6 Packaging Moves Every Retail Brand Can Make Today

Muraho, mugenzi wanjye nyir'ikirango—reka nkubaze ikintu: ni ryari uheruka gupakira ipaki yawe mu by'ukuri?byatumye umuntu ahagarara maze amenyaNtabwo ari ukurinda ibicuruzwa byawe gusa, ahubwo ni ukumenyekanisha amateka y'ikirango cyawe. Kuko niba ipaki yawe irambiranye cyangwa idahuye, nta muntu uzakwibuka. Niho twe muri Tuobo Packaging dufatanyaibisubizo byo gupakira icyayi cy'ibibuno ibyo binyobwa bitagira aho bigarukira gusa—bigurisha ikirango cyawe mbere y'uko umuntu anywa icyo kunywa.

Reka tube abanyakuri: gukora paki zisa neza cyane, zijyanye n'ingengo y'imari yawe, kandi zikora mu maduka yawe yose si amayobera. Ariko nyuma y'imyaka myinshi nfasha ibigo kuva ku ma cafe mato kugeza ku masosiyete yo mu gihugu hose, ndakubwira neza icyo bikora—kandi yego, ushobora gukora ibi bintu.uyu munsi.

1. Kugaragara neza udakoresheje amafaranga yawe yose

Dore ikibazo: ushaka ko ipaki yawe yumva ko ari nziza, ariko ntuba witeguye kugabanya ingengo y'imari yawe. Aho gutekereza ko "ipaki yawe yihariye = ihenze," tekerezaigice cyagenwe.

Kura urushyikashe ya foilku kirango cyawe—gihita gisa n'icy'igiciro.
Koreshagucapa wino bihendutseku birango by'amabara menshi kandi bitangaje nta mafaranga menshi bishyuye.
Geragezaicapiro rya elegitoronikiku bijyanye n'amabara cyangwa amashusho arambuye—igishushanyo cyawe kiba gishya, nta buhanga bwa Picasso bukenewe.

Bikore ku rubuga rwaweipaki y'ibiribwa byanditseho ikirango cyangwa udusanduku two gutwaramo ibiryo uyu munsi, uzabona aho upakirakumvabihenze kurusha uko biri mu by'ukuri. Abakiriya babona utuntu duto.

2. Gumana aho uherereye hose ku kirango

Hari amaduka menshi? Nta kintu na kimwe kivuga ngo “ikirango cy’akajagari” nk’ibikombe cyangwa amasakoshi atandukanye kuri buri gace. Reka ibyo bibaho.

Hindura amabara, inyuguti, n'ibikoresho bihuye.
Shyira ibintu hamwe kugira ngo buri duka ribone ibintu bimwe.
Koresha ikintu nk'icyacuibikombe by'icyayi byacapwe ku buryo bwihariye bifite umupfundikizo—ingano imwe, icapiro rimwe, ikintu kimwe cy’igitangaza.

Kora ibi maze umukiriya akabibonauburambe bumwe bw'ikirangoBaba bari i New York, i Berlin, cyangwa ahandi hose hagati aho. Guhuza ibintu byubaka icyizere.

3. Hindura Paki yawe ibe Mini Billboard

Tekereza ku ipaki yawe nk'iyamamaza rito rigendanwa. Iyo sakoshi ishaje y'umukara? Ijugunye hanze.

Tegura igikombe cyangwa isakoshi abantu bashaka kokokwiyerekana.
Shyira impano mu mabara cyangwa imiterere ituma amafoto ateguwe na Instagram adahinduka.

Ndetse n'ibikorwa byoroshye, nko gukoreshaicyayi cy'amata n'icyayi cy'ibitunguru bisukuye, hindura abakiriya bamamaza ibicuruzwa byawe utiriwe ukoresha igiceri ku matangazo. Ni ubucuruzi bw'ubuntu bujyana n'umukiriya wawe.

4. Jya ku cyatsi udatakaza imiterere

Kwita ku bidukikije ntibisaba ko biba ari ibintu bibabaza cyangwa bidakomeye. Abakiriya babibona iyo ushishikajwe n'isi.

Hinduraibikombe n'amasakoshi bishobora kongera gukoreshwa cyangwa kongera gukoreshwa.
Hitamo ibikoresho bifite ingaruka nke ku bidukikije—ariko menya neza ko ikirango cyawe gisa neza.
Gerageza ibyacuibikombe by'impapuro bidafite pulasitiki ishingiye ku bidukikije; ni ibintu bifatika, bigezweho, kandi ni uburyo bwo gutangiza ibiganiro.

Paki yawe ubu ishobora kuvuga ngo “turabyitayeho” mu gihe ikomeje kuvuga ko ikirango cyawe ari cyo cyiza.

