Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Apo Anny Coffee akatanga kuronga chitoro chayo chitsva chekofi, muvambi, Anny, haana kufunga zvakawanda pamusoro pekurongedza. Pfungwa dzake dzaive pabhinzi, kubika, nekuvaka nzvimbo yainzwa kudziya uye chaiyo. Asi kana dhizaini yemukati yaitwa uye yekutanga kudhindwa menyu, akaona kuti chimwe chinhu chaishaikwa - iyo yekurongedza haina kutaura nezvemhando.

Aida kuti kapu yega yega yekutora, bhegi rebepa, uye bhokisi repastry kuti rinzwe sechikamu chenyaya imwe chete. “Takanga tisingatsvaki chinhu chipi nechipi chinoshamisira,” akadaro gare gare. "Isu taingoda chimwe chinhu chakatendeseka, chimwe chinhu chinotaridzika uye chaiita sesu."

Ndipo paakasvika kuTuobo Packaging kuti abatsirwe kuvakacustom-branded food packagingmutsara waigona kukura nebhizinesi rake.

Dambudziko: Mucherechedzo usina kurongedzerwa

Anny Kofi yaive kafesi diki yakazvimirira ine zvishuvo zvakakura - bhinzi dzemhando yepamusoro, dhizaini yakachena, uye nzvimbo yakavhurika ine zvese zvine basa. Asi, chiputiriso chekutakurwa chakaita sechifungidziro. Makombi aive matete. Mapepa mabhegi akabvaruka nyore. Hapana chaienderana nenzwi remuchitoro kana pendi yeruvara.

“Vatengi vangada kofi yedu, asi ipapo vobva vaenda vakabata kapu isati iri yedu,” Anny anoyeuka kudaro. "Hazvina kunaka."

Aida kurongedza kutakura chivimbo chimwechete chakanyarara sechitoro chake.

Zvaida kutaridzika zvakafanana, kuita, uye kuratidza kutarisira kwemhando yezvakatipoteredza. Asi akanga asati amboodha mapakeji etsika. Aisaziva kuti ndezvipi zvekushandisa kana saizi yekusarudza, kana maitiro ekuita chokwadi chekuti mavara akadhindwa nemazvo.

Kutakura nengarava kubva mhiri kwemakungwa kwaityisa. "Ndakanga ndisingadi kutarisana nevakawanda vevatengesi," akadaro. “Ndaida mudiwa mumwe chete aigona kutarisira zvinhu zvose.”

Maitiro: Nhanho nhanho, chinhu chimwe panguva

Anny paakataura naTuobo, haana kuuya nechidimbu chizere chekugadzira - angori mapikicha ekefi yake, pendi yeruvara, uye mazano mashoma akanyorwa mubhuku rake rekunyorera.

Panzvimbo pekusundidzira kabhuku, timu yaTuobo yakatanga nekuteerera. Vakabvunza nezvemaitiro ake emazuva ese - kuti vangani zvinwiwa zvaakapa, vatengi vanotakura chikafu sei, kuti aida kuti brand inzwe sei muruoko rwemumwe munhu.

Kubva ipapo, vakavaka chirongwa chakareruka chakashanduka kuita chizeretsika kofi kurongedzaline.

Themakapu ekofi anoraswaakauya pakutanga. Tuobo akakurudzira chivakwa chine madziro maviri kuitira kuchengetedza zvinwiwa zvichidziya zvisina maoko. Mamiriro acho aive matte, iyo logo yakapfava grey. “Zvakanzwa kudzikama,” akadaro Anny. "Zvaitaridza kuti kofi yedu inonaka sei."

Kwakabva kwateveratsika logo yakadhindwa mabhegi emapepa, yakagadzirwa nebepa gobvu rekraft uye mibato yakasimbiswa. Vaitakura zviyo nemasangweji zviri nyore.

Kwakabva kwauyatsika mapepa mabhokisi, yakapfava asi inoyevedza, yedikidiki diki uye zvipo. Imwe neimwe yakavhurwa zvakanaka, ine mipendero yairamba yakasimba panguva yekusununguka.

Pakangoiswa zvidimbu zvepakati, Tuobo akashandisa yavotsika yakadhindwa yakazara yekurongedza setipurogiramu yekuona kuti mavara ese anoenderana zvakakwana pane zvigadzirwa.

Kubatsira Anny kuti anzwe aine chivimbo asati aisa odha hombe, Tuobo akatumira sampuli dzemuviri - zvinhu chaizvo, kwete madhijitari mockups. “Zvakaita musiyano mukuru,” akadaro. “Ndaigona kuabata, kupeta, kuazadza nezvokudya zvedu, uye kuona kuti aishanda sei.”

Akafungawo kuisa batch yekaviri-madziro akakora mapepa makapukuitira siginicha yake yelatte uye inotonhora doro. “Vakava fariro yevatengi vedu,” akawedzera kudaro.

Mhedzisiro: Nyaya inowirirana, kubva kapu kuenda pakaunda

Pakasvika zvinhu zvokutanga, boka racho rakazvibudisa pamwe chete muchitoro. Chinhu chose chakaenderana. Mavara acho aive akachena. Mamiriro acho ainzwa zvakanaka.

