How Independent Restaurants Can Stand Out with Creative Branding

Wigeze wumva resitora yawe ntoya ari akadomo gato ku ikarita yuzuye imiyoboro minini?Urabizi—kwamamaza gukomeye, ibirango bitangaje ahantu hose, n'ahantu ijana. Bisa n'ibiteye ubwoba, si byo se? Ariko dore ibanga: kuba muto ni imbaraga zawe. Ushobora gukora ibintu imiyoboro idashobora gukora. Mu kubigumana ari ukuri, mugahuza n'abakiriya bawe, kandi mugahanga udushya mu kwamamaza, ushobora guhangana—ndetse no gutsinda. Kandi ntukibagirwe gupakira. Akantu gato k'ubumaji hamweibisubizo byo gupakira icyayi cy'ibibuno byihariyebishobora gutuma abantu bakubona. Mu by'ukuri, birakora.

Suzuma Ubunararibonye Budasanzwe bw'Abakiriya

Seti yihariye yo gupakira imigati y'umukara

Mbere yo gutekereza ku birango, tekereza ku byakubayeho. Jya uhindura buri rugendo rw'abashyitsi. Ingendo ntizishobora kubikora—nyizera.

Amajoro afite insanganyamatsiko cyangwa ibikorwa byo kuryoherwa:Wigeze ugerageza umugoroba wa "Foromaje na Kawa"? Oya? Ibyo ni byo bituma abantu bavuga. Cyangwa amahugurwa yo guteka umugati mu mpera z'icyumweru—kwishimisha no kwishima ku buntu kuri Instagram.
Ibintu bihuza na menu:Reka abakiriya bumve ko ari bo bagize uruhare muri iki gikorwa. Iyubakire deseri yawe bwite cyangwa utundi duhimbazamusyi dusimburana mu bihe bitandukanye bishobora kuba bishimishije kandi bitazibagirana.

Hitamo mu gace utuyemo:Fatanya n'ibigo by'ubucuruzi biri hafi aho. Tekereza uhuza cafe yawe n'ikigo cyo kotsa inyama cyo mu gace utuyemo hanyuma ukoresheibisubizo byo gupfunyika ikawa byihariyeNi inyungu kuri bose. Abakiriya babona ikintu gishya, kandi ubona abakiriya bashya.

Utu tunyabutabire duto dushobora guteza urusaku, bigatuma abakiriya basangira amakuru ku mbuga nkoranyambaga, kandi yego—bakabahindura abamamaza badakora ku mugaragaro.

Kuyobora mu buryo bufatika

Nta kintu kiruta kuba umuntu w’ukuri. Abantu bifuza ukuri. Bashaka kubona umutima uri inyuma y’ibiryo byawe.

Barira Inkuru Yawe:Ni iki kidasanzwe ku mafunguro yawe? Wenda ni resept y'ibanga ya nyogokuru cyangwa ukunda ibintu byo mu gace utuyemo. Bamenyeshe.
Garagaza itsinda ryawe:Erekana abatetsi bawe n'abakozi bawe mu bikorwa. Amafoto cyangwa amashusho y'inyuma y'aho uherereye bituma abakiriya bumva bafitanye isano.
Ishimire uburyohe bw'aho utuye:Koresha ibiribwa byo mu gace utuyemo cyangwa uhe amazina ibiryo ukurikije ahantu nyaburanga ho mu gace utuyemo. Biroroshye, ariko abantu barabikunda. Kandi biguha inkuru yo kubara.

Huza umubano ukomeye n'abakiriya

Chains ntibashobora kwibuka izina ry'umuntu wese cyangwa ibiryo akunda—ariko wowe urabishobora. Aho niho ugaragara.

Ibuka abasanzwe:Mu by'ukuri, kwibuka gato bigira akamaro kanini. Tuvuge ko ikintu umuntu akunda ari pasta ya truffle. Wibuke. Ni ingenzi.
Kora ikintu kikubereye:Tegura ibiryo byo kurya, amafunguro y'abagiraneza, cyangwa ibirori by'abaturage. Abantu bakunda kuba bamwe mu bagize ikintu kinini kurushaho.
Umva kandi usubize:Iyo umukiriya agusabye kongeramo ifunguro cyangwa kunoza serivisi, menya neza. Arabibona. Kandi icyizere kirushaho kwiyongera vuba.

Gira Ubuhanga mu Kwamamaza

Gutwara ibicuruzwa ni byinshi ubu. Gupakira si agasanduku gusa, ahubwo ni ugucuruza zahabu.

