What Holiday Strategies Will Grow Your Brand This Season?

Urashaka ko ikirango cyawe kigaragara muri iki gihe cyibiruhuko? Kuva kuwa gatanu wumukara kugeza umwaka mushya, igihe cyibiruhuko ni amahirwe akomeye kubucuruzi buciriritse bwo kongera kugaragara, guhuza abakiriya, no kuzamura ibicuruzwa. Ndetse hamwe na bije ntoya, ingamba zoroshye zo kwamamaza ibiruhuko zirashobora gukora neza.

At Tuobo, twafashije ibirango byinshi kunoza ibihe byabo hamwe nibicuruzwa byabigenewe hamwe nibisubizo byo kwamamaza. Hano hari inama zifatika kubucuruzi buciriritse.

Tangiza ibiruhuko by'imbuga nkoranyambaga

Ongeraho insanganyamatsiko yibiruhuko kurubuga rwawe. Ibi bifasha gukurura ibitekerezo no gukurura abayoboke. Ibitekerezo bimwe:

Sangira ibicuruzwa 12 cyangwa ibyifuzo bitandukanye muminsi 12 iganisha kuri Noheri.
Kohereza amashusho yo kubara kubikorwa byo kugurisha.
Erekana inyuma-yinyuma yibirimo gupakira cyangwa imyiteguro yibiruhuko.
Shishikariza abayoboke gusangira amafoto cyangwa imigenzo yibiruhuko nibicuruzwa byawe.

Tegura hakiri kare

Ibiruhuko bikunze kuza vuba, cyane cyane iyo akazi ka buri munsi gahuze. Gutegura hakiri kare bigufasha kuguma kuri gahunda kandi bigabanya imihangayiko. Iremeza kandi ko ukoresha amahirwe yose.

Inama zo gutegura hakiri kare:

Shyira ikirangaminsi:Shyira ahagaragara amatariki y'ingenzi nka vendredi y'umukara, Cyber Kuwa mbere, n'ibyumweru bibanziriza Noheri n'Ubunani. Tegura kuzamurwa hamwe nibirimo hafi yaya matariki.
Kurangiza:Tegura ibikoresho byo kwamamaza no kuzamurwa mu byumweru 4-6 mbere yigihe cyibihe.
Kora urutonde rw'ibirimo:Shyiramo imeri, imbuga nkoranyambaga, banneri y'urubuga, n'ibikoresho byanditse.
Shiraho ibyibutsa:Koresha kalendari cyangwa ibikoresho byumushinga kugirango ukurikirane igihe ntarengwa nimirimo.
Kureka igihe cya buffer:Emera igihe cyinyongera mugihe habaye umunota wanyuma cyangwa gutinda.

Tanga Ibiruhuko bidasanzwe

Igihe gito gitanga gushishikariza abantu kugura vuba. Bituma kandi ikirango cyawe cyumva ibirori kandi bishimishije. Urashobora guhuza ibicuruzwa byawe byiza muburyo bwihariye. Cyangwa ukore ibiruhuko ibimamara kumatsinda atandukanye y'abakiriya. Utuntu duto, nkaAgasanduku ka Noheri or Noheri impapuro za ice cream ibikombe, irashobora gutuma bokisi itazibagirana.

Ibitekerezo byamasezerano yibihe:

Huza ibicuruzwa bizwi ku giciro gito.
Kora impano zifite insanganyamatsiko, nka "Kubakunzi ba Kawa" cyangwa "Ikiruhuko cya Mama."
Koresha kugurisha flash mugihe cyamasaha 24-48 kurubuga rusange cyangwa imeri.
Tanga kugabanyirizwa inyoni hakiri kare cyangwa ibiciro bikurikirana kugirango ubone ibicuruzwa binini.

Gufatanya nabaterankunga baho

Ntukeneye gukurikira binini kugirango ugire ingaruka. Gukorana nabaterankunga baho cyangwa ubucuruzi hafi aho bihendutse kandi byiza. Urashobora gusangira imbuga nkoranyambaga, gukora promotion hamwe, cyangwa gutangiza ibicuruzwa byibiruhuko. Kurugero, café nto ishobora gukoreshaibiruhuko byabigenewe byo kumezamu bukangurambaga hamwe n’imigati yegeranye.

