Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Xa uAnny Coffee eqala ukucwangcisa ivenkile yakhe entsha yekofu, umseki, uAnny, akazange acinge kakhulu malunga nokupakisha. Ugxininiso lwakhe lwalukwiimbotyi, ukusela, nokwakha indawo efudumeleyo neyenyani. Kodwa xa uyilo lwangaphakathi lwenziwe kwaye imenyu yokuqala yaprintwa, waqaphela ukuba kukho into engekhoyo - ukupakishwa akuzange kuthethe uphawu.

Wayefuna ukuba zonke iikomityi ezithathwayo, ibhegi yephepha, kunye nebhokisi yepastry uzive njengenxalenye yebali elifanayo. “Sasingakhangeli nto intle,” watsho kamva. "Besifuna into enyanisekileyo, into ekhangeleka kwaye ivakale ngathi."

Kulapho wafikelela kwi-Tuobo Packaging ukuze afumane uncedo lokwakha aukupakishwa kokutya okunophawu lwesikoumgca onokukhula neshishini lakhe.

Umceli mngeni: Uphawu olungapakishwanga

U-Anny Coffee wayeyikhefi encinci ezimeleyo enamabhongo amakhulu - iimbotyi ezisemgangathweni, uyilo olucocekileyo, kunye nendawo evulekileyo apho zonke iinkcukacha zibalulekile. Nangona kunjalo, ukupakishwa kwe-takeway kuvakala ngathi yinto ecingelwayo. Iikomityi zazibhityile kakhulu. Iingxowa zephepha zakrazuka lula. Akukho nanye ehambelana nethowuni yendalo yevenkile okanye ipalethi yombala.

“Abathengi bebeya kuyithanda ikofu yethu, kodwa bahambe bephethe ikomityi engeyeyethu,” ukhumbula oko uAnny. “Bendingaziva kakuhle.”

Wayefuna ukupakishwa okuphethe ukuzithemba okufanayo okuthe cwaka njengevenkile yakhe.

Kwakufuneka ibonakale ingaguquguquki, isebenziseke, kwaye ibonise inkathalo yohlobo lwendalo esingqongileyo. Kodwa wayengazange aodole ukupakishwa kwesiqhelo ngaphambili. Wayengazi ukuba yeyiphi imathiriyeli okanye ubungakanani bokukhetha, okanye indlela yokuqinisekisa ukuba imibala iprintwe ngokuchanekileyo.

Ukuhamba ngenqanawa ukusuka phesheya kolwandle kwaziva kusoyikisa. “Ndandingafuni kujongana nenqwaba yababoneleli,” utshilo. “Bendifuna iqabane elinye elinokujongana nayo yonke into.”

Inkqubo: Inyathelo ngenyathelo, into enye ngexesha

Xa uAnny enxibelelana noTuobo, khange eze noyilo olufutshane olupheleleyo - iifoto nje zekhefi yakhe, ipalethi yombala, kunye neengcinga ezimbalwa ezibhalwe kwincwadi yakhe yokubhalela.

Endaweni yokutyhala ikhathalogu, iqela likaTuobo laqala ngokumamela. Bambuza ngenkqubo yakhe yemihla ngemihla - zingaphi iziselo azinikayo, abathengi baphathe njani ukutya, ufuna ukuba uphawu luvakale esandleni somntu.

Ukusuka apho, bakha iplani elula eyajika yaba yinto epheleleyoukupakishwa kwekofu yesikoumgca.

Iiikomityi zekofu ezilahlwayoweza kuqala. UTuobo ucebise ngesakhiwo esinodonga oluphindwe kabini ukugcina iziselo zishushu ngaphandle kwemikhono. Ubume be-matte, ilogo ethambileyo engwevu. “Kwavakala kuzolile,” watsho uAnny. "Kwakubonakala ngathi ikofu yethu incasa."

Kwalandela iiibhegi zephepha eziprintiweyo zelogo yesiko, eyenziwe ngephepha elishinyeneyo lekraft kunye nezibambo eziqinisiweyo. Babephatha iipastries kunye neesandwich ngokulula.

Emva koko kwafika iiibhokisi zephepha eliqhelekileyo, ilula kodwa intle, kwiidessert ezincinci kunye nezipho. Nganye yayivula ngokutyibilikayo, inencam ebambe nkqi ngexesha lokuziswa kwayo.

