Are Your Bakery Bags Helping or Hurting Your Brand?

Ukuqhuba ivenkile yokubhaka kuxakekile. Kuxakekile kakhulu. Phakathi kokulandelela intlama, ukubhaka ngexesha, kunye nokugcina iqela lilungelelene, ukupakisha yinto yokugqibela ofuna ukuyixhalabela. Kodwa linda - ngaba ukhe wacinga ngento ethethwa ziibhegi zakho malunga nophawu lwakho?ibhegi yebhegi yelogo yesikoayipheleli nje kwithishu neyinki. Igcina isonka sitsha. Ibalisa ibali. Ingenza umthengi ancume xa ephuma ngomnyango.

Iingxowa zokuPakisha zeBheri eziCwangcisiweyo zeBagels zesonka iiCroissants Packaging Takeaway | Tuobo

Iingxowa zokupakisha zefestile ezingabonakaliyo ezenziwe ngokwezifiso zebhakeri yeToast, iCroissant, kunye neBagel Takeaway | Tuobo

Kutheni kubalulekile ukugcina isonka

Isonka esitsha sibuthathaka. Siphelelwa lixesha ngokukhawuleza. Siyabola ukuba usishiya kwindawo engafanelekanga. Utshintsho oluncinci kubushushu okanye kumswakama lwenza umahluko omkhulu. Izonka ezenziwe ngesandla zibuthathaka ngakumbi. Ngoko ke ukuba ufuna isonka sakho sibe nencasa entle ngosuku olulandelayo, indawo yokugcina ibalulekile.

Abantu badla ngokusebenzisa iibhokisi zesonka. Ziyasebenza ngamanye amaxesha. Iibhokisi zomthi zinokufunxa umswakama. Iibhokisi zeplastiki zinokubamba ukufuma. Emva koko kuvela isikhunta. Abanye abantu bafaka isonka efrijini. Kubonakala ngathi licebo elihle, akunjalo? Akunjalo ngokwenene. Iifriji zingomisa isonka. Indawo epholileyo neyomileyo malunga nama-20°C (68°F) ingcono. Yigcine kude nelanga. Kulula.

Kutheni iingxowa zephepha zinceda

Kulapho keiingxowa zephepha ezenziwe ngokwezifisokwayeiingxowa zebhakari zephephalikhazimle. Iingxowa zephepha ezilungileyo zigcina ubushushu kodwa vumela isonka siphefumle kancinci. Oko kugcina amaqhekeza ekrwada kunye nemvuthuluka ithambile. Ukuba uthengisa iicroissants, iibagels, okanye iimuffins, ibhegi efanelekileyo igcina incasa yazo njengoko ubuzibhakile.

Ezinye iingxowa zinemiphezulu evalwayo kwakhona. Ezinye zinefestile ezicacileyo ukuze abantu bakwazi ukubona ikhekhe ngaphambi kokuba bathenge. Umzekelo, khangelaiingxowa zebhakari ezicacileyo nezinokuphinde zivaleke kunye nekhadi lentloko or iingxowa zokupakisha zebhekile ezenziwe ngokwezifiso ezibonakalayo ezicacileyoZenza ukuba ukutya okuthengiweyo kubonakale kucocekile kwaye zenza ukuhanjiswa kube kukhuselekile.

Ufuna iindlela eziluhlaza ngakumbi? Iingxowa zeefestile ezingasetyenziswa kwakhona zilula ukuphumelela. Zibukeka zanamhlanje kwaye abathengi bathanda loo nto.iingxowa zokupakisha zebheyikhi zesiko ezisetyenziswa kwakhona nezibonakalayoAbantu baqaphela iintshukumo ezincinci eziluhlaza. Bayabuya bazithathele zona.

Ukupakisha kubonisa inkathalo yakho

ukupakishwa kwebhekile eyenziwe ngokwezifiso

Cinga ngale nto: umthengi ubamba ibhegi yakho ngaphambi kokuba ayive isonka sakho. Loo mzuzu ubalulekile. Ibhegi elula, ediniweyo ithumela umyalezo omnye. Ibhegi eyenziwe kakuhle, enophawu ithumela omnye. Ngowuphi ongathanda ukuba ubuso bebheki yakho bube bubuso? Kanye kanye.

Ubume, umbala, kunye nomgangatho woshicilelo zonke ziyahambelana. Ushicilelo olucocekileyo luthi “siyakhathala.” Ushicilelo olungcolileyo luthi… ewe, aluthethi nto ingako ilungileyo. Ibhegi elungileyo yakha ukuthembana ngokukhawuleza. Ixelela abathengi ukuba unikela ingqalelo. Oko kubalulekile xa umntu ekhetha isidlo sakusasa. Okanye izidlo zasebusuku. Okanye isipho somhlobo.