Hindura ububiko bwawe bwo kumurongo

Urubuga rwawe ningirakamaro nkububiko bwawe bwumubiri. Kuvugurura hamwe na banneri y'ibiruhuko, amabara y'ibihe, hamwe nurupapuro rwibicuruzwa. Ongeraho amagambo yo gushakisha nka "impano ya Noheri yihariye" cyangwa "umunota wanyuma wibiruhuko" kugirango utezimbere SEO. Kohereza imeri igenewe mumatsinda atandukanye y'abakiriya. Shyira ahagaragara ibihe byizamuka kurupapuro rwawe no kurupapuro rwibicuruzwa kugirango wongere ibicuruzwa.

Tegura ibikorwa byabaturage

Ibikorwa byaho bigufasha guhuza abakiriya kumuntu. Ndetse nibintu bito birashobora gusiga ikintu kinini. Ibitekerezo birimo ibiruhuko byamamaye, amaduka yubuntu, amahugurwa, cyangwa uburyohe.

Umutsima ushobora kwakira ishuri ryo gutekesha kuki hanyuma ukareka abitabiriye gufata ibyokurya murugoagasanduku gatukura. Ikawa irashobora gukora ibiruhuko bya latte yubuhanzi hamwe nibikombe byanditseho. Ibi birori bitera kwibuka kandi bigashishikariza abantu kubisangiza kumurongo.

Vuga Amarangamutima

Ibiruhuko bijyanye no guhuza abantu. Sangira inkuru zabakiriya, ibyaranze abakozi, cyangwa uburambe bwawe. Erekana uburyo ikirango cyawe kizana umunezero mugihe cyigihe. Café irashobora kwerekana umukiriya usanzwe yishimira ikinyobwa cyigihe. Umutsima ushobora kwerekana itsinda ryumukunzi ukunda ibiruhuko. Kugabana inkuru nyazo bituma ikirango cyawe cyumva kugiti cyawe kandi gifitanye isano.

Koresha Iminsi mikuru

Gupakira ni ngombwa cyane mugihe cyibiruhuko. Gukoraho byoroshye nkibiruhuko byibiruhuko, inyandiko-urakoze, cyangwa gupfunyika byongeye gukora itandukaniro rinini. Ongeraho ibintu byiminsi mikuru kuri buri cyiciro bikomeza kwamamaza kwawe. Koresha ibikoresho bitangiza ibidukikije cyangwa ibishushanyo bishimishije kugirango ushimishe abakiriya. Urashobora kandi gushiramo ibintu nkaamabara meza ya Santa desert or Ibikombe bya Noherikuzamura uburambe.

Umwanzuro

Tegura hakiri kare, utange amasezerano yihariye, korana nabafatanyabikorwa baho, kwakira ibirori, gukora ubukangurambaga, kuvuga inkuru, no gukoresha ibipfunyika byibirori. Izi ntambwe zirashobora gufasha imishinga mito gutsinda mugihe cyibiruhuko. Tuobo Packaging itanga ibikoresho nubuhanga bwo gufasha ikirango cyawe gukora ibiruhuko bitazibagirana no kuzamura ubudahemuka no kugurisha.

Kuva muri 2015, twabaye imbaraga zo guceceka inyuma ya 500+ ibirango byisi, duhindura ibipaki mubashoferi bunguka. Nkumushinga uhagaritse uva mubushinwa, tuzobereye mubisubizo bya OEM / ODM bifasha ubucuruzi nkubwawe kugera ku bicuruzwa bigera kuri 30% kuzamura ibicuruzwa binyuze muburyo butandukanye bwo gupakira.

Kuvaumukono wibiryo bipfunyika ibisubizoibyo byongera ubujurire bwa tekinikesisitemu yo gufata nezainjeniyeri yihuta, portfolio yacu ikora 1,200+ SKUs yerekanwe kuzamura uburambe bwabakiriya. Shushanya ibiryo byaweibicuruzwa byanditseho ice creamibyo bizamura imigabane ya Instagram, barista-urwegoikawa irwanya ubushyuhebigabanya ibirego bisuka, cyangwaabatwara impapurobihindura abakiriya mubyapa byamamaza.

Iwacuibisheke bya fibre clamshellsbafashije abakiriya 72 kugera ku ntego za ESG mugihe bagabanya ibiciro, kandiibikomoka kuri PLA ibikombe bikonjebarimo gutwara kugura inshuro zeru-imyanda. Dushyigikiwe nitsinda ryabashushanyaga mu nzu hamwe n’umusaruro wemejwe na ISO, duhuriza hamwe ibintu byingenzi bipfunyika - kuva kumurongo utagira amavuta kugeza kuri stikeri - muburyo bumwe, fagitire imwe, 30% bikabije kubabara umutwe.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.