6 Packaging Moves Every Retail Brand Can Make Today

Molo, mnini webhrendi—mandikubuze into ethile: okokugqibela ukupakisha kwakhoyenze umntu ayeke aze aqapheleAkugcini nje ngokukhusela imveliso yakho, kodwa thetha ngembali yophawu lwakho. Kuba ukuba ukupakisha kwakho kuyadinisa okanye akuhambelani, akukho mntu uya kukukhumbula. Kulapho thina kwiTuobo Packaging singena khonaizisombululo zokupakisha ivenkile yeti yebubble ezingenzi nje kuphela ukubamba iziselo—zithengisa uphawu lwakho ngaphambi kokuba nabani na asele.

Masibe yinyani: ukwenza iipakethe ezibukeka zintle, ezihambelana nohlahlo-lwabiwo mali lwakho, nezisebenza kuzo zonke iivenkile zakho akuyonto imangalisayo. Kodwa emva kweminyaka yokunceda iimveliso ukusuka kwiikhefi ezincinci ukuya kwiivenkile zelizwe lonke, ndingakuxelela kanye ukuba yintoni esebenzayo—kwaye ewe, ungazenza ezi zinto.namhlanje.

1. Jonga Umhle Ngaphandle Kokuchitha Isikhwama Sakho

Nantsi ingxaki: ufuna ukupakisha kwakho kubonakale kukumgangatho ophezulu, kodwa awukulungelanga ukuhlawula imali yakho. Endaweni yokucinga ukuba "ukupakisha okwenziwe ngokwezifiso = kubiza kakhulu," cingangokwesiqhelo.

Shaya i-aisitampu sefoyilekwilogo yakho—ibonakala ikumgangatho ophezulu ngoko nangoko.
Sebenzisaukuprinta i-inki okungabizi kakhulungeelogo ezimibalabala nezinesibindi ngaphandle kokuhlawula imali eninzi.
Zamaushicilelo lwedijithalikwi-gradients okanye kwimizobo eneenkcukacha—uyilo lwakho luyaphila, akukho zakhono zePicasso zifunekayo.

Yenza oku kwi-akhawunti yakhoukupakishwa kokutya okunophawu olukhethekileyo okanye iibhokisi zokutya namhlanje, kwaye uza kubona ukupakishwa kwakhoimvakaleloibiza kakhulu kunokuba injalo ngokwenene. Abathengi bayazibona ezi nkcukacha zincinci.

2. Gcina yonke indawo ikwibhrendi

Unayo iivenkile ezininzi? Akukho nto ibiza ngokuba “yimveliso engcolileyo” njengeekomityi okanye iibhegi ezahlukeneyo kwindawo nganye. Yeka ukuvumela oko kwenzeke.

Yenza imibala, iifonti, kunye nezinto zifane.
Yenza ii-odolo zibe kwindawo enye ukuze ivenkile nganye ifumane izinto ezifanayo.
Sebenzisa into efana neyethuiikomityi zeti zebhamuza eziprintiweyo ngokwezifiso ezinezivalo—ubungakanani obufanayo, ushicilelo olufanayo, into efanayo yoyikiso.

Yenza oku kwaye umthengi uya kubonaamava afanayo ophawunokuba baseNew York, eBerlin, okanye naphi na phakathi. Ukungaguquguquki kwakha ukuthembana.

3. Yenza ukupakisha kwakho kube yi-Mini Billboard

ukupakishwa kwebhekile eyenziwe ngokwezifiso

Cinga ngephakheji yakho njengentengiso encinci, ephathwayo. Elo bhegi lidala limdaka? Yilahle.

Yila ikomityi okanye ibhegi abantu abayifuna ngokweneneBonisa.
Songa izipho ngemibala okanye iipateni ezenza ukuba iifoto ezilungele i-Instagram zingaphepheki.

Neentshukumo ezilula, njengokusebenzisaiti yobisi kunye neti yamaqamza iikomityi ezicacileyo, guqula abathengi babe ngabakhuthazi beempawu ngaphandle kokuchitha nesenti kwiintengiso. Yintengiso yasimahla ehamba nomthengi wakho.

4. Yiya Kwindalo Eluhlaza Ngaphandle Kokulahlekelwa Yindlela

Ukulondoloza indalo akuthethi ukuba kuyadinisa okanye akulula. Abathengi bayaqaphela xa ukhathalele iplanethi.

Tshintshanisaiikomityi neebhegi ezinokuphinda zisetyenziswe okanye ezinokuphinda zisetyenziswe.
Khetha izinto ezingasebenzi kakuhle kwindalo—kodwa qiniseka ukuba uphawu lwakho lubukeka lubukhali.
Zama zethuiikomityi zephepha ezingenaplastiki ye-ecoZiyasebenza, zinesitayile, kwaye ziyindlela yokuqalisa incoko.

Iphakheji yakho ngoku inokuthetha ngomsindo othi “siyakhathala” ngelixa isathetha ngomsindo ngophawu lwakho.

