How Can Small Bakeries Boost Brand Value on a Tight Budget?

Wake wazibuza ukuthi amanye amabhikawozi amancane enza kanjani amakhekhe awo namakhekhe abukeke emangalisa ngaphandle kokuchitha imali eshisiwe? Awu, awudingi isabelomali esikhulu ukwenza imikhiqizo yakho igqame. NgoI-Tuobo Packaging, sikubona ngaso sonke isikhathi-imibono yokudala kanye nokukhetha okuncane okuhlakaniphile kungenza ukupakishwa okujwayelekile kuzizwe njengesigidi samarandi. Ake sabelane ngamaqhinga asebenza ngempela.

Nquma ukuthi Yini Edinga Ukupakishwa Okungcono Kakhulu

Amabhokisi Ekhekhe Okwezifiso Angazweli Amanzi-Ubufakazi be-Kraft Paper Dessert Take Away Packaging Abakhiqizi Bamabhokisi Kathayela | Thuobo

Akuyona yonke into edinga amabhokisi aphezulu. Cabanga ukuthi yimiphi imikhiqizo eyenza abantu bathi "wow!" Mhlawumbe ikhekhe lomshado noma ikhekhe elikhethekile lesizini lifanelwe ukuthintwa okumnandi. Aibhokisi lephepha langokwezifisongefasitela ingabonisa izingqimba zikashokoledi ngokuphelele. Kodwa kumakhukhi ansuku zonke, ibhokisi le-kraft elilula lisebenza kahle. Imayelana nokukhetha izimpi zakho. Londoloza utshalomali olukhulu lwezinto ezibalulekile.

Gcina Ukwenza Ngokwezifiso Kulula

Akudingeki uphrinte wonke amabhokisi ku-foil yegolide ukuze ubukeke kahle. Izinto ezincane njengezitembu, izitika, noma amalebula anombala angenza ibhokisi elingenalutho lizizwe lihlukile. Aibhokisi lokubhaka le-kraft elenziwe ngokwezifiso elinefasitela nelogo ephrintiweiphendula ibhokisi lekhekhe elijwayelekile libe isikhangiso esincane somkhiqizo wakho—kuhle, akunjalo? Izitika ezijabulisayo zamaholide noma izinambitheka ezintsha nazo zenza abantu bamamatheke futhi bakhumbule ibhikawozi lakho.

Yenza Ukupakisha Okuyisisekelo Kukhanye

Ngisho nokupakishwa okushibhile kungazizwa kukhethekile ngokuthinta okuncane. Bopha iribhoni noma intambo eduze kwebhokisi. Faka iphepha lethishu elimibalabala ngaphakathi. Aibhokisi lokubhaka langokwezifiso elinefasitelakufakwe iphepha elinephethini ngokushesha kuzwakala kumnandi. Uma amakhasimende eyivula, azwa sengathi aqaqa isipho. Futhi ubani ongathandi idrama encane evula ibhokisi?

Yiba Nobungani Nabahlinzeki Bakho

Ubudlelwano obuhle bonga imali. Khuluma nabaphakeli bakho bokupakisha, buza ngezaphulelo eziyinqwaba, futhi ubone ukuthi ungakwazi yini ukuhlanganisa imikhiqizo. Ukutholaamabhokisi ebhikawozi e-kraft aphrintiwe ngokwezifisonge-oda elikhulu ngokuvamile ishibhile kunokuthenga amaqoqo amancane. Futhi, abahlinzeki bangaphakamisa ama-tweaks wedizayini elula ukuze wonge izindleko ngenkathi ugcina amabhokisi esezingeni. Win-win.

Qhathanisa Izindleko Nenani

Ngaphambi kokuthatha isinqumo, bheka ukuthi iyiphi inketho ekunika isamba esikhulu semali yakho. Qhathanisa amabhokisi anezigxivizo alula nezikhwama ezenziwe ngokwezifiso noma amabhokisi. Ibiza kancaneukupakisha ukudla okunophawu lwangokwezifisoinketho ingenza amakhasimende ajabule futhi ibabuyise. Cabanga ngakho njengokuthenga injabulo ngemithamo emincane.

