7 Essentials for Impactful Food Packaging Design

I tēnei mākete tere haere o ēnei rā, kei te kukume te aro ki tō takai—kei te whakaranua rānei ki te papamuri?
Kei te noho tātou i tētahi wā e aro nui ana ki te tirohanga, ā,"Ko te takai te kaihoko hou."I mua i te whakamātau a te kaihoko i tāu kai, ka aromatawaihia e rātou mā te takai. Ahakoa ko te kounga te mea nui, ko te mea nuihoahoao tō takai e kawe mai ai i tō hua i te whata ki ō rātou ringa.

Koia te take e nui ake ai ngā waitohu kai e haumi ana kitakai kai waitohu ritengaEhara i te mea he pupuri noa i tētahi hua—he kōrero pakiwaitara, he hanga whakawhirinaki, ā, he whakatakoto i te tūāpapa mō te hoko anō. Nā, me pēhea e tū motuhake ai tō takai i roto i te mākete kua ki tonu i te mākete? Kia rukuhia tātou ki ngā mātāpono e whitu me whai e ngā pakihi kai katoa.

1. Kia Mārama ki tō Whenua Whakataetae

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I mua i tō whakaaro mō te hoahoa, me mārama koe ki te tūnga o tō hua. Ko wai ō hoa whakataetae? Kei hea te whata, te kāwai rānei e whakataetae ana tō taonga? Ko te mea nui, he aha te mea e rerekē ai tō waitohu?

Pātai atu ki a koe anō:

He aha ai me whakawhirinaki mai ngā kaihoko ki a mātou?
He aha ngā uara kare ā-roto e tukuna ana e tātou?
He aha tā tātou mahi pai ake i tētahi atu?

Mā te tautuhi i ēnei āhuatanga matua ka hoatu ki a koe te tūāpapa mō tētahi rautaki tākai e kore e ataahua noa iho, engari he whai tikanga hoki.

2. Whakaritea ngā Mōhiohio me te Aronga Mārama

Ka matawaihia e ngā kaihoko ngā takai i roto i ngā hēkona—me mārama rawa tō karere. Koinei te wāhi e whai wāhi mai ai te hiranga o ngā ihirangi. Whakaarohia kia maha ngā paparanga:

Ingoa waitohu
Momo hua
Āhuatanga matua, painga rānei
Te rerekētanga hua kōwhiringa

Mā te whakarite i ngā tuhinga ki tēnei raupapa arorau, ka āwhina koe i ngā kaihoko ki te tautuhi wawe i tā rātou e rapu ana. Mā te tahora ma, ōrite hoki ka whakaiti i te ngenge whakatau, ka hanga hoki i te whakawhirinaki. Ahakoa kei te hoahoa koengā putea pepa tunu kaimēnā he pouaka tango kai, ka toa tonu te māramatanga.

3. Waihangahia he Pūwāhi Arotahi Tirohanga

Ahakoa ngā waitohu rongonui rawa atu, me whai hoahoa motuhake tonu. Tērā pea ko tō waitohu, he whakaahua hua motuhake, he āhua hanganga ahurei rānei. Kaua e whakararuraru i te kaihoko—whiriwhiria tētahi tohu tirohanga matua, kia kitea ai.

Whakamahia te momotuhi, te whakaahua, te tae, te wāhi kore rānei hei whakarei ake i taua arotahi. Mā te whakanoho pai o te pātene tirohanga ka taea e ngā kaihoko te kimi anō i tō hua—i te wā tere.

4. Whakaaetia te Ture "He nui ake te iti"

He mana nui te māmā. Ahakoa he mea whakamātau ki te whakarārangi i ngā painga katoa o tō hua, ka ngoikore te karere matua nā te hoahoa pōrearea. Puritia kia kotahi, kia rua rānei ngā kōrero uara. Mā te uta nui rawa o te taha mua o tō takai ka ngoikore tōna pānga tirohanga.

Tiakina ētahi atu taipitopito hua mō ngā taha, te papa o muri, tae atu ki tētahi tohu tānga. He tino whai hua tēnei mōngā putea pepa ritengahe nui ake te horahanga o te mata. Whakamahia ēnei rohe hei kōrero i te pūrākau o tō waitohu me te kore e kīkī i te whakaaturanga matua.