5. Ukupakisha kwexesha kunye nokukhushulwa kwenziwe lula

Iiholide okanye iinkqubo ezimbalwa ezizayo? Musa ukucinga kakhulu.

Sebenzisa upakisho olusisiseko osele unalo.
Yongezaizitikha, iiribhoni ezinophawu, okanye imikhono ekhethekileyoukuze kubekho utshintsho kwixesha lonyaka.
Zethuiikomityi zeti zebhamuza eziprintiweyo zelogo yesiko ezinezitikhazigqibelele—zibethe, kwaye ziqhume ngokukhawuleza, uhlelo lweholide olukhawulezileyo.

Akukho mpahla intsha. Akukho mali ichithekileyo. Kuphela nje ukupakisha okutsha nokutsala umdla kulungile kwiiyure.

6. Hlala Unolwazi Ngeendlela Ezihamba Ngesantya Esiphezulu

Izinto ezikhethwa ngabathengi zitshintsha ngokukhawuleza kune-boba straw edlula kwikomityi. Ukuba upakisho lwakho alukwazi ukujikajika, uza kusala ngasemva.

Balekaiiprinti ezincinciukuvavanya imibala emitsha okanye uyilo ngaphandle kokuqokelela impahla.
Sebenzisauyilo lweemodyuli—tshintsha iilebhile okanye izitikha endaweni yekomityi yonke.
Sebenzisana nomthengisi onokukwazihambisa ngokukhawuleza, ngoko ke uyilo lwakho olutsha lufika kwiishelufu ngeentsuku, hayi iiveki.

Ngale ndlela, uphawu lwakho luhlala lubalulekile, lukhawuleza, kwaye luphambili.

Ukupakisha njengesixhobo sakho esiyimfihlo

Yonke imingeni lithuba. Ngezi ntshukumo zintandathu, ukupakisha kwakho kunokwenza okungaphezulu nje kokuthwala imveliso—kunokuthengisa, ukubhengeza, nokukhuthaza ukuthembeka.

Apha eTuobo Packaging, sinceda iimvelisoyenza upakisho olulungele uhlahlo lwabiwo-mali lwakho, olumangalisayo abathengi bakho, nolukhulisa uphawu lwakho. Ngoko ke, ulindele ntoni? Khetha enye yezi ntshukumo namhlanje uze ubukele ukupakisha kwakho kuqala ukusebenza nzima kunangaphambili.

Ukususela ngo-2015, besisoloko singabantu abathetha izinto ezingaphaya kwama-500 kwihlabathi liphela, siguqula ukupakisha kube yimisebenzi yenzuzo. Njengomvelisi waseTshayina odityaniswe ngokuthe nkqo, sigxile kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho ukuba afikelele kwinqanaba lokunyusa intengiso ukuya kuthi ga kwi-30% ngokwahlulahlula ukupakisha ngobuchule.

Ukususelaizisombululo zokupakisha ukutya ezisisigxinaezikhulisa ukuthandwa kweshelufuiinkqubo zokuthatha ezilungelelanisiweyoYenzelwe isantya, ipotifoliyo yethu igubungela ii-SKU ezingaphezu kwe-1,200 eziqinisekisiweyo ukuba ziphucula amava abathengi. Yiba nomfanekiso-ngqondweni weedizethi zakho zikwi-intanethi.iikomityi ze-ayisikhrim eziprintiweyo ngokwezifisoezonyusa izabelo ze-Instagram, i-barista-gradeimikhono yekofu engatshisiyoezinciphisa izikhalazo zokuchitheka kwamanzi, okanyeiikhaphethi zephepha ezinophawu lwe-luxeeziguqula abathengi babe ziibhodi zentengiso ezihambayo.

Zethuamaqokobhe ee-clamshells zefayibha yomobabancede abathengi abangama-72 ukuba bafezekise iinjongo ze-ESG ngelixa benciphisa iindleko, kwayeiikomityi ezibandayo zePLA ezisekwe kwizityaloSiqhuba ukuthengwa okuphindaphindiweyo kweekhefi ezingenankunkuma. Sixhaswa ngamaqela oyilo angaphakathi kunye nemveliso eqinisekisiweyo yi-ISO, sidibanisa izinto ezibalulekileyo zokupakisha—ukusuka kwiilayini ezingangeni mafutha ukuya kwizitikha ezinophawu—zibe yiodolo enye, i-invoyisi enye, iintloko zokusebenza zinciphe ngama-30%.

Sisoloko sinamathela kwimfuno yabathengi njengesikhokelo, sikunika iimveliso ezikumgangatho ophezulu kunye nenkonzo ecingisisiweyo. Iqela lethu lenziwe ziingcali ezinamava ezinokukunika izisombululo ezenzelwe wena kunye neengcebiso zoyilo. Ukususela kuyilo ukuya kwimveliso, siza kusebenza ngokusondeleyo nawe ukuqinisekisa ukuba iikomityi zakho zephepha ezingenanto ezenzelwe wena zihlangabezana ngokugqibeleleyo nolindelo lwakho kwaye zidlula kuzo.