Nūhou - Nā Kīʻaha Hau Kalima Liʻiliʻi: He Alakaʻi Piha no nā Mea Nona o ka Brand Akamai

Ua noʻonoʻo paha ʻoe pehea e hiki ai i kahi kīʻaha liʻiliʻi ke hoʻololi i ke ʻano o ka ʻike ʻana o nā mea kūʻai aku i kāu hōʻailona? Ua manaʻo wau he kīʻaha wale nō ke kīʻaha. Akā a laila ua nānā au i kahi hale kūʻai gelato liʻiliʻi ma Milan e hoʻololi inā kīʻaha ʻaikalima liʻiliʻime kahi hoʻolālā ʻālohilohi a pāʻani. I ka manawa koke, ua like kēlā me kēia scoop me kahi hana noʻeau liʻiliʻi. Ua hoʻomaka nā mea kūʻai aku e kiʻi i nā kiʻi. Ua pālua ke kūʻai aku ʻana o nā kīʻaha "hoʻāʻo" liʻiliʻi i hoʻokahi mahina.

No ke aha e lanakila ai nā kīʻaha mini i nā mea kūʻai aku

Nā ʻĀpana Maikaʻi, ʻOle ka ʻŌpala
Manaʻo pinepine ka poʻe he kīʻaha nui he mea hoʻohiki. ʻAʻole hiki i nā mea kūʻai aku ke hoʻopau iā ia. Ua kamaʻilio au me kahi mea nona ka hale ʻaina ma Sydney nāna i hoʻololi i nā kīʻaha liʻiliʻi, a ua ʻōlelo ʻo ia ua mālama ʻo ia i 20% ma ka ʻōpala huahana i loko o ʻelua mahina wale nō. Ua hauʻoli ka poʻe i ka hoʻopau ʻana i kā lākou ʻaikalima me ka hewa ʻole.

Nā Hōʻikeʻike Hana Noʻeau
He puka ākea ko nā kīʻaha liʻiliʻi e hiki ai iā ʻoe ke hōʻiliʻili i nā hua, e kāpīpī i nā mea ʻono, a i ʻole e hana i nā papa mea ʻono leʻaleʻa. Ua ʻike au i kahi hale kūʻai ma LA e hana ana i ka mousse ānuenue i loko o lākou. Ua lilo ia i mea kaulana ma Instagram.

Nā ʻAno Aloha Kaiapuni
ʻO ka lawelawe ʻana i ka liʻiliʻi ke ʻano o ka hoʻonele ʻana i ka liʻiliʻi. E hoʻohui i kēlā me nā kīʻaha i hana ʻia mai ka pepa hana hou a i ʻole ka pepa palaho, a nānā aku kāu hōʻailona i ka noʻonoʻo a me ke ʻano hou.

Ke koho ʻana i nā kīʻaha ʻaikalima liʻiliʻi kūpono

Inā he mea nona ka lama a he mea hoʻokele paha ʻoe i kahi hale kūʻai kofe, eia koʻu manaʻo maoli no nā mea nui i kou koho ʻana i kāu mau kīʻaha:

1. Nā Mea Palekana Meaʻai
E hoʻomaka mau me ka palekana. Hiki i nā kīʻaha makepono ke liki a i ʻole ke ʻala ʻē. ʻO kā mākounā kīʻaha hau kalima hoʻolei ʻiaua kūlike me ka FDA a me ka EU, no laila ʻaʻole pono ʻoe e hopohopo. Hāʻawi pū mākou i nā uhi e like me UV, matte, a i ʻole glossy e mālama i nā kīʻaha i paʻa a nani.

2. Paʻi ʻana e kūʻai aku ana i kāu brand
He hoʻolaha hele wāwae kāu kīʻaha. Aloha au i ka ʻike ʻananā kīʻaha hau kalima i paʻi ʻiame nā logo leʻaleʻa a i ʻole nā kiʻi kau. ʻO kekahi o kā mākou mea kūʻai aku, he kalaka gelato liʻiliʻi ma Toronto, ua hoʻohui i kā lākou mascot i kēlā me kēia kīʻaha mini. Hōʻiliʻili nā keiki iā lākou e like me nā sticker.

3. Nā Koho Nui a me nā Sets Piha
Mai kūʻai wale i hoʻokahi nui. ʻO nā lama i holomua pinepine he mini, he maʻamau, a me kahi koho nui. ʻO kā mākounā pūʻulu piha o nā kīʻaha ice creame mālama i kāu hōʻailona i kūlike a maʻalahi hoʻi.

4. Nā Hoʻopā Kau
He mea nui ka ʻuhane hoʻomaha iki. ʻO kā mākouNā kīʻaha ʻaikalima Kalikimakahe mea kaulana ia no kahi hale kūʻai berena ma Nu Ioka i ka makahiki i hala. Ua kūʻai aku lākou i ka gelato peppermint i ka lā 20 o Dekemaba!

5. He mea hoʻolako āu e hilinaʻi maoli ai
Ua ʻike au i nā lama i puhi ʻia e nā loli huahana minuke hope loa. E hoʻopaʻa i kahi mea hoʻolako e kamaʻilio maikaʻi ana. Ma Tuobo Packaging, hoʻomaka mākou ma ka10,000 pcs no kēlā me kēia kauoha, e mālama i kā mākoukumukūʻai hale hana pololei, a e ʻae iā ʻoe e ʻike mua i nā laʻana.

ʻAʻole wale no ka Ice Cream nā Mini Cups

Ua ʻike wau i ka inoa e ʻōlelo nei i ka ice cream, akā he nui nā ʻano hana o kēia mau kīʻaha. Hiki iā ʻoe ke hoʻohana iā lākou no:

Nā ho'āʻo ʻana i nā laʻana ma nā hōʻikeʻike meaʻai
Nā mea ʻono i loko o nā hoʻonohonoho meaʻai wikiwiki
Mini mousse a i ʻole pudding ma nā hanana
E hoʻohui iā lākou me nā mea inu wela e hoʻohana ananā kīʻaha kope maʻamau or nā kīʻaha kope me nā poʻi

Ua ʻike au i kekahi hōkele ma Singapore e lawelawe ana i ka sorbet me kahi espresso liʻiliʻi i loko o kā mākou mau kīʻaha. Ua pupule nā malihini i ka hui pū ʻana.

No ke aha e hana pū ai me ka Tuobo Packaging

Inā ʻoe e nīnau mai iaʻu, ʻo ke koho ʻana i ka mea hoʻolako kūpono e hoʻoikaika ai i ka ʻike. ʻAʻole mākou e hoʻouna wale i nā kīʻaha; kōkua mākou i nā lama e hana i nā manawa. Eia ke kumu e pili mau ai kā mākou mea kūʻai aku me mākou:

Nā koho aloha kaiapuni, hana hou ʻia, a me ka palaho biodegradable
Nā nui a me nā ʻano maʻamau, i paʻi ʻia e kūpono i ke ʻano o kāu brand
Kōkua hoʻolālā manuahi a me nā laʻana ma mua o kou hoʻohiki ʻana
Hana ʻana i hōʻoia ʻia e ISO a me HACCP no ka maluhia o ka noʻonoʻo
Nā kumukūʻai pololei mai ka hale hana a me nā nui kauoha maʻalahi

I kēlā me kēia manawa e hoʻouna mai ai kahi mea kūʻai aku iā mākou i kiʻi o kahi mea kūʻai aku e ʻakaʻaka ana me kā lākou mea ʻono, manaʻo wau ua hana mākou i kā mākou hana. He liʻiliʻi nā kīʻaha liʻiliʻi, akā nui ka hauʻoli a lākou e lawe mai ai. Inā makemake ʻoe e nānā maikaʻi aku kāu mau mea ʻono, ʻoi aku ka maikaʻi o ka manaʻo, a kūʻai aku i nā mea maikaʻi,Ua mākaukau ʻo Tuobo Packaging e kōkua.

Mai ka makahiki 2015, ʻo mākou ka mana malū ma hope o 500+ mau lama honua, e hoʻololi ana i ka ʻōpala i mea hoʻokele waiwai. Ma ke ʻano he mea hana i hoʻohui ʻia ma ke ʻano kū pololei mai Kina mai, loea mākou i nā hoʻonā OEM/ODM e kōkua ana i nā ʻoihana e like me kāu e hoʻokō a hiki i ka 30% o ka hoʻokiʻekiʻe ʻana i ke kūʻai aku ma o ka hoʻokaʻawale ʻana i ka ʻōpala.

Mainā hoʻonā hoʻopili meaʻai pūlimae hoʻonui ai i ka hoihoi o ka papa inā ʻōnaehana lawe i hoʻomaʻamaʻa ʻiai hana ʻia no ka wikiwiki, ʻoi aku ka nui o kā mākou waihona ma mua o 1,200 SKU i hōʻoia ʻia e hoʻomaikaʻi i ka ʻike o ka mea kūʻai aku. E noʻonoʻo i kāu mau mea ʻono i lokonā kīʻaha ʻaikalima i paʻi ʻia maʻamaue hoʻonui ana i nā kaʻana like Instagram, barista-gradenā ʻeke kofe pale welae hōʻemi ana i nā hoʻopiʻi kahe, a i ʻolenā mea lawe pepa hōʻailona hanohanoe hoʻolilo ana i nā mea kūʻai aku i mau papa hoʻolaha hele wāwae.

ʻO kā mākounā pūpū olonā kōua kōkua i 72 mau mea kūʻai aku e hoʻokō i nā pahuhopu ESG me ka hōʻemi ʻana i nā kumukūʻai, anā kīʻaha anuanu PLA mea kanuke hoʻokele nei i nā kūʻai hou no nā hale ʻaina ʻōpala ʻole. Kākoʻo ʻia e nā hui hoʻolālā kūloko a me ka hana ʻana i hōʻoia ʻia e ISO, hoʻohui mākou i nā mea pono o ka hoʻopili ʻana—mai nā liners greaseproof a hiki i nā stickers branded—i hoʻokahi kauoha, hoʻokahi invoice, 30% emi nā poʻo hana.

Hoʻopili mau mākou i ke koi a ka mea kūʻai aku ma ke ʻano he alakaʻi, e hāʻawi ana iā ʻoe i nā huahana kiʻekiʻe a me ka lawelawe noʻonoʻo. Hoʻokumu ʻia kā mākou hui e nā poʻe loea akamai e hiki ke hāʻawi iā ʻoe i nā hoʻonā i hana ʻia a me nā manaʻo hoʻolālā. Mai ka hoʻolālā a i ka hana ʻana, e hana pū mākou me ʻoe e hōʻoia i ka hoʻokō pono ʻana o kāu mau kīʻaha pepa hakahaka i kāu mau manaʻolana a ʻoi aku ma mua o lākou.