How Independent Restaurants Can Stand Out with Creative Branding

Wake wazizwa sengathi indawo yakho yokudlela encane iyichashazi elincane nje emephini eligcwele izitolo ezinkulu?Uyazazi lezo—ukukhangisa okukhulu, ama-logo agqamile yonke indawo, nezindawo eziyikhulu. Kuzwakala kusabisa, akunjalo? Kodwa nansi imfihlo: ukuba mncane kungumandla akho amakhulu. Ungenza izinto amaketanga angeke akwazi ukuzenza. Ngokuzigcina zingokoqobo, ukuxhumana namakhasimende akho, kanye nokudala ukumaketha, ungancintisana—futhi uwine. O, futhi ungakhohlwa ukupakisha. Ukuthinta okuncane komlingo ngeizixazululo zokupakisha itiye le-bubble ezenziwe ngokwezifisokungenza abantu bakuqaphele. Empeleni, kuyasebenza.

Hlola Okuhlangenwe Nakho Kwamakhasimende Okuhlukile

Isethi Yokupakisha Yebhakeri Emnyama Eyenziwe Ngokwezifiso

Ngaphambi kokuthi ucabange ngisho nangama-logo, cabanga ngezinto ezenzekayo. Yenza ukuvakasha ngakunye kukhumbuleke. Ama-Chains awakwazi ukwenza lokhu—ngithembe.

Ubusuku Obunetimu noma Imicimbi Yokunambitha:Wake wazama ubusuku be-“Cheese and Coffee Adventure”? Cha? Yileyo kanye into eyenza abantu bakhulume. Noma i-workshop yokwenza isinkwa ngempelaviki—ukuzijabulisa okusebenzayo kanye namalungelo okuqhosha mahhala ku-Instagram.
Izinto Zemenyu Ezisebenzisanayo:Vumela amakhasimende azizwe sengathi ayingxenye yenqubo. Yakha ama-dessert akho noma izipesheli zesizini ezijikelezayo zingaba mnandi futhi zikhumbuleke.

Ithimba Lasendaweni:Bambisana namabhizinisi aseduze. Cabanga uhlanganisa ikhefi lakho nendawo yokubhaka yasendaweni bese usebenzisaizixazululo zokupakisha ikhofi ngokwezifiso. Kuzuzisa wonke umuntu. Amakhasimende athola into entsha, futhi uthola izithameli ezintsha.

Lezi zinyathelo ezincane zingadala isiphithiphithi, zenze amakhasimende abelane ngazo ezinkundleni zokuxhumana, futhi yebo—zibaguqule babe abagqugquzeli bakho abangekho emthethweni.

Hola Ngobuqotho

Akukho okudlula ukuba ngokoqobo. Abantu bafisa ukuba yiqiniso. Bafuna ukubona inhliziyo ngemuva kwezitsha zakho.

Xoxa Indaba Yakho:Yini ekhethekile ngezindlela zakho zokupheka? Mhlawumbe iresiphi eyimfihlo kagogo noma uthando lwakho ngezithako zasendaweni. Bazise.
Gqamisa Ithimba Lakho:Bonisa abapheki bakho nabasebenzi besebenza. Izithombe noma amavidiyo angemuva kwezithombe enza amakhasimende azizwe exhumene.
Gubha Ukunambitheka Kwendawo:Sebenzisa imikhiqizo yasendaweni noma uqambe izitsha ngamagama ezindawo ezidumile zasendaweni. Kulula, kodwa abantu bayakuthanda. Futhi kukunikeza indaba ongayixoxa.

Yakha Ubudlelwano Obuqinile Namakhasimende

Ama-Chains awakwazi ukukhumbula igama lawo wonke umuntu noma isidlo asithandayo—kodwa wena uyakwazi. Yilapho ukhanya khona.

Khumbula Abavamile:Empeleni, inkumbulo encane ihamba ibanga elide. Ake sithi into ethandwa kakhulu umuntu yi-pasta ye-truffle. Khumbula. Kubalulekile.
Dala Ukufaneleka:Bamba izitsha zokunambitha, izidlo zakusihlwa zenhlangano yokusiza abantu, noma imicimbi yomphakathi. Abantu bayakuthanda ukuba yingxenye yento enkulu.
Lalela Futhi Uphendule:Uma ikhasimende liphakamisa ukwengeza isidlo noma ukuthuthukisa isevisi, qaphela. Liyaqaphela. Futhi ukwethembana kwakha ngokushesha.

Yiba nobuciko ngokumaketha

Ukuthenga ukudla sekukhulu manje. Ukupakisha akulona nje ibhokisi—kuwukuthengisa igolide.

