What Holiday Strategies Will Grow Your Brand This Season?

Ngaba ufuna ibhrendi yakho ibonakale ngeli xesha leeholide? Ukusuka kuLwesihlanu oMnyama ukuya kuNyaka oMtsha, ixesha leeholide lithuba elihle lamashishini amancinci okunyusa ukubonakala, ukudibanisa nabathengi, kunye nokunyusa intengiso. Nangona uhlahlo lwabiwo-mali oluncinci, izicwangciso ezilula zokuthengisa iholide zinokusebenza kakuhle.

At Ukupakishwa kweTuobo, Siye sanceda iibrendi ezininzi ziphucula unyuso lwazo lwamaxesha onyaka ngokupakishwa ngokwesiko kunye nezisombululo zentengiso. Nazi iingcebiso ezisebenzayo kumashishini amancinci.

Qalisa amaPhulo eHolide yeNtlalo yeNtlalo

Yongeza imixholo yeeholide kwizithuba zakho ze-intanethi. Oku kunceda ukutsala umdla kunye nokubandakanya abalandeli. Eminye imibono:

Yabelana ngeemveliso ezahlukeneyo ezili-12 okanye unikezelo ngeentsuku ezili-12 ezikhokelela kwiKrisimesi.
Thumela ukwehla okubonakalayo kwimicimbi yokuthengisa.
Bonisa ngasemva-kwe-scenes umxholo wokupakishwa okanye amalungiselelo eholide.
Khuthaza abalandeli ukuba babelane ngeefoto okanye izithethe zeeholide kunye neemveliso zakho.

Cwangcisa Kwangethuba

Iiholide zidla ngokuza ngokukhawuleza, ngakumbi xa umsebenzi wemihla ngemihla uxakekile. Ukucwangcisa kwangethuba kukunceda uhlale ulungelelene kwaye unciphise uxinzelelo. Ikwaqinisekisa ukuba uyalisebenzisa ithuba ngalinye.

Iingcebiso zokucwangcisa kwangoko:

Phawula ikhalenda yakho:Gxininisa imihla ephambili efana noLwesihlanu omnyama, uMvulo weCyber, kunye neeveki ezingaphambi kweKrisimesi kunye noNyaka oMtsha. Cwangcisa unyuso kunye nomxholo malunga nale mihla.
Gqibezela phambili:Lungiselela izixhobo zokuthengisa kunye nokukhushulwa kwiiveki ezi-4-6 ngaphambi kwexesha eliphakamileyo.
Yenza uluhlu lwesiqulatho:Bandakanya ii-imeyile, izithuba zemidiya yoluntu, iibhena zewebhusayithi, kunye nezinto eziprintiweyo.
Seta izikhumbuzo:Sebenzisa iikhalenda okanye izixhobo zeprojekthi ukugcina umkhondo wemihla ebekiweyo kunye nemisebenzi.
Shiya ixesha le-buffer:Vumela ixesha elongezelelweyo kwimeko yotshintsho lomzuzu wokugqibela okanye ukulibaziseka.

Nikeza ngeZibonelelo zeHolide eziKhethekileyo

Izibonelelo zexesha eliqingqiweyo zikhuthaza abantu ukuba bathenge ngokukhawuleza. Kwakhona benza ukuba ibhrendi yakho ivakale ibeyiholide kwaye inika umdla. Ungadibanisa iimveliso zakho ezilungileyo kwiseti yesipho esikhethekileyo. Okanye wenze ii-combos zeeholide kumaqela ahlukeneyo abathengi. Iinkcukacha ezincinci, njengeIibhokisi zokubhaka zeKrisimesi or Iikomityi ze-ayisikrimu zephepha leKrisimesi, inokwenza i-unboxing ikhumbuleke ngakumbi.

Imibono yezivumelwano zamaxesha onyaka:

Bundle iimveliso ezidumileyo ngesaphulelo esincinci.
Yenza iiseti zezipho ezinemixholo, ezinje ngo "KuMthandi weKofu" okanye "Iiholide zikaMama zeHolide."
Qhuba iintengiso ezimfutshane ze-24-48 iiyure kwimidiya yoluntu okanye i-imeyile.
Nikeza ngezaphulelo zeentaka kwangoko okanye amaxabiso adityanisiweyo kwiiodolo ezinkulu.