5. Gupakira mu gihembwe no mu kwamamaza byoroshye

Iminsi mikuru cyangwa hari ibitabo bike biri imbere? Ntubitekerezeho cyane.

Koresha ipaki y'ibanze usanzwe ufite.
Ongerahoudupapuro tw'amabati, udupira tw'ikirango, cyangwa amaboko yihariyekugira ngo habeho impinduka mu bihe by'umwaka.
Ibyacuibikombe by'icyayi byacapweho ikirango cyihariye bifite udupapuro tw'amabatini byiza cyane—bakubite, kandi bakore ibitaramo by'ibiruhuko byihuse.

Nta gicuruzwa gishya kirimo. Nta ngengo y'imari yapfushije ubusa. Ni amapaki mashya gusa, ashimishije abantu bose ari mu masaha make.

6. Komeza kumenya uko ibintu bigenda byihuta

Ibyo abaguzi bakunda bihinduka vuba kurusha ubwatsi bwa boba bunyuze mu gikombe. Niba ipaki yawe idashobora guhinduka, uzasigara inyuma.

Kwirukaamashusho magufikugerageza amabara mashya cyangwa imiterere nta kubika imitungo.
Koreshaigishushanyo mbonera cya modular—hindura ibirango cyangwa udupapuro aho guhindura igikombe cyose.
Gukorana n'umutanga serivisi ushoboragutanga vuba, bityo igishushanyo cyawe gishya kigera ku bicuruzwa mu minsi mike, ntabwo ari ibyumweru.

Muri ubu buryo, ikirango cyawe gikomeza kuba icy'ingenzi, giteye imbere kandi kiri imbere y'ibindi byose.

Gupakira nk'intwaro yawe y'ibanga

Buri kibazo ni amahirwe. Ukoresheje izi ngendo esheshatu, gupakira ibicuruzwa byawe bishobora gukora ibirenze gutwara ibicuruzwa gusa—bishobora kugurisha, kwamamaza no gutera imbaraga ubudahemuka.

Muri Tuobo Packaging, dufasha ibigokora paki ijyanye n'ingengo y'imari yawe, itangaza abakiriya bawe, kandi ikongera ikirango cyawe.None se, utegereje iki? Hitamo kimwe muri ibi bikorwa uyu munsi urebe uko upakira ibintu byawe bitangiye gukora cyane kurusha mbere hose.

Kuva mu 2015, twabaye imbaraga zitagira icyo zivuga inyuma y’ibirango birenga 500 ku isi, duhindura uburyo bwo gupakira ibicuruzwa mu buryo bw’inyungu. Nk’inganda zikora ibicuruzwa ziturutse mu Bushinwa, twibanda ku bisubizo bya OEM/ODM bifasha ibigo nkawe kugera ku kuzamura ibicuruzwa kugeza kuri 30% binyuze mu gutandukanya uburyo bwo gupakira ibicuruzwa.

Kuvaibisubizo by'ingenzi byo gupfunyika ibiryobikongera ubwiyongere bw'ibicuruzwasisitemu zoroshye zo gutwara ibintuByakozwe ku buryo bwihuse, portfolio yacu igizwe na SKU zirenga 1,200 zagaragaye ko zinoza ubunararibonye bw'abakiriya. Tekereza desert zawe muriibikombe bya ice cream byacapwe ku buryo bwihariyebikongera imigabane kuri Instagram, barista-gradeamaboko y'ikawa adashyuhabigabanya ibibazo by’isuka, cyangwaimodoka zitwara impapuro zifite ikirango cyiza cyanebihindura abakiriya ibyapa by'ubucuruzi.

Ibyacuibishyimbo by'ibishekebyafashije abakiriya 72 kugera ku ntego za ESG mu gihe bigabanya ikiguzi, kandiibikombe bikonje bya PLA bishingiye ku bimeraturimo gutuma abantu basubira kugura amakafe adapfa ubusa. Dushyigikiwe n'amatsinda y'abahanga mu gushushanya hamwe n'abakora ibikoresho byemejwe na ISO, duhuza ibintu by'ingenzi mu gupakira—kuva ku myenda idapfa gusigwa amavuta kugeza ku bitike by'ikirango—tukabishyira mu itumiza rimwe, fagitire imwe, ibibazo by'imikorere bigabanukaho 30%.

Buri gihe dukurikiza ibyo abakiriya bakeneye nk'umuyobozi, tubagezaho ibicuruzwa byiza na serivisi nziza. Itsinda ryacu rigizwe n'abahanga b'inararibonye bashobora kuguha ibisubizo byihariye n'ibitekerezo ku miterere. Kuva ku gishushanyo kugeza ku musaruro, tuzakorana nawe bya hafi kugira ngo turebe ko ibikombe byawe by'impapuro bifite ububobere bihuye neza n'ibyo witeze kandi bikarenga ibyo wifuza.