VI. Kuongorora kwekushandisa
Mamiriro akanyanya kushandiswa emukombe wepepa iyi kubata ice cream. Mukuwedzera, inogonawo kushandiswa kubata zvimwe zvinwiwa zvinotonhora uye zvekudya. Muzviitiko zvakasiyana, iyi kapu yepepa inogona kukwezva kutarisisa kwevatengi uye kufarira. Somuenzaniso, zvinotevera scenarios.
1. Ice cream shopu. Muzvitoro zveaizikirimu, iyi kapu yepepa chinhu chakakosha chekurongedza. Vezvitoro vanogona kukwezva kutarisisa uye kufarira kwevatengi kuburikidza nekupa zvinonaka zvakasiyana zveaizikirimu, makapu emapepa emavara akasiyana, uye akasiyana akasiyana zvinwiwa.
2. Zviitiko zvikuru. Mune zvimwe zviitiko zvakakura, iyi kapu yepepa inogonawo kuva chinhu chinokosha chekukwezva vatengi, zvakadai semitambo yemimhanzi, zviitiko zvemitambo, nezvimwewo. Zvikwereti zvakakosha zvekutengesa ice cream zvinogona kuiswa, uye zvigadzirwa zvakakosha zvakadai semakapu emapepa ane logos yezviitiko zvinogona kupiwa kukwezva kutarisa kwevatengi uye kufarira.
3. Zvitoro zvekofi nemaresitorendi ekuMadokero. Iyi kapu yepepa inogona zvakare kushandiswa kubata Iced kofi, sirasi yechando uye zvimwe zvinwiwa zvinotonhora. Mumaresitorendi ekuMadokero, makapu emapepa anogona zvakare kushandiswa kubata zvidiki zvekudya senge madhiri.
Mumamiriro ezvinhu akasiyana, nzira dzakasiyana dzekushambadzira dzinogona kushandiswa kukwezva kutarisisa kwevatengi uye kufarira.
1. Kuvandudza maitiro echigadzirwa. Pahwaro hwekungobata aizikirimu mumakapu emapepa, mamwe magadzirirwo akakosha anowedzerwa, senge horidhe themed packaging, uchishandisa pasi pekapu yepepa kunyora mutauro unoshamisika, uye kubatanidza nezvipunu zvemaumbirwo akasiyana kusimudzira zvigadzirwa uye kukwezva kutarisisa kwevatengi.
2. Social media marketing. Kurudzira chigadzirwa pasocial media, kusanganisira kutumira zviziviso zvechigadzirwa, kuvhura zvinonakidza zvinodyidzana zviitiko, nezvimwe.
3. Shandura mhando dzekutengesa. Semuyenzaniso, mumhando dzekushambadzira dzenhandare nemabhaisikopo, mapakeji emukombe wemapepa akasiyana anotengeswa nemibairo kana Chigadzirwa bundling nemitengo yetikiti yakakodzera.
Muchidimbu, mabhizinesi anogona kuwedzera kutengesa nekusimudzira zvigadzirwa zvechigadzirwa, kushambadzira kwesocial media, uye mhando dzekutengesa. Ivo vanogona zvakare kubudirira kukwezva kutarisisa kwevatengi uye kufarira muzviitiko zvakasiyana, uye kuwedzera huwandu hwekutengesa kwechigadzirwa.