Ngokuqinisekileyo, iimpawu ezininzi ze-ayisikhrim zisebenzisa ngobuchule ukhetho lwemibala ukuze zichaphazele indlela abathengi abaziphatha ngayo xa bethenga. Nazi ezinye zemizekelo:
1.I-ayisikhrim kaBen noJerry
I-Ben & Jerry's yaziwa ngokupakisha kwayo okunemibala neyonwabisayo. Ukusetyenziswa ngokudlalayo kwemibala eqaqambileyo necacileyo kuphucula amagama encasa engaqhelekanga ye-brand kunye nebali lokuthengisa, okubonisa uvuyo olunomtsalane kubathengi bayo yonke iminyaka.
2.Häagen-Dazs
Häagen-Dazsbakhethe imvelaphi emhlophe ecocekileyo kwizikhongozeli zabo kunye nemifanekiso yezithako ezinemibala ecacileyo ukubonisa iincasa ezingaphakathi. Oku kongeza isici sobuhle kunye nobunewunewu, kutsala abo bafuna ukuzonwabisa okugqwesileyo.
3. UBaskin-uRobbins
UBaskin-Robbins isebenzisa umbala opinki njengombala obalaseleyo kwilogo yabo kunye noyilo lokupakisha oluvuselela iimvakalelo zobumnandi kunye nobutsha - ifanelekile kwi-ayisikhrim! Ikwayenza imveliso yabo ibonakale phakathi kwezinye iimpawu ze-ayisikhrim ezisevenkileni.
4. Injana eluhlaza okwesibhakabhaka
Unogwaja oluhlaza okwesibhakabhakaisebenzisa umbala oluhlaza okwesibhakabhaka njengombala wayo ophambili, nto leyo engaqhelekanga kwimarike ye-ayisikhrim elawulwa ziipinki kunye neebrown - oku kutsala ingqalelo ngoko nangoko! Umbala oluhlaza okwesibhakabhaka umele ukuphola kunye nobutsha obunokutsala abathengi abafuna izimuncumuncu ezihlaziyayo.
Le mizekelo ibonisa kakuhle indlela ukuqonda i-color psychology engasetyenziswa ngayo njengesixhobo esinamandla sokuthengisa ukuphembelela ukhetho lwabathengi kwiimveliso okanye kwiimveliso ezithile.
