Are Your Bakery Bags Helping or Hurting Your Brand?

Gutegura imigati ni ibintu bihuze cyane. Ni ibintu bihuze cyane. Hagati yo gukurikirana ifu, guteka ku gihe, no gukomeza itsinda, gupakira ni cyo kintu cya nyuma wifuza guhangayikishwa na cyo. Ariko tegereza - ese wigeze utekereza ku cyo amasakoshi yawe avuga ku kirango cyawe?isakoshi ya bagel ifite ikirango cyihariyeBirenze irangi n'inyi. Bituma umugati ukomeza kuba mushya. Bivuga inkuru. Bishobora gutuma umukiriya amwenyura iyo asohotse.

Reba neza udufuka twagenewe gupakira imigati twa Bagels z'umugati Croissants | Tuobo

Amasakoshi yo gupakiramo imigati akoresha idirishya rigaragara ashobora kongera gukoreshwa mu ifuru, Croissant, Bagel Takeaway | Tuobo

Impamvu kubika imigati ari ingenzi

Umugati mushya uroroha. Urahinduka vuba. Urahinduka iyo uwusize ahantu hadakwiye. Impinduka nto mu bushyuhe cyangwa ubushuhe bigira itandukaniro rikomeye. Imigati ikozwe n'intoki irushaho gukomera. Niba rero ushaka ko umugati wawe uryoha neza umunsi ukurikiyeho, kubika ni ingenzi.

Abantu bakunze gukoresha udusanduku tw'imigati. Hari igihe dukora. Udusanduku tw'ibiti dushobora gukurura ubushuhe. Udusanduku twa pulasitiki dushobora gufata ubushuhe. Hanyuma imyumbati ikagaragara. Hari abantu bashyira umugati muri firigo. Ibyo bisa nkaho ari igitekerezo cyiza, sibyo? Oya rwose. Frigo zishobora kumisha umugati. Ahantu hakonje kandi humutse kuri dogere selisiyusi 20 (dogere selisiyusi 68) ni byiza kurushaho. Bika ahantu hatagera izuba. Byoroshye.

Impamvu imifuka y'impapuro ifasha

Aha nihoamasakoshi y'impapuro yihariyenaimifuka y'impapuro zo guteka imigatiUmucyo. Amasakoshi meza y'impapuro agumana ubushyuhe ariko reka umugati uhumeke gato. Ibyo bituma ibisigazwa by'amacandwe bikomeza kuba bitoshye kandi bikoroha. Niba ugurisha croissants, bagels, cyangwa muffins, isakoshi ikwiye ikomeza kuryoha nk'uko wabitekesheje.

Hari imifuka ifite hejuru ishobora kongera gufungwa. Hari n'amadirishya afunguye kugira ngo abantu babone aho babika ifu mbere yo kugura. Urugero, rebaimifuka y'imigati ishobora kongera gufungwa neza ifite ikarita yo mu mutwe or imifuka igaragara neza yo gupakira imigati yihariyeBituma ibyo kurya bisohoka bisa neza kandi bigatuma ibyo bicuruzwa bigezwaho birushaho kuba byiza.

Urashaka amahitamo meza kurushaho? Amasakoshi yo mu idirishya ashobora kongera gukoreshwa ni ikintu cyoroshye gutsinda. Asa neza kandi abakiriya barayakunda. Reba.imifuka yo gupakiramo imigati ibonerana ishobora kongera gukoreshwa mu idirishya rigaragaraAbantu babona imiterere mito y'icyatsi kibisi. Baragaruka bakayitwara.

Gupfunyika bigaragaza ko witayeho

Tekereza kuri ibi: umukiriya afashe isakoshi yawe mbere yuko asogongera ku mugati wawe. Icyo gihe ni ingenzi. Isakoshi isanzwe, inaniwe yohereza ubutumwa bumwe. Isakoshi ikozwe neza kandi ifite ikirango yohereza ubundi. Ni iyihe wifuza ko iba isura y'aho ukorera imigati? Nibyo koko.

Imiterere, ibara, n'ubwiza bw'inyandiko byose birahinduka. Icapa risukuye rivuga ngo “twitayeho.” Icapa rivanze rigira riti… ntabwo rivuga byinshi byiza. Isakoshi nziza yubaka icyizere vuba. Ibwira abakiriya ko witayeho. Ibyo ni ingenzi iyo umuntu ahitamo ifunguro rya mu gitondo. Cyangwa utuntu two kurya nijoro. Cyangwa impano ku nshuti.

Bigire igice cy'ubucuruzi bwawe (yego, mu by'ukuri)

Amasakoshi afite ikirango aragurishwa nta jambo avuze. Shyira akamenyetso gato ku ruhande abantu bazakwibuka. Ongeraho agapapuro k'igihembwe maze ubona "isura" y'inyongera ku mbuga nkoranyambaga. Abantu bakunda gusangira amapaki meza. Kwamamaza ku buntu - hafi ya byose.

