Why Brand Packaging Is Your Ultimate Marketing Tool

Kua whakaarohia e koe tōutākai wharekaihe nui atu i te pupuri kai anake? Ka taea e ia kai ka tukuna atu e koe te miharo i ō kaihoko me te hokohoko i tō waitohu. Me te hoahoa paiotinga takai toa tunu kai me ngā kai reka waitohu ritenga, ka nui atu tō takai i te ipu anake—ka waiho hei huarahi hei whakaatu i tō waitohu, ahakoa i mua i te ngau tuatahi.

Te Tākai Waitohu i tua atu i te Mahi

Ehara i te mea ko te takai anake hei pupuri i te haumaru o te kai. He paitākai waitohuka taea te whakanui ake i te kitea o tō wharekai, me te whakapai ake i tōna ingoa rongonui. Ko ia ota tuku, tango, kai rānei he whai wāhi ki te toro atu ki ngā kiritaki hou. Mā te whakamahingā pouaka keke ritenga kua tāia ki te ma or pouaka tōnati ritenga me te waitohuka ātaahua te āhua o tō waitohu. Ahakoa he pouaka keke iti noa iho, ka taea e te tangata te mōhio ki tō kounga me tō aro ki ngā taipitopito.

Me Whakamaumahara Ngā Wheako a Ngā Kaihoko

Ehara i te reka anake te mea e kitea ana e ngā kaihoko. He mea nui te āhua o te tuku kai. Ka taea e tētahi pouaka hoahoa pai te huri i tētahi kai māmā hei wā motuhake. Hei tauira,ngā pouaka macaron me te waitohu ritenga or ngā pouaka tunu kai me ngā matapihiKa hopukina te kanohi. Ka meinga te tangata kia hiahia ki te tango whakaahua me te tohatoha ki te ipurangi. He pānuitanga kore utu ia pou mō tō wharekai.

Whakanuia te Uara o tō Kai

Mā te kounga teitei o te takai ka nui ake te uara o te kai. He maha ngā wā ka rite ngā kaihoko ki te utu nui ake ina āhua papai te whakaaturanga. He āhua motuhake te keke iti i roto i tepouaka tunu kai ritenga me ngā whakaurungaHe wāhanga e whāpouaka tunu kai kōwhaika pai te āhua o te huinga kai reka, ā, ka āta whakaritea hoki. Mā ngā whakarerekētanga ngāwari ki te takai ka nui te rerekētanga.

He mea nui te takai taiao

He nui ake ngā kaihoko e aro ana ki te oranga tonutanga. Mā te whakamahi i ngā rauemi e pai ana ki te taiao e whakaatu ana kei tua atu i ngā hua te whakaaro o tō waitohu. Tata ki te 44% o ngā kaihoko e pai ake ana ki ngā hua mai i ngā kamupene whai mahi matomato. Te tukungā pouaka pepa ritenga or ngā pouaka monamona kua whakariteaKa taea e koe te kukume mai i ngā kiritaki whai whakaaro. Ka whakaatu koe i te manaaki mō te taiao, ā, ka kukume mai hoki i te hunga e whakanui ana i te taiao.

Ngā Pouaka Tunu Kai Ritenga Ka taea te Whakakotahi

Ngā Pouaka Mīti Reka Pirau-Koiora, Hoa-Taiao

He mahi hokohoko te takai

Ka taea e te takai te whakatairanga i tō waitohu. Ka taea e koe te tāpiri i tō paetukutuku, ngā mōhiohio pāpāho pāpori, he waehere QR rānei hei akiaki i te taunekeneke. Ka noho ia ota hei whai wāhitanga hokohoko. Ko te takai pai e kōrero ana mō tō waitohu, kāore he utu tāpiri.

Tū atu i te Mākete

He mea kukume te takai ahurei i te aro. Ka kitea tō wharekai i roto i te mara kī tonu i te tangata. He pai ngā hoahoa iti, ngā hoahoa māia rānei. Mā ngā tae, ngā momotuhi, me ngā tauira tika e whakaatu te kōrero mō tō waitohu.Ngā pouaka tunu kai ritenga me ngā whakaurungawhakaatu i te auahatanga.Ngā pouaka monamona kua whakariteakia reka ō kai reka i mua i te whakamātautau. E whakaatu ana te takai i a koe me ngā mea e whakanuia ana e tō wharekai.

Ngā Tohutohu Hoahoa Māmā mō te Tākai Waitohu

- Kia Pūmau:Whakamahia ngā tae, ngā momotuhi, me ngā waitohu rite tonu ki tō waitohu. Mā te ōritetanga ka māmā ake te mōhio ki tō waitohu.
- Kia Ātaahua te Tirohanga:Me ātaahua te takai, ā, me tū motuhake ki ngā taonga tuku, ki ngā whata rānei.
- Kōrerohia tō kōrero:Me whakaatu e tō hoahoa te mea e motuhake ai tō wharekai. Me mārama ngā kaihoko ki ō uara me tō momo kāhua mā te titiro noa ki te pouaka.

Whakamutunga

Ehara i te ipu kai anake te takai. He taputapu hokohoko. Ka whakapai ake i te wheako o te kiritaki, ka whakanui ake i te uara e kitea ana, ka hanga pono, ā, ka whakatairanga i tō waitohu me te kore utu tāpiri. Te haumi ki rototākai ritenga kounga teiteika huri i ia kai hei whai wāhi ki te miharo me te pupuri i te hokinga mai o ngā kaihoko.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.