What Makes a Startup Brand Succeed?

Ukuqala okuninzi, ukudala impumelelo kuqala ngokuqonda izinto ezisisiseko-njengendlelaiikomityi zephepha ezincincikunye nezisombululo zokupakisha ezintsha zinokunceda ukwakha isazisi sophawu kunye nokuhlangabezana neemfuno zemarike ezingafezekiswanga. Ukusuka kumashishini eco-conscious ukuya kwiivenkile zekofu ezikhethekileyo, ezi mpawu zisebenzisa ukupakishwa ngokwesiko ukubonisa amaxabiso azo kunye nokutsala abathengi abathembekileyo. Kodwa yintoni kanye kanye efunekayo ukuze uqalise ukuphumelela kwimarike yokhuphiswano lwanamhlanje?

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Ukufumana kunye nokuPhunyezwa kweeMfuno zeMarike

Iimveliso eziphumeleleyo ziqala ngokujongana neemfuno zokwenyani, ezingafezekiyo. Ukuchonga izikhewu kwiimarike kunye nokuqonda iintlungu zabathengi sisiseko sokukhula. Ngokomzekelo, khawucinge ngendlelaIkofu yeBhotile eBlue ibone ithuba lokwazisa iprimiyamu, ukupakishwa okuzinzileyo kushishino lwekofu. Ugxininiso lwabo kwiikomityi zephepha ezilungele ukuphilisana kwendalo kwachukumiseka kubathengi abanolwazi ngokusingqongileyo, ababekuxabisile ukuzibophelela kophawu ekunciphiseni inkunkuma. Le ngqalelo kwiimfuno zabathengi ivumele i-Blue Bottle ukuba ihluke kwaye itsalele isiseko somthengi ozinikeleyo.

Omnye umzekelo nguloUthando umbona, inkampani encinci ye-snack ebone i-gap ye-gluten-free kunye ne-snacks enempilo. Ukunxibelelana neenqobo zayo kunye nokugxininisa elubala, i-Love Corn isebenzise iingxowa zephepha ezilungiselelweyo, eziphinda zivaleleke ezibonisa ngokucacileyo imveliso. Olu khetho lokupakisha aluzange lwenzeke nje; yathetha ngokuthe ngqo kubathengi abakhathalela impilo abafuna ukulungeleka kunye nokuzinza. Zombini ezi mpawu zifumene impumelelo ngokuchonga iimfuno ezithile kwimarike kunye nokuzisa izisombululo ezihambelana nexabiso labo ekujoliswe kubo.

Ukuma kwegama elichanekileyo

Ukuma kophawu lwesiqalo kubalulekile. Wuphephe umgibe wokuzama ukuba yiyo yonke into kumntu wonke. Kwinkampani enikezela ngeekomityi zephepha ezincinci, indawo yemarike ecacileyo-njengokuzinza okanye ukulungeleka kwabathengi abahambahambayo-iba ngumahluko onamandla. Indawo ecacileyo ibonisa amandla ebhrendi yakho kwaye yenza abathengi bazi kanye ukuba leliphi ixabiso oza nalo. Iibhrendi ezigxile kwi-niche inzuzo ngokuma kunye nokunxulumana nabathengi ababeka phambili iimpawu ezithile, nokuba ku-eco-friendly, ukuqina, okanye ukonga imali.

Ukusungula kunye noYilo: Ngakumbi kuneNkangeleko nje

Kwipaketheuyilo lokuyila ludlulela ngaphaya kobuhle; ibonisa ixabiso lophawu lwakho. Uphawu olunjeInnocent Drinks, umzekelo, isebenzisa ukupakishwa okukhethekileyo ukunxibelelana ngokuzibophelela kwayo kwizithako zendalo kunye noxanduva lokusingqongileyo. Ipakethe ka-Innocent ayigqamanga kuphela kwishelufu kodwa yomeleza umfanekiso wayo njengophawu olutsha, olujolise empilweni. Kubaabavelisi beekomityi zephepha ezincinci, Ukulungelelanisa imibala, iipateni, kunye neelogo kunokuhamba indlela ende ekuqiniseni uphawu lobunikazi kunye nokubeka ithoni efanelekileyo. Isibheno sobuhle sidityaniswe neempawu ezisebenzayo ezifana nemathiriyeli eco-friendly okanye iinketho ezinokurisayiklishwa zinokubeka isiqalo njengokucinga kwangaphambili kunye nokugxila kumthengi.