Anny akaona chimwe chinhu zvakare - timu yake yakatanga kuve nehanya nemharidzo. Baristas akaisa makapu zvakanyatsonaka. Vashandi vakarongedza mabhokisi zvakanaka. "Kurongedza kwakanaka kunochinja maitiro," akadaro. "Zvinoita kuti munhu wese awedzere kudada nezvaanoshandira."

Vatengi vakatanga kutora mamwe mafoto emaodha avo ekutora. Vamwe vakatotaura nezvemabhegi matsva muongororo. Mumavhiki mashoma, kurongedza kwakava chikamu chekuzivikanwa kweiyo brand.

Kuna Anny, maitiro akachinja maonerwo aakaitwa: "Haisi chigaba chete," akadaro. "Icho chikamu chechiitiko. Inoudza vanhu zvatiri - chinyararire, asi zvakajeka."

Chii chakaita kuti mubatanidzwa ushande

Kubudirira kwakabva mukubatana, kwete kutonga. Anny akauya nechiono chake. Tuobo akaunza chimiro uye hunyanzvi. Pamwe chete, vakavaka chimwe chinhu chairatidzika sechisikigo uye chakashanda muupenyu hwezuva nezuva.

Tuobo haana kungotengesa mabhokisi kana makapu. Vakamutungamira kuburikidza neruzivo - saizi, kupfekedza, zvinhu, nguva - kuti aite sarudzo aine chivimbo. Maitiro akaramba akajeka, uye sarudzo dzese dzakaitwa pamwechete.

Ikozvino, Anny Kofi inoenderera mberi nekuwedzera, iine magadzirirwo matsva emwaka uye kusiyana kwekurongedza. Yega yega yega inotangira pachigadziko chimwe chete, ichichengeta mutauro wekuona wakasimba.

Client quote

"Tuobo Packaging yakatitungamirira mumatanho ese. Vakashandura pfungwa yedu kuita zvigadzirwa chaizvo zvinotaridzika uye zvinonzwa zvakanaka. Hatina kukwanisa kukumbira rutsigiro rwuri nani." - Anny Coffee Project Lead

Hunza Brand Yako Hupenyu

Kuna Anny Kofi, kurongedza kwakava kudarika mudziyo - yakava nzira yekugovera nyaya yemhando, hunhu, uye kutarisira vatengi. Kapu yega yega, bhegi, uye bhokisi zvino zvinoratidza kutarisisa kwavo kune zvakadzama uye kuzvipira kune mhando.

Kana iwe uri kutsvaga kugadzira inowirirana, nyanzvi, uye eco-inoshamwaridzika yekurongedza ruzivo kune yako brand, Tuobo Packaging inogona kubatsira kushandura chiono chako kuti ive chokwadi. Ongorora huwandu hwedu hwakazara hwemhinduro uye uone kuti mutsara wakagadzirwa nekufunga ungakwidziridza mhando yako.

Kubva 2015, tanga tiri simba rinyerere kuseri kwemazana mashanu+ epasi rose mabhureki, tichishandura kurongedza kuita vatyairi vepurofiti. Semugadziri akabatanidzwa kubva kuChina, isu tinoshanda muOEM/ODM mhinduro dzinobatsira mabhizinesi akaita seako kuwana anosvika makumi matatu muzana ekutengesa kusimudzwa kuburikidza nehunyanzvi hwekupakura kusiyanisa.

Kubvasignature food packaging solutionsiyo inosimudzira sherufu kukwezva kuneyakagadziridzwa takeout masisitimuyakagadzirirwa kumhanya, yedu portfolio inosvika 1,200+ SKUs dzakaratidzwa kuwedzera ruzivo rwevatengi. Fungidzira ma dessert ako mukatitsika-yakadhindwa ice cream makapuiyo inowedzera Instagram migove, barista-giredhimaoko ekofi asingadziviriri kupisaizvo zvinoderedza zvichemo zvekuteuka, kanavatakuri vepepa vane mhando yemhando yepamusoroizvo zvinoshandura vatengi kuita zvikwangwani zvekufamba.

Yedunzimbe fiber clamshellsvakabatsira 72 vatengi kusangana ESG zvinangwa panguva yekucheka mitengo, uyechirimwa-based PLA inotonhora makapuvari kutyaira vachidzokorora kutenga kune zero-waste cafes. Tichitsigirwa nezvikwata zvemadhizaini emumba uye kugadzirwa kwakasimbiswa neISO, tinobatanidza zvinhu zvakakosha zvekurongedza — kubva kumabhaisikopo asina girisi kusvika kune zvine mabhii ezvimiti — kuita odha imwe, invoice imwe, 30% kushomeka kwemusoro.

Isu tinogara tichitevedzera kudiwa kwevatengi segwara, tichikupa iwe zvigadzirwa zvemhando yepamusoro uye sevhisi ine kufunga. Chikwata chedu chinoumbwa nenyanzvi dzine ruzivo dzinogona kukupa mhinduro dzakagadzirirwa uye mazano ekugadzira. Kubva padhizaini kusvika pakugadzira, isu tichashanda padhuze newe kuti tive nechokwadi chekuti makapu ako akajairwa mapeji makapu anonyatso kuzadzisa zvaunotarisira uye nekupfuura iwo.