7 Essentials for Impactful Food Packaging Design

Hauv kev ua lag luam niaj hnub no uas muaj kev lag luam ceev ceev, koj cov ntim khoom puas ua rau tib neeg xav paub - lossis puas sib xyaw nrog keeb kwm yav dhau los?
Peb nyob rau lub caij nyoog uas pom kev ua ntej qhov twg"Kev ntim khoom yog tus neeg muag khoom tshiab."Ua ntej tus neeg yuav khoom saj koj cov zaub mov, lawv txiav txim siab los ntawm nws cov ntawv qhwv. Txawm hais tias qhov zoo yuav ib txwm yog tus huab tais, nws yog qhov tseem ceebtsim qauvntawm koj lub ntim khoom uas coj koj cov khoom tawm ntawm lub txee thiab mus rau hauv lawv txhais tes.

Yog vim li ntawd ntau lub npe khoom noj khoom haus thiaj nqis peev rau hauvkev cai ntim khoom noj khoom hausQhov ntawd ua ntau tshaj li qhov tuav tau ib yam khoom xwb—nws qhia ib zaj dab neeg, tsim kev ntseeg siab, thiab teeb tsa theem rau kev muag khoom rov qab. Yog li koj lub ntim khoom yuav ua li cas thiaj li sawv tawm hauv kev ua lag luam puv nkaus? Cia peb kawm txog xya lub ntsiab cai uas txhua lub lag luam zaub mov yuav tsum ua raws.

1. To taub koj qhov kev sib tw ua lag luam

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Ua ntej koj xav txog kev tsim qauv, koj yuav tsum nkag siab tias koj cov khoom sawv cev rau qhov twg. Koj cov neeg sib tw yog leej twg? Koj cov khoom sib tw hauv txee lossis pawg twg? Qhov tseem ceeb tshaj plaws, dab tsi ua rau koj lub npe txawv?

Nug koj tus kheej:

Vim li cas cov neeg siv khoom yuav tsum ntseeg peb?
Peb muaj nqis dab tsi rau sab kev xav?
Peb ua dab tsi zoo dua li lwm tus?

Kev txheeb xyuas cov yam ntxwv tseem ceeb no muab lub hauv paus rau koj rau txoj kev npaj ntim khoom uas tsis yog tsuas yog zoo nkauj xwb, tab sis kuj muaj lub hom phiaj.

2. Npaj Cov Ntaub Ntawv nrog Qib Siab Ntshiab

Cov neeg siv khoom luam theej cov ntawv ntim khoom hauv ob peb feeb xwb—koj cov lus yuav tsum meej heev. Qhov ntawd yog qhov uas cov ntsiab lus tseem ceeb los ua ke. Xav txog ntau txheej:

Lub npe lag luam
Hom khoom
Qhov tseem ceeb lossis qhov txiaj ntsig
Kev hloov pauv khoom xaiv tau

Los ntawm kev teeb tsa cov ntawv raws li qhov kev txiav txim siab no, koj pab cov neeg yuav khoom sai sai txheeb xyuas qhov lawv tab tom nrhiav. Kev teeb tsa huv si thiab sib xws txo qhov kev ntxhov siab ntawm kev txiav txim siab thiab tsim kev ntseeg siab. Txawm koj tab tom tsim qauvcov hnab ntawv cilossis cov thawv nqa mus tsev, kev meej meej yeej ib txwm yeej.

3. Tsim ib qho Chaw Pom Kev

Txawm tias cov hom lag luam uas paub zoo tshaj plaws los xij tseem xav tau ib qho qauv tsim uas zoo nkauj. Tej zaum yuav yog koj lub logo, daim duab khoom lag luam tshwj xeeb, lossis ib qho qauv tsim tshwj xeeb. Tab sis tsis txhob ua rau cov neeg siv khoom xav tsis thoob - xaiv ib qho tseem ceeb thiab ua kom nws zoo nkauj.

Siv cov ntawv sau, duab kos, xim, lossis qhov chaw tsis zoo los txhim kho qhov kev tsom mus rau ntawd. Kev pom zoo uas tso cai rau cov neeg yuav khoom tuaj yeem nrhiav koj cov khoom dua - sai.

