Why Brand Packaging Is Your Ultimate Marketing Tool

Wigeze utekereza ibyawegupakira muri resitorayakora ibirenze gufata ibiryo gusa? Amafunguro yose wohereje arashobora gushimisha abakiriya bawe no kwamamaza ibicuruzwa byawe. Nuburyo bwateguwe nezaibirango byabigenewe imigati & deserts gupakira igisubizo, gupakira kwawe birenze kuba kontineri-ihinduka inzira yo kwerekana ikirango cyawe, na mbere yo kurumwa bwa mbere.

Gupakira ibicuruzwa birenze imikorere

Gupakira ntabwo ari ukurinda ibiryo gusa. Nibyizaibicuruzwairashobora gutuma resitora yawe igaragara cyane kandi ikazamura izina ryayo. Ibicuruzwa byose, gufata, cyangwa kugaburira ni amahirwe yo kugera kubakiriya bashya. Gukoreshaagasanduku kanditseho agasanduku gakondo or udusanduku twa donut udusanduku dufite ikirangoituma ikirango cyawe kigaragara nkumwuga. Ndetse agasanduku gato gashobora guteka karashobora kubwira abantu kubijyanye nubwiza bwawe no kwitondera amakuru arambuye.

Kora Ubunararibonye bwabakiriya

Abakiriya babona ibirenze uburyohe. Uburyo ibiryo bitangwa. Agasanduku kateguwe neza karashobora guhindura ibintu byoroshye mugihe kidasanzwe. Kurugero,agasanduku ka macaron hamwe nikirangantego cyihariye or agasanduku k'imigati hamwe na Windowsfata ijisho. Bituma abantu bashaka gufata amafoto no kuyasangira kumurongo. Buri nyandiko niyamamaza kubuntu kuri resitora yawe.

Kuzamura Agaciro Kubona Ibiryo byawe

Gupakira neza cyane bituma ibiryo byumva bifite agaciro. Abakiriya akenshi biteguye kwishyura byinshi mugihe ibyerekanwa bisa nibihembo. Igikombe gisa nkidasanzwe muri aagasanduku k'imigati gakondo hamwe ninjizamo. Ibice bineagasanduku k'imigatiituma desert set yumva itunganijwe kandi hejuru. Impinduka zoroshye mubipfunyika zirashobora gukora itandukaniro rinini.

Ibidukikije byangiza ibidukikije

Abakiriya benshi bita ku buryo burambye. Gukoresha ibikoresho byangiza ibidukikije byerekana ko ikirango cyawe gitekereza ibirenze inyungu. Abaguzi bagera kuri 44% bakunda ibicuruzwa biva mubigo bifite imikorere yicyatsi. Gutangaagasanduku k'impapuro or agasanduku ka bomboirashobora gukurura abakiriya babizi. Ugaragaza ko wita kubidukikije kandi ugasaba abantu babiha agaciro.

Ibidukikije-Byangiza Biodegradable Dessert Agasanduku

Gupakira bikora nko kwamamaza

Gupakira birashobora kwamamaza ikirango cyawe wenyine. Urashobora gushyiramo urubuga rwawe, amakuru yimbuga nkoranyambaga, cyangwa QR code kugirango ushishikarize imikoranire. Ibicuruzwa byose bihinduka amahirwe yo kwamamaza. Gupakira neza bivuga ikirango cyawe nta kiguzi cyinyongera.

Hagarara ku Isoko

Gupakira bidasanzwe bikurura ibitekerezo. Bituma resitora yawe igaragara mumurima wuzuye. Minimalist cyangwa itinyutse gushushanya byombi akazi. Amabara meza, imyandikire, nibishusho byerekana amateka yikimenyetso cyawe.Isanduku yimigati yimigati irimo inserterekana guhanga.Agasanduku ka bombokora ibiryo byawe bigerageza na mbere yo kuryoha. Gupakira byerekana uwo uriwe n'icyo resitora yawe iha agaciro.

Inama yoroshye yo gushushanya ibicuruzwa byo gupakira

- Komeza Guhoraho:Koresha amabara amwe, imyandikire, n'ibirango nkibirango byawe. Guhoraho bituma ikirango cyawe cyoroha kumenya.
- Jya ukurura cyane:Gupakira bigomba guhanga amaso. Hagarara mubitangwa cyangwa kubigega.
- Vuga inkuru yawe:Igishushanyo cyawe kigomba kwerekana icyatuma resitora yawe idasanzwe. Abakiriya bagomba kumva indangagaciro zawe nuburyo ureba agasanduku.

Umwanzuro

Gupakira birenze ibiryo. Nigikoresho cyo kwamamaza. Itezimbere ubunararibonye bwabakiriya, yongerera agaciro kugaragara, yubaka ubudahemuka, kandi iteza imbere ikirango cyawe nta kiguzi cyinyongera. Gushora imariibicuruzwa byo mu rwego rwo hejuruahindura buri funguro amahirwe yo gushimisha no gukomeza abakiriya kugaruka.

Kuva muri 2015, twabaye imbaraga zo guceceka inyuma ya 500+ ibirango byisi, duhindura ibipaki mubashoferi bunguka. Nkumushinga uhagaritse uva mubushinwa, tuzobereye mubisubizo bya OEM / ODM bifasha ubucuruzi nkubwawe kugera ku bicuruzwa bigera kuri 30% kuzamura ibicuruzwa binyuze muburyo butandukanye bwo gupakira.

Kuvaumukono wibiryo bipfunyika ibisubizoibyo byongera ubujurire bwa tekinikesisitemu yo gufata nezainjeniyeri yihuta, portfolio yacu ikora 1,200+ SKUs yerekanwe kuzamura uburambe bwabakiriya. Shushanya ibiryo byaweibicuruzwa byanditseho ice creamibyo bizamura imigabane ya Instagram, barista-urwegoikawa irwanya ubushyuhebigabanya ibirego bisuka, cyangwaabatwara impapurobihindura abakiriya mubyapa byamamaza.

Iwacuibisheke bya fibre clamshellsbafashije abakiriya 72 kugera ku ntego za ESG mugihe bagabanya ibiciro, kandiibikomoka kuri PLA ibikombe bikonjebarimo gutwara kugura inshuro zeru-imyanda. Dushyigikiwe nitsinda ryabashushanyaga mu nzu hamwe n’umusaruro wemejwe na ISO, duhuriza hamwe ibintu byingenzi bipfunyika - kuva kumurongo utagira amavuta kugeza kuri stikeri - muburyo bumwe, fagitire imwe, 30% bikabije kubabara umutwe.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.