6 Packaging Moves Every Retail Brand Can Make Today

Mhoroi, muridzi wekambani—regai ndikubvunzei chimwe chinhu: kurongedza kwenyu kwakapedzisira riini?akaita kuti mumwe munhu amire ndokuonaKwete kungochengetedza chigadzirwa chako chete, asi taura nezvezita rekambani yako. Nekuti kana kurongedza kwako kuchifinha kana kuti kusingaenderane, hapana achakurangarira. Ndipo patinopindira paTuobo Packaging.mhinduro dzekurongedza tii muchitoro chebubble tii izvo zvinongogumira pakunwa doro chete—zvinotengesa zita rako usati wanwa chero munhu.

Ngatitaurei chokwadi: kugadzira mapakeji anotaridzika zvakanaka, anokodzera bhajeti yako, uye anoshanda muzvitoro zvako zvese hazvisi zvemashiripiti. Asi mushure memakore ekubatsira mabrandi kubva kumakafe madiki kusvika kumaketani enyika, ndinogona kukuudza chaizvo zvinoshanda—uye hongu, unogona kuita zvinhu izvi.nhasi.

1. Tarira zvakanaka usingaburitse mari muWallet yako

Heino dambudziko: unoda kuti kurongedza kwako kunzwe kwakanaka, asi hausati wagadzirira kudhura zvakanyanya. Pane kufunga kuti "kurongedza kwakagadzirwa nemaoko = kunodhura," fungasemi-custom.

Rovachitambi chefoiripa logo yako—inotaridzika zvakanaka ipapo ipapo.
Shandisakudhinda ingi zvisingadhurikune ma logo ane mavara akajeka pasina kubhadhara mari yakawanda.
Edzakudhinda kwedhijitariye gradients kana mifananidzo yakadzama—dhizaini yako inorarama, hapana hunyanzvi hwePicasso hunodiwa.

Ita izvi pakokurongedza chikafu chakanyoreswa nemazita akasiyana kana mabhokisi ekutakura zvinhu nhasi, uye uchaona kurongedza kwakokunzwainodhura kupfuura zvazviri chaizvo. Vatengi vanoona zvinhu zvidiki izvi.

2. Chengeta Nzvimbo Yese Iri Pa-Brand

Une zvitoro zvakawanda here? Hapana chinoti "chinonaka" semakapu kana mabhegi akasiyana panzvimbo imwe neimwe. Rega izvozvo zviitike.

Gadzirisa mavara, mafonti, uye zvinhu.
Isa maodha panzvimbo imwe chete kuitira kuti chitoro chimwe nechimwe chiwane zvinhu zvakafanana.
Shandisa chimwe chinhu chakaita sedumakapu etii ebubble akadhindwa ane zvivharo— saizi imwe chete, kudhinda kumwe chete, chinhu chimwe chete chinoshamisa.

Ita izvi uye mutengi anoonaruzivo rwakafanana rwemhandokungava kuNew York, Berlin, kana chero kupi zvako pakati. Kusachinja-chinja kunoita kuti vanhu vavimbe.

3. Gadzira Packaging Yako Mini Billboard

Funga nezvekurongedza kwako sekushambadzira kudiki, kunofamba nemota. Bhegi rekare rebrown iroro here? Rirasire kunze.

Gadzira kapu kana bhegi iro vanhu vanoda chaizvoShamisira.
Putira zvipo nemavara kana mapatani anoita kuti mapikicha akagadzirirwa Instagram asadzivisike.

Kunyangwe mafambiro ari nyore, sekushandisa yedutii yemukaka netii yemabubble tii makapu akajeka, shandura vatengi kuita vashambadziri vema brand pasina kushandisa mari yakawanda pakushambadzira. Kushambadzira kwemahara kunofambirana nevatengi vako.

4. Ita Green Pasina Kurasikirwa Nemaitiro

Kuva neushamwari nezvakatipoteredza hazvirevi kuti hazvifadzi kana kuti hazvina basa. Vatengi vanocherechedza kana uchifarira nyika.

Chinjanamakapu nemabhegi zvinogona kushandiswazve kana kushandiswazve.
Sarudza zvinhu zvisingakanganisi nharaunda—asi ita shuwa kuti zita rako rinotaridzika zvakanaka.
Edza yedumakapu epepa asina epurasitiki e eco; zvinoshanda, zvine fashoni, uye zvinotanga hurukuro.

Pakeji yako yava kukwanisa kutaura nenzwi guru kuti "tine hanya" ukuwo ichiramba ichishevedzera zita rako.

5. Kurongedza Kwemwaka Uye Kwekushambadza Kwakaitwa Nyore

Mazororo here kana kuti mabhuku mashoma ari kuuya? Usazvifungisise zvakanyanya.

