7 Essentials for Impactful Food Packaging Design

Pamsika wothamanga wamasiku ano, kodi zoyika zanu zikukopa chidwi, kapena zikungoyang'ana kumbuyo?
Tikukhala mu nthawi yowoneka-yoyamba pomwe"Packaging ndiye wogulitsa watsopano."Wogula asanalawe chakudya chanu, amachiweruza ndi kukulunga kwake. Ngakhale khalidwe nthawi zonse lidzakhala mfumu, ndikupangaza phukusi lanu lomwe limachotsa katundu wanu pashelefu ndikupita m'manja mwawo.

Ichi ndichifukwa chake mitundu yambiri yazakudya ikuyika ndalamamwambo wodziwika ndi chakudya phukusizomwe sizimangogwira chinthu, zimanena nkhani, zimapangitsa kuti anthu azikhulupirirana, komanso zimakhazikitsa njira yogulitsira mobwerezabwereza. Ndiye kodi zoyika zanu zingawoneke bwanji pamsika wodzaza? Tiyeni tilowe mu mfundo zisanu ndi ziwiri zomwe bizinesi iliyonse yazakudya iyenera kutsatira.

1. Mvetserani Maonekedwe Anu Apikisano

https://www.tuobopackaging.com/paper-bakery-bags/

Musanaganize za kapangidwe kake, muyenera kumvetsetsa komwe mankhwala anu akuyimira. Kodi mpikisano wanu ndi ndani? Kodi katundu wanu amapikisana pa shelufu kapena gulu liti? Chofunika kwambiri, nchiyani chimapangitsa mtundu wanu kukhala wosiyana?

Dzifunseni nokha:

N’chifukwa chiyani ogula ayenera kutikhulupirira?
Kodi timapereka phindu lanji lamalingaliro?
Kodi timachita chiyani kuposa wina aliyense?

Kuzindikiritsa zosiyanitsa zazikuluzikuluzi kumakupatsani maziko a njira yopakira yomwe siili yokongola, koma yopindulitsa.

2. Konzani Zambiri ndi Utsogoleri Womveka

Makasitomala amasanthula m'masekondi-uthenga wanu uyenera kukhala womveka bwino. Apa ndipamene utsogoleri wazinthu umabwera. Ganizirani m'magulu:

Dzina lamalonda
Mtundu wa mankhwala
Chofunika kwambiri kapena phindu
Kusintha kwazinthu zomwe mungasankhe

Pokonza mawu molongosoka, mumathandizira ogula kuti azindikire mwachangu zomwe akufuna. Maonekedwe oyera, osasinthasintha amachepetsa kutopa kwa zosankha komanso kumapangitsa kuti anthu azikhulupirirana. Kaya mukupangamapepala ophika mkatekapena mabokosi otengerako, kumveka kumapambana nthawi zonse.

3. Pangani Visual Focal Point

Ngakhale mitundu yodziwika bwino imafunikirabe chinthu chodziwika bwino. Itha kukhala logo yanu, chithunzi chojambulidwa, kapena mawonekedwe apadera. Koma musalepheretse kasitomala - sankhani chizindikiro chimodzi chachikulu ndikuchipangitsa kuti chiziwoneka bwino.

Gwiritsani ntchito kalembedwe, mafanizo, mtundu, kapena malo olakwika kuti muwongolere chidwicho. Choyambitsa chowoneka bwino chimatsimikizira kuti ogula atha kupezanso chinthu chanu - mwachangu.

4. Landirani Lamulo la "Zochepa Ndi Zambiri".

Kuphweka ndi kwamphamvu. Ngakhale kuli kofunika kutchula phindu lililonse limene katundu wanu amapereka, kamangidwe kameneka kamafooketsa uthenga wanu waukulu. Gwiritsani ntchito mawu amodzi kapena awiri. Kudzaza kutsogolo kwa phukusi lanu kumachepetsa mawonekedwe ake.

Sungani zambiri zamalonda zam'mbali, gulu lakumbuyo, kapena tagi yosindikizidwa. Izi ndizothandiza makamaka kwamatumba mapepala mwamboomwe ali ndi malo ochulukirapo. Gwiritsani ntchito maderawa kuti munene nkhani yamtundu wanu popanda kuphatikizira chiwonetsero choyambirira.

5. Gwiritsani Ntchito Zowoneka Kuti Mupereke Ubwino Wazinthu

Kupaka ndi mlatho womveka pakati pa malonda ndi ogula. Kuwonetsa malonda, kudzera m'mawindo omveka bwino kapena zithunzi zenizeni, kumalimbikitsa ogula kuti azidzidalira. Mtundu, mawonekedwe, ndi kapangidwe kake zimatumizanso malingaliro amphamvu okhudza kukoma, kutsitsimuka, ndi mtundu.

Zithunzi za moyo zingathandize kulimbikitsa kukhudzidwa: Ganizirani zojambula zamatabwa zamtengo wapatali za mkate waluso, kapena zithunzi zowala za zipatso zokhwasula-khwasula. Chisankho chilichonse chowoneka chiyenera kulumikizana ndi zomwe kasitomala amayembekezera komanso zomwe amayembekeza.

