6 Packaging Moves Every Retail Brand Can Make Today

Sawubona, mnikazi womkhiqizo—ake ngikubuze okuthile: bekuyini okokugcina ukupakishwa kwakho empeleni?kwenza othile ame futhi aqapheleAkugcini nje ngokuvikela umkhiqizo wakho, kodwa futhi kumemezela ngempela indaba yomkhiqizo wakho. Ngoba uma ukupakishwa kwakho kuyisicefe noma kungahambisani, akekho ozokukhumbula. Yilapho thina eTuobo Packaging singenela khonaizixazululo zokupakisha itiye le-bubble shop ezenza okungaphezu kokugcina iziphuzo—zithengisa uhlobo lwakho ngaphambi kokuba noma ubani aphuze ngisho nesiphuzo.

Masibe yiqiniso: ukudala amaphakheji abukeka emuhle kakhulu, afanelana nesabelomali sakho, futhi asebenza kuzo zonke izitolo zakho akuyona imilingo. Kodwa ngemva kweminyaka eminingi yokusiza imikhiqizo kusukela kuma-cafe amancane kuya kuma-chain kazwelonke, ngingakutshela kahle ukuthi yini esebenzayo—futhi yebo, ungenza lezi zintonamuhla.

1. Bukeka Unesitayela Ngaphandle Kokuchitha Isikhwama Sakho Semali

Nasi inkinga: ufuna ukupakisha kwakho kuzwakale kusezingeni eliphezulu, kodwa awukakulungeli ukukhulisa isabelomali sakho. Esikhundleni sokucabanga ukuthi “ukupakisha ngokwezifiso = kuyabiza,” cabangaokwenziwe ngokwezifiso kancane.

Shaya i-aisitembu sefoyilikulogo yakho—ibukeka isezingeni eliphezulu ngokushesha.
Sebenzisaukuphrinta kweyinki okungabizingamalogo anemibala, anesibindi ngaphandle kokukhokha imali eningi.
Zamaukuphrinta kwedijithalingemidwebo noma imidwebo enemininingwane—umklamo wakho uyaphila, awekho amakhono e-Picasso adingekayo.

Yenza lokhu ku-akhawunti yakhoukupakishwa kokudla okwenziwe ngokwezifiso noma amabhokisi okuthatha ukudla namuhla, uzobona ukupakishwa kwakhoumuzwakubiza kakhulu kunalokho okuyikho ngempela. Amakhasimende ayaqaphela le mininingwane emincane.

2. Gcina Yonke Indawo Isebhrendini

Unezitolo eziningi? Akukho lutho oluthi “uhlobo olungcolile” njengezinkomishi noma izikhwama ezahlukene endaweni ngayinye. Yeka ukuvumela lokho kwenzeke.

Yenza imibala, amafonti, nezinto ezisetshenziswayo zifane.
Hlanganisa ama-oda ukuze isitolo ngasinye sithole izinto ezifanayo.
Sebenzisa into efana neyethuizinkomishi zetiye eziphrintiwe ngokwezifiso ezinezivikelo—usayizi ofanayo, uprinti ofanayo, into efanayo yokumangaza.

Yenza lokhu futhi ikhasimende lizobonaisipiliyoni esifanayo somkhiqizokungakhathaliseki ukuthi baseNew York, eBerlin, noma kuphi phakathi. Ukungaguquguquki kwakha ukwethembana.

3. Yenza Ukupakisha Kwakho Kube Ibhodi Encane Yesikhangiso

ukupakishwa kwebhikawozi okwenziwe ngokwezifiso

Cabanga ngephakheji yakho njengesikhangiso esincane, esiphathwayo. Leso sikhwama esidala esinsundu? Silahle.

Yakha inkomishi noma isikhwama abantu abasifunayo ngempelakubonisa kuvaliwe.
Songa izipho ngemibala noma amaphethini enza izithombe ezilungele i-Instagram zingagwemeki.

Ngisho nezinyathelo ezilula, njengokusebenzisaitiye lobisi kanye netiye lebhamuza izinkomishi ezicacile, guqula amakhasimende abe abagqugquzeli bomkhiqizo ngaphandle kokuchitha ngisho indibilishi ezikhangisweni. Ukumaketha kwamahhala okuhambisana nekhasimende lakho.

4. Yenza Okuluhlaza Ngaphandle Kokulahlekelwa Isitayela

Ukulondoloza imvelo akusho ukuthi kuyacasula noma kuyabuthaka. Amakhasimende ayaqaphela uma ukhathalela iplanethi.

