Why Are Coffee Shops Focusing on Takeaway Growth?

Kwihlabathi lanamhlanje elikhawulezayo,iikomityi zekofu ezithengiswayoziye zaba luphawu lokulula, apho abathengi abangaphezu kwama-60% ngoku bekhetha ukutya okudliwayo okanye ukutya okuhanjiswayo kunokuhlala phantsi kwikhefi. Kwiivenkile zekofu, ukusebenzisa le ndlela kubalulekile ukuze uhlale ukhuphisana kwaye ugcine ukukhula okuzinzileyo.

Kodwa bangayenza njani inkonzo yabo yokutya ukutya okuphekiweyo ibonakale? Ngawaphi amaqhinga aza kunceda ngokwenene?

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Ukudala iMenyu yokuThatha elungiselelwe wena

Ayizizo zonke izinto zemenyu ezifanelekileyo kwi-takeaway, yiyo loo nto ukuba nemenyu ethile ye-takeaway kubaluleke kangaka.Ukukhonza ibonisa ukuba ama-30% abathengi bangaphezulukunokwenzeka ukuba iodole kwakhonaxa benamava amahle okuthatha ukutya. Iivenkile zekofu kufuneka zigxile ekunikezeni izinto eziphathwayo nezilula ukuzithwala ezihlala ixesha elide ngexesha lokuhamba.

Ukususa izinto ezingahambi kakuhle nokugxila ekutyeni okufana neesandwich, ii-wraps, okanye ii-muffins kunokuphucula amava abathengi. Kubaboneleli, oku kuthetha ukubonelela ngeepakethe ezenziwe ngokwezifiso ezifanelana ngokugqibeleleyo nezi zinto, ukuqinisekisa ukuba zifika ziphelele kwaye zintle.

Ukusebenzisa iPakethe echanekileyo yoKwamkelwa kweBrand

Ukupakisha akupheleli nje ekubeni yisikhongozeli—ngamava ophawu. Izifundo zibonisa ukuba ama-72% abathengi bathiuyilo lokupakisha luchaphazela ngokuthe ngqo izigqibo zabo zokuthengaKwiivenkile zekofu, iikomityi zekofu ezithengiswayo ngendlela eqhelekileyo yindlela elula kodwa enamandla yokuphucula ukuqatshelwa kophawu. Ikomityi nganye ngokuyintloko yibhodi encinci yentengiso, ethengisa ishishini lakho naphi na apho abathengi bakho bayisa khona.

Kodwa akupheleli nje ekujongeni.ukupakisha okusemgangathweni ophezulu, okuhlala ixesha elide iqinisekisa ukuba ikofu engaphakathi ihlala ishushu kwaye indebe igcina imo yayo, inika amava amnandi okuthatha ukusuka ekuqaleni ukuya ekugqibeleni.

Uphando lweMarike kunye noHlalutyo loKhuphiswano

Ukuqonda oko kwenziwa lukhuphiswano kubalulekile. Ngokutsho kophando lweshishini luka-2022, malunga40%amashishini amancinci kwicandelo leenkonzo zokutya anyuse ingeniso yawo ngokugxila kwiinkonzo zokutya nezokuhambisa ukutya. Ukuhlalutya oko kusebenza kubakhuphisana nabo, nokuba kukupakisha kwabo, amaqhinga okubeka amaxabiso, okanye ukunikezelwa kwemenyu, kunokubonelela ngengcaciso ebalulekileyo.

Umzekelo, ngaba abakhuphisana nabo basebenzisaukupakishwa okubolayo ukutsala abathengi abaqaphela indalo? Okanye mhlawumbi basebenzise iikomityi zekofu ezilungiselelwe wena? Ngokuvavanya nokufunda ezi ndlela, iivenkile zekofu zinokufunda indlela yokuphucula iinkonzo zazo zokutya ezityiwayo kwaye zihlale ziphambili.

Ukwenza iTakeaway ibe lula ngakumbi

Isantya sibaluleke kakhulu. Enyanisweni, uphando lubonisa ukuba ama-70% abathengi bakhetha ivenkile yekofu ngokusekwe kwindlela abanokufumana ngayo iodolo yabo ngokukhawuleza. Ukuphucula ukusebenza kakuhle, iivenkile ezininzi zekofu zimisela iikhawuntara ezizinikeleyo zokutya, zivumela abathengi ukuba bathathe iziselo zabo ngaphandle kobunzima bokulinda kwimigca emide. Ukongeza iinkqubo zokungena ngedijithali kunokwenza lula inkqubo ngokulawula ukuqokelelwa kweeodolo ngokuchanekileyo, ukuze abathengi bakwazi ukuthabatha ikofu yabo baze bahambe.

Kubaboneleli bokupakisha, oku kunika ithuba elihle.izisombululo zokupakisha ezenzelwe wenaEzisebenza kakuhle nezibukekayo zinokunceda iivenkile zekofu ziphucule inkqubo yazo yokutya ngelixa ziqinisa uphawu lwazo ngayo yonke iodolo.

Ukusebenzisa iMidiya yeNtlalo ukuze ukhuthaze abantu ukuba bathathe imali

Njengoko abantu abayi-4.9 bhiliyoni besebenzisa imidiya yoluntu kwihlabathi liphela, akukho mathandabuzo ngokubaluleka kwayo. Iivenkile zekofu ezifuna ukukhulisa iinkonzo zazo zokutya kufuneka zihlale zikho kumaqonga afana ne-Instagram, i-Facebook, kunye ne-TikTok. Ngoba? Kuba ama-90% abathengi bajonga imidiya yoluntu ngaphambi kokuba bagqibe ukuba baza kuchitha phi imali yabo.