Izikhwama Zokuthatha Namabhokisi Ezinophawu:Yonke i-oda iyisikhangiso esihambayo. Yenza ivelele ngeamabhokisi okubhaka asezingeni eliphezulu anezibambo, ukupakishwa kwebhikawozi elimnyama elinobukhazikhazinomaukupakishwa kwesinkwa okuhambisana nemveloAbantu bayaqaphela. Ngithembe.
Ukuthinta Okuncane Kubalulekile:Izinkomishi, ama-napkin, ama-coaster enziwe ngokwezifiso—konke kuyavumelana. Uhlobo lwakho luhlala lufana noma amakhasimende edla noma ethatha ukudla.
Imidiya Yezokuxhumana Ilungile:Ukupakisha okuhle kubukeka kukuhle ku-Instagram. Kungazelelwe amakhasimende akho ayakukhangisa. Kumahhala futhi kuyasebenza.

At Ukupakisha kweTuobo, sisiza izindawo zokudlela ezizimele ukuthi ziguqule ukupakisha kube ithuluzi elikhuthaza ukukhula nokuqwashisa ngomkhiqizo. Kusukela ezikhwameni zokuthatha ezenziwe ngokwezifiso kuya ezinkomishini eziphrintiwe, konke kungaklanywa ukuze kufane nobuntu bendawo yokudlela yakho.

Yenza Ukupakisha Isikhali Sakho Esiyimfihlo

Ngisho noma ungenawo umkhankaso kazwelonke, ungavelela.

Ukunqoba Kwezokuxhumana:Thumela izipesheli zansuku zonke, beka izitsha zakho kahle, wabelane ngalokho amakhasimende akuthumele. Sebenzisa ama-hashtag endawo—kuwukukhangiswa kwamahhala!
Izindaba Ezibonakalayo:Amavidiyo amafushane okwenza isidlo noma abapheki bexoxa ngezintandokazi zabo—abantu bayakudla ku-inthanethi. Empeleni.
Ubambiswano:Sebenzisana nabaculi bendawo, izindawo zokubhaka, noma ama-cafe. Isibonelo, ukusebenzisaamabhokisi e-cheesecake e-Basque ngokwezifiso anezivikelo ezibonakalayoUmcimbi ohambisana nophawu ungenza izinto zibe zintsha futhi zijabulise.

Imicabango Yokugcina

Ukuncintisana nezinkampani ezinkulu akukhona ukuchitha imali eningi—kumayelana nokwenza lokho ezingenakukwenza. Hlala uqotho, wakhe ukuxhumana kwangempela, dala ubuhlakani ngokumaketha, futhi uvumele ukupakisha kukhulumele umkhiqizo wakho.

Ufuna ukubona ukuthi ukupakisha kungasiphakamisa kanjani isithombe sendawo yokudlela yakho?Ukupakisha kweTuoboIthimba selilungile.Xhumana nathi namuhlabese uqala ukuklama amaphakheji okwenza umkhiqizo wakho ungalibaleki.

Kusukela ngo-2015, besilokhu singumthombo othule ngemuva kwemikhiqizo engaphezu kuka-500 emhlabeni jikelele, siguqula ukupakisha kube yizinto ezibangela inzuzo. Njengomkhiqizi waseShayina ohlanganiswe ngokuqondile, sigxile kwizixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukufeza ukukhushulwa kokuthengisa okufika ku-30% ngokuhlukanisa amaphakheji ngamasu.

Kusukelaizixazululo zokupakisha ukudla eziyisigineshaezikhulisa ukukhanga kweshelufuizinhlelo zokuthatha ezilungiselelwe kahleYakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angaphezu kuka-1,200 afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Cabanga ngama-dessert akho ku-izinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisookuthuthukisa ukwabelana nge-Instagram, i-barista-gradeimikhono yekhofi engashisiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu oluphezulueziguqula amakhasimende abe amabhodi okuhamba ngezinyawo.

Okwethuamagobolondo e-clamshell e-fiber kamobabasize amakhasimende angu-72 ukufeza imigomo ye-ESG ngenkathi benciphisa izindleko, futhiizinkomishi ezibandayo ze-PLA ezisekelwe ezitshalweniSiqhuba ukuthengwa okuphindaphindiwe kwama-cafe angenalo imfucuza. Sisekelwa amaqembu okuklama angaphakathi kanye nokukhiqizwa okuqinisekiswe yi-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusukela kuma-liners angangenisi amafutha kuya kuma-sticker anophawu—kube yi-oda elilodwa, i-invoyisi eyodwa, izinkinga zokusebenza zinciphe ngo-30%.

Sihlala sinamathela ezidingweni zamakhasimende njengesiqondiso, sikunikeza imikhiqizo esezingeni eliphezulu kanye nensizakalo ecatshangelwe kahle. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekuklanyweni kuya ekukhiqizweni, sizosebenzisana nawe eduze ukuqinisekisa ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nokulindelekile kwakho futhi zidlula lokho okulindelwe.