Nanone, abakiriya bakunda inkuru. Iyo isakoshi yawe yanditseho ngo “ibice bito” cyangwa “byakorewe hano” cyangwa “bikoresheje amavuta yo mu gace,” barabyumva. Koresha isakoshi kugira ngo ugaragaze umurongo mugufi kandi usobanutse neza w’uwo uri we. Bivuge ukuri. Bivuge byoroshye.

Kuramba si ikintu gisanzwe

Abakiriya benshi bita ku isi buri munsi. Gukoresha impapuro zishobora kongera gukoreshwa cyangwa zishobora gukoreshwa mu ifumbire bigaragaza ko ubizi neza. Ntabwo ari ngombwa ko bitwara amafaranga menshi. Ibintu bito birushaho kwiyongera. Impapuro zishobora kongera gukoreshwa, wino yoroshye, idirishya rito ryakozwe mu ifumbire ishobora gukoreshwa mu ifumbire - ibi byose ni amahitamo abakiriya babona.

Iyo uhisemo amahitamo y'icyatsi kibisi, vuga ku gikapu. Abantu bazibuka. Bazabibwira inshuti. Ni byiza ku isi, kandi ni ubucuruzi bwiza. Byoroshye cyane.

Hitamo isakoshi ikwiye kuri buri gicuruzwa

Si buri gikapu gikwiranye na buri kintu. Amafunguro yo mu bwoko bwa Puff pastry akenera igikapu gitandukanye n'igifu cy'ifu cy'umusemburo. Ushobora kubika ubwoko bumwe na bumwe ku gikapu. Udupaki duto tw'impapuro zo gushyiramo ibisuguti. Udupaki dufite amadirishya yo gushyiramo bagels. Udupaki tw'impapuro dukomeye two gushyiramo imigati minini. Huza igikapu n'ibiryo.

Niba utazi neza, kora urutonde rw'abagurisha cyane. Hanyuma utumize ingero. Gerageza mu buzima busanzwe. Shyira croissant nshya mu gikapu urebe uko imeze nyuma y'isaha imwe. Nyuma y'umunsi umwe. Nyuma y'iminsi ibiri. Uzabona ibisubizo vuba.

Kuva mu 2015, twabaye imbaraga zitagira icyo zivuga inyuma y’ibirango birenga 500 ku isi, duhindura uburyo bwo gupakira ibicuruzwa mu buryo bw’inyungu. Nk’inganda zikora ibicuruzwa ziturutse mu Bushinwa, twibanda ku bisubizo bya OEM/ODM bifasha ibigo nkawe kugera ku kuzamura ibicuruzwa kugeza kuri 30% binyuze mu gutandukanya uburyo bwo gupakira ibicuruzwa.

Kuvaibisubizo by'ingenzi byo gupfunyika ibiryobikongera ubwiyongere bw'ibicuruzwasisitemu zoroshye zo gutwara ibintuByakozwe ku buryo bwihuse, portfolio yacu igizwe na SKU zirenga 1,200 zagaragaye ko zinoza ubunararibonye bw'abakiriya. Tekereza desert zawe muriibikombe bya ice cream byacapwe ku buryo bwihariyebikongera imigabane kuri Instagram, barista-gradeamaboko y'ikawa adashyuhabigabanya ibibazo by’isuka, cyangwaimodoka zitwara impapuro zifite ikirango cyiza cyanebihindura abakiriya ibyapa by'ubucuruzi.

Ibyacuibishyimbo by'ibishekebyafashije abakiriya 72 kugera ku ntego za ESG mu gihe bigabanya ikiguzi, kandiibikombe bikonje bya PLA bishingiye ku bimeraturimo gutuma abantu basubira kugura amakafe adapfa ubusa. Dushyigikiwe n'amatsinda y'abahanga mu gushushanya hamwe n'abakora ibikoresho byemejwe na ISO, duhuza ibintu by'ingenzi mu gupakira—kuva ku myenda idapfa gusigwa amavuta kugeza ku bitike by'ikirango—tukabishyira mu itumiza rimwe, fagitire imwe, ibibazo by'imikorere bigabanukaho 30%.

Buri gihe dukurikiza ibyo abakiriya bakeneye nk'umuyobozi, tubagezaho ibicuruzwa byiza na serivisi nziza. Itsinda ryacu rigizwe n'abahanga b'inararibonye bashobora kuguha ibisubizo byihariye n'ibitekerezo ku miterere. Kuva ku gishushanyo kugeza ku musaruro, tuzakorana nawe bya hafi kugira ngo turebe ko ibikombe byawe by'impapuro bifite ububobere bihuye neza n'ibyo witeze kandi bikarenga ibyo wifuza.