Ukusebenzisana nabaPhembeleli basekuhlaleni

Awudingi abalandeli abaninzi ukwenza impembelelo. Ukusebenza nabaphembeleli basekhaya okanye amashishini akufutshane akubizi kwaye kuyasebenza. Unokwabelana ngezithuba zemidiya yoluntu, wenze ukukhushulwa ngokubambisana, okanye uqalise iimveliso zeholide ezidibeneyo. Ngokomzekelo, kunokusetyenziswa ikhefi encinaneiiseti zetafile yeholide yesikokwiphulo elinendawo yokubhaka ekufutshane.

Lungiselela iVenkile yakho ye-Intanethi

Iwebhusayithi yakho ibaluleke kakhulu njengevenkile yakho yomzimba. Hlaziya ngeebhanile zeholide, imibala yamaxesha onyaka, kunye namaphepha emveliso anemixholo. Yongeza amagama okukhangela afana "nezipho zeKrisimesi ezenzelwe wena" okanye "izivumelwano zeholide zomzuzu wokugqibela" ukuphucula i-SEO. Thumela ii-imeyile ekujoliswe kuzo kumaqela ahlukeneyo abathengi. Gxininisa iintengiso zonyaka kwiphepha lakho lasekhaya kunye namaphepha emveliso ukwandisa ukuthengisa.

Lungiselela imisitho yoLuntu

Imisitho yasekuhlaleni ikunceda uqhagamshelane nabathengi ngokobuqu. Kwaneziganeko ezincinci zinokushiya umbono omkhulu. Iingcamango ziquka iivenkile ezizivelelayo zeeholide, iidrive zesisa, iindibano zocweyo, okanye ukungcamla.

Indawo yokubhaka ingabamba iklasi yokuhombisa iicookie kwaye ivumele abathathi-nxaxheba ukuba bagodukeiibhokisi zecookie ezisongekayo ezibomvu. Ivenkile yekofu inokubamba iseshoni yobugcisa be-latte yeholide kunye neekomityi ezinophawu. Ezi ziganeko zidala iinkumbulo kwaye zikhuthaza abantu ukuba babelane ngazo kwi-intanethi.

Balisa amabali achukumisayo

Iiholide zimalunga nokunxibelelana nabantu. Yabelana ngamabali abathengi, iimbalasane zabasebenzi, okanye amava obuqu. Bonisa indlela uphawu lwakho oluzisa ngayo uvuyo ngexesha lonyaka. Indawo yokutyela inokuba nomthengi oqhelekileyo esonwabela isiselo sexesha elithile. Indawo yokubhaka inokuqaqambisa iresiphi yeholide ethandwa ngamalungu eqela. Ukwabelana ngamabali okwenyani kwenza ibhrendi yakho izive yobuqu kwaye inxulumene.

Sebenzisa i-Festive Packaging

Ukupakishwa kubaluleke kakhulu ngexesha leeholide. Ukuchukumisa okulula okufana nezitikha zeholide, amanqaku eenkosi, okanye ukusonga okuphinda kusetyenziswe kwenza umahluko omkhulu. Ukongeza izinto zomthendeleko kuyo yonke iodolo yomeleza ukuthengisa kwakho. Sebenzisa imathiriyeli eco-friendly okanye uyilo olumnandi ukuchukumisa abathengi. Ungabandakanya nezinto ezifanaiipleyiti zedizethi zikaSanta ezinemibala or Iikomityi zephepha leKrisimesiukwandisa amava.

Ukuqukumbela

Cwangcisa kwangethuba, nikezela ngezivumelwano ezikhethekileyo, sebenza namaqabane asekuhlaleni, ukusingatha imisitho, qhuba amaphulo oluntu, xelela amabali, kwaye usebenzise ukupakishwa kwemibhiyozo. La manyathelo anokunceda amashishini amancinci aphumelele ngexesha leeholide. I-Tuobo Packaging ibonelela ngezixhobo kunye nobuchule bokunceda ibhrendi yakho idale amava eholide angalibalekiyo kwaye ikhulise ukuthembeka kunye nokuthengisa.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.