How Independent Restaurants Can Stand Out with Creative Branding

Kodi munayamba mwamvapo ngati lesitilanti yanu yaying'ono ndi kadontho kakang'ono pamapu kodzaza ndi maunyolo akuluakulu?Mukudziwa zimenezo—malonda akuluakulu, ma logo owala kulikonse, ndi malo zana. Zikumveka zoopsa, sichoncho? Koma nayi chinsinsi: kukhala wamng'ono ndiye mphamvu yanu yayikulu. Mutha kuchita zinthu zomwe maunyolo sangakwaniritse. Mwa kusunga zenizeni, kulumikizana ndi makasitomala anu, komanso kukhala opanga malonda, mutha kupikisana—ndipo ngakhale kupambana. O, ndipo musaiwale kulongedza. Kukhudza pang'ono kwamatsenga ndimayankho okonzera tiyi wa thovu wopangidwa mwamakondaZingapangitse anthu kukuonani. Kunena zoona, zimagwira ntchito.

Fufuzani Zochitika Zapadera za Makasitomala

Seti Yopangira Ma Bakery Yakuda Yopangidwa Mwamakonda

Musanaganize za ma logo, ganizirani za zomwe mwakumana nazo. Pangani ulendo uliwonse kukhala wosaiwalika. Ma Chains sangathe kuchita izi—ndikhulupirireni.

Mausiku Okhala ndi Mutu Kapena Zochitika Zolawa:Kodi mudayesapo madzulo a “Tsiku la Tchizi ndi Khofi”? Ayi? Ndicho chinthu chomwe chimachititsa anthu kulankhula. Kapena msonkhano wopangira buledi kumapeto kwa sabata—kusangalala ndi manja komanso kudzitamandira kwaulere pa Instagram.
Zinthu Zogwirizana ndi Menyu:Lolani makasitomala amve ngati ali mbali ya ndondomekoyi. Pangani makeke anuanu kapena zakudya zapadera zomwe zimasinthasintha nyengo zitha kukhala zosangalatsa komanso zosaiwalika.

Gwirizanani Nafe M'dera Lanu:Gwirizanani ndi mabizinesi apafupi. Tangoganizirani kuphatikiza cafe yanu ndi malo ophikira nyama apafupi ndikugwiritsa ntchitonjira zopangira khofi mwamakondaNdi chinthu chomwe aliyense amapindula nacho. Makasitomala amapeza chinthu chatsopano, ndipo inunso mumapeza omvera atsopano.

Zinthu zazing'onozi zingayambitse chisokonezo, kupangitsa makasitomala kugawana nawo pa malo ochezera a pa Intaneti, ndipo inde—kuwasandutsa otsatsa anu osavomerezeka.

Tsogolerani ndi Kukhulupirika

Palibe chomwe chimaposa kukhala weniweni. Anthu amalakalaka kukhala woona mtima. Amafuna kuona mtima womwe uli kumbuyo kwa mbale zanu.

Fotokozani Nkhani Yanu:Kodi ndi chiyani chapadera pa maphikidwe anu? Mwina ndi njira yophikira yachinsinsi ya agogo kapena mumakonda zosakaniza zakomweko. Auzeni.
Onetsani Gulu Lanu:Onetsani ophika anu ndi antchito anu akuchita zinthu. Zithunzi kapena makanema omwe amapezeka kumbuyo kwa siteji amachititsa makasitomala kumva kuti akugwirizana.
Kondwererani Kukoma Kwakomweko:Gwiritsani ntchito zakudya zakomweko kapena tchulani mayina a zakudya zomwe zili m'malo odziwika bwino akomweko. N'zosavuta, koma anthu amasangalala nazo. Ndipo zimakupatsirani nkhani yoti mufotokoze.

Pangani Ubale Wamphamvu ndi Makasitomala

Ma Chains sangakumbukire dzina la aliyense kapena chakudya chomwe amakonda—koma inuyo mungathe. Pamenepo ndi pomwe mumawala.

Kumbukirani Okhazikika:Kunena zoona, kukumbukira pang'ono kumathandiza kwambiri. Tiyerekeze kuti pasitala yomwe munthu amakonda kwambiri ndi truffle. Kumbukirani. Ndi yofunika kwambiri.
Pangani Kukhala Woyenera:Konzani zokumana nazo, chakudya chamadzulo chachifundo, kapena zochitika za anthu ammudzi. Anthu amakonda kukhala mbali ya chinthu chachikulu.
Mvetserani Ndipo Yankhani:Ngati kasitomala akupereka lingaliro lowonjezera mbale kapena kukonza utumiki, dziwani. Amazindikira. Ndipo chidaliro chimakula msanga.

Khalani Aluso Pogwiritsa Ntchito Malonda

Kutenga zinthu zambiri tsopano. Kulongedza sikungokhala bokosi chabe, koma ndi golide wotsatsa malonda.

