How Independent Restaurants Can Stand Out with Creative Branding

Wakha waziva ngathi indawo yakho yokutyela encinci yichaphaza nje elincinci kwimephu egcwele iitsheyini ezinkulu?Uyazazi ezo—intengiso enkulu, iilogo ezikhanyayo kuyo yonke indawo, kunye neendawo ezilikhulu. Kuvakala kusoyikisa, akunjalo? Kodwa nantsi imfihlo: ukuba mncinci ngamandla akho amakhulu. Ungenza izinto amakhonkco angenakukwazi ukuzenza. Ngokuzigcina ziyinyani, ukunxibelelana nabathengi bakho, kunye nobuchule bokuthengisa, ungakhuphisana—kwaye uphumelele. Owu, kwaye ungalibali ukupakisha. Umbono omncinci womlingo kunyeizisombululo zokupakisha ivenkile yeti yebhamuza yesikoingenza abantu bakuqaphele. Inene, iyasebenza.

Hlola Amava Akhethekileyo Abathengi

Iseti yokuPakisha yeBhekeri emnyama eyenziwe ngokwezifiso

Ngaphambi kokuba ucinge ngeelogo, cinga ngamava. Yenza utyelelo ngalunye lube lolukhumbulekayo. I-Chains ayinakukwenza oku—ndithembe.

Ubusuku obunezihloko okanye Imicimbi yokungcamla:Wakha wayizama i-“Cheese and Coffee Adventure” ngokuhlwa? Hayi? Yiloo nto kanye eyenza abantu bathethe. Okanye i-workshop yokwenza isonka ngempelaveki—ulonwabo oluqhutywa ngezandla kunye namalungelo okuqhayisa simahla kwi-Instagram.
Izinto zeMenyu ezisebenzisanayo:Vumela abathengi bazive ngathi bayinxalenye yenkqubo. Yakha iidizethi zakho okanye izidlo ezikhethekileyo zexesha lonyaka ezijikelezayo zinokuba mnandi kwaye zikhumbuleke.

Intsebenziswano Yasekuhlaleni:Sebenzisana namashishini akufutshane. Khawuthelekelele udibanisa ikhefi yakho nevenkile yokubhaka yasekuhlaleni kwaye usebenziseizisombululo zokupakisha ikofu ezenziwe ngokwezifiso. Kunceda bonke. Abathengi bafumana into entsha, kwaye ufumana abaphulaphuli abatsha.

Ezi ntshukumo zincinci zinokubangela ingxolo, zenze abathengi babelane ngazo kwimidiya yoluntu, kwaye ewe—zibaguqule babe ngabakhuthazi bakho abangekho semthethweni.

Khokela ngoBunyaniseko

Akukho nto idlula ukuba ngumntu onyanisekileyo. Abantu banqwenela ukuba ngumntu onyanisekileyo. Bafuna ukubona intliziyo engasemva kwezitya zakho.

Balisa Ibali Lakho:Yintoni ekhethekileyo ngeeresiphi zakho? Mhlawumbi yiresiphi eyimfihlo yetart kamakhulu okanye luthando lwakho lwezithako zasekuhlaleni. Baxelele.
Gqamisa iqela lakho:Bonisa abapheki bakho kunye nabasebenzi besebenza. Iifoto okanye iividiyo ezikwi-back-scenes zenza abathengi bazive benxibelelene.
Bhiyozela Incasa Yasekuhlaleni:Sebenzisa imveliso yasekuhlaleni okanye ubize izitya ngamagama eendawo ezibalulekileyo zasekuhlaleni. Kulula, kodwa abantu bayayithanda. Kwaye ikunika ibali onokulibalisa.

Yakha Ubudlelwane Obuqinileyo Nabathengi

I-Chains ayikwazi ukukhumbula amagama omntu wonke okanye isitya asithandayo—kodwa wena unako. Kulapho ukhanya khona.

Khumbula iiRegular:Inyani yile, inkumbulo encinci ibaluleke kakhulu. Masithi into ayithandayo umntu yipasta yetruffle. Khumbula. Ibalulekile.
Yenza Ukufaneleka:Bamba ii-tastings, izidlo zesisa, okanye imisitho yoluntu. Abantu bayakuthanda ukuba yinxalenye yento enkulu.
Mamela kwaye uphendule:Ukuba umthengi ucebisa ukongeza isitya okanye ukuphucula inkonzo, qaphela. Bayaqaphela. Kwaye ukuthembana kwakheka ngokukhawuleza.

Yiba nobuchule ngeNtengiso

Ukuthenga ukutya okuninzi ngoku. Ukupakisha akusiyonto nje yokuthenga—kukuthengisa igolide.

