How to Make Your Packaging Leave a Lasting Impression

Uke uzibuze ukuthi ingabe ukupakishwa kwakho kubonisa umkhiqizo wakho ngempela?Ake ngikutshele, kungaphezu nje kwebhokisi noma isikhwama. Kungenza abantu bamamatheke, bakukhumbule, futhi babuye ukuze bathole okwengeziwe. Kusukela ezitolo kuya ezitolo eziku-inthanethi, indlela umkhiqizo wakho ozizwa ngayo nokubukeka ngayo ibalulekile. Ngokwesibonelo, a Isikhwama sephepha esiphrintiwe selogo yangokwezifiso nesibamboingashintsha ukuthenga okulula kube umgubho omncane wekhasimende lakho. Kuyajabulisa, akunjalo?

Nansi indlela yokwenza iphakheji yakho ingalibaleki:

Yenza Ukupakisha kube Okuhlangenwe nakho Okusebenzisanayo

Abantu bathanda izimanga ezincane. Engeza amaphakethe afihliwe, ukugoqa okujabulisayo, noma ama-flap angalindelekile ukuze udale ukuthinta okudlalayo. Cabanga ngebhokisi le-pastry elinefasitela elibonayo elibonisa ukubuka kancane kwezinto ezidliwayo ngaphakathi. Lezi zinhlobo zokuthinta zimema amakhasimende ukuthi ahlole umkhiqizo wakho futhi enze umkhiqizo wakho uzizwe unempilo futhi ujabulisa.

Engeza Umsindo

Umsindo ocashile ungenza umbono omkhulu. I-rustle ethambile yokupakishwa kwe-eco-friendly noma i-snap yebhokisi eliqinile kwengeza injabulo encane. Ngisho nokuchofoza okusuka ekuvaleni kazibuthe kwenza iphakheji lizizwe likhethekile. Kuyahlekisa, kodwa le misindo emincane ingenza abantu bacabange, “Hawu, lolu hlobo luyakhathalela ngempela.”

Dlala ngephunga

Iphunga elilula lingavusa imizwa. Cabanga ngebhokisi likashokoledi, eligoqwe ngesicubu esinephunga elimnandi. Ngisho ne-vanilla encane noma i-cocoa ingenza umkhiqizo wakho ungalibaleki. Iqhinga elilula, nokho lisebenza izimanga ekudaleni inkumbulo enhle.

Yenza i-Touch Matter

Umuzwa wokupakisha wakho uthinta ikhwalithi. Ukuqedwa kwe-matte ethambile, izinhlamvu eziqoshiwe, noma ama-coatings abushelelezi konke kusho okuhlukile. Umkhono owenziwe ngezinto ezigaywe kabusha, isibonelo, ungabonisa ukuzibophezela kwakho ekuzinzeni ngenkathi usazizwa ubalulekile. Abantu bathanda ukuthinta ngaphambi kokuba bathembe—kuyaxaka, kodwa kuyiqiniso!

Kugcine Kungokoqobo

Ukupakisha kufanele kube lula ukuyisebenzisa. Isiqukathi esithathayo noma isikhwama okulula ukusivula nokusiphatha sibonisa ukuthi umkhiqizo wakho ucabanga ngekhasimende. Uma kukhohlisa noma kungathandeki, abantu bazoqaphela-futhi mhlawumbe bayakhononda. Kwenze kube bushelelezi, kube lula, futhi kungabi nengcindezi.

Izikhwama ze-Biodegradable / Eco-friendly

Thuthukisa Ukuvalwa

Ukuvalwa akukona nje ukusebenza—kuyithuba. Izibopho zamaribhoni, ama-seal aqoshiwe, noma imiklamo ye-flap ingenza ibhokisi elilula lizizwe likhethekile. Ukuvalwa okuklanywe ngobuhlakani kubonisa ukunakekelwa nokunakwa, okwenza ikhasimende lizizwe libalulekile. I-flap yokupakisha ecatshangelwe kahle ifana nokucisha iso lomkhiqizo wakho.

Coca Indaba

Abathengi bathanda ubuqiniso. Amaribhoni aboshwe ngesandla, ukugoqa kwesitayela sengcweti, noma amabhokisi agcizelela ubuciko asiza umkhiqizo wakho uzizwe ungumuntu. Ukupakisha okuxoxa indaba—njengaleyo egqamisa izinto ezitholakala endaweni—kwenza amakhasimende akho azizwe sengathi ayingxenye yokuthile okunenjongo.

Gcina Ikhwalithi Ivumelana

Yonke imininingwane ibalulekile. Amabhokisi agobile, amalogo angaphrintiwe kahle, noma izikhwama ezingaqinile zingonakalisa umbono wakho wokuqala. Sebenzisa izinto eziqinile futhi uhlole ukuphrinta kwakho ngokucophelela. Isikhwama noma ibhokisi elibukekayo nelizwakala lingaguquki libonisa amakhasimende akho ukuthi umkhiqizo wakho ulethela isithembiso sakho. Kucabange njengokuxhawulana buthule: “Sikutholile lokhu.”

Yakha Isasasa

I-Unboxing kufanele kube ukuzizwisa. Ukwendlalela izinto ezithishu, ukwengeza izinto ezincane, noma ukuklama amagumbi amaningi kungadala ukulangazela. Ngisho nokudla okusheshayo noma ukupakishwa kwesnack kungaba mnandi uma kwenziwa ngokucabangisisa. Ngale ndlela, amakhasimende akho azizwa sengathi aqaqa umcebo omncane.

Vumela i-Tuobo Packaging Ikusize Ukhanye

At I-Tuobo Packaging, siyathanda ukusiza amabhrendi enze ukupakisha okuhlala emiqondweni yabantu. Kungakhathaliseki ukuthi amabhokisi ebhikawozi anamafasitela, amaphakheji kamoba avumelana nemvelo, noma amabhokisi amaswidi e-artisan, sinezixazululo ezijabulisa amakhasimende futhi zibonisa amanani omkhiqizo wakho. Qala ukudala okuhlangenwe nakho okukhumbulekayo kwe-unboxing namuhla!

Kusukela ngo-2015, besilokhu singabagqugquzeli bemikhiqizo yomhlaba wonke engu-500+, siguqula ukupakisha kube izishayeli zenzuzo. Njengomkhiqizi ohlanganisiwe oqonde ngqo ovela e-China, sisebenza ngokukhethekile kuzixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukuzuza ukuthengiswa okungafika ku-30% ngokuhlukanisa amaphakheji.

Kusukaizixazululo zokupakisha ukudla ezisayinayoekhulisa isikhalazo seshalofuamasistimu wokukhipha ahlelekileyakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angu-1,200+ afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Bheka ama-dessert akhoizinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisolokho kukhulisa amasheya e-Instagram, i-barista-gradeimikhono yekhofi engashiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu lweluxeeguqula amakhasimende abe amabhodi ahambayo.

Eyethuamagobolondo e-fiber yomobabaye basiza amaklayenti angu-72 ukuhlangabezana nemigomo ye-ESG ngenkathi benciphisa izindleko, futhiisitshalo-based PLA izinkomishi ezibandayobashayela ukuthenga okuphindayo kwamakhefi angenalutho. Sisekelwa amathimba abaklami bangaphakathi kanye nokukhiqizwa okuqinisekisiwe kwe-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusuka kumalayini angafaki amafutha ukuya kuzitikha ezinophawu—nge-oda elilodwa, i-invoyisi eyodwa, izinhlungu zekhanda ezisebenzayo ezimbalwa ngo-30%.

Sihlala sinamathela esimisweni samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.