Shandisa mapurasitiki awakatove nawo kare.
Wedzerazvinamira, ribhoni dzakagadzirwa nemazita, kana maoko akakoshakuti zviite semwaka.
YeduMakapu etii etii akadhindwa nelogo yebubble ane zvimitidzakakwana—dzirove, uye wedzera zororo nekukurumidza.

Hapana zvinhu zvitsva zviri mudura. Hapana bhajeti rinoraswa. Kungori kurongedza kutsva, kunokwezva vanhu kwagadzirira mumaawa mashoma.

6. Ramba Uchitevera Maitiro Ari Kufamba Nekukurumidza

Zvinodiwa nevatengi zvinoshanduka nekukurumidza kupfuura huswa hweboba huchibuda mukapu. Kana kurongedza kwako kusingagone kuchinja, uchasara kumashure.

Mhanyakudhinda kwezvikamu zvidikikuyedza mavara matsva kana magadzirirwo pasina kuunganidza zvinhu zvakawanda.
Shandisamagadzirirwo emodular—chinja mavara kana zvinamatidzwa panzvimbo pekapu yese.
Batana nemutengesi anogonatumira nekukurumidza, saka dhizaini yako itsva ichasvika pamasherufu mumazuva mashoma, kwete mavhiki.

Nenzira iyi, brand yako inoramba ichishanda, ichikurumidza kushanda, uye iri pamberi pevamwe.

Kurongedza Sechombo Chako Chakavanzika

Dambudziko rega rega mukana. Nekufamba uku kutanhatu, kurongedza kwako kunogona kuita zvinopfuura kungotakura chigadzirwa chete—kunogona kutengesa, kushambadza, uye kukurudzira kuvimbika.

KuTuobo Packaging, tinobatsira mabrandigadzira mapakeji anoshanda zvinoenderana nebhajeti yako, anoshamisa vatengi vako, uye anokudza bhizinesi rakoSaka, wakamirirei? Sarudza chimwe chezvishandiso izvi nhasi woona kurongedza kwako kuchitanga kushanda nesimba kupfuura kare.

Kubva mugore ra2015, tanga tiri vanhu vanodarika mazana mashanu pasi rose, tichishandura mapurasitiki kuita zvinhu zvinoita kuti pave nepurofiti. Semugadziri wezvinhu anobva kuChina, tinonyanya kugadzira mhinduro dzeOEM/ODM dzinobatsira mabhizinesi akaita seenyu kuwana kusimudzira kwekutengesa kusvika ku30% kuburikidza nekusiyanisa mapurasitiki nemazvo.

Kubvamhinduro dzekugadzira chikafu dzakasimbaizvo zvinowedzera kukwezva kwesherufumasisitimu ekutora akarongekaYakagadzirwa kuti ikurumidze, portfolio yedu inodarika maSKU chiuru nemazana maviri (1,200+ SKUs) yakaratidzwa kuti inovandudza ruzivo rwevatengi. Fungidzira madhizeti ako ari mumakapu e ice cream akadhindwa nemaitiroizvo zvinosimudzira kugovana pa Instagram, barista-grademaoko ekofi asingapisizvinoderedza zvichemo zvekudururwa kwemvura, kanakutakura mapepa ane zita repamusoroizvo zvinoshandura vatengi kuita zvikwangwani zvekufamba.

Yedumagoko e clamshells e nzimbevakabatsira vatengi makumi manomwe nevaviri kuzadzisa zvinangwa zveESG uku vachideredza mari, uyemakapu anotonhora ePLA akavakirwa pazvirimwatiri kukurudzira kutengazve kwemakafe asina marara. Tichitsigirwa nemapoka ekugadzira ari mukati mekambani uye vagadziri vane chitupa cheISO, tinosanganisa zvinhu zvakakosha pakurongedza—kubva pamapurasitiki asingapindi mafuta kusvika kumastika ane mazita—kuita odha imwe chete, invoice imwe chete, misoro yekushanda yakaderera ne30%.

Tinogara tichitevedzera zvinodiwa nevatengi semutungamiri, tichikupai zvigadzirwa zvemhando yepamusoro uye sevhisi ine hanya. Chikwata chedu chine nyanzvi dzine ruzivo dzinogona kukupai mhinduro dzakagadzirirwa iwe uye mazano ekugadzira. Kubva pakugadzira kusvika pakugadzira, tichashanda pamwe chete nemi kuti tive nechokwadi chekuti makapu enyu epepa asina chinhu akakodzera anosangana zvakakwana nezvamunotarisira uye anodarika.