Iingxowa kunye neebhokisi zokuthatha impahla ezinophawu:Yonke iodolo yintengiso ehambahambayo. Yenze ibonakaleiibhokisi zokubhaka ezikumgangatho ophezulu ezinezibambo, ukupakishwa kwebheki emnyama yodidi oluphezuluokanyeukupakishwa kwesonka okulungele indaloAbantu bayaqaphela. Ndithembe.
Izinto Ezincinci Ezibalulekileyo:Iikomityi, iinapkin, ii-coasters ezenziwe ngokwezifiso—konke oku kuyavumelana. Uphawu lwakho luhlala lufana nokuba abathengi batya okanye bayathatha.
Imidiya yoluntu ilungile:Ukupakisha okumnandi kubonakala kukuhle kwi-Instagram. Ngequbuliso abathengi bakho bayakuthengisa. Kusimahla kwaye kuyasebenza.

At Ukupakisha iTuobo, sinceda iindawo zokutyela ezizimeleyo ukuba ziguqule ukupakisha zibe sisixhobo esikhuthaza ukukhula kunye nokwaziwa kophawu. Ukusuka kwiingxowa zokuthatha ezenziwe ngokwezifiso ukuya kwiikomityi eziprintiweyo, yonke into inokuyilwa ukuze ihambelane nobuntu bevenkile yakho yokutyela.

Yenza Ukupakisha Isixhobo Sakho Esiyimfihlo

Nokuba ungakhange ube nephulo likazwelonke, ungabonakala uhlukile.

Iimpumelelo kwiMidiya yoLuntu:Thumela izinto ezikhethekileyo zemihla ngemihla, beka izitya zakho kakuhle, wabelane ngezinto ezithunyelwa ngabathengi. Sebenzisa ii-hashtag zasekuhlaleni—kukusasazwa simahla!
Amabali Abonakalayo:Iividiyo ezimfutshane zokwenza isidlo okanye abapheki bencokola ngezinto abazithandayo—abantu batya kakhulu kwi-intanethi. Ngokoqobo.
Iqabane Elitsha:Sebenzisana nabaculi basekuhlaleni, iivenkile zokubhaka, okanye iikhefi. Umzekelo, ukusebenzisaiibhokisi zesonka setshizi saseBasque ezenziwe ngokwezifiso ezinezivalo ezibonakalayoUmsitho oneenkampani ezahlukeneyo unokwenza izinto zibe mnandi kwaye zibe zintsha.

Iingcinga Zokugqibela

Ukukhuphisana neenkampani ezinkulu akuthethi ukuchitha imali engaphezulu—kukuthetha ukwenza oko bangenakukwenza. Hlala unyanisekile, yakha unxibelelwano lokwenyani, yiba nobuchule kwintengiso, kwaye uvumele ukupakisha kuthethele uphawu lwakho.

Ngaba ufuna ukubona indlela ukupakisha okunokuphakamisa ngayo umfanekiso werestyu yakho?Ukupakisha iTuoboiqela lilungile.Nxibelelana nathi namhlanjekwaye uqale ukuyila iipakethe ezenza uphawu lwakho lungalibaleki.

Ukususela ngo-2015, besisoloko singabantu abathetha izinto ezingaphaya kwama-500 kwihlabathi liphela, siguqula ukupakisha kube yimisebenzi yenzuzo. Njengomvelisi waseTshayina odityaniswe ngokuthe nkqo, sigxile kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho ukuba afikelele kwinqanaba lokunyusa intengiso ukuya kuthi ga kwi-30% ngokwahlulahlula ukupakisha ngobuchule.

Ukususelaizisombululo zokupakisha ukutya ezisisigxinaezikhulisa ukuthandwa kweshelufuiinkqubo zokuthatha ezilungelelanisiweyoYenzelwe isantya, ipotifoliyo yethu igubungela ii-SKU ezingaphezu kwe-1,200 eziqinisekisiweyo ukuba ziphucula amava abathengi. Yiba nomfanekiso-ngqondweni weedizethi zakho zikwi-intanethi.iikomityi ze-ayisikhrim eziprintiweyo ngokwezifisoezonyusa izabelo ze-Instagram, i-barista-gradeimikhono yekofu engatshisiyoezinciphisa izikhalazo zokuchitheka kwamanzi, okanyeiikhaphethi zephepha ezinophawu lwe-luxeeziguqula abathengi babe ziibhodi zentengiso ezihambayo.

Zethuamaqokobhe ee-clamshells zefayibha yomobabancede abathengi abangama-72 ukuba bafezekise iinjongo ze-ESG ngelixa benciphisa iindleko, kwayeiikomityi ezibandayo zePLA ezisekwe kwizityaloSiqhuba ukuthengwa okuphindaphindiweyo kweekhefi ezingenankunkuma. Sixhaswa ngamaqela oyilo angaphakathi kunye nemveliso eqinisekisiweyo yi-ISO, sidibanisa izinto ezibalulekileyo zokupakisha—ukusuka kwiilayini ezingangeni mafutha ukuya kwizitikha ezinophawu—zibe yiodolo enye, i-invoyisi enye, iintloko zokusebenza zinciphe ngama-30%.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.