Amabhokisi Ekhekhe Enziwe Ngokwezifiso Ubufakazi Bamanzi Okumelana Namafutha

Thenga Amasethi Agcwele

Ukuthenga amaphakheji njengesethi kungonga imali futhi wenze ibhikawozi lakho libukeke lihlelekile. Ngokwesibonelo, ukutholaukupakisha ukudla okusheshayo ngokwezifisokuwo wonke amakhekhe akho, amakhukhi, namakhekhe ngesikhathi esisodwa agcina amashalofu akho engaguquki, aqinise ibhrendi yakho, futhi anciphise ubunzima bokujuquza amabhokisi ahlukene.

Nali ithiphu elincane: sicabange njengesitolo sakho sokuma okukodwa sazo zonke izidingo zokupakisha zamaphepha okudla. Siphinde futhi sinikeze izikhwama zephepha, izitika namalebula ngokwezifiso, iphepha elingangenwa amafutha, amathreyi, omalayini, izinto ezifakwayo, izibambo, izinto zokusika amaphepha, izinkomishi zika-ayisikhilimu, nezinkomishi zesiphuzo esishisayo noma esibandayo. Ngokuthola zonke izingxenye zakho zokupakisha endaweni eyodwa, wonga isikhathi futhi ugweme ubuhlungu bekhanda obujwayelekile.

Noma ngabe ukupakishwa kwenkukhu ethosiwe nebhega, ikhofi nesiphuzo, ukudla okulula, izinto ezibhakwayo ezifana namabhokisi ekhekhe, izitsha zesaladi, amabhokisi e-pizza, noma izikhwama zesinkwa, noma ngisho no-ayisikhilimu, uphudingi, nokudla kwase-Mexico—sikuphathele. Siphinde sihlinzeke ngezixazululo zokupakisha zokuthumela, okuhlanganisa izikhwama zeposi, amabhokisi amakhadibhodi, nokugoqwa kwamabhamuza, kanye namabhokisi ahlukahlukene wokubonisa afanele imikhiqizo yezempilo, ukudla okulula, nezinto zokunakekela komuntu siqu. Ngokuyisisekelo, noma yini oyidingayo, ungayithola endaweni eyodwa—futhi ithimba lakho lizokubonga ngakho!

Imicabango yokugcina

Ngisho nangesabelomali esincane, ukukhetha okuhlakaniphile kungenza iphakheji yakho yebhikawozi ibukeke iphrofeshinali futhi ikhumbuleke. Gxila emikhiqizweni eyinhloko, sebenzisa ukuthinta okuncane kodwa okunobuhlakani, futhi uhlakaniphe ngabahlinzeki nezindleko. Uzomangala ukuthi ungakanani umehluko owenziwa umzamo omncane. Amakhasimende ayaqaphela, ayabelana, futhi ayaqhubeka nokubuya. Kuyamangaza ukuthi ibhokisi elilula lingayenza!

Kusukela ngo-2015, besilokhu singabagqugquzeli bemikhiqizo yomhlaba wonke engu-500+, siguqula ukupakisha kube izishayeli zenzuzo. Njengomkhiqizi ohlanganisiwe oqonde ngqo ovela e-China, sisebenza ngokukhethekile kuzixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukuzuza ukuthengiswa okungafika ku-30% ngokuhlukanisa amaphakheji.

Kusukaizixazululo zokupakisha ukudla ezisayinayoekhulisa isikhalazo seshalofuamasistimu wokukhipha ahlelekileyakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angu-1,200+ afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Bheka ama-dessert akhoizinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisolokho kukhulisa amasheya e-Instagram, i-barista-gradeimikhono yekhofi engashiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu lweluxeeguqula amakhasimende abe amabhodi ahambayo.

Eyethuamagobolondo e-fiber yomobabaye basiza amaklayenti angu-72 ukuhlangabezana nemigomo ye-ESG ngenkathi benciphisa izindleko, futhiisitshalo-based PLA izinkomishi ezibandayobashayela ukuthenga okuphindayo kwamakhefi angenalutho. Sisekelwa amathimba abaklami bangaphakathi kanye nokukhiqizwa okuqinisekisiwe kwe-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusuka kumalayini angafaki amafutha ukuya kuzitikha ezinophawu—nge-oda elilodwa, i-invoyisi eyodwa, izinhlungu zekhanda ezisebenzayo ezimbalwa ngo-30%.

Sihlala sinamathela esimisweni samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.