Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Pamene Anny Coffee adayamba kukonzekera sitolo yake yatsopano ya khofi, woyambitsa, Anny, sanaganizire zambiri za kuyika. Cholinga chake chinali pa nyemba, kuphika moŵa, ndi kumanga malo omwe amamva kutentha ndi enieni. Koma mapangidwe amkati atapangidwa ndi menyu yoyamba kusindikizidwa, adazindikira kuti pali china chake chomwe chikusowa - zoyikapo sizimalankhula za mtunduwo.

Ankafuna kuti kapu iliyonse yotengerako katundu, thumba la mapepala, ndi bokosi la makeke zikhale ngati mbali ya nkhani yomweyo. “Sitinali kufunafuna zinthu zapamwamba,” iye anatero pambuyo pake. "Tinkangofuna china chake chowona mtima, chomwe chimawoneka ngati ife."

Ndipamene adafikira ku Tuobo Packaging kuti amuthandize kumanga akulongedza zakudya zodziwika bwinomzere womwe ukhoza kukula ndi bizinesi yake.

Vuto: Mtundu wopanda paketi

Anny Coffee anali malo odyera ang'onoang'ono odziyimira pawokha okhala ndi zokhumba zazikulu - nyemba zabwino, kapangidwe koyera, komanso malo otseguka pomwe chilichonse chinali chofunikira. Komabe, zotengera zotengerako zidakhala ngati zongoganiziridwa. Makapu anali owonda kwambiri. Zikwama zamapepala zidang'ambika mosavuta. Palibe chomwe chinafanana ndi kamvekedwe ka sitolo kapena utoto wamitundu.

“Makasitomala angakonde khofi wathu, kenako n’kuchoka atanyamula kapu yomwe si yathu,” anakumbukira motero Anny. "Sindinamve bwino."

Ankafuna zonyamula zomwe zimakhala ndi chidaliro chofanana ndi sitolo yake.

Zinkafunika kuoneka mosasinthasintha, kukhala zothandiza, ndi kusonyeza chisamaliro cha mtundu pa chilengedwe. Koma anali asanayambe kuyitanitsa katundu wamba. Sanadziwe kuti ndi zinthu ziti kapena kukula kwake komwe angasankhe, kapena momwe angatsimikizire kuti mitundu yasindikizidwa bwino.

Kutumiza kuchokera kutsidya kwa nyanja kunali kochititsa mantha. Iye anati: “Sindinkafuna kukumana ndi anthu ambiri ogulitsa zinthu. “Ndinkafuna mnzanga mmodzi woti azisamalira chilichonse.”

Kachitidwe: Pang'onopang'ono, chinthu chimodzi panthawi

Anny atalumikizana ndi Tuobo, sanabweretse chidule chatsatanetsatane - zithunzi za malo ake odyera, utoto wamitundu, ndi malingaliro angapo olembedwa m'buku lake.

M'malo mokankhira kabukhu, gulu la Tuobo lidayamba ndikumvetsera. Iwo anamufunsa za zochita zake za tsiku ndi tsiku - ndi zakumwa zingati zomwe amapereka, momwe makasitomala amanyamulira chakudya, momwe amafunira kuti mtunduwo umve m'manja mwa wina.

Kuchokera kumeneko, iwo anamanga dongosolo losavuta lomwe linasandulika kukhala lodzazamwambo khofi ma CDmzere.

Themakapu a khofi otayikaanabwera poyamba. Tuobo adapereka lingaliro la khoma lawiri kuti zakumwa zizitentha popanda manja. Maonekedwe ake anali matte, logo yofewa yotuwa. “Ndinamva bata,” anatero Anny. "Zinkawoneka ngati khofi wathu amakoma."

Kenako anadzamakonda logo kusindikizidwa mapepala mapepala, yopangidwa ndi pepala lolimba la kraft ndi zogwirira ntchito zolimbitsa. Ananyamula makeke ndi masangweji mosavuta.

Kenako kunabweramakonda mapepala mabokosi, zosavuta koma zokongola, zokometsera zazing'ono ndi mphatso. Chilichonse chinatseguka bwino, ndi m'mphepete mwake zomwe zinkakhala zolimba panthawi yobereka.

Zidutswa zoyambirira zitakhazikitsidwa, Tuobo adagwiritsa ntchito zawomakonda osindikizidwa athunthu setipulogalamu yowonetsetsa kuti mitundu yonse ikugwirizana bwino ndi zinthu zonse.

Kuti athandize Anny kukhala wodzidalira asanapereke oda yayikulu, Tuobo adatumiza zitsanzo zakuthupi - zinthu zenizeni, osati zojambula za digito. Iye anati: “Zinasintha kwambiri. Ndinkatha kuzigwira, kuzipinda, kuzidzaza ndi chakudya chathu, ndi kuona momwe zimagwirira ntchito.

Anaganizanso zophatikizirapo gulu lamakapu a mapepala okhuthala awiri khomachifukwa cha siginecha yake ya latte ndi mowa wozizira. Iye anawonjezera kuti: “Anakhala okondedwa ndi makasitomala athu.

Zotsatira zake: Nkhani yosasinthika, kuchokera ku chikho kupita ku kauntala

Pamene katundu woyamba anafika, gululo anachimasula pamodzi mu sitolo. Chilichonse chinafanana. Mitunduyo inali yoyera. Maonekedwe ake anamveka bwino.

