7 Essentials for Impactful Food Packaging Design

Hauv kev lag luam nrawm niaj hnub no, puas yog koj lub ntim ntim tau txais kev saib xyuas-lossis sib xyaw rau hauv keeb kwm yav dhau?
Peb nyob rau hauv ib qho kev pom-thawj era qhov twg"Kev ntim khoom yog tus neeg muag khoom tshiab."Ua ntej tus neeg siv khoom saj koj cov zaub mov, lawv txiav txim siab los ntawm nws cov qhwv. Thaum zoo yuav ib txwm ua huab tais, nws yog tustsimntawm koj lub ntim uas tau txais koj cov khoom tawm ntawm lub txee thiab rau hauv lawv txhais tes.

Tias yog vim li cas ntau hom khoom noj khoom haus tau nqis peev hauvkev cai branded zaub mov ntimuas ua ntau dua li tuav ib yam khoom-nws qhia ib zaj dab neeg, tsim kev ntseeg siab, thiab teeb tsa theem rau kev muag khoom rov qab. Yog li cas koj lub ntim tuaj yeem sawv tawm hauv kev lag luam saturated? Cia peb nkag mus rau hauv xya lub hauv paus ntsiab lus txhua lub lag luam zaub mov yuav tsum ua raws.

1. Nkag siab txog koj qhov kev sib tw toj roob hauv pes

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Ua ntej koj txawm xav txog kev tsim, koj yuav tsum nkag siab qhov twg koj cov khoom sawv. Koj cov neeg sib tw yog leej twg? Lub txee lossis qeb twg koj cov khoom sib tw hauv? Qhov tseem ceeb tshaj, dab tsi ua rau koj lub hom phiaj sib txawv?

Nug koj tus kheej:

Vim li cas cov neeg siv khoom yuav tsum ntseeg peb?
Peb muab kev xav li cas?
Peb ua li cas zoo dua lwm tus?

Kev txheeb xyuas cov kev sib txawv tseem ceeb no ua rau koj lub hauv paus rau lub tswv yim ntim khoom uas tsis yog zoo nkauj xwb, tab sis lub hom phiaj.

2. Npaj cov ntaub ntawv nrog Clear Hierarchy

Cov neeg siv khoom lag luam luam cov ntim hauv vib nas this-koj cov lus yuav tsum tau ua kom pom tseeb. Qhov ntawd yog qhov uas cov ntsiab lus hierarchy tuaj. Xav hauv cov khaubncaws sab nraud povtseg:

Hom lub npe
Yam khoom
Cov yam ntxwv tseem ceeb lossis txiaj ntsig
Kev xaiv khoom variation

Los ntawm kev teeb tsa cov ntawv hauv qhov kev txiav txim siab, koj pab cov neeg yuav khoom sai sai txheeb xyuas qhov lawv tab tom nrhiav. Ib qho kev huv, zoo ib yam txo qis kev txiav txim siab qaug zog thiab ua kom muaj kev ntseeg siab. Seb koj tab tom tsimdaim ntawv bakery hnablos yog takeaway thawv, clarity yeej yeej.

3. Tsim qhov Visual Focal Point

Txawm tias cov npe nrov tshaj plaws tseem xav tau cov qauv tsim tshwj xeeb. Qhov ntawd yuav yog koj lub logo, kos npe cov khoom lag luam duab, lossis cov qauv tsim tshwj xeeb. Tab sis tsis txhob cuam tshuam tus neeg siv khoom-xaiv ib qho tseem ceeb pom cue thiab ua kom nws nrov.

Siv typography, kev piav qhia, xim, lossis qhov chaw tsis zoo los txhim kho qhov kev tsom xam. Lub qhov muag pom kev zoo ua kom cov neeg yuav khoom tuaj yeem pom koj cov khoom dua-ceev.

4. Ua raws li Txoj Cai “Less Is More”

Simplicity yog muaj zog. Thaum nws txaus siab los sau txhua qhov txiaj ntsig koj cov khoom muab, cluttered tsim tsis muaj zog koj cov lus tseem ceeb. Lo rau ib lossis ob nqe lus muaj nqis. Overloading pem hauv ntej ntawm koj lub ntim dilutes nws qhov muag pom.

Txuag cov ntsiab lus ntawm cov khoom ntxiv rau ob sab, vaj huam sib luag tom qab, lossis txawm tias daim ntawv luam tawm. Qhov no yog tshwj xeeb tshaj yog pab tau raukev cai hnab ntawvuas muaj thaj tsam ntau dua. Siv cov cheeb tsam no los qhia koj cov npe dab neeg yam tsis muaj neeg coob coob ntawm cov zaub.

5. Siv Visuals kom xa cov khoom zoo

Kev ntim khoom yog ib qho kev sib txuas ntawm cov khoom thiab cov neeg siv khoom. Qhia cov khoom-ntawm qhov rais ntshiab lossis cov duab kos tiag tiag-boosts buyer kev ntseeg siab. Xim, qauv, thiab kev ntxhib los mos kuj xa cov lus muaj zog txog saj, freshness, thiab zoo.

Cov duab kev ua neej tuaj yeem pab txhawb kev xav: Xav rustic wood textures rau artisanal bread, los yog ci txiv hmab txiv ntoo illustrations rau organic khoom noj txom ncauj. Txhua qhov kev txiav txim siab pom yuav tsum txuas nrog koj cov neeg siv khoom zoo tagnrho cov txiaj ntsig thiab kev cia siab.

6. Paub Cov Cai ntawm Koj Cov Khoom Muag

Cov khoom sib txawv xav tau cov tswv yim tsim qauv sib txawv. Kev ntim khoom noj, piv txwv li, feem ntau tso siab rau qhov pom kev zoo nkauj thiab kev yees duab los tsim kom muaj kev txaus siab. Hauv qhov sib piv, cov tshuaj los yog tshuaj ntxiv yuav ua kom pom tseeb thiab ua raws li kev zoo nkauj.

Kev nkag siab txog cov qauv tshwj xeeb ntawm cov qauv no yuav pab koj kom tsis txhob muaj kev tsim tsis raug. Nrog zaub mov, qhov tseeb tseem ceeb. Yog tias koj cog lus tias "ua haujlwm ntawm tes," koj lub ntim yuav tsum pom kev txhawb nqa qhov kev thov - los ntawm kev xaiv cov khoom siv rau font style rau xim palette.

7. Ua kom koj cov khoom yooj yim nrhiav thiab yuav

Dab tsi pab tus neeg siv khoom pom koj cov khoom tam sim? Feem ntau:xim, puab, thiabiconography. Typography thiab ntawv nyeem ua si txhawb lub luag haujlwm, tab sis kev pom kev pom ib txwm ua.

Kuj xav txog seb koj cov khoom yuav khoom li cas. Puas yog nws tau khaws lub txee, xaj los ntawm kev xa khoom app, lossis khaws cia rau hauv rooj plaub? Ntim yuav tsum tau optimized rau yuav ua li cas thiab qhov twg nws nrhiav tau. Piv txwv li, cov tes tuav tiaj tus lossis lub qhov rais txiav tawm tuaj yeem pab cov hnab ntim khoom sawv ntsug thiab saib huv hauv khw.

Nco ntsoov: sab xub ntiag ntawm koj lub ntim yog lub sijhawm kawg ntawm kev lag luam ua ntej yuav khoom. Nws yuav tsum tau txais kev ntseeg siab, qhia tus nqi, thiab caw ua haujlwm-tag nrho hauv qis dua tsib vib nas this.

Kev xav zaum kawg

Ntim tsis yog kho kom zoo nkauj xwb. Nws yog koj tus neeg muag khoom uas ntsiag to, koj lub hom phiaj ua lag luam, thiab feem ntau, koj thawj (thiab nkaus xwb) tua ntawm kev hloov dua siab tshiab. Ua tib zoo saib xyuas cov qauv tsim-xws li kev pom qhov pom tseeb, kev xav zoo siab, thiab kev ua haujlwm ntawm cov qauv-koj tuaj yeem hloov tau ib yam khoom yooj yim rau hauv qhov kev nco qab.

Txawm hais tias koj tab tom nthuav tawm cov khoom noj txom ncauj tshiab lossis ua rau lub khw muag khoom noj khoom haus tshiab, ua raws li cov kev cai ntim khoom no tuaj yeem muab rau koj raws li koj xav tau.

Koj puas xav tshawb nrhiav kev tsim qauv zoo li cas tuaj yeem txhawb koj lub ntim? Peb pab neeg ntawm Tuobo Ntim tshwj xeeb hauv kev sib txuas ua haujlwm nrog lub zog muaj zog rau cov lag luam me thiab nruab nrab cov khoom noj.

Txij li xyoo 2015, peb tau ua lub zog ntsiag to tom qab 500+ lub npe thoob ntiaj teb, hloov pauv ntim rau hauv cov nyiaj tau los tsav tsheb. Raws li ib tug vertically integrated chaw tsim tshuaj paus los ntawm Tuam Tshoj, peb tshwj xeeb nyob rau hauv OEM / ODM kev daws teeb meem uas pab cov lag luam zoo li koj li ua tau mus txog 30% kev muag khoom uplift los ntawm cov tswv yim ntim sib txawv.

Los ntawmkos npe rau kev ntim zaub mov daws teeb meemuas amplify txee rov hais dua raustreamlined takeout systemsengineered rau ceev, peb cov ntaub ntawv spans 1,200+ SKUs proven los txhim kho cov neeg siv khoom. Duab koj cov khoom qab zib hauvcustom-printed ice cream khobuas txhawb kev sib koom Instagram, barista-qibkub-resistant kas fes tes tshouas txo cov lus tsis txaus siab, los yogluxe-branded ntawv nqauas tig cov neeg siv khoom mus rau hauv kev taug kev billboards.

Pebqab zib fiber clamshellstau pab 72 cov neeg siv khoom ua tau raws li ESG cov hom phiaj thaum txiav cov nqi, thiabcog-raws li PLA khob txiastab tom tsav tsheb rov yuav khoom rau xoom-nkim cafes. Rov qab los ntawm pab pawg tsim qauv hauv tsev thiab ISO-certified ntau lawm, peb muab ntim cov khoom tseem ceeb - los ntawm cov roj nplaum rau cov ntawv nplaum - rau hauv ib qho kev txiav txim, ib daim ntawv them nqi, 30% tsawg dua kev ua haujlwm mob taub hau.

Peb ib txwm ua raws li cov neeg siv khoom xav tau raws li cov lus qhia, muab koj cov khoom zoo thiab kev xav zoo. Peb pab pawg yog tsim los ntawm cov kws tshaj lij uas tuaj yeem muab cov kev daws teeb meem rau koj thiab tsim cov tswv yim. Los ntawm kev tsim mus rau ntau lawm, peb yuav ua haujlwm nrog koj los xyuas kom meej tias koj lub khob ntawv hollow customized zoo kawg nkaus ua tau raws li koj qhov kev cia siab thiab tshaj lawv.