Xela iBali leBrand eliQhelekileyo

Abathengi banamhlanje bayaluxabisa unxibelelwano lweemvakalelo. Ibali lebhrendi elinyanzelisayo lizisa uphawu ebomini kwaye linokwenza impembelelo ekhumbulekayo. Ukwabelana ngesizathu sokuba uqale inkampani yakho kwaye yintoni ekuqhubayo yenza i-brand yakho ibe ngumntu kwaye inceda ukwakha ukuthembana. Umzekelo, ukuba ibali lenkampani yakho lijikeleza ekuboneleleni ngeekomityi zephepha ezincinci ezisempilweni, ezikhuselekileyo, kunye ne-eco-conscious kumashishini, yabelana ngolo hambo. Ibali elithetha kumgangatho weemvakalelo linokuba namandla ngakumbi ekukhuthazeni ubudlelwane bexesha elide.

Intengiso yeLizwi loMlomo

Kwixesha ledijithali, ukuthengiswa kwegama-ngomlomo kunokusebenza ngakumbi kuneentengiso zemveli, ngakumbi kwi-startups. Imidiya yoluntu ibonelela ngeqonga kubathengi abanelisekile ukuba babelane ngamava abo. Umzekelo,I-Hydro Flask Ilizwi elixhaphakileyo-ngomlomo kunye nemidiya yoluntu ukukhula ukusuka kwinkampani yebhotile yamanzi ye-niche ukuya kwi-brand yokuphila, kunye nabalandeli babelana ngamava abo amnandi kunye nokuqhuba ukukhula kwezinto eziphilayo. Ukukhuthaza abathengi ukuba bathumele malunga neekomityi zakho zephepha ezincinci okanye ukwabelana ngophononongo kwi-Intanethi kunceda ukuseka ukuthembeka kunye nokutsala ishishini elitsha.

Ukukhetha imijelo yoKhuthazo oluLungileyo

Ukujolisa kwiitshaneli zokunyusa ezifanelekileyo kubalulekile. Umzekelo, inkampani egxile kwiikomityi zephepha ezincinci zinokusebenzisa i-LinkedIn ukuzibandakanya ngokuthe ngqo neekhefi, iihotele, kunye nabaququzeleli beminyhadala. Imithombo yeendaba zentlalo, ukuthengiswa komxholo, kunye nentsebenziswano kunye nabaphembeleli kunokunyusa ukubonakala kophawu lwakho. Ukugxila kumajelo apho abaphulaphuli bakho basebenza kakhulu kuqinisekisa ukuba umyalezo wakho ufikelela kubantu abafanelekileyo, ekugqibeleni uqhube ukukhula kweshishini.

Yakha iSazisi esiBonakalayo esisodwa

Isazisi esibonakalayo esahlukileyo singundoqo ekuqapheliseni uphawu. Izinto ezinjengeelogo, iipeyiti zemibala, kunye noyilo lweepakethe zibalulekile ukwenza uphawu lwakho lukhumbuleke. Khawufan' ucingeiikomityi zephepha ezincinci eziprintiweyoukuba pop ngemibala edlamkileyo kunye neelogo, ukwenza ingxelo kwimisitho okanye iikhefi. Isazisi esibonakalayo sidla ngokuba yimbonakalo yokuqala eyenziwa yibhrendi yakho, ke yenza i-aesthetic enokuthi abathengi bayibone ngoko nangoko.

