How Brands Create an Unforgettable Holiday Gift Set

Mphatso za pa tchuthi zili paliponse. Koma ngati ndinu mwini wa kampani, wogulitsa, kapena woyang'anira zogula, mwina mwaona kuti ochepa okha ndi omwe amaona kuti ndi apamwamba, odzipereka, komanso odzipereka ku kampani. Ndiye nayi funso lenileni:Kodi mukungokonzekera bokosi la nyengo, kapena mukupanga chidziwitso chathunthu cha mtundu wanu kudzera mu dongosolo lanu lolongedza?Ichi ndichifukwa chake makampani ambiri omwe akukula tsopano akuyamba mapulojekiti awo mogwirizana mokwanira.ma CD a tchuthi apaderayankho—lopangidwa ngati gulu lolumikizidwa, osati ngati zinthu zodzipatula.

Kuchokera kuntchito yathu ya tsiku ndi tsiku ndi makampani ogulitsa zakudya, ma cafe, ma container, ndi makampani ogulitsa zinthu ku US ndi Europe, chinthu chimodzi n'chodziwikiratu. Mphatso zosaiwalika za tchuthi sizimapangidwa ndi bokosi limodzi lokongola. Zimapangidwa ndi momwe gawo lililonse la phukusi limagwirira ntchito limodzi.

Seti yeniyeni ya mphatso ndi dongosolo, osati gulu la zinthu

Makasitomala akatiuza kuti "akungofunika bokosi la tchuthi," nthawi zambiri timayima kaye ndikufunsa funso limodzi losavuta:Kodi kulongedza kwanu ndi chidebe chabe, kapena ndi gawo la mbiri ya kampani yanu?

Seti ya mphatso za tchuthi ya akatswiri imapangidwa ngati njira imodzi yolumikizirana. Bokosi lakunja, thireyi yamkati, makapu a mapepala, zinthu zoperekera, matumba onyamulira, zomalizidwa pamwamba, ndi kamvekedwe ka mawonekedwe ziyenera kupangidwa pamodzi. Pamene kukula, kuchuluka, zipangizo, ndi mitundu zikutsatira mfundo zomwezo, setiyo nthawi yomweyo imamveka ngati yadala.

Ichi ndichifukwa chake pali njira zogwirira ntchito limodzi komanso zoperekera mphatso mongamipando ya tebulo ya tchuthi yokhala ndi mapepala ndi makapu a logo yapaderaMakampani ogulitsa zakudya ndi zakumwa akugwiritsa ntchito kwambiri pazochitika za tchuthi, ma pop-up, ndi zochitika m'masitolo. Kugwirizana kooneka pakati pa kulongedza mphatso ndi zochitika zogulira kumalimbitsa kudziwika kwa kampani kuposa bokosi limodzi losindikizidwa.

Mungaganize za kulongedza kwanu ngati gulu la nyimbo. Chida chimodzi chabwino sichikwanira. Chigawo chilichonse chikatsatira kamvekedwe kofanana, ndiye kuti zomwe mukuchitazo zimamveka bwino.

Kukhudza kumapanga kukumbukira kwamphamvu kuposa zithunzi zokha

Makampani ambiri amayang'ana kwambiri kapangidwe ka zithunzi, koma makasitomala amakhudza phukusi lanu asanaliphunzire. Kulumikizana koyamba kumeneku kumatanthauza pang'onopang'ono momwe chizindikiro chanu chimakhalira chapamwamba.

Pa ntchito za tchuthi, tikukulimbikitsani kwambiri kusankhachinthu chimodzi chomveka bwino chokhudzam'malo mophatikiza zotsatira zambiri. Zojambulajambula za logo zobisika, lamination yofewa yofewa, utoto wopepuka wa mchenga, kapena kupondaponda zojambulazo ndi debossing nthawi zambiri zimakhala zokwanira kupanga chithunzi champhamvu cha malingaliro.

Njira imeneyi ndi yothandiza kwambiri makamaka pa zakudya zanyengo ndi ma dessert, mongamakapu osindikizidwa a ayisikilimu a Khirisimasi, komwe makasitomala amalumikizana mwachindunji ndi pamwamba pa chinthucho akachigwiritsa ntchito. Kumaliza kogwira bwino kumalimbitsa bwino pang'onopang'ono panthawi yogwiritsa ntchito.

Kuchokera ku fakitale, kusankha njira imodzi yowongolera yomaliza kumathandizanso kusunga kusinthasintha kwa ntchito zambiri zopanga.

Kapangidwe ka mkati kamafotokoza mtundu womwe umadziwika wa setiyi

Chimodzi mwa zolakwika zomwe timaona ndi bokosi lakunja losindikizidwa bwino lomwe lili ndi mkati wofooka. Zinthu zimayikidwa mkati momasuka, popanda kapangidwe kapena mawonekedwe owoneka bwino.