Shintshanisaizinkomishi nezikhwama ezingasetshenziswa kabusha noma ezingasetshenziswa kabusha.
Khetha izinto ezinomthelela ophansi kwezemvelo—kodwa qiniseka ukuthi uphawu lwakho lubukeka lubukhali.
Zama yethuizinkomishi zephepha ezingenapulasitiki engokwemvelo; ziyasebenza, zinesitayela, futhi ziyindlela yokuqala ingxoxo.

Iphakheji yakho manje ingasho ukuthi “siyakhathalela” ngenkathi isamemeza igama lakho.

5. Ukupakisha Kwesizini Nokukhushulwa Kwenziwe Kulula

Amaholide noma izinhlelo ezilinganiselwe ezizayo? Ungacabangi kakhulu ngakho.

Sebenzisa iphakheji eyisisekelo osuvele unayo.
Engezaizitikha, amaribhoni anophawu, noma imikhono ekhethekileukuze kube noshintsho lwesizini.
Okwethuizinkomishi zetiye zebhamuza eziphrintiwe ngelogo yangokwezifiso ezinezitikaziphelele—zishaye, bese ziqhakaza, uhlelo lweholide olusheshayo.

Akukho sitoko esisha. Akukho sabelomali esilahlekile. Kuphela nje ukupakishwa okusha, okuheha ukunaka sekulungele emahoreni ambalwa.

6. Hlala Unolwazi Ngezindlela Ezihamba Ngokushesha

Izintandokazi zabathengi zishintsha ngokushesha kunotshani lwe-boba oludlula enkomishini. Uma iphakheji yakho ingakwazi ukujika, uzosala ngemuva.

Gijimaukuphrinta kweqembu elincaneukuhlola imibala emisha noma imiklamo ngaphandle kokugcina impahla.
Sebenzisaimiklamo ye-modular—shintsha amalebula noma izitika esikhundleni sendebe yonke.
Bambisana nomhlinzeki ongakwaziukuletha ngokushesha, ngakho-ke umklamo wakho omusha ufika emashalofini ezinsukwini, hhayi emavikini.

Ngale ndlela, umkhiqizo wakho uhlala ubalulekile, ushesha, futhi uhamba phambili.

Ukupakisha Njengesikhali Sakho Esiyimfihlo

Yonke inselele iyithuba. Ngalezi zinyathelo eziyisithupha, ukupakisha kwakho kungenza okungaphezu nje kokuphatha umkhiqizo—kungathengisa, kukhangise, futhi kukhuthaze ukwethembeka.

Kwa-Tuobo Packaging, sisiza imikhiqizodala ukupakishwa okusebenzela isabelomali sakho, okumangaza amakhasimende akho, futhi okukhulisa umkhiqizo wakho. Ngakho-ke, ulindeleni? Khetha enye yalezi zinyathelo namuhla bese ubuka ukupakisha kwakho kuqala ukusebenza kanzima kunanini ngaphambili.

Kusukela ngo-2015, besilokhu singumthombo othule ngemuva kwemikhiqizo engaphezu kuka-500 emhlabeni jikelele, siguqula ukupakisha kube yizinto ezibangela inzuzo. Njengomkhiqizi waseShayina ohlanganiswe ngokuqondile, sigxile kwizixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukufeza ukukhushulwa kokuthengisa okufika ku-30% ngokuhlukanisa amaphakheji ngamasu.

Kusukelaizixazululo zokupakisha ukudla eziyisigineshaezikhulisa ukukhanga kweshelufuizinhlelo zokuthatha ezilungiselelweYakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angaphezu kuka-1,200 afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Cabanga ngama-dessert akho ku-izinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisookuthuthukisa ukwabelana nge-Instagram, i-barista-gradeimikhono yekhofi engashisiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu oluphezulueziguqula amakhasimende abe amabhodi okuhamba ngezinyawo.

Okwethuamagobolondo e-clamshell e-fiber kamobabasize amakhasimende angu-72 ukufeza imigomo ye-ESG ngenkathi benciphisa izindleko, futhiizinkomishi ezibandayo ze-PLA ezisekelwe ezitshalweniSiqhuba ukuthengwa okuphindaphindiwe kwama-cafe angenalo imfucuza. Sisekelwa amaqembu okuklama angaphakathi kanye nokukhiqizwa okuqinisekiswe yi-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusukela kuma-liners angangenisi amafutha kuya kuma-sticker anophawu—kube yi-oda elilodwa, i-invoyisi eyodwa, izinkinga zokusebenza zinciphe ngo-30%.

Sihlala sinamathela ezidingweni zamakhasimende njengesiqondiso, sikunikeza imikhiqizo esezingeni eliphezulu kanye nensizakalo ecatshangelwe kahle. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekuklanyweni kuya ekukhiqizweni, sizosebenzisana nawe eduze ukuqinisekisa ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nokulindelekile kwakho futhi zidlula lokho okulindelwe.