Ukuthumela iifoto zabathengi abonwabileyo kunye nekofu yabo yokutya okanye ukubonelela ngezivumelwano zexesha elifutshane kubalandeli beendaba zoluntu kunokunyusa ukubandakanyeka. Kodwa akupheleli nje ekuthumeleni—kukwathetha nokuphendula. Ukuphendula uphononongo oluhle nolubi kunceda ekwakheni ukuthembana nokuthembeka, nto leyo ebalulekileyo kwimpumelelo yexesha elide.

Kuthekani ngababoneleli bokupakisha? Ukubonelela iivenkile zekofu ngeekomityi zokutya ezinomtsalane neziprintiweyo ngokwezifiso kwenza kube lula ukuba zibonakale kuzo zonke iiposti zeendaba zoluntu.

Indlela iiNdebe zokuThatha eziKhethekileyo eziKhuthaza ngayo ishishini lakho

Iikomityi zethu zekofu ezithengiswayo ngokwesiko zibonelela ngeenzuzo ezininzi ezinokunceda iivenkile zekofu ziphucule iinkonzo zazo zokutya:

Umthamo weMveliso ephezulu:Singavelisa iikomityi ezifikelela kwi-500,000 imihla ngemihla, siqinisekisa ukuba iivenkile zekofu zinokuhlangabezana nee-odolo zokutya ezibiza kakhulu ngokulula.
Ushicilelo Oluphambili:Sisebenzisa i-inki ye-UV esekwe kwisoya yokutya, inkqubo yethu yokuprinta iphucula ukucaca komfanekiso ngama-300%, iqinisekisa ukuba uphawu lwakho luyabonakala.
Ubushushu obungaqhelekanga:Iikomityi zethu zinephepha elijiyileyo, zigcina iziselo zifudumele ngelixa zigcina imo yekomityi iqinile.
Ubungakanani obuphantsi be-oda:Sixhasa amashishini akhulayo ngokubonelela nge-odolo ephantsi yekomityi ezili-10,000, nto leyo eyenza kube lula ukutyala imali kwiipakethe ezenziwe ngokwezifiso.
Utshintsho olukhawulezileyo:Inkqubo yethu yemveliso elula iqinisekisa ukuhanjiswa ngokukhawuleza, nokuba kungaphantsi kwexesha elibekiweyo.
Iinkonzo zoYilo zasimahla:Sinikezela ngenkxaso yoyilo lobuchwephesha ngaphandle kweendleko ezongezelelweyo, sikunceda wenze upakisho olubalaseleyo oluphucula ukubonakala kophawu lwakho.

Qhuba Ukukhula Kokuthatha Izinto Ngeendlela Ezikrelekrele kunye Nokupakishwa Ngokwezifiso

Ukutya ukutya okuphekiweyo akusekho nje ukhetho—kuyimfuneko kwishishini lokutya lanamhlanje elihamba ngokukhawuleza. Iivenkile zekofu kufuneka ziphucule iikhawuntara zazo zokutya, ziphande abakhuphisana nazo, kwaye zityale imali kwiipakethe ezisemgangathweni ophezulu nezilungiselelwe wena ukuze zihlale zikhuphisana.

Ngokusebenzisana nomthengisi wePakethe othembekileyo, iivenkile zekofu zinokwenza amava aphezulu okuthatha ukutya okunyusa ukuthengiswa kunye nokuthembeka kophawu. Uluhlu lwethu lweekomityi zekofu ezenziwe ngokwezifiso zenzelwe ukwenza kanye loo nto—ukunceda ishishini lakho libonakale kwimarike exineneyo, ikomityi enye ngexesha.

Ukupakishwa kwePhepha leTuoboyasungulwa ngo-2015, kwaye yenye yezona ziphambiliindebe yephepha eyenziwe ngokwezifisoabavelisi, iifektri kunye nababoneleli eTshayina, bamkela ii-odolo ze-OEM, i-ODM, kunye ne-SKD.

ETuobo,Siyazingca ngokuzinikela kwethu ekugqweseni nasekuveliseni izinto ezintsha.iikomityi zephepha zesikozenzelwe ukugcina iziselo zakho zintsha kwaye zisemgangathweni, ukuqinisekisa amava okusela angcono. Sinikezela ngeentlobo ngeentlobo zeemvelisoukhetho olunokwenziwa ngokwezifisoukukunceda ubonise ubuwena kunye neempawu ezikhethekileyo zophawu lwakho. Nokuba ufuna ukupakisha okuzinzileyo, okunobuhlobo nokusingqongileyo okanye uyilo olutsala amehlo, sinesisombululo esifanelekileyo sokuhlangabezana neemfuno zakho.

Ukuzinikela kwethu ekufikeleleni umgangatho nokwaneliseka kwabathengi kuthetha ukuba ungasithemba ukuba siza kuhambisa iimveliso ezihlangabezana nemigangatho yokhuseleko ephezulu kunye neyoshishino. Sebenzisana nathi ukuphucula ukunikezelwa kwemveliso yakho kunye nokunyusa intengiso yakho ngokuzithemba. Umda kuphela kukucinga kwakho xa kufikwa ekudaleni amava afanelekileyo esiselo.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.