neqiniso: ukuba nobungane nemvelo kwakusho ukupakishwa okungathandeki, okunombala oluhlaza okwesibhakabhaka okwakumemeza ukuthi “Ngingumquba, kodwa ngiyadina.” Akusenjalo.izitsha ze-ayisikhilimu ezinobungani nemvelokuwubufakazi bokuthi ungaba luhlaza futhi ube muhle.

Sake sasebenza nomkhiqizo e-Australia owawunikeza ukudla okulula kwe-vegan okusekelwe kukhukhunathi. Babefuna imibala yemvelo kanye nepulasitiki engekho. Sabanika izitsha ze-kraft ezingacwebezelisiwe ezinoyinki oluhlaza okotshani kanye nesivalo esinobuthi. Impendulo yamakhasimende abo? “Kuzwakala kukuhle esandleni. Kubukeka kungcono nakakhulu ezithombeni.”

Ukusimama okuthengisa ngempela. Yilelo iphupho, akunjalo?

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Isikhathi Siyikho Konke

Uma uzilungiselela ukujaha kwasehlobo, ungalindi. Njalo uma ngikhuluma namakhasimende amasha, ayamangala ukuthi kungakanani ukuhlela okufakwayo "enkomishini nje." Kodwa ngokweqiniso, uma ufuna ziphrintwe ngokwezifiso, kanye nezengezo ezifana nezipuni, izivalo, imikhono, namakhodi e-QR, udinga isikhathi sokuhola. Qala manje.

I-Tuobo Packaging ingakusiza ukuthi ukhethe izinto zokwakha, uqedele ukuthengisa kwakho, futhi uthole konke okukhiqizwa ngesikhathi esibekiwe. Sesikwenzile lokhu kumakhulu emikhiqizo—kusukela ezitolo zama-dessert zendawo kuya kuma-cafe chain omhlaba wonke. Futhi ngithembe, lapho imigqa iqala ukwakheka, uzojabula ukuthi uhlele kusenesikhathi.

Kusukela ngo-2015, besilokhu singumthombo othule ngemuva kwemikhiqizo engaphezu kuka-500 emhlabeni jikelele, siguqula ukupakisha kube yizinto ezibangela inzuzo. Njengomkhiqizi waseShayina ohlanganiswe ngokuqondile, sigxile kwizixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukufeza ukukhushulwa kokuthengisa okufika ku-30% ngokuhlukanisa amaphakheji ngamasu.

Kusukelaizixazululo zokupakisha ukudla eziyisigineshaezikhulisa ukukhanga kweshelufuizinhlelo zokuthatha ezilungiselelweYakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angaphezu kuka-1,200 afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Cabanga ngama-dessert akho ku-izinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisookuthuthukisa ukwabelana nge-Instagram, i-barista-gradeimikhono yekhofi engashisiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu oluphezulueziguqula amakhasimende abe amabhodi okuhamba ngezinyawo.

Okwethuamagobolondo e-clamshell e-fiber kamobabasize amakhasimende angu-72 ukufeza imigomo ye-ESG ngenkathi benciphisa izindleko, futhiizinkomishi ezibandayo ze-PLA ezisekelwe ezitshalweniSiqhuba ukuthengwa okuphindaphindiwe kwama-cafe angenalo imfucuza. Sisekelwa amaqembu okuklama angaphakathi kanye nokukhiqizwa okuqinisekiswe yi-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusukela kuma-liners angangenisi amafutha kuya kuma-sticker anophawu—kube yi-oda elilodwa, i-invoyisi eyodwa, izinkinga zokusebenza zinciphe ngo-30%.

Sihlala sinamathela ezidingweni zamakhasimende njengesiqondiso, sikunikeza imikhiqizo esezingeni eliphezulu kanye nensizakalo ecatshangelwe kahle. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekuklanyweni kuya ekukhiqizweni, sizosebenzisana nawe eduze ukuqinisekisa ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nokulindelekile kwakho futhi zidlula lokho okulindelwe.