6 Packaging Moves Every Retail Brand Can Make Today

Kia ora, e te rangatira waitohu—me pātai atu ahau ki a koe: nōnahea te wā whakamutunga i hangaia ai tō takaii tū tetahi, ā, i kiteKaua e tiaki noa i tō hua, engari me whakapuaki hoki i te kōrero mō tō waitohu. Nā te mea, ki te hoha, ki te kore rānei e ōrite tō takai, kāore tetahi e mahara ki a koe. Koinei te wāhi e whai wāhi atu ai mātou o Tuobo Packagingngā otinga mō te takai i te toa tī mirumiru ehara i te mea ko te pupuri inu anake—ka hokona atu tō waitohu i mua i te ngaungau a tetahi.

Kia pono tātou: ehara i te mea makutu te hanga takai e ātaahua ana te āhua, e rite ana ki tō tahua, ā, e mahi ana puta noa i ō toa katoa. Engari i muri i ngā tau maha o te āwhina i ngā waitohu mai i ngā wharekai iti ki ngā mekameka motu, ka taea e au te kī atu ki a koe he aha te mea e mahi ana—āe, ka taea e koe te mahi i ēnei mea.i tēnei rā.

1. Ātaahua te āhua, kaua e whakawātea i tō pēke moni

Anei te mea nui: e hiahia ana koe kia ahua papai tō takai, engari kāore anō kia rite ki te whakapau i tō tahua. Engari ko te whakaaro "he utu nui te takai ritenga," whakaarohiaāhua-ritenga.

Pakia hetānga pepa whakarewai runga i tō tohu—ka ātaahua tonu te āhua.
Whakamahiatānga waituhi utu itimō ngā waitohu kanapa, māia, me te kore e utu nui.
Whakamātauriatānga mamatimō ngā rarawe, mō ngā whakairoiro taipitopito rānei—ka ora ake tō hoahoa, kāore he pūkenga Picasso e hiahiatia ana.

Meatia tēnei i runga i tōtakai kai waitohu ritenga ngā pouaka tango kai rānei i tēnei rā, ā, ka kite koe i tō takaite rongohe nui ake te utu i tōna utu tuturu. Ka kitea ēnei kōrero iti e ngā kaihoko.

2. Kia mau tonu ngā wāhi katoa ki te waitohu

He maha āu toa? Kāore he mea e karanga ana "waitohu paru" pērā i ngā kapu, i ngā putea rānei rerekē i ia wāhi. Kati te tuku i tēnā kia tupu.

Whakaritea ngā tae, ngā momotuhi, me ngā rauemi kia rite ki te paerewa.
Whakakotahitia ngā ota kia ōrite ngā taonga ka whiwhihia e ia toa.
Whakamahia tētahi mea pēnei i tā mātoukapu tī mirumiru kua tāia ritenga me ngā taupoki—rite te rahi, rite te tānga, rite tonu te mīharo.

Meatia tēnei, ā, ka kite te kiritakite wheako waitohu kotahiahakoa kei Niu Ioka rātou, kei Berlin rānei, kei hea rānei i waenganui. Mā te pumau ka hanga whakawhirinaki.

3. Hangaia tō takai hei papa pānui iti

Whakaarohia tō takai he pānuitanga iti, he mea nekeneke. Ko taua putea parauri tawhito? Maka atu.

Hoahoahia he kapu, he putea rānei e tino hiahiatia ana e te tangatawhakaatu.
Tākaihia ngā koha ki ngā tae, ki ngā tauira rānei e kore e taea te karo i ngā whakaahua kua rite mō te whakamahi i runga i te Instagram.

Ahakoa ngā nekehanga māmā noa iho, pērā i te whakamahi i ā mātoukapu mārama mō te tī miraka me te tī mirumiru, hurihia ngā kiritaki hei kaiwhakatairanga waitohu, me te kore e whakapau moni ki ngā pānuitanga. He hokohoko kore utu e neke tahi ana me tō kiritaki.

4. Haere ki te Kakariki me te kore e ngaro te āhua

Kāore te tikanga o te "hoa ki te taiao" e waiho hei mea hoha, hei mea ngoikore rānei. Ka kite ngā kaihoko ina aro nui koe ki te ao tūroa.

Whakawhiti maingā kapu me ngā putea ka taea te hangarua, ka taea rānei te whakamahi anō.
Kōwhiria ngā rauemi he iti te pānga ki te taiao—engari kia ātaahua te āhua o tō waitohu.
Whakamātauria tā mātoukapu pepa kore-kirihou taiao; he whai hua, he huatau, ā, he tīmatanga kōrero.

Ka taea e tō takai te hāhā i te reo "e aroha ana mātou" me te karanga tonu i tō waitohu.

5. Ngāwari te Tākai o ngā Wā me ngā Whakatairanga

He hararei, he putanga iti rānei kei te haere mai? Kaua e whakaaro nui rawa.

Whakamahia te takai turanga kei a koe.
Tāpiringā whakapiripiri, ngā rīpene waitohu, ngā ringaringa motuhake rāneimō tētahi huringa o te wā.
Tō mātoukapu tī mirumiru kua tāia ki te waitohu ritenga me ngā whakapiripirihe tino pai—pāwhiritia, kātahi ka pū te putanga hararei inamata.

Kāore he taonga hou. Kāore he tahua moumou. He hou, he ātaahua hoki ngā takai, ka taea te whakarite i roto i ngā hāora.

6. Kia mau ki ngā Auahatanga Tere

Ko ngā hiahia o ngā kaihoko ka tere ake te whanake i tērā o te huri i te kakau boba i roto i te kapu. Ki te kore e taea e tō takai te huri, ka mahue koe ki muri.

Omangā tānga iti-rōpūki te whakamātau i ngā tae hou, i ngā hoahoa hou rānei, me te kore e kohikohi rawa.
Whakamahiangā hoahoa modular—whakarerekētia ngā tapanga, ngā whakapiripiri rānei, kaua te kapu katoa.
Te mahi tahi me tētahi kaiwhakarato ka taeatuku tere, kia tae atu ai tō hoahoa hou ki ngā whata i roto i ngā rā, ehara i te wiki.

Ma tenei ka noho whai tikanga, ka noho hihiri, ka noho hoki tō waitohu ki mua i te ao hou.

Te Tākai hei Pūmau Huna māu

He whai wāhitanga ia wero. Mā ēnei nekehanga e ono, ka nui atu i te kawe noa i tētahi hua te mahi a tō takai—ka taea hoki e ia te hoko, te pānuitanga, me te whakaoho i te pono.

I Tuobo Packaging, ka āwhina mātou i ngā waitohuwaihangahia he takai e tika ana mō tō tahua, e miharo ai ō kaihoko, ā, e whakatipu ai hoki i tō waitohu. Nō reira, he aha tāu e tatari ana? Kōwhiria tētahi o ēnei nekehanga i tēnei rā, ka mātakitaki i te tīmatanga o te mahi a tō tākai.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai waitohue whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānui hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.