5. Whakamahia ngā tirohanga hei whakaatu i te kounga o te hua

He piriti ā-hinengaro te takai i waenganui i te hua me te kaihoko. Mā te whakaatu i te hua—mā ngā matapihi mārama, mā ngā whakaahua tūturu rānei—ka whakapiki i te whakapono o te kaihoko. Ka tukuna hoki e te tae, te tauira, me te kakano he tohu kaha mō te reka, te hou, me te kounga.

Mā ngā whakaahua o te āhua noho ka āwhina i te whakapakari i ngā kare ā-roto: Whakaarohia ngā kakano rakau tawhito mō te taro mahi toi, ngā whakaahua hua kanapa rānei mō ngā kai māori. Me hono ngā whakatau tirohanga katoa ki ngā uara me ngā tumanakohanga a tō kiritaki tino pai.

6. Kia Mōhio ki ngā Ture o tō Kāwai Hua

He rerekē ngā rautaki hoahoa e hiahiatia ana mō ngā hua rerekē. Hei tauira, ko ngā takai kai, he maha ngā wā ka whakawhirinaki ki ngā tirohanga kanapa me ngā whakaahua hei waihanga i te hiahia. He rerekē, ko ngā rongoā, ko ngā tāpiringa rānei, ka aro nui pea ki te māramatanga me te tutuki i ngā whakaritenga i runga i te āhua ataahua.

Mā te mārama ki ēnei paerewa motuhake mō ia kāwai ka āwhina i a koe ki te karo i ngā hapa hoahoa. Mō te kai, he mea nui te pono. Ki te oati koe "he mea hanga-ā-ringa", me tautoko ā-kanohi tō takai i taua kereme—mai i te whiriwhiri rauemi ki te momo momotuhi ki te papatae tae.

7. Kia Māmā te Kimi me te Hoko i tō Hua

He aha te mea e āwhina ana i te kaihoko kia kite wawe i tō hua? I te nuinga o te wā:tae, āhua, mewhakaahuaHe tautoko tā te momotuhi me te tuhinga, engari ko te pānga tirohanga te kaiārahi.

Whakaarohia hoki te āhua o te hoko o tō hua. Kei te tangohia mai i te whata, kei te tono mā te taupānga tuku, kei roto rānei i te pouaka whakaaturanga? Me arotau te takai kia rite ki te āhua me te wāhi e kitea ai. Hei tauira, mā ngā kakau papatahi, mā ngā tapahi matapihi rānei ka āwhina i ngā putea tango kai kia tū tika, kia mā ake te āhua i roto i te toa.

Kia maumahara tonu: ko te taha mua o tō takai te whai wāhitanga hokohoko whakamutunga i mua i te hoko. Me whiwhi whakawhirinaki, me whakaatu uara, me tono mahi—i roto i te rima hēkona.

Ngā Whakaaro Whakamutunga

Ehara i te mea he whakapaipai noa iho te takai. Koia tō kaihoko puku, tō karere waitohu, ā, he maha ngā wā, ko tō whainga tuatahi (me te whainga kotahi) ki te huri i te ao. Mā te aro nui ki ngā mātāpono hoahoa—pēnei i te mārama o te tirohanga, te ataahua o te kare ā-roto, me te whaihua o te hanganga—ka taea e koe te huri i tētahi hua māmā hei wheako e kore e warewaretia.

Ahakoa kei te whakarewa koe i tētahi raina kai maau hou, kei te whakahou rānei i tētahi waitohu taro tunu kai, mā te whai i ēnei ture hoahoa tākai ka taea e koe te hoatu ki a koe te painga e hiahiatia ana e koe.

Kei te hiahia koe ki te tūhura me pēhea te whakapai ake i tō takai e te hoahoa rautaki? He tohunga tā mātou tīma i Tuobo Packaging ki te whakakotahi i te mahi me te mana waitohu mō ngā pakihi kai iti me te rahi waenga.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.