4. Txais yuav txoj cai "Tsawg dua yog ntau dua"

Kev yooj yim muaj zog heev. Txawm hais tias nws yog qhov ntxias kom sau txhua yam txiaj ntsig uas koj cov khoom muaj, kev tsim qauv tsis zoo yuav ua rau koj cov lus tseem ceeb tsis muaj zog. Ua raws li ib lossis ob nqe lus tseem ceeb. Kev ntim khoom ntau dhau rau pem hauv ntej ntawm koj lub ntim khoom yuav ua rau nws tsis pom kev zoo.

Khaws cov ntaub ntawv ntxiv txog cov khoom rau sab, tom qab vaj huam sib luag, lossis txawm tias daim ntawv lo luam tawm. Qhov no muaj txiaj ntsig zoo raucov hnab ntawv kev caiuas muaj ntau qhov chaw. Siv cov cheeb tsam no los qhia koj zaj dab neeg hom yam tsis muaj neeg coob coob rau ntawm qhov screen tseem ceeb.

5. Siv Cov Duab Los Qhia Txog Qhov Zoo Ntawm Cov Khoom

Kev ntim khoom yog ib qho kev sib txuas ntawm cov khoom thiab cov neeg siv khoom. Kev qhia cov khoom—los ntawm cov qhov rai pom tseeb lossis cov duab kos tiag tiag—ua rau cov neeg yuav khoom ntseeg siab. Xim, qauv, thiab cov qauv kuj xa cov cim qhia txog saj, tshiab, thiab zoo.

Cov duab ntawm lub neej yuav pab txhawb kev xav: Xav txog cov ntoo rustic rau cov mov ci ua tes ua, lossis cov duab txiv hmab txiv ntoo ci rau cov khoom noj txom ncauj organic. Txhua qhov kev txiav txim siab pom yuav tsum txuas nrog koj cov neeg siv khoom zoo tagnrho tus nqi thiab kev cia siab.

6. Paub Cov Cai ntawm Koj Pawg Khoom

Cov khoom sib txawv xav tau cov tswv yim tsim qauv sib txawv. Piv txwv li, cov ntim khoom noj feem ntau vam khom cov duab ci ntsa iab thiab cov duab thaij los tsim kom muaj kev nyiam noj mov. Qhov sib txawv, cov tshuaj lossis cov tshuaj ntxiv yuav muab qhov tseem ceeb rau qhov meej thiab kev ua raws li qauv dua li qhov zoo nkauj.

Kev nkag siab txog cov qauv tshwj xeeb no yuav pab koj zam kev ua yuam kev tsim qauv. Nrog rau cov khoom noj, qhov tseeb yog qhov tseem ceeb. Yog tias koj cog lus tias "ua tes ua," koj lub ntim khoom yuav tsum txhawb nqa qhov kev thov ntawd - los ntawm kev xaiv cov khoom siv mus rau cov qauv ntawv thiab cov xim.

7. Ua kom koj cov khoom yooj yim nrhiav thiab yuav

Dab tsi pab tus neeg yuav khoom pom koj cov khoom tam sim ntawd? Feem ntau:xim, duab, thiabkev kos duabCov ntawv sau thiab cov ntawv nyeem ua lub luag haujlwm txhawb nqa, tab sis qhov cuam tshuam ntawm qhov muag yeej ib txwm ua rau.

Xav txog seb koj cov khoom raug yuav li cas. Puas yog nws raug khaws los ntawm lub txee, xaj los ntawm lub app xa khoom, lossis khaws cia rau hauv lub thawv tso saib? Kev ntim khoom yuav tsum tau ua kom zoo rau qhov twg thiab li cas nrhiav tau nws. Piv txwv li, cov tes tuav tiaj lossis qhov txiav tawm ntawm qhov rais yuav pab cov hnab nqa mus tsev sawv ntsug thiab zoo nkauj dua hauv khw.

Nco ntsoov ib txwm: sab xub ntiag ntawm koj lub ntim khoom yog lub sijhawm kawg ua lag luam ua ntej yuav khoom. Nws yuav tsum tau txais kev ntseeg siab, qhia txog tus nqi, thiab caw kom ua - txhua yam hauv qab tsib vib nas this.