Matumba ophika buledi a mapepala a kraft

6. Dziwani Malamulo a Gulu Lanu la Mankhwala

Zogulitsa zosiyanasiyana zimafunikira njira zosiyanasiyana zopangira. Kuyika zakudya, mwachitsanzo, nthawi zambiri kumadalira zowoneka bwino komanso kujambula kuti apange chidwi. Mosiyana ndi izi, pharma kapena zowonjezera zimatha kuyika patsogolo kumveka bwino komanso kutsata pamayendedwe okongoletsa.

Kumvetsetsa mfundo zamagulu izi kumakuthandizani kupewa zolakwika zapangidwe. Ndi chakudya, kukhulupirika ndikofunikira. Ngati mulonjeza "zopangidwa ndi manja," zoyika zanu ziyenera kugwirizana ndi zomwe akunenazo - kuchokera kuzinthu zakuthupi kupita ku masitayelo amtundu mpaka utoto wamitundu.

7. Pangani Mankhwala Anu Kukhala Osavuta Kupeza ndi Kugula

Ndi chiyani chomwe chimathandiza kasitomala kuwona malonda anu nthawi yomweyo? Nthawi zambiri:mtundu, mawonekedwe,ndizithunzi. Kujambula ndi zolemba zimagwira ntchito zothandizira, koma zowoneka zimatsogolera nthawi zonse.

Ganiziraninso momwe malonda anu amagulidwira. Kodi imatengedwa pashelefu, yoyitanitsa kudzera pa pulogalamu yobweretsera, kapena yosungidwa m'chikwama chowonetsera? Zoyikapo ziyenera kukonzedwa bwino kuti zipezeke bwanji komanso pomwe zidapezeka. Mwachitsanzo, zogwirira ntchito zathyathyathya kapena kudula mazenera kungathandize kuti zikwama zotengerako zisamayende bwino ndikuwoneka zoyera m'sitolo.

Kumbukirani nthawi zonse: kutsogolo kwapaketi yanu ndi mwayi wotsatsa musanagule. Ikufunika kuti anthu akhulupirire, awonetsere mtengo wake, ndikuyitanitsa kuti achitepo kanthu - zonse mkati mwa masekondi asanu.

Malingaliro Omaliza

Kupaka sikungokongoletsa. Ndi wogulitsa wanu mwakachetechete, kazembe wa mtundu wanu, ndipo nthawi zambiri, woyamba (ndi yekhayo) kuwombera pa kutembenuka. Poganizira mozama mfundo za kapangidwe kake - monga kumveka bwino, kukopa kwamalingaliro, ndi kapangidwe kake - mutha kusintha ngakhale chinthu chosavuta kukhala chosaiwalika.

Kaya mukuyambitsa zokhwasula-khwasula kapena mukutsitsimutsa mtundu wophikira buledi, kutsatira malamulo a kamangidwe kameneka kungakupatseni malire omwe mukufunikira.

Mukufuna kufufuza momwe mapangidwe aluso angakwezerere ma CD anu? Gulu lathu ku Tuobo Packaging limakhazikika pakuphatikiza magwiridwe antchito ndi mphamvu zamabizinesi ang'onoang'ono komanso apakati.

Kuyambira 2015, takhala chete omwe ali chete kumbuyo kwa mitundu 500+ yapadziko lonse lapansi, tikusintha ma CD kukhala oyendetsa phindu. Monga opanga ophatikizika kuchokera ku China, timakhazikika pamayankho a OEM/ODM omwe amathandiza mabizinesi ngati anu kuti apindule ndi 30% pokweza malonda kudzera pakusiyanitsira ma phukusi.

Kuchokerasiginecha njira zopangira chakudyazomwe zimakulitsa chidwi cha alumalinjira zowongolera zochotseraopangidwa kuti azithamanga, mbiri yathu imafikira 1,200+ SKUs zotsimikiziridwa kuti zimakulitsa luso lamakasitomala. Fotokozerani zakudya zanumakapu osindikizidwa opangidwa ndi ayisikilimuzomwe zimakulitsa magawo a Instagram, barista-grademanja a khofi osagwira kutenthazomwe zimachepetsa madandaulo otaya, kapenazonyamulira mapepala amtundu wa luxezomwe zimasandutsa makasitomala kukhala zikwangwani zoyenda.

Zathunzimbe fiber clamshellsathandiza makasitomala a 72 kukwaniritsa zolinga za ESG ndikuchepetsa ndalama, ndizomera zochokera PLA ozizira makapuakuyendetsa kugula kobwerezabwereza kwa malo odyera opanda ziro. Mothandizidwa ndi magulu a kamangidwe ka nyumba ndi kupanga zovomerezeka ndi ISO, timaphatikiza zinthu zofunika pakuyika—kuyambira pa zomangira zosapaka mafuta mpaka zomata zodziwika bwino—mu dongosolo limodzi, invoice imodzi, ndi 30% kudwala mutu wocheperako.

Nthawi zonse timatsatira zofuna zamakasitomala monga kalozera, kukupatsirani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa zambiri omwe angakupatseni mayankho makonda ndi malingaliro apangidwe. Kuchokera pakupanga mpaka kupanga, tidzagwira ntchito limodzi nanu kuwonetsetsa kuti makapu anu a mapepala opanda pake amakwaniritsa zomwe mukuyembekezera ndikupitilira.