Amasakoshi n'udusanduku byo gutwaramo bifite ikirango:Buri gutumiza ni itangazo rigenda rigaragara. Rigaragaze neza hamweudusanduku two gutekeshamo two mu rwego rwo hejuru dufite imikondo, ipaki y'imigati y'umukara ihenze cyanecyangwagupakira imigati idahumanya ibidukikijeAbantu barabyibonera. Nyizera.
Udukoresho duto dufite akamaro:Ibikombe byihariye, udutambaro two ku meza, n'udupira two ku meza—byose birahinduka. Ikirango cyawe kiba gihoraho haba abakiriya barya cyangwa bazana.
Imbuga Nkoranyambaga Ziteguye:Gupakira neza bisa neza kuri Instagram. Mu buryo butunguranye abakiriya bawe barimo kukwamamaza. Ni ubuntu kandi ni ingirakamaro.

At Gupakira muri Tuobo, dufasha resitora zigenga guhindura uburyo bwo gupakira ibintu mu buryo butuma habaho iterambere no kumenyekanisha ikirango. Kuva ku masakoshi yihariye yo gutwara kugeza ku bikombe byacapwe, byose bishobora gukorwa kugira ngo bihuze n'imiterere ya resitora yawe.

Gupakira intwaro yawe y'ibanga

Nubwo nta bukangurambaga bw'igihugu buhari, ushobora kwigaragaza.

Imbuga Nkoranyambaga zatsinze:Shyiraho ibintu byihariye bya buri munsi, shyira amasahani yawe mu ifunguro ryiza, usangize ibyo abakiriya bandika. Koresha hashtag zo mu gace utuyemo—ni ubuntu kumenyekanisha!
Inkuru zishushanyije:Videwo ngufi zigaragaza guteka ibiryo cyangwa abatetsi baganira ku byo bakunda—abantu barabirya kuri interineti. Mu buryo burambuye.
Abafatanyabikorwa:Fatanya n'abahanzi bo mu gace utuyemo, aho batekera imigati, cyangwa aho bacururiza. Urugero, ukoreshejeudusanduku twa cheesecake twa Basque twihariye dufite imipfundikizo iboneranaku gikorwa cyahuje ikirango gishobora gutuma ibintu birushaho kuba bishya kandi bishimishije.

Ibitekerezo bya nyuma

Guhangana n'abashoramari bakomeye si ugukoresha amafaranga menshi—ni ugukora ibyo badashoboye. Komeza kuba umunyakuri, wubake umubano nyawo, gira ubuhanga mu kwamamaza, kandi ureke gupakira ibicuruzwa bivugire ikirango cyawe.

Urashaka kureba uburyo gupakira bishobora kuzamura isura ya resitora yawe?Gupakira muri Tuoboikipe yiteguye.Twandikire uyu munsihanyuma utangire gushushanya amapaki atuma ikirango cyawe kitazibagirana.

Kuva mu 2015, twabaye imbaraga zitagira icyo zivuga inyuma y’ibirango birenga 500 ku isi, duhindura uburyo bwo gupakira ibicuruzwa mu buryo bw’inyungu. Nk’inganda zikora ibicuruzwa ziturutse mu Bushinwa, twibanda ku bisubizo bya OEM/ODM bifasha ibigo nkawe kugera ku kuzamura ibicuruzwa kugeza kuri 30% binyuze mu gutandukanya uburyo bwo gupakira ibicuruzwa.

Kuvaibisubizo by'ingenzi byo gupfunyika ibiryobikongera ubwiyongere bw'ibicuruzwasisitemu zoroshye zo gutwara ibintuByakozwe ku buryo bwihuse, portfolio yacu igizwe na SKU zirenga 1,200 zagaragaye ko zinoza ubunararibonye bw'abakiriya. Tekereza desert zawe muriibikombe bya ice cream byacapwe ku buryo bwihariyebikongera imigabane kuri Instagram, barista-gradeamaboko y'ikawa adashyuhabigabanya ibibazo by’isuka, cyangwaimodoka zitwara impapuro zifite ikirango cyiza cyanebihindura abakiriya ibyapa by'ubucuruzi.

Ibyacuibishyimbo by'ibishekebyafashije abakiriya 72 kugera ku ntego za ESG mu gihe bigabanya ikiguzi, kandiibikombe bikonje bya PLA bishingiye ku bimeraturimo gutuma abantu basubira kugura amakafe adapfa ubusa. Dushyigikiwe n'amatsinda y'abahanga mu gushushanya hamwe n'abakora ibikoresho byemejwe na ISO, duhuza ibintu by'ingenzi mu gupakira—kuva ku myenda idapfa gusigwa amavuta kugeza ku bitike by'ikirango—tukabishyira mu itumiza rimwe, fagitire imwe, ibibazo by'imikorere bigabanukaho 30%.

Buri gihe dukurikiza ibyo abakiriya bakeneye nk'umuyobozi, tubagezaho ibicuruzwa byiza na serivisi nziza. Itsinda ryacu rigizwe n'abahanga b'inararibonye bashobora kuguha ibisubizo byihariye n'ibitekerezo ku miterere. Kuva ku gishushanyo kugeza ku musaruro, tuzakorana nawe bya hafi kugira ngo turebe ko ibikombe byawe by'impapuro bifite ububobere bihuye neza n'ibyo witeze kandi bikarenga ibyo wifuza.