Nje ukuba iziqwenga ezingundoqo zisetiwe, uTuobo wasebenzisa ezaboeprintiweyo iseti yokupakisha epheleleyoinkqubo yokuqinisekisa ukuba yonke imibala ihambelana ngokugqibeleleyo kuzo zonke iimveliso.

Ukunceda uAnny azive ezithembile phambi kokuba abeke iodolo enkulu, uTuobo wathumela iisampulu zomzimba - izinto zokwenyani, hayi iimockups zedijithali. “Yenze umahluko omkhulu,” utshilo. Ndandikwazi ukuzibamba, ndizisonge, ndizizalise ngokutya kwethu, ndize ndibone ukuba zisebenza njani.”

Uye wagqiba ekubeni abandakanye ibhetshiiikomityi zephepha ezijiyile kabini eludongeniukwenzela utyikityo lwakhe lwelatte kunye notywala obubandayo. Wongezelela wathi: “Ibeyeyona nto ithandwayo ngabathengi bethu.

Isiphumo: Ibali elihambelanayo, ukusuka kwikomityi ukuya kwelinye

Xa impahla yokuqala yafikayo, iqela layikhulula kunye evenkileni. Yonke into idibene. Imibala yayicocekile. Ubume buvakala bulungile.

U-Anny waqaphela enye into, naye-iqela lakhe laqala ukukhathalela ngakumbi inkcazo-ntetho. U-Baristas wabeka iikomityi ngononophelo. Abasebenzi bapakishe iibhokisi kakuhle. “Ukupakishwa okuhle kuyayitshintsha indlela yokuziphatha,” utshilo. "Yenza wonke umntu abe nebhongo ngakumbi ngento ayisebenzelayo."

Abathengi baqala ukuthatha iifoto ezingakumbi zeeodolo zabo zokuthatha. Abanye bade bakhankanya iibhegi zephepha ezintsha kuphononongo. Kwiiveki ezimbalwa, ukupakishwa kwaba yinxalenye yesazisi sophawu.

Ku-Anny, inkqubo yatshintsha indlela awayebona ngayo ukupakishwa: “Ayisosikhongozeli nje,” watsho. "Iyinxalenye yamava. Ixelela abantu ukuba singoobani- ngokuzola, kodwa ngokucacileyo."

Yintoni eyenza ubambiswano lusebenze

Impumelelo yavela kwintsebenziswano, kungekhona kulawulo. U-Anny weza nombono wakhe. UTuobo weza nesakhiwo kunye nobuchule. Kunye, bakha into ebonakala yendalo kwaye isebenza kubomi bemihla ngemihla.

UTuobo akazange athengise iibhokisi okanye iikomityi kuphela. Bamkhokela kwiinkcukacha-ukulinganisa, ukugquma, izinto, ixesha - ukuze enze izigqibo ngokuzithemba. Inkqubo yahlala elubala, kwaye zonke izigqibo zenziwa kunye.

Ngoku, uAnny Coffee uyaqhubeka nokwandisa, kunye noyilo olutsha lonyaka kunye nokwahluka kokupakisha. Uhlaziyo ngalunye luqala kwisiseko esifanayo, ukugcina ulwimi olubonakalayo lomelele.

Isicatshulwa somthengi

"I-Tuobo Packaging isikhokele kuwo onke amanyathelo. Bajika ingcamango yethu kwiimveliso zokwenyani ezikhangeleka kwaye ziziva zilungile. Asikwazanga ukucela inkxaso engcono." -Anny Coffee Project lead

Zisa iBrand yakho ebomini

KuAnny Coffee, ukupakishwa kwaba ngaphezu kwesitya - yaba yindlela yokwabelana ngebali le-brand, amaxabiso, kunye nokukhathalela abathengi. Yonke ikomityi, ingxowa, kunye nebhokisi ngoku ibonisa ingqalelo yabo kwiinkcukacha kunye nokuzinikela kumgangatho.

Ukuba ujonge ukwenza amava okupakisha angaguqukiyo, obuchwephesha, kunye ne-eco-friendly kwi-brand yakho, i-Tuobo Packaging inokunceda ukuguqula umbono wakho ube yinyani. Phonononga uluhlu lwethu olupheleleyo lwezisombululo kwaye ubone ukuba umgca wokupakisha oyilwe ngobuchule unokuphakamisa njani uphawu lwakho.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha elinophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.