Matumba ndi Mabokosi Otengera Zinthu Zodziwika:Oda iliyonse ndi yoyendera. Pangani kuti iwonekere bwino ndimabokosi ophikira apamwamba kwambiri okhala ndi zogwirira, ma CD apamwamba a buledi wakudakapenaphukusi la buledi losamalira chilengedweAnthu akuona. Ndikhulupirireni.
Kukhudza Kakang'ono N'kofunika:Makapu, ma napuleti, ndi ma coasters opangidwa mwamakonda—zonsezi zimapindulitsa. Mtundu wanu umakhala wokhazikika kaya makasitomala akudya kapena akutenga.
Zokonzeka pa Malo Ochezera:Ma phukusi abwino akuwoneka bwino pa Instagram. Mwadzidzidzi makasitomala anu akukutsatsani malonda. Aulere komanso ogwira mtima.

At Kupaka Tuobo, timathandiza malo odyera odziyimira pawokha kusintha ma phukusi kukhala chida chomwe chimalimbikitsa kukula ndi kudziwika kwa mtundu wa malo odyera. Kuyambira matumba otengera zakudya mpaka makapu osindikizidwa, chilichonse chingapangidwe kuti chigwirizane ndi umunthu wa malo odyera anu.

Pangani Kuyika Chida Chanu Chobisika

Ngakhale popanda kampeni ya dziko lonse, mutha kuonekera bwino.

Kupambana pa malo ochezera a pa Intaneti:Tumizani zinthu zapadera tsiku lililonse, perekani mbale zanu bwino, gawani zomwe makasitomala amalemba. Gwiritsani ntchito ma hashtag am'deralo—ndi kutsatsa kwaulere!
Nkhani Zooneka:Makanema afupiafupi ophika chakudya kapena ophika akukambirana za zomwe amakonda—anthu amadya pa intaneti. Kwenikweni.
Mnzanu:Gwirizanani ndi akatswiri aluso am'deralo, malo ophikira buledi, kapena ma cafe. Mwachitsanzo, pogwiritsa ntchitomabokosi a cheesecake achikhalidwe a Basque okhala ndi zivindikiro zowonekeraPa chochitika chogwirizana chingapangitse zinthu kukhala zosangalatsa komanso zatsopano.

Maganizo Omaliza

Kupikisana ndi makampani akuluakulu sikutanthauza kugwiritsa ntchito ndalama zambiri—koma ndi kuchita zomwe sangathe. Khalani oona mtima, pangani maubwenzi enieni, khalani opanga malonda, ndipo lolani kuti ma phukusi azilankhula za kampani yanu.

Mukufuna kuona momwe kulongedza zinthu kungathandizire kuti lesitilanti yanu iwoneke bwino?Kupaka Tuobogulu lakonzeka.Lumikizanani nafe lerondipo yambani kupanga ma phukusi omwe amapangitsa kuti mtundu wanu usaiwalike.

Kuyambira mu 2015, takhala tikulimbikitsa makampani opitilira 500 padziko lonse lapansi, kusintha ma CD kukhala zinthu zomwe zimapangitsa kuti pakhale phindu. Monga opanga ochokera ku China, timadziwa bwino njira zogwirira ntchito za OEM/ODM zomwe zimathandiza mabizinesi ngati anu kukwaniritsa malonda okwana 30% kudzera mu njira zosiyanasiyana zogwirira ma CD.

Kuchokeramayankho odziwika bwino a maphukusi a chakudyazomwe zimawonjezera kukongola kwa mashelufumachitidwe osavuta otengeraZapangidwa kuti zigwirizane ndi liwiro, portfolio yathu ili ndi ma SKU opitilira 1,200 omwe atsimikiziridwa kuti amalimbikitsa makasitomala. Yerekezerani makeke anu mumakapu a ayisikilimu osindikizidwa mwapaderazomwe zimawonjezera magawo a Instagram, barista-grademanja a khofi osatenthazomwe zimachepetsa madandaulo okhudza kutaya madzi, kapenazonyamulira mapepala zopangidwa ndi mtundu wapamwambazomwe zimapangitsa makasitomala kukhala zikwangwani zoyendera.

Zathuzipolopolo za ulusi wa nzimbeathandiza makasitomala 72 kukwaniritsa zolinga za ESG komanso kuchepetsa ndalama, ndipomakapu ozizira a PLA ochokera ku zomeraTikulimbikitsa kugula mobwerezabwereza kwa malo odyera opanda zinyalala. Mothandizidwa ndi magulu opanga mapulani omwe ali mkati mwa kampani komanso opanga omwe ali ndi satifiketi ya ISO, timaphatikiza zinthu zofunika pakulongedza—kuyambira pamakina osapaka mafuta mpaka zomata zodziwika bwino—mu oda imodzi, invoice imodzi, mavuto ogwirira ntchito achepa ndi 30%.

Nthawi zonse timatsatira zomwe makasitomala amafuna monga chitsogozo, kukupatsani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa bwino ntchito omwe angakupatseni mayankho okonzedwa mwamakonda komanso malingaliro opangidwa mwamakonda. Kuyambira kapangidwe mpaka kupanga, tidzagwira ntchito limodzi nanu kuti tiwonetsetse kuti makapu anu opanda kanthu a mapepala okonzedwa mwamakonda akukwaniritsa zomwe mukufuna ndikupitirira zomwe mukufuna.