7 Essentials for Impactful Food Packaging Design

Kwimarike yanamhlanje ekhawulezayo, ngaba ukupakishwa kwakho kutsala umdla—okanye kuxubana ngasemva?
Siphila kwixesha elibonakalayo-lokuqala apho"Ukupakishwa ngumthengisi omtsha."Ngaphambi kokuba umthengi akungcamle ukutya kwakho, bakugwebe ngokusonga kwakho. Ngelixa umgangatho uya kuhlala uyinkosi, yiyouyilokwipakethe yakho ekhupha imveliso yakho kwishelufu ize isiwe ezandleni zabo.

Yiyo loo nto iintlobo ezininzi zokutya zityala imaliukupakishwa kokutya okunegama eliqhelekileyooko kwenza ngaphezu kokubamba imveliso-ibalisa ibali, yakha ukuthembana, kwaye ibeka iqonga lokuthengiswa okuphindaphindiweyo. Ke ingaba ukupakishwa kwakho kungabonakala njani kwimarike egcweleyo? Masingene kwimigaqo esixhenxe ishishini lokutya ngalinye ekufuneka liyilandele.

1. Qonda iMeko yakho yoKhuphiswano

https://www.tuobopackaging.com/paper-bakery-bags/

Ngaphambi kokuba ucinge ngoyilo, kufuneka uqonde ukuba imveliso yakho imi phi. Ngoobani okhuphisana nabo? Yeyiphi ishelufu okanye udidi into yakho ekhuphisana kuyo? Okona kubaluleke kakhulu, yintoni eyenza uphawu lwakho lwahluke?

Zibuze:

Kutheni kufuneka abathengi basithembe?
Liliphi ixabiso leemvakalelo esilinikelayo?
Yintoni esiyenzayo ngcono kunaye nabani na?

Ukuchonga aba bahlukanisi abaphambili kukunika isiseko sesicwangciso sokupakisha esingesihle nje, kodwa sinenjongo.

2. Lungiselela iNgcaciso ngoBuqhetseba obucacileyo

Abathengi bahlola ukupakishwa ngemizuzwana-umyalezo wakho kufuneka ucace gca. Kulapho ulawulo lomxholo lungena khona. Cinga ngokwemaleko:

Igama lebrand
Uhlobo lwemveliso
Uphawu oluphambili okanye inzuzo
Umahluko wemveliso ozikhethelayo

Ngokucwangcisa isicatshulwa ngolu hlobo lunengqiqo, unceda abathengi ukuba baqaphele ngokukhawuleza ukuba bafuna ntoni. Uyilo olucocekileyo, olungaguquguqukiyo lunciphisa ukudinwa kwesigqibo kwaye lwakha ukuthembana. Nokuba uyayilaiibhegi zephepha zokubhakaokanye iibhokisi takeaway, ukucaca njalo winile.

3. Yenza iNdawo yokuJonga yokuJonga

Nkqu nezona mpawu ziqaphelekayo zisafuna i-standout design element. Le inokuba yilogo yakho, ifoto yemveliso etyikityiweyo, okanye imilo eyahlukileyo yolwakhiwo. Kodwa musa ukumothusa umthengi-khetha into enye ephambili ebonakalayo kwaye uyenze ibonakale.

Sebenzisa i-typography, umzekeliso, umbala, okanye indawo engalunganga ukuze uphucule olo gxininiso. I-trigger ebonakalayo ebekwe kakuhle iqinisekisa ukuba abathengi banokufumana imveliso yakho kwakhona-ngokukhawuleza.

4. Yamkela uMthetho "Okuncinci kuninzi".

Ukulula kunamandla. Ngelixa kuhenda ukudwelisa zonke izibonelelo ezinikezelwa yimveliso yakho, uyilo oluxubeneyo luwenza buthathaka umyalezo wakho ongundoqo. Namathela kwinkcazo yexabiso enye okanye ezimbini. Ukulayisha ngaphezulu umphambili wepakethe yakho kunciphisa impembelelo yayo yokubona.

Gcina iinkcukacha ezongezelelweyo zemveliso kumacala, ipaneli yangasemva, okanye ithegi eprintiweyo. Oku kuluncedo ngakumbiiingxowa zephepha zesiqheloezinomhlaba omninzi. Sebenzisa ezi zowuni ukubalisa ibali lebhrendi yakho ngaphandle kokuxinana kumboniso wokuqala.

