What Holiday Strategies Will Grow Your Brand This Season?

Ingabe ufuna umkhiqizo wakho ugqame kulesi sikhathi samaholide? Kusukela kuLwesihlanu Olumnyama kuye Onyakeni Omusha, isikhathi samaholide siyithuba elihle lamabhizinisi amancane ukuthi akhulise ukubonakala, axhumane namakhasimende, futhi athuthukise ukuthengisa. Ngisho nesabelomali esincane, amasu alula okuthengisa amaholide angasebenza kahle.

At I-Tuobo Packaging, sisize amabhrendi amaningi ukuthi athuthukise izinyuso zawo zesizini ngokupakisha ngokwezifiso nezixazululo zokumaketha. Nawa amathiphu asebenzayo amabhizinisi amancane.

Yethula Imikhankaso Yezindaba Zomphakathi Zamaholide

Engeza amatimu eholide kokuthunyelwe kwakho ku-inthanethi. Lokhu kusiza ukuheha ukunaka futhi kubandakanye abalandeli. Eminye imibono:

Yabelana ngemikhiqizo ehlukene engu-12 noma okunikezwayo ezinsukwini ezingu-12 eziholela kuKhisimusi.
Thumela okubonwayo kokubala wehle emicimbini yokuthengisa.
Bonisa okuqukethwe okungemuva kwesigcawu kokupakishwayo noma amalungiselelo eholide.
Khuthaza abalandeli ukuthi babelane ngezithombe noma amasiko eholide nemikhiqizo yakho.

Hlela kusenesikhathi

Amaholide avame ukufika ngokushesha, ikakhulukazi lapho umsebenzi wansuku zonke umatasa. Ukuhlela kusenesikhathi kukusiza ukuthi uhlale uhlelekile futhi kunciphisa ingcindezi. Iphinde iqinisekise ukuthi usebenzisa wonke amathuba.

Amathiphu okuhlela kusenesikhathi:

Maka ikhalenda lakho:Gqamisa izinsuku ezibalulekile njengoLwesihlanu Olumnyama, uMsombuluko we-Cyber, kanye namaviki angaphambi kukaKhisimusi noNcibijane. Hlela amaphromoshini nokuqukethwe ngalezi zinsuku.
Qedela phambili:Lungiselela izinto zokumaketha kanye nezenyuso emavikini angu-4-6 ngaphambi kwesizini ephezulu.
Yenza uhlu lokuqukethwe:Faka ama-imeyili, okuthunyelwe kwenkundla yezokuxhumana, izibhengezo zewebhusayithi, nezinto eziphrintiwe.
Setha izikhumbuzi:Sebenzisa amakhalenda noma amathuluzi ephrojekthi ukuze ulandelele izikhathi ezimisiwe nemisebenzi.
Shiya isikhathi sebhafa:Vumela isikhathi esengeziwe uma kuba nezinguquko ngomzuzu wokugcina noma ukubambezeleka.

Nikeza Amadili Amaholide Akhethekile

Izipesheli zesikhathi esilinganiselwe zikhuthaza abantu ukuthi bathenge ngokushesha. Benza futhi umkhiqizo wakho uzizwe unenjabulo futhi ujabulisa. Ungakwazi ukuhlanganisa imikhiqizo yakho ehamba phambili ibe yisethi yezipho ezikhethekile. Noma dala ama-combo eholide wamaqembu ahlukene wamakhasimende. Imininingwane emincane, njengeAmabhokisi ebhikawozi kaKhisimusi or Christmas paper ice cream izinkomishi, kungenza i-unboxing ikhumbuleke kakhulu.

Imibono yamadili esizini:

Hlanganisa imikhiqizo edumile ngesaphulelo esincane.
Dala amasethi ezipho anetimu, njengokuthi “Okwesithandwa Sekhofi” noma “Amadili Amaholide Omama.”
Qalisa ukuthengisa okufushane kwe-flash amahora angama-24–48 ezinkundleni zokuxhumana noma nge-imeyili.
Nikeza izaphulelo zangaphambi kwesikhathi noma izintengo ezihlanganisiwe zama-oda amakhulu.

Hlanganyela Nabagqugquzeli Bendawo

Awudingi abalandeli abaningi ukuze wenze umthelela. Ukusebenza nabagqugquzeli basendaweni noma amabhizinisi aseduze ishibhile futhi kuyasebenza. Ungabelana ngokuthunyelwe kwenkundla yezokuxhumana, udale amaphromoshini ahlanganyelwe, noma uqalise imikhiqizo yamaholide enebhrendi. Ngokwesibonelo, kungase kusetshenziswe ikhefi encanengokwezifiso iholide tableware amasethiemkhankasweni onesitolo sokubhaka esiseduze.