Cov Kev Xav Kawg

Kev ntim khoom tsis yog tsuas yog kev kho kom zoo nkauj xwb. Nws yog koj tus neeg muag khoom ntsiag to, koj tus sawv cev rau hom lag luam, thiab feem ntau, koj thawj zaug (thiab tib qho) txoj hauv kev los hloov pauv. Yog tias koj ua tib zoo saib xyuas cov ntsiab cai tsim qauv - xws li kev pom tseeb, kev nyiam kev xav, thiab kev ua haujlwm ntawm cov qauv - koj tuaj yeem hloov txawm tias yog khoom yooj yim mus rau hauv kev paub tsis nco qab.

Txawm koj tab tom tsim cov khoom noj txom ncauj tshiab lossis hloov kho lub hom lag luam qhob cij, kev ua raws li cov cai tsim qauv ntim khoom no tuaj yeem muab qhov zoo rau koj.

Xav tshawb nrhiav seb kev tsim qauv zoo li cas tuaj yeem ua rau koj cov ntim khoom zoo dua? Peb pab neeg ntawm Tuobo Packaging tshwj xeeb hauv kev sib txuas ua ke nrog lub zog ntawm lub npe rau cov lag luam zaub mov me thiab nruab nrab.

Txij li xyoo 2015, peb tau yog lub zog ntsiag to tom qab 500+ lub npe thoob ntiaj teb, hloov cov ntim khoom mus rau hauv cov tsav tsheb kom tau txiaj ntsig. Ua ib lub chaw tsim khoom sib koom ua ke los ntawm Tuam Tshoj, peb tshwj xeeb hauv OEM / ODM cov kev daws teeb meem uas pab cov lag luam zoo li koj li ua tiav txog li 30% kev muag khoom nce ntxiv los ntawm kev sib txawv ntawm cov ntim khoom.

Los ntawmCov kev daws teeb meem ntim khoom noj khoom haus tshwj xeebuas ua kom lub txee thov kom nce ntxivcov txheej txheem nqa khoom yooj yimtsim los rau kev ceev, peb cov khoom muag muaj ntau tshaj 1,200+ SKUs uas tau ua pov thawj tias txhim kho kev paub ntawm cov neeg siv khoom. Xav txog koj cov khoom qab zib hauvcov khob ice cream uas luam tawm raws li koj xav tauuas ua rau muaj kev sib koom ntawm Instagram ntau ntxiv, qib baristacov tes tsho kas fes uas tiv taus cua sovuas txo cov lus tsis txaus siab txog kev nchuav, lossiscov ntawv nqa khoom lag luam luxeuas ua rau cov neeg siv khoom ua cov ntawv tshaj tawm taug kev.

Peb licov clamshell fiber qab zibtau pab 72 tus neeg siv khoom ua tiav cov hom phiaj ESG thaum txiav cov nqi, thiabkhob txias PLA ua los ntawm cov nroj tsuagtab tom tsav cov neeg yuav khoom rov qab rau cov khw kas fes uas tsis muaj pov tseg. Txhawb nqa los ntawm cov pab pawg tsim qauv hauv tsev thiab cov khoom tsim khoom uas tau ntawv pov thawj ISO, peb muab cov khoom ntim khoom tseem ceeb - los ntawm cov ntawv greaseproof mus rau cov ntawv nplaum muaj npe - rau hauv ib qho kev txiav txim, ib daim ntawv qhia nqi, 30% tsawg dua qhov teeb meem kev ua haujlwm.

Peb ib txwm ua raws li cov neeg siv khoom xav tau ua tus qauv, muab cov khoom zoo thiab kev pabcuam zoo rau koj. Peb pab neeg muaj cov kws tshaj lij uas muaj kev paub dhau los uas tuaj yeem muab cov kev daws teeb meem thiab cov lus qhia tsim qauv rau koj. Txij li kev tsim qauv mus txog kev tsim khoom, peb yuav ua haujlwm nrog koj kom ntseeg tau tias koj cov khob ntawv khoob uas tau ua raws li koj xav tau thiab ua tau ntau tshaj qhov koj xav tau.