Hlala Ulumkele utshintsho kwiMarike

Ishishini lokupakisha liyakhula ngokukhawuleza, ngakumbi ngokukhula kweemfuno zozinzo. Ukuhlala unolwazi ngeenguqu kwizinto ozikhethayo kuvumela ukuqala kwakho ukuba kujikeleze xa kuyimfuneko. Iibrendi eziziqhelanisa neentsingiselo-ezifana nemathiriyeli enokubolekwa okanye ukuyilwa ngokwezifiso-zihlala zikhuphisana kwaye zinomtsalane kubathengi. Ukubeka iliso kutshintsho lwemarike kuqinisekisa ukuba iminikelo yakho ifanelekile kwaye ukulungele ukuhlengahlengisa ukuhlangabezana neemfuno ezintsha.

Utshintsho oluqhubekayo

Utshintsho oluhambelanayo lugcina uphawu lwakho lufanelekile kwaye lukhuphisana. Ukwazisa izixhobo ezintsha, uyilo, okanye iimpawu ezisebenzayo zibonisa abathengi ukuba uzibophelele ekuhlaleni uphambili kumzi mveliso wakho. Ukuba abo bakhuphisana nabo bajonge ukupakishwa okusemgangathweni, cinga ngokuzisa iilenki ezinokuphinda zisetyenziswe, iimilo eziqhelekileyo, okanye uyilo oludlamkileyo lweekomityi zakho zephepha ezincinci. Ngokuhlala usenza izinto ezintsha, womeleza isibheno sophawu lwakho kunye nokuzinikela kwakho ekukhokeleni kwindawo yakho.

Isiphelo: Kutheni le nto usikhethela iindebe zePhepha eliNcinci?

Ukwakha isiqalo esiyimpumelelo kufuna ukudityaniswa kokuqonda kobuchule kunye nokuqonda okunzulu kweemfuno zemarike. Ukusuka kwiinketho zethu zokuprinta ngokwesiko ukuya kuzibophelela zethu kwizinto ezilungele i-eco-friendly, sinikezela ngeekomityi zephepha ezincinci ezibonisa uphawu lwakho kwaye zibonelele abaphulaphuli bakho. Ngobungakanani obuncinci bokuodola, uyilo lobuqu, kunye nezixhobo ezingenazo i-BPA, silapha ukuze sixhase amashishini akhulayo ngezisombululo zokupakishwa ezisebenzayo, ezikumgangatho ophezulu, kunye nezinokwenziwa ngokwezifiso.

Ukupakishwa kwePhepha leTuoboyasekwa ngo-2015, kwaye yenye yezona ziphambiliikomityi yephepha yesikoabavelisi, iifektri & ababoneleli e China, ukwamkela OEM, ODM, kunye nemiyalelo SKD.

eTuobo,siyazingca ngokuzinikela kwethu ekugqweseni nasekuveliseni izinto ezintsha. Yethuiikomityi zephepha zesikoziyilelwe ukugcina ubutsha kunye nomgangatho weziselo zakho, ukuqinisekisa amava okusela aphezulu. Sinikezela ngoluhlu olubanziiinketho ezinokwenziwaukukunceda ubonise isazisi esikhethekileyo sophawu lwakho kunye nexabiso. Nokuba ujonge ukupakishwa okuzinzileyo, okusebenzisekayo kwendalo okanye uyilo olutsala amehlo, sinesisombululo esigqibeleleyo sokuhlangabezana neemfuno zakho.

Ukuzibophelela kwethu kumgangatho nokwaneliseka kwabathengi kuthetha ukuba unokusithemba ukuhambisa iimveliso ezihlangabezana neyona migangatho iphezulu yokhuseleko kunye neshishini. Sebenzisana nathi ukonyusa imveliso yakho kwaye unyuse intengiso yakho ngokuzithemba. Ukuphela komda yingcinga yakho xa kufikwa ekudaleni amava esiselo esifanelekileyo.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.