Iindaba-Phucula amava oMthengi ngeendebe zePhepha eliSiko

Khawube nomfanekiso woku: Iindwendwe kumsitho wakho ziphethe iikomityi eziqaqambileyo, ezitsala amehlo ziprintwe nelogo yakho. Ezi komityi azenzeki nje- zi-eco-friendly kwaye zenza uphawu lwakho lungalibaleki. Ngaba iikomityi itheko iphepha isikoube ngundoqo kumava abathengi abangcono? Makhe siphonononge ukuba kutheni amashishini ehlabathi jikelele ebakhetha.

Uphawu Olukhunjulwa ngabantu

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Iikomityi zeGeneric ziyanyamalala kwinkunkuma. Kodwaiikomityi zepati ezinoyilo lwesikoyenza okweebhilibhodi ezincinci. Isifundo ngoStatistakufunyenwe i-62% yabathengi bakhumbula iibrendi ngcono emva kokubona ukupakishwa kwesiko. Yiba nomfanekiso welogo yevenkile yekofu kwikomityi enokubola okanye i-hashtag yomtshato kwiikomityi ezilahlwayo-ezi nkcukacha zincinci zihlala ezingqondweni zabantu ixesha elide emva komsitho.

Yethuiikomityi zephepha zesiko kumashishiniikuvumela ukuba uprinte iilogo, umsebenzi wobugcisa, okanye imiyalezo yentengiso ukuya kuthi ga kwimibala eli-9 edlamkileyo. Nokuba yindibano yeshishini okanye ikhefi ebumelwaneni, ezi komityi zijika yonke intlama ibe lithuba lokukhulisa ibhrendi yakho.

Ukhetho olulungele i-Eco-Friendly lutsala abaThengi banamhlanje

I-78% yeminyaka eyiwaka ikhetha ukuthenga kwiimpawu ezisebenzisa i-eco-friendly packaging. Abathengi banamhlanje baqaphele ngakumbi i-eco-conscious kunakuqala, kwaye abacwangcisi beminyhadala bayanda bekhetha iikomityi zepati zephepha ezingonakaliswayo kunezinye zeplastiki. Iinzuzo zingaphaya koxanduva lokusingqongileyo. Ukubonelela ngeekomityi zephepha ezibolisiweyo kubonisa ukuzibophelela kwakho kuzinzo, okuhambelana nabaphulaphuli bakho kwaye konyusa isidima senkampani yakho.Iikomityi zetheko ze-Biodegradable zepati ziqhekeka kwiinyanga, hayi iinkulungwane, zizenza zigqibelele kwii-eco-conscious brands.

I-FreshBites, indawo yekhefi eneendawo ezi-5, isokole ngeekomityi ezilahlwayo eziqhelekileyo ezidityaniswe kukhuphiswano. Emva kokutshintshela kwiikomityi zethu zephepha eliqhelekileyo elineentambo ezinokuboliswa nge-mascot kunye noyilo lwamaxesha onyaka, babone:

I-22% yokwanda kweendaba zoluntu ezikhankanyiweyo kubathengi ababelana ngeekomityi zabo zefoto.
I-15% yonyuka kutyelelo oluphindayo kwisithuba seenyanga ezi-3, njengoko abaxhasi benxulumanisa iindebe kunye nexabiso le-eco-friendly yeFreshBites.
I-40% yokunciphisa inkunkuma yeplastiki ngokutshintsha iikomityi ezindala kunye nezinye izinto ezinokuvundiswa.
“Iindebe zibe yinxalenye yesazisi sethu,” utshilo uMlawuli wabo weNtengiso. “Iindwendwe ziyaluthanda uyilo, kwaye sinebhongo ngokunciphisa indawo esingqongileyo.”

Ukwenziwa ngokwezifiso: Ukutshintsha kweMidlalo kuShishino

Iikomityi zephepha eziqhelekileyoaziyonto nje yepati—zisisixhobo sobuchule soshishino. Nokuba uphethe uphehlelelo lwemveliso okanye uhambisa ikofu kumboniso worhwebo, iikomityi zephepha ezilungiselelwe amashishini zinokuba ngumgodi wegolide wokuthengisa. Ngapha koko, iinkampani ezenza utyalo-mali kwizinto ezinophawu lwesiganeko, njengeekomityi zesiko, zibona ukonyuka ngokuthe ngqo ekuqapheliseni uphawu.

Iikomityi zetheko ezenziweyo ezinoyilo olulungiselelwe imibala yebhrendi kunye nelogo yindlela elula kodwa esebenzayo yokudala amava akhethekileyo kwiindwendwe zakho ngelixa uthengisa ishishini lakho ngobuchule. Unokwenza umxholo odibeneyo kuwo nawuphi na umcimbi, nokuba ngaba ngamaqela eenkampani okanye imitshato, uqinisekise ukuba uphawu lwakho luyabonakala rhoqo xa umntu ethatha i-sip.

Isibheno seendebe zePhepha eliLahliweyo kuMaqela

Iikomityi zephepha ezilahlwayo zamaqela zinika isisombululo esifanelekileyo esingancami isimbo. Zingasetyenziselwa yonke into ukusuka kwiipikiniki eziqhelekileyo ukuya kwiindibano eziphezulu, ezivumela ababuki zindwendwe ukuba babonelele ngemveliso ekumgangatho ophezulu esebenzayo kunye nesitayile. Ngaphezu koko, ezi komityi zinokulungiswa ukuya kuthi ga kwimibala eyi-9 eyahlukeneyo, izenze zilungele uluhlu olubanzi lwemixholo yomsitho. Ukuba bhetyebhetye kuyilo kuthetha ukuba zinokulungelelaniswa ngokulula ukuhlangabezana neemfuno ezithile zaso nasiphi na isiganeko-nokuba uceba isiganeko esikhulu senkampani okanye indibano esondeleyo.

Iiodolo eziNinzi zingayigcina njani imali yeShishini lakho

Kumashishini ajonge ukonga kwiindleko, ukuodola iikomityi zephepha ezilahlwayo ngobuninzi linyathelo elilumkileyo. Iiodolo ezininzi zingakhokelela kugcino oluya kuthi ga kwi-25% xa kuthelekiswa nexabiso leyunithi enye. Ngee-odolo ezincinci eziqala phantsi njenge-10,000 yeekomityi, olu khetho lufanelekile kubaququzeleli beminyhadala, abathengisi abancinci, kunye nabani na obamba iindibano ezinkulu. Ukusebenza kweendleko ze-odolo ezininzi kuthetha ukuba amashishini angakwazi ukulawula iindleko ngokufanelekileyo ngelixa eqinisekisa umgangatho ophezulu, iikomityi ezinophawu lweziganeko zabo.

Yintoni eyenza ukuba iikomityi zePhepha eliSiko ziguquguquke?

Iikomityi zephepha eziqhelekileyo azikho nje amaqela-zinoluhlu olubanzi lwezicelo. Ifumaneka ngobukhulu ukusuka kwi-3 oz ukuya kwi-20 oz, ingasetyenziselwa yonke into ukusuka ekukhonzeni iziselo ezincinci emitshatweni ukuya ekuboneleleni ikofu kwimicimbi yenkampani. Ukuguquguquka kwabo kubenza bafezeke kwiiseto ezahlukeneyo, beqinisekisa ukuba amashishini anokwenza iikomityi zilungele iimfuno zabathengi kunye neendwendwe.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.