Yenza kube yinxalenye yentengiso yakho (ewe, ngokwenene)

Iingxowa ezinegama zithengiswa ngaphandle kokuthetha nto. Beka uphawu oluncinci ecaleni kwaye abantu baya kukukhumbula. Yongeza isitika sexesha elithile kwaye ufumana loo "nkangeleko" eyongezelelweyo kwimidiya yoluntu. Abantu bayakuthanda ukwabelana ngeepakeji ezintle. Intengiso yasimahla - phantse.

Kwakhona, abathengi bayawathanda amabali. Ukuba ibhegi yakho ithi “yenziwe apha” okanye “yenziwe apha” okanye “isebenzisa ibhotolo yasekuhlaleni,” bayayiva loo nto. Sebenzisa ibhegi ukuchaza umgca omfutshane nocacileyo malunga nokuba ungubani. Yigcine inyanisekile. Yigcine ilula.

Ukuzinza akuyonto iqhelekileyo

Abathengi abaninzi bayayikhathalela iplanethi yonke imihla. Ukusebenzisa iphepha elinokusetyenzwa kwakhona okanye elinokuchumisa kubonisa ukuba unyanisekile. Akunyanzelekanga ukuba kubize imali eninzi. Izinto ezincinci ziyanda. Iphepha elisetyenzisiweyo, i-inki elula, ifestile encinci eyenziwe ngefilimu enokuchumisa — zonke ezi zikhetho eziqatshelwa ngabathengi.

Xa ukhetha ukhetho oluluhlaza, yitsho njalo ebhegini. Abantu baya kukhumbula. Baza kuxelela abahlobo. Ilungile emhlabeni, kwaye yintengiso entle. Kulula nje.

Khetha ibhegi efanelekileyo kwimveliso nganye

Ayizizo zonke iibhegi ezifanela yonke into. Iipasta ze-puff zifuna ibhegi eyahlukileyo kune-sourdough exineneyo. Ungagcina ezinye iintlobo eshelufini. Iingxowa ezincinci zephepha zeekuki. Iingxowa ezinefestile zee-bagels. Iingxowa zephepha eziqinileyo zezonka ezinkulu. Tshatisa ingxowa nokuluma.

Ukuba awuqinisekanga, yenza uluhlu olufutshane lwabathengisi bakho abaphambili. Emva koko oda iisampulu. Zizame ebomini bokwenyani. Faka i-croissant entsha ebhegini uze ubone ukuba ibukeka njani emva kweyure. Emva kosuku. Emva kweentsuku ezimbini. Uza kufumana iimpendulo ngokukhawuleza.

Ukususela ngo-2015, besisoloko singabantu abathetha izinto ezingaphaya kwama-500 kwihlabathi liphela, siguqula ukupakisha kube yimisebenzi yenzuzo. Njengomvelisi waseTshayina odityaniswe ngokuthe nkqo, sigxile kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho ukuba afikelele kwinqanaba lokunyusa intengiso ukuya kuthi ga kwi-30% ngokwahlulahlula ukupakisha ngobuchule.

Ukususelaizisombululo zokupakisha ukutya ezisisigxinaezikhulisa ukuthandwa kweshelufuiinkqubo zokuthatha ezilungelelanisiweyoYenzelwe isantya, ipotifoliyo yethu igubungela ii-SKU ezingaphezu kwe-1,200 eziqinisekisiweyo ukuba ziphucula amava abathengi. Yiba nomfanekiso-ngqondweni weedizethi zakho zikwi-intanethi.iikomityi ze-ayisikhrim eziprintiweyo ngokwezifisoezonyusa izabelo ze-Instagram, i-barista-gradeimikhono yekofu engatshisiyoezinciphisa izikhalazo zokuchitheka kwamanzi, okanyeiikhaphethi zephepha ezinophawu lwe-luxeeziguqula abathengi babe ziibhodi zentengiso ezihambayo.

Zethuamaqokobhe ee-clamshells zefayibha yomobabancede abathengi abangama-72 ukuba bafezekise iinjongo ze-ESG ngelixa benciphisa iindleko, kwayeiikomityi ezibandayo zePLA ezisekwe kwizityaloSiqhuba ukuthengwa okuphindaphindiweyo kweekhefi ezingenankunkuma. Sixhaswa ngamaqela oyilo angaphakathi kunye nemveliso eqinisekisiweyo yi-ISO, sidibanisa izinto ezibalulekileyo zokupakisha—ukusuka kwiilayini ezingangeni mafutha ukuya kwizitikha ezinophawu—zibe yiodolo enye, i-invoyisi enye, iintloko zokusebenza zinciphe ngama-30%.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.