5. Sebenzisa iVisuals ukuhambisa umgangatho weMveliso

Ukupakishwa yibhulorho yeemvakalelo phakathi kwemveliso kunye nomthengi. Ukubonisa imveliso—usebenzisa iifestile ezicacileyo okanye imizobo esengqiqweni—komeleza ukuzithemba komthengi. Umbala, ipateni, kunye noburhabaxa nazo zithumela iimpawu ezinamandla malunga nencasa, ukutsha, kunye nomgangatho.

Imifanekiso yendlela yokuphila inokunceda ukuqinisa imvakalelo: Cinga ngemizobo yenkuni ye-rustic yesonka sobugcisa, okanye imizobo eqaqambileyo yeziqhamo kwi-organic snacks. Zonke izigqibo ezibonwayo kufuneka ziqhagamshelane nemilinganiselo efanelekileyo yomthengi wakho kunye nokulindela.

Iibhegi zebhakaki zephepha ezenziwe nge-kraft

6. Yazi iMithetho yeCandelo leMveliso yakho

Iimveliso ezahlukeneyo zifuna iindlela ezahlukeneyo zokuyila. Ukupakishwa kokutya, umzekelo, kuhlala kuxhomekeke kwimifanekiso ebonakalayo kunye nokufota ukwenza umdla wokutya. Ngokwahlukileyo, i-pharma okanye izongezo zinokubeka phambili ukucaca kunye nokuthotyelwa kwesitayile sobuhle.

Ukuqonda le migangatho yodidi oluthile kukunceda uphephe ukuphosa amateyipu oyilo. Ngokutya, ukunyaniseka kubalulekile. Ukuba uthembisa "ukwenziwa ngesandla," ukupakishwa kwakho kufuneka kuxhase eli bango ngokubonakalayo-ukusuka kukhetho lwemathiriyeli ukuya kwisitayile sefonti ukuya kwiphalethi yombala.

7. Yenza imveliso yakho ibe lula ukuyifumana kwaye uyithenge

Yintoni enceda umthengi abone imveliso yakho ngoko nangoko? Ngesiqhelo:umbala, ukumila, kwayei-iconography. Ukuchwetheza kunye nokubhaliweyo kudlala indima exhasayo, kodwa impembelelo ebonakalayo ihlala ikhokelela.

Kwakhona qwalasela indlela imveliso yakho ethengwa ngayo. Ngaba ithathwe kwishelufu, iodolwe nge-app yokuhambisa, okanye igcinwe kwindawo yokubonisa? Ukupakishwa kufuneka kulungiselelwe ukuba kufunyenwe njani kwaye kufunyenwe phi. Umzekelo, iziphatho ezisicaba okanye ukusikwa kweefestile kunokunceda iibhegi ezithathwayo zime nkqo kwaye zijongeke zicocekile evenkileni.

Hlala ukhumbula: umphambili wepakethe yakho lithuba lokugqibela lokuthengisa ngaphambi kokuthenga. Kufuneka ifumane intembeko, igqithise ixabiso, kwaye imeme intshukumo-konke kungaphantsi kwemizuzwana emihlanu.

Iingcamango Zokugqibela

Ukupakishwa akukhona nje ukuhombisa. Ngumthengisi wakho othuleyo, unozakuzaku wophawu lwakho, kwaye rhoqo, owokuqala (kwaye kuphela) odutyulwe ekuguqukeni. Ngokuqwalaselwa ngenyameko kwimigaqo yoyilo-njengokucaca okubonakalayo, ukutsala iimvakalelo, kunye nokusebenza kwesakhiwo-unokuguqula imveliso elula ibe ngamava angalibalekiyo.

Nokuba usungula umgca omtsha we-snack okanye uhlaziya ibrand yokubhaka, ukulandela le mithetho yoyilo lokupakisha kunokukunika umngcipheko oyifunayo.

Ngaba uyafuna ukuphonononga ukuba uyilo lobuchule linokuphakamisa njani ukupakishwa kwakho? Iqela lethu eTuobo Packaging ligxile ekudibaniseni ukusebenza kunye namandla ophawu kumashishini amancinci naphakathi.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.