Anny adawonanso chinthu china - gulu lake lidayamba kusamala kwambiri zowonetsera. Baristas anaika makapu mosamala. Ogwira ntchito ananyamula mabokosi mwaukhondo. "Kupaka bwino kumasintha khalidwe," adatero. "Zimapangitsa aliyense kunyadira zomwe amatumikira."

Makasitomala adayamba kujambula zithunzi zambiri zamaoda awo. Ena adatchulanso matumba atsopano a mapepala mu ndemanga. M'milungu yochepa chabe, zoyikapo zidakhala gawo lachidziwitso cha mtunduwo.

Kwa Anny, njirayo idasintha momwe adawonera zoyika: "Sichidebe chokha," adatero. "Ndi gawo la zochitikazo. Zimauza anthu kuti ndife ndani - mwakachetechete, koma momveka bwino."

Zomwe zidapangitsa kuti mgwirizanowu ugwire ntchito

Kupambana kunabwera kuchokera ku mgwirizano, osati kulamulira. Anny adabweretsa masomphenya ake. Tuobo adabweretsa dongosolo ndi ukatswiri. Pamodzi, iwo anamanga chinachake chimene chinkawoneka mwachibadwa ndipo chimagwira ntchito pamoyo watsiku ndi tsiku.

Tuobo sanangogulitsa mabokosi kapena makapu. Amamuwongolera mwatsatanetsatane - makulidwe, zokutira, zida, nthawi - kuti athe kupanga zisankho molimba mtima. Njirayi idakhala yowonekera, ndipo chisankho chilichonse chidapangidwa pamodzi.

Tsopano, Anny Coffee akupitiriza kukula, ndi mapangidwe atsopano a nyengo ndi zosiyana siyana. Kusintha kulikonse kumayambira pamalo omwewo, kupangitsa chilankhulo chowoneka kukhala cholimba.

Ndemanga ya kasitomala

"Tuobo Packaging idatitsogolera panjira iliyonse. Anasintha malingaliro athu kukhala zinthu zenizeni zomwe zimawoneka bwino. Sitinathe kupempha chithandizo chabwinoko." - Anny Coffee Project Mtsogoleri

Sinthani Mtundu Wanu Kukhala Wamoyo

Kwa Anny Coffee, zonyamula zidakhala zochulukirapo kuposa chidebe - idakhala njira yogawana nkhani ya mtunduwo, zomwe amakonda, komanso kusamalira makasitomala. Chikho chilichonse, thumba, ndi bokosi tsopano zikuwonetsa chidwi chawo pazambiri komanso kudzipereka ku khalidwe.

Ngati mukuyang'ana kuti mupange phukusi losasinthika, laukadaulo, komanso losunga zachilengedwe pamtundu wanu, Tuobo Packaging ingakuthandizeni kusintha masomphenya anu kukhala owona. Onaninso mayankho athu athunthu ndikuwona momwe mzere wolongedza wopangidwa mwaluso ungakwezere chizindikiro chanu.

Kuyambira 2015, takhala chete omwe ali chete kumbuyo kwa mitundu 500+ yapadziko lonse lapansi, tikusintha ma CD kukhala oyendetsa phindu. Monga opanga ophatikizika kuchokera ku China, timakhazikika pamayankho a OEM/ODM omwe amathandiza mabizinesi ngati anu kuti apindule ndi 30% pokweza malonda kudzera pakusiyanitsira ma phukusi.

Kuchokerasiginecha njira zopangira chakudyazomwe zimakulitsa chidwi cha alumalinjira zowongolera zochotseraopangidwa kuti azithamanga, mbiri yathu imafikira 1,200+ SKUs zotsimikiziridwa kuti zimakulitsa luso lamakasitomala. Fotokozerani zakudya zanumakapu osindikizidwa opangidwa ndi ayisikilimuzomwe zimakulitsa magawo a Instagram, barista-grademanja a khofi osagwira kutenthazomwe zimachepetsa madandaulo otaya, kapenazonyamula mapepala amtundu wa luxezomwe zimasandutsa makasitomala kukhala zikwangwani zoyenda.

Zathunzimbe fiber clamshellsathandiza makasitomala a 72 kukwaniritsa zolinga za ESG ndikuchepetsa ndalama, ndizomera zochokera PLA ozizira makapuakuyendetsa kugula kobwerezabwereza kwa malo odyera opanda ziro. Mothandizidwa ndi magulu a kamangidwe ka nyumba ndi kupanga zovomerezeka ndi ISO, timaphatikiza zinthu zofunika pakuyika—kuyambira pa zomangira zosapaka mafuta mpaka zomata zodziwika bwino—mu dongosolo limodzi, invoice imodzi, ndi 30% kudwala mutu wocheperako.

Nthawi zonse timatsatira zofuna zamakasitomala monga kalozera, kukupatsirani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa zambiri omwe angakupatseni mayankho makonda ndi malingaliro apangidwe. Kuchokera pakupanga mpaka kupanga, tidzagwira ntchito limodzi nanu kuwonetsetsa kuti makapu anu a mapepala opanda pake amakwaniritsa zomwe mukuyembekezera ndikupitilira.