Mphatso zapamwamba za tchuthi zimadalira zinthu zoyikidwa mwamakonda, magawo ogawanika, ndi malo okhazikika pa chinthu chilichonse. Izi sizimangoteteza zinthuzo. Zimapanga kamvekedwe kabwino panthawi yotsegula bokosi ndipo zimatsogolera chidwi mwachibadwa kuchokera ku chinthu chimodzi kupita ku china.

Kwa makampani ophika buledi ndi makeke, nyumba zopangidwa bwino mongaMabokosi a keke apamwamba kwambiri okhala ndi zogwiriraonetsani momwe chithandizo chamkati ndi kukhazikika kwa kapangidwe kake zimakhudzira mwachindunji mawonekedwe ndi kudalirika kwa mayendedwe.

Kukhazikika kuyenera kuonekera, osati kubisika m'mafotokozedwe

M'misika ya ku America ndi ku Ulaya, kukhazikika sikulinso bonasi yotsatsa. Ndi gawo la zofunikira zogulira. Komabe, kukhazikika kumangopanga phindu la mtundu wa kampani pamene makasitomala atha kuzindikira nthawi yomweyo.

Zizindikiro zoyeretseranso zinthu zowonekera bwino pamapanelo owoneka, mawonekedwe a mapepala achilengedwe, ndi ma tray opangidwa ndi pulp omwe amalowa m'malo mwa zinthu zapulasitiki zimathandiza kuti malo anu okhala ndi chilengedwe amveke bwino. Mapaketi a makeke opangidwa bwino, mongamabokosi a macaron odziwika bwino okhala ndi zogawa ndi ma logo a golide, ikuwonetsa momwe zinthu zodalirika zingagwirizanire ndi kuwonetsedwa kwapamwamba popanda kusokoneza chithunzi cha kampani.

Ngati kukhazikika kumangokhala m'mapepala anu aukadaulo okha, sikudzakhala gawo la momwe kasitomala wanu amaonera.

Kapangidwe ka tchuthi kayenera kuthandizira kampeni yoposa imodzi

Musanasankhe kukula kwa mabokosi kapena kumaliza kusindikiza, ndikofunikira kufunsa funso laumunthu kwambiri:Kodi mphatso zanu ziyenera kunena chiyani za kampani yanu?

Kodi mtundu wanu umadalira cholowa cha kampani yanu komanso luso la zaluso, zamakono komanso kapangidwe kake, kapena wofunda komanso wosavuta kufikako? Kapangidwe kake, kusankha zinthu, ndi kukonza pamwamba pake ziyenera kusonyeza umunthu womwewo. Kupaka si zokongoletsera. Ndi chimodzi mwa zida zamphamvu kwambiri zofotokozera nkhani zomwe muli nazo nthawi ya tchuthi.

Izi ndi zoona makamaka pazinthu zapamwamba monga mphatsomabokosi a chokoleti okhazikika apamwamba okhala ndi kusindikiza kwa logo, komwe kapangidwe kake, kulemera, ndi zomwe munthu wakumana nazo poyambira zimakhudza kwambiri kufunika kwa chinthu chomwe chimaganiziridwa.

Yambani ndi nkhani yomwe mukufuna kufotokoza

Mphatso za tchuthi chapadera siziyenera kutha ntchito pakatha nyengo yochepa. Makampani okhwima amasunga mawonekedwe awo ofunikira ndipo amalola zinthu za chikondwerero kukhala ndi gawo lochepa chabe la kapangidwe kake.

Mwa kusunga 70–80% ya makina okhazikika a kampani, kapangidwe komweko ka ma CD kangathandize pambuyo pake ma phukusi otsatsa, mapulogalamu okhulupirika, ndi zopereka za ziwonetsero zamalonda. Izi zimathandizira kwambiri phindu la ndalama zomwe mwayika pakugulitsa kwanu komanso kuteteza kusinthasintha kwa kampani m'njira zosiyanasiyana.

Mphatso yosaiwalika imamveka yokonzedwa bwino, osati yokonzedwa bwino

Mphatso zabwino za tchuthi sizimangodalira zinthu zawo zabwino zokha. Zinthu zina zosankhidwa bwino—zokometsera zazing'ono m'mabokosi ang'onoang'ono osiyana, zowonjezera zamitundu yosiyanasiyana, makadi anyengo, kapena malangizo osavuta ogwiritsira ntchito—zimapanga mawonekedwe osankhidwa bwino osati opangidwa ndi makina.

Zinthu zazing'onozi zimasonyeza chisamaliro ndi cholinga mwakachetechete. Kwa makasitomala, chizindikiro ichi chamaganizo nthawi zambiri chimakhala champhamvu kuposa chiwerengero chonse cha zinthu zomwe zili m'bokosi.

Kapangidwe kamodzi kayenera kuchita zinthu mosiyana pa njira zogulitsira

Kupereka mphatso m'sitolo, kukwaniritsa malonda apaintaneti, ndi kupereka mphatso kwa makampani kumafuna machitidwe osiyanasiyana operekera zinthu. M'masitolo enieni, kupereka zinthu kuyenera kukhala kopanda mawonekedwe komanso koyima bwino m'mashelefu. Pa maoda apaintaneti, chitetezo ndi magwiridwe antchito zimakhala zofunika kwambiri pamene zikusunga zomwe zimachitika potsegula bokosi. Kupereka mphatso kwa makampani kumafuna kusinthasintha kwa kusintha, nthawi yokhazikika, komanso kusonkhana mwachangu.

Dongosolo lokonzekera bwino la maphukusi a tchuthi limalola chilankhulo chofanana cha kapangidwe ndi malingaliro a kapangidwe kake kuti zisinthidwe m'njira zonsezi popanda kumanganso pulojekiti nthawi zonse.

Chifukwa chiyani luso la fakitale ndi lofunika kwambiri kuposa momwe makampani ambiri amayembekezera

Kuchokera ku fakitale, mapangidwe ambiri a tchuthi amalephera kugwira ntchito. Kapangidwe kake kangakhale kovuta kwambiri kuti kaphatikizidwe, zigawo zake zitha kupangidwa ndi ogulitsa angapo okhala ndi mitundu yosiyana, ndipo nthawi yocheperako ya nyengo sizipereka mpata wokwanira wokonza.

Mphatso zabwino za tchuthi sizipangidwa ndi bokosi limodzi. Zimapangidwa ndi dongosolo logwirizana la kapangidwe, kapangidwe, zipangizo, ndi kupanga mwadongosolo.

Ku Tuobo Packaging, timathandiza makampani kusintha malingaliro a malonda kukhala ma phukusi a mphatso za tchuthi okonzedwa bwino komanso okonzeka kupangidwa omwe amagwira ntchito m'magulu ogulitsa enieni, osati m'mawonetsero a mapangidwe okha. Ngati mukukonzekera kutulutsidwa kwanu kwa nyengo yotsatira ndipo mukufuna kuti mphatso yanu iyimiredi mtundu wanu, gulu lathu lidzakhala losangalala kufufuza lingaliro lanu nanu.

Kuyambira mu 2015, takhala tikulimbikitsa makampani opitilira 500 padziko lonse lapansi, kusintha ma CD kukhala zinthu zomwe zimapangitsa kuti pakhale phindu. Monga opanga ochokera ku China, timadziwa bwino njira zogwirira ntchito za OEM/ODM zomwe zimathandiza mabizinesi ngati anu kukwaniritsa malonda okwana 30% kudzera mu njira zosiyanasiyana zogwirira ma CD.

Kuchokeramayankho odziwika bwino a maphukusi a chakudyazomwe zimawonjezera kukongola kwa mashelufumachitidwe osavuta otengeraZapangidwa kuti zigwirizane ndi liwiro, portfolio yathu ili ndi ma SKU opitilira 1,200 omwe atsimikiziridwa kuti amalimbikitsa makasitomala. Yerekezerani makeke anu mumakapu a ayisikilimu osindikizidwa mwapaderazomwe zimawonjezera magawo a Instagram, barista-grademanja a khofi osatenthazomwe zimachepetsa madandaulo okhudza kutaya madzi, kapenazonyamulira mapepala zopangidwa ndi mtundu wapamwambazomwe zimapangitsa makasitomala kukhala zikwangwani zoyendera.

Zathuzipolopolo za ulusi wa nzimbeathandiza makasitomala 72 kukwaniritsa zolinga za ESG komanso kuchepetsa ndalama, ndipomakapu ozizira a PLA ochokera ku zomeraTikulimbikitsa kugula mobwerezabwereza kwa malo odyera opanda zinyalala. Mothandizidwa ndi magulu opanga mapulani omwe ali mkati mwa kampani komanso opanga omwe ali ndi satifiketi ya ISO, timaphatikiza zinthu zofunika pakulongedza—kuyambira pamakina osapaka mafuta mpaka zomata zodziwika bwino—mu oda imodzi, invoice imodzi, mavuto ogwirira ntchito achepa ndi 30%.

Nthawi zonse timatsatira zomwe makasitomala amafuna monga chitsogozo, kukupatsani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa bwino ntchito omwe angakupatseni mayankho okonzedwa mwamakonda komanso malingaliro opangidwa mwamakonda. Kuyambira kapangidwe mpaka kupanga, tidzagwira ntchito limodzi nanu kuti tiwonetsetse kuti makapu anu opanda kanthu a mapepala okonzedwa mwamakonda akukwaniritsa zomwe mukufuna ndikupitirira zomwe mukufuna.