Lungiselela Isitolo Sakho Se-inthanethi

Iwebhusayithi yakho ibaluleke njengesitolo sakho somzimba. Ibuyekeze ngezibhengezo zeholide, imibala yesizini, namakhasi omkhiqizo onetimu. Engeza amagama okusesha afana nokuthi "izipho zikakhisimuzi eziqondene nawe" noma "amadili eholide emizuzu yokugcina" ukuze uthuthukise i-SEO. Thumela ama-imeyili ahlosiwe emaqenjini ahlukene amakhasimende. Gqamisa amaphromoshini wesizini ekhasini lakho eliyisiqalo namakhasi omkhiqizo ukuze ukhulise ukuthengisa.

Hlela Imicimbi Yomphakathi

Imicimbi yasendaweni ikusiza ukuthi uxhumane namakhasimende mathupha. Ngisho nemicimbi emincane ingashiya umbono omkhulu. Imibono ihlanganisa izitolo eziphuma ngamaholide, amadrayivu ezinhlangano ezisiza umphakathi, ama-workshops, noma ukunambitha.

Ibhikawozi ingaba nekilasi lokuhlobisa amakhukhi futhi ivumele ababambiqhaza ukuthi bangenise okumnandi ekhayaamabhokisi amakhukhi agoqekayo abomvu. Isitolo sekhofi singabamba iseshini yobuciko be-latte yeholide enezinkomishi ezinophawu. Le micimbi idala izinkumbulo futhi ikhuthaza abantu ukuthi babelane ngayo ku-inthanethi.

Xoxa Izindaba Ezithinta Imizwa

Amaholide amayelana nokuxhumana nabantu. Yabelana ngezindaba zekhasimende, amazwibela ezisebenzi, noma ukuzizwisa komuntu siqu. Bonisa ukuthi umkhiqizo wakho uletha injabulo kanjani phakathi nesizini. Ikhefi ingaba nekhasimende elivamile elijabulela isiphuzo sesizini. Ibhikawozi ingagqamisa iresiphi yeholide eyintandokazi yelungu leqembu. Ukwabelana ngezindaba zangempela kwenza umkhiqizo wakho uzizwe ungowomuntu siqu futhi uhlobene.

Sebenzisa i-Festive Packaging

Ukupakisha kubaluleke kakhulu ngesikhathi samaholide. Ukuthinta okulula njengezitikha zeholide, amanothi okubonga, noma ukugoqa okusebenzisekayo kwenza umehluko omkhulu. Ukwengeza izinto zemikhosi kuwo wonke ama-oda kuqinisa ukumaketha kwakho. Sebenzisa izinto ezisetshenziswayo eco-friendly noma imiklamo ejabulisayo ukuze uhlabe umxhwele amakhasimende. Ungaphinda ufake izinto ezifanaamapuleti ka-Santa anemibalabala or Izinkomishi zephepha likaKhisimusiukuthuthukisa isipiliyoni.

Isiphetho

Hlela kusenesikhathi, nikeza amadili akhethekile, sebenza nozakwethu bendawo, bamba imicimbi, qhuba imikhankaso yomphakathi, xoxa izindaba, futhi usebenzise amaphakheji emikhosi. Lezi zinyathelo zingasiza amabhizinisi amancane ukuthi aphumelele ngesikhathi samaholide. I-Tuobo Packaging inikezela ngamathuluzi nobungcweti bokusiza umkhiqizo wakho ukuthi udale izinto ezikhumbulekayo zamaholide futhi uthuthukise ukwethembeka nokuthengisa.

Kusukela ngo-2015, besilokhu singabagqugquzeli bemikhiqizo yomhlaba wonke engu-500+, siguqula ukupakisha kube izishayeli zenzuzo. Njengomkhiqizi ohlanganisiwe oqonde ngqo ovela e-China, sisebenza ngokukhethekile kuzixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukuzuza ukuthengiswa okungafika ku-30% ngokuhlukanisa amaphakheji.

Kusukaizixazululo zokupakisha ukudla ezisayinayoekhulisa isikhalazo seshalofuamasistimu wokukhipha ahlelekileyakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angu-1,200+ afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Bheka ama-dessert akhoizinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisolokho kukhulisa amasheya e-Instagram, i-barista-gradeimikhono yekhofi engashiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu lweluxeeguqula amakhasimende abe amabhodi ahambayo.

Eyethuamagobolondo e-fiber yomobabaye basiza amaklayenti angu-72 ukuhlangabezana nemigomo ye-ESG ngenkathi benciphisa izindleko, futhiisitshalo-based PLA izinkomishi ezibandayobashayela ukuthenga okuphindayo kwamakhefi angenalutho. Sisekelwa amathimba abaklami bangaphakathi kanye nokukhiqizwa okuqinisekisiwe kwe-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusuka kumalayini angafaki amafutha ukuya kuzitikha ezinophawu—nge-oda elilodwa, i-invoyisi eyodwa, izinhlungu zekhanda ezisebenzayo ezimbalwa ngo-30%